In 2020, we are aware of the fact that a landing page of a website is very important for the conversion funnel. A lot of us might have read multiple articles on creating an effective landing page. However, not everyone can have impressive results. The reason is, no matter how many A/B tests you do, creating a useful landing page is often more challenging than it seems to be.
When it comes to digital marketing, it is important to increase the number of leads and conversion. Generic homepages will not do any good anymore. An effective landing page is a very crucial weapon for generating leads and increasing conversions. The bad news is a landing page doesn’t build itself. The good news is, there are numerous landing page builders that will make things easy for you.
What is a landing page?
Simply speaking, a landing page can be any page that is created specifically for marketing or advertising in a digital marketing campaign. A landing page can be any page. It can be a homepage, a page within the website, or a standalone page that you created for a special event. This is the page where the visitor will “land” when they click on a link. It can be redirected from a social media page, a paid ad, YouTube, or any other medium.
Unlike the other website pages that have many goals, the landing page is focused on only one goal – the CTA (call to action). It is this focus that makes them the best option for increasing conversion rates of the marketing campaigns. Also, it helps in reducing the cost of acquiring a lead or a sale.
What is a landing page builder software?
Landing page builder software helps in creating an effective and easy landing page. It will increase conversions. There are a lot of templates from where you can choose your landing page. These landing page templates are tried and tested.
They are useful in converting visitors. A lot of landing page hosting services offer drag-and-drop features that will help you in customizing the landing pages to match up with your site. It includes a CTA, text, image, and color options that are customizable.
Why should you choose landing page templates?
Here are the reasons why you should use the landing page builders.
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The landing page builders are created with conversions in mind
While creating a landing page, the general tendency is to replicate an existing page or create a new page, add images, and copy the goal of another page. This might fulfill the requirement of a landing page for an advertising campaign, but this will not generate the results you want.
However, when you use a templated landing from a landing page builder, you start with a canvas that is designed for driving visitors to convert. Along with that, many of these platforms also come with testing tools for making your landing pages even more valuable for the site.
Thus, when you are using a platform like this, you will not only get a template that is conversion-focused but also the ability for customizing the template for your audience.
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The landing page templates are less costly than the custom designs
Creating a unique landing page for every ad campaign is expensive. This is especially true if you have to design completely new pages. However, the good news is, the ready-made pages will reduce the cost significantly.
Most of the landing page templates will help you in producing effective pages because they are created by effective designers. Thus, if you want an effective landing page but don’t want to spend thousands of dollars on custom design, then the landing page builder is a great option.
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The landing page builder is a faster option
If you want to get your ad campaign up and running quickly, you will not want to spend a long time building a landing page for it. This is where the landing page templates can eliminate the waiting period because the graphic design process of the page is already done.
You are already starting with a basic framework that comprises everything you need in creating a successful landing page. You can make any alterations you need to make the landing page fit for your campaign and goals.
Thus, it is a win-win for you. If you want to spend time on experiments, then you are free to do that. Also, if you don’t have time, then all you have to do is replace the placeholder texts with your own text.
What makes a good landing page builder?
Here are the features of a good landing page builder.
- Quick and easy for building new landing pages
- Smooth performance
- Effective and customizable templates to work with
- Complete design freedom
- Integration with other tools like website builder, email marketing software, and more
What are the best landing page builder tools available?
The following are the best landing page builder tools.
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Unbounce
| Pros | Cons |
| Completely featured | Not a cheap landing page builder |
| Excellent templates | You need a bit of learning |
| Comes with a powerful and flexible editor | Not for the beginners |
| Best A/B testing options available |
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| Comes with Unbounce Convertibles |
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This is probably the first name that comes to mind when choosing the landing page builders. It is one of the best drag-and-drop landing page builders available. This is an advanced tool for landing page building.
Unbounce is much more than a simple landing page builder. It makes sure to help you create an effective landing page that will convert. Along with A/B testing, AdWords integration, and visitor stats, Unbounce is the best all-round builder.
Yes, it is true that Unbounce is more expensive than a lot of other landing page builders. However, it also offers a lot more than other landing page builders as well.
The difference lies within the packages, the number of landing pages you can add live at one time, the number of convertibles that you can have running, and also the ability for creating sub-accounts for clients. Along with that, the primary difference lies in the range of integration with platforms like Marketo and Salesforce.
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HubSpot
| Pros | Cons |
| A simple landing page builder | You need to be a HubSpot customer to get the tool |
| It is very much flexible | Cheap plans have limited options |
| It comes with strong A/B testing facilities | Templates are a bit mundane |
| Great customer support |
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HubSpot is another tool that excels in creating the best landing pages. The company has successfully created a great landing page builder where you get a lot of features, customization, and templates.
Yes, it offers a paid version where the starting price is 42 pounds per month for the starter pack. This includes a limited version of the landing page builder. To get complete access, you have to choose the Professional Pack which starts at a price of 65 pounds per month.
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Instapage
| Pros | Cons |
| High-speed landing page creation options | Not very flexible as Unbounce |
| Offers excellent analytics report | There are no popup options |
| Comes with a strong drag and drop editor | A/B testing facility no available with the starter pack |
| A great option for the beginners and experts |
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Another great landing page builder, Instapage is all about the speed. The best thing about this landing page builder is, the landing page will be live within minutes. You can choose from a wide array of 100 templates. The builder is basic than Unbounce, offering better customization, even for a layman.
Instapage comes with the A/B testing feature and real-time analytics. The Instapage packages are cheaper than Unbounce but you will have to pay for the Optimization Package for the A/B testing features, personalization tools, and heatmaps.
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Leadpages
| Pros | Cons |
| Less starting price | All templates are not free |
| Offers great landing page editor | Offers limited customization |
| Comes with a great A/B testing and analytics feature | The cheapest package doesn’t offer an A/B testing feature |
This is the cheapest platform to date yet it offers a lot of features and customization options considering its price. There are more than 160 templates to work. The Leadpages drag-and-drop feature is a great feature to work with. A/B testing is not available with the standard package.
However, at a price is $25 per month, you get quite a lot. The pro package will get you the A/B testing features and advanced options that bring integration facilities with other tools like Marketo, Salesforce, and Hubspot.
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SendinBlue
| Pros | Cons |
| Excellent drag-and-drop feature | You have to be a SendinBlue customer |
| The templates are unique and modern | Only premium version available – no free version |
| Offers A/B testing |
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| Comes with integrated email marketing facilities |
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| Dedicated landing page goals, reports, and analysis |
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| Comes in affordable pricing |
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SendinBlue has come up a long way as a landing page builder over the years. Initially, it was an email marketing software platform and now it has grown to be a fully-fledged marketing, lead, and sales management system.
The templates it offers are great to work with, especially for the novice. You will be able to modify them quickly and get the new pages published. Yes, the landing page builder comes with paid versions, but it is very much affordable.
Not only you will have the quality landing pages but also a great tool for email marketing, A/B testing, instant chat, marketing automation, and a lot of other features.
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GetResponse
| Pros | Cons |
| It comes with a wide array of features | There is a lag in the drag-and-drop editor |
| Offers A/B testing | Some of the features are not available only in paid versions |
| There are integrated email marketing features | Users are forced to upgrade to 1000 pageviews |
| Affordable starting price |
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| Extremely flexible |
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| Great analytics and reporting functions |
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GetResponse should get more credit than it gets because of the numerous marketing features it offers in its software. The best part is, all the features come at a very affordable price. The starting price is $15 per month and it includes unlimited landing pages along with comprehensive email marketing, e-commerce, and automation features.
Whichever plan you choose, you will get a lot for your money. However, the catch is, all these features are available for a limited amount of traffic. The moment your landing page reaches 1000+ visits, the landing page builder will become expensive.
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Wishpond
| Pros | Cons |
| Create unlimited landing pages, social media contests, and popups | This is not a dedicated landing page tool |
| Users will get basic marketing automation features | Offers limited customization |
| Starting prices are cheap | Editor is good but not like Unbounce or Instapage |
| The pricing is based on the number of leads and not the features |
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This is more than just a landing page builder. You will be able to create social content, run basic automation tasks, create popups, and more. Even if you choose the basic package, there will be no limit to the number of landing pages, popups, or social media content that you can create. The limitation comes with the number of leads that you can generate per month.
For the $49 per month package, you will be able to get 1000 leads, for $99 per month you can get up to 1500 leads, and for $199, you can get up to 10,000 leads per month. If you choose to go higher than that, then you can opt for the pack of $3000 where you can get up to 1 million leads. For further customization, you can get in touch with them.
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Lander
| Pros | Cons |
| The subscription prices are very affordable | The editor is not good |
| A/B testing is available on all the packages | The customizable options are not satisfactory |
| Offers Facebook landing pages | Integration options are not flawless |
| There is a custom code editing facility |
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Well, Lander is specifically designed for small businesses and this reflects in its prices. You may not find a plethora of features in Lander, but it is a good landing page builder. The main difference between the paid packages of Lander is the amount of traffic that you can expect these landing pages to generate.
If you opt for the basic pack, it is good for at least five thousand visitors, but this should be your landing page traffic only. Thus, you have to think about how much traffic the Pay Per Click and organic SEO strategies will generate. If you feel there will be more traffic, then you can opt for the custom packages.
The best thing about Lander is, you will have the option to completely customize the code of the landing page templates. The code-level customization offers you complete control over the pages and also ensures a faster loading time. A/B testing is an additional feature that comes with Lander.
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Landingi
| Pros | Cons |
| It comes with a unique design features | A/B testing is not available with the starter package |
| You can create unlimited landing pages, traffic, domains, leads, and users | Integration feature is limited with the starter pack |
| The editor is stable and offers seamless functionality |
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| It comes with basic automation features |
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| Offers analytics and reporting |
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Last but definitely not the least, Landingi is unique from other landing page builders because of the number of templates available with it. You will be able to choose from templates or you can create a landing page from scratch. Another interesting selling point is, you can also call the Landingi team to create a unique landing page for you.
There is no limitation on the amount of landing page traffic, domains, or anything. The difference between the Landingi packages comes with the facility of A/B testing, automation, and integration options. All of these are available with the $49 per month package.
