91637 86585 (IND)
91637 86585 (IND)
Email marketing is the act of targeting consumers with a commercial message through email. The end goal to drive sales, increase customer loyalty, and communicate important information. It is a form of direct marketing. In the past, it was used for targeting a large number of people. At present, modern email marketing is based on personalization, consent, and segmentation.
Email marketing is one of the most profitable direct marketing channels. It is capable of generating up to 30% of the initial investment. This is why it is a key pillar in any digital marketing strategy. If email marketing is implemented properly, it comes with high ROI.
Advertisers will be able to reach a substantial number of subscribers that have chosen to receive email communications on their subjects of interest. Email marketing allows marketers to reach consumers with targeted, personalized, relevant, and dynamic messages.
Email marketing works by sending out emails to a targeted audience. The emails cane be promotional emails or it can be automated emails. The promotional emails are sent us when required in sync with the business. It comes in the form of newsletters, which offer the updates of business, new milestones reached, or to highlight new product features.
Email campaigns, on the other hand, are more focused on sales and marketing. It comprises 3-10 emails sent over a period of a week. These emails are sent with a specific purpose, to promote offers or encourage the download of an online book/pdf/magazine or sign up for a webinar.
Automated emails save a lot of time and it can work wonders on growing relationships with customers. It can be as simple as a welcome email that is sent to new newsletter signup or a personalized email on customer behavior. The best thing about automated emails is, no one needs to be physically present to hit enter. Automate emails can be transactional emails or automated marketing emails.
The primary reason any business should opt for email marketing is that it is a cheap and easy way to connect with a plethora of users online. Marketing to hundreds of users through email will not create a dent in your pocket.
Emails can be customized and targeted according to user requirements. The only trick is to understand user perception and get it right. Due to this fact, it is no wonder that email marketing ROI will blow other direct marketing strategies out of water.
The presence of analytics makes it easy to track the responses to your emails. Skyram Technologies appoint certified professionals that are capable of working through every segment of your email marketing campaign and sort out the most effective parts to enhance ROI.
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