Paid search marketing agency in India - an effective way to boost your business

Google Search Ads to grow your business

What is the Google Search Ad campaign?

Google offers paid advertisements in the form of search results. The search network is a collection of websites and apps where the ads appear. When your ad gets on the Google search network, it shows near search results when someone searches with keywords related to your business.

The Google search ads can appear with the search results or other search sites where the keywords are relevant to keywords of your business/services. This happens as a part of a related search or linked unit. The types of search ads include text ads, dynamic search ads, call-only ads, shopping ads, image and video ads.

The text ads are the most common types of ads on the Google Search network. These ads come up with a label of “ads” on the results page or they might have an “ads by Google” label. As a professional pay per click management company, we help business owners all over the world to attain optimal benefits on paid search campaigns.

How does it work? Why is it important for businesses?

The Google ad campaigns work on keywords. Advertisers need to choose a particular list of keywords for targeting their audiences. The keywords are relevant to their business offerings. These are the words that people are most likely to search while looking for a certain product. Then the advertisers bid on the keywords depending on how much they are willing to pay Google for a click on the ad. This cost, combined with a Quality Score assigned by Google on the quality of the ad, will determine which Google Ad will appear on the search engine results page.

One of the main reasons to use Google search ad campaigns for business is the ads are scalable. If you have created a Google ad campaign that is converting at a profitable rate, there is no reason to reduce the expense on the campaign. Increase the PPC budget to increase leads and profits.

Flexibility is another reason to prioritize Google ad campaigns. It offers a plethora of options to customize the campaigns and ads according to your requirements. Target the audiences you want to reach most.

Google Ads format can be much more engaging than the organic results. Google ads rolled out new ad formats in the last few years like product listing ads and in-video ads. Being the professionals offering the premium quality PPC services we are here to help you in creating more engaging ads to get more clicks.

Google ads traffic converts better than organic traffic. Undoubtedly organic traffic is great but the paid search traffic converts better. The conversion rates up to two times higher.