Impeccable A/B Testing to evaluate the best variants of web pages

Quick improvement in conversions

What is A/B testing?

A/B testing is also known as split testing. It is the method of showing two variants of the same web page to different segments of visitors at the same time. The method identifies which variant is driving more conversions.

In the online world, the conversion funnel decides whether your website is getting good traffic or not. Businesses want visitors to take action on the website. The rate at which a site can drive is known as “conversion rate”.

A/B testing is one of the best ways to optimize your website’s funnel in digital marketing. In A/B testing, the variant that offers higher conversion is the winning one. It can help in optimizing the website for better results.

The metrics of conversion is unique for every website. For e-commerce platforms it is the sale of products, for B2B it is the generation of qualified leads. Our experienced digital marketing professionals at Skyram Technologies will help you in availing of the best results in conversion through A/B testing.

How does A/B testing work? Why is it important for businesses?

To understand how the process of A/B testing works, let us share an example.

Create two different designs for a particular landing page. Share one landing page with one group of visitors and the other with the second group of visitors. After that, you can check how both the landing page performed according to different metrics including clicks, traffic, and conversions.

If one of the landing pages perform better than the other, now it is time to start digging into the reasons behind it. We, at Skyram technologies, have got the certified professionals that can evaluate the testing results and offer the best solutions.

One of the most important aspects of A/B testing is, it will let you know what is reducing or hindering the sales. It helps you to know which words, phrases, images, videos, testimonials, and other elements work best. A minor change can have a major impact on conversion and traffic.

Visitors on a particular website come to achieve specific goals. It could be simply to browse, buy a product, or learn about a product. With the user behaviour data gathered from A/B testing, you can solve visitor pain points. It is applicable to all businesses.

A/B testing helps in reducing the bounce rates. Different websites service different goals and there is no one solution for all to fix the bounce rates. With A/B testing you can test multiple variations of a particular element of a website and figure out the best possible version.

With A/B testing, you can make minor incremental changes instead of getting the whole page redesigned. Thus, it reduces any risk of jeopardizing the present conversion rate.