They say words have a magical power of their own. Also, a picture speaks a thousand words.
But what about when two of them meet? Imagine how powerful that would be.
Yes, I am talking about infographics.
It has been studied that infographics can provide exceptional results in digital marketing.
Kissmetrics tells that within a two year time, from 2010 to 2012, 47 infographics generated 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains.
This means that each of them generated 53,459 visitors and 875 backlinks from 79 unique domains. When it comes to social shares, each one generated 879 tweets and 443 likes.
Now before jumping into why infographics are so important for quick results, let’s understand what is infographics.
What are infographics?
Well, going by the Oxford English Dictionary, an infographic simply refers to “a visual representation of information or data”.
It is a collection of imagery, chats, texts which gives an easy-to-understand overview of the topic.
When exactly do we need infographics?
Infographics can be used in many ways obviously.
Suppose you need a complex piece of information that needs to be described quickly, precisely and clearly, a graphic is suitable.
They are often used for signs, data representations, maps, etc. And let me tell you, they are used not only by digital marketers, but they are also used by scientists, technical writers, mathematicians, educators and statisticians for the ease of understanding any complicated data.
What are elements which make an infographic?
An infographic should have three major elements.
Visual Elements
- Color coding
- Graphics
- Reference icons
Content
- Time frames
- Statistics
- References
And Facts.
Why use infographics in digital marketing?
If you are struggling to find relevant traffic to your website then you need to use infographics as a part of your internet marketing campaign.
Here are some of the reasons why.
To easily Catch Your Targeted Audiences’ Attention
Humans are visual creatures and because of this people are easily attracted to visual elements that attract their attention. People need the “optic nerve” activated in order to process the more than 90% of information that comes into one’s mind, and all these are visual information.
Accompanied by a well-written text, infographics can be a solid tool to get the information into your audience’s mind in this world of information jungle.
Increasing brand awareness
Creating a brand identity is a necessity nowadays.
Infographics along with the vital information carry your brand’s logo, at times even your brand’s color palette.
As these are designed to include relevant information, people sort of have a trust that builds up with the company.
Infographics go beyond merely “telling” people about what your brand, products or services are – it “shows” them with visual content which is far more effective than mere paragraphs of text.
Increase your marketing results
Infographics not only are designed with your contact information, sharing or embedding the material in social media or other online channels can generate important backlinks to you.
The results are an abundance of inbound links that can really boost your search rankings. You can make this better even more by adding highly targeted keywords as part of the title, description and meta information of your Infographic.
This can go really well for your business as up to 60% of consumers will have the most probability of contacting your business if they see your images, in this case, an Infographic, as a relevant source for their needs.
Builds trust among your audience
Nowadays, a well build connection is very essential for any brand.
The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.
This way people will begin to trust your brand a bit more.
Helps to boost your SEO
According to reports, more than 5 million online content is created every day. Thus without something which will stand out from the rest of the crowd, your brand may never be able to get beneficial results.
Infographics have a chance of getting viral, which means better SEO.
The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm.
As a result, your brand will go viral throughout the web, and you will get more subscribers and followers.
Some points to keep in mind while creating an effective infographic:
While colors & fonts may be alluring, it is the content that really matters while creating a good infographic.
So here are some points to keep in mind for engaging infographics.
The content & facts
The more relevant facts you provide in your infographic, the easier it is to engage your audience.
Information flow
Look, infographics are used for people to understand a piece of complex information in a simple manner. So make sure that your information flow is right.
Don’t use too many colors
Using more than 3 or 4 colors in an infographic can make it look busy. Use 3 colors preferably contrasting ones to make it eye-catching.
Use negative space
Proper use of white space or negative space is important while creating any sort of graphics.
Doing research & citing your sources
Infographics are all about citing proper facts, so mentioning sources gives it proper relevancy.
Also, do your research well before creating any infographics.
Few examples of good infographics:
Well, now that you know all about the importance of infographics, it is time for you to implement that in your content marketing.
Need some help? Contact us at Skyram Technologies. Our expert research team & graphics designer will deliver you with some original infographics perfect for your marketing campaigns. Connect with us here!
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