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October 1, 2019

THE RACE TO CREATE BEST VIRTUAL ASSISTANT

A 2019, Comparison Between Alexa, Siri, And Google Assistant

Ever since Apple launched Siri around 2011, the digital world has never been the same. Today we have so many virtual assistants in the market that it is really difficult to point out which one is the best!

However, Alexa, Siri & Google Assistant is the three most popular ones, used vastly across the world. While each of them has their own sets of features, all of them has their quirks as well. Let’s have a comparison!

Everyday Jobs:

Let’s start with the basics. All of them are pretty efficient when it comes to doing day to day tasks. Math Problems, Weather Forecasts, Setting Reminders & Alarms, Call & Text Messages, all of them have a stronghold on these.

But Siri & Goggle Assistant can send texts via Whatsapp, whereas, Alexa cannot integrate Whatsapp in any way.

As a conversationalist, Alexa is quite decent but you need to repeat the word “Alexa” with every command or conversation. For example, if you say, “Alexa, what’s the current temperature at the thermostat?”

For the next command, you have to say, “Alexa” again before requesting that the voice assistant “set the hallway thermostat to 68 degrees.”

Although, it would be much more convenient to just say, “Alexa, what’s the current temperature at the hallway thermostat?” and then say, “Set my hallway thermostat to 68 degrees,” without having to utter “Alexa” again.

Google Assistant is also fairly strong in terms of natural-language conversations. you can ask Google Assistant about the weather, the traffic, to adjust a smart LED for you — and much more. What’s more, in 2019, Google informed that now, with its new feature one doesn’t have to repeat “Hey Google” again & again.

Complicated Tasks

All of them have their own way to address complex tasks.

For instance, if you are searching for a nearby Chinese restaurant, all of them will find you restaurants based on the asked cuisine. However, Google often suggests food places related to the cuisine you ordered, like Lasagna. Google Assistant also offers to book a table at a nearby restaurant when you tell it that you’re’ hungry & also gives options to order via Swiggy along with directions.

Now, comes the hard part, i.e, giving directions, suggesting recipes, etc.

For these tasks, the assistants need to guide someone to do a job constantly. It is like supporting a friend!

When it comes to offering directions, Google Assistant gives solid time estimates and will direct you towards every major landmark. While for Siri & Alexa, it is often reported that both have failed to recognize places in India.

Context Related Tasks

Alexa and Google Assistant already have multi-user voice recognition, meaning they can distinguish between my voice and my co-workers. While, Siri should be able to give you reminders, music recommendations and other things that are customized just for you.

Also, one of the biggest strengths of Google is that it can understand other languages like Hindi or even Bengali for that matter. Siri lacks behind this one.

Google is far more context-aware than the other two. For example, if you are searching for English Premier League champions & it gave the answer to Manchester City. The next time you ask “How many goals?”, it will answer the right number. You can also experiment with it by asking “Coach’s name?” & it will provide you with subsequent answers.

The other two, however, failed to answer after one question as it can easily lose the context.

NEW FEATURES:

All of them have been updated quite a notch in the recent few years.

Some of the latest additions you may ask?

Here is a list:

Google Assistant-

Booking A Ride:

One of its newest addition, currently it can find a ride within Grab, Uber, Lyft, Ola, and GO-JEK.

Since there are multiple ride-sharing apps available in numerous locations, Google Assistant will be able to compare the prices for each, allowing you to pick the most cost-efficient option.

More Tool Access for Brands:

Some brands are now given the tools to be able to enhance the viewing experience and provide more effective search results. This means that some of the brands will be able to present thumbnails, provide larger images for better user experience.

Personalized Interface for Andriod Users:

This one is an added benefit for the Android users.

Google has been focusing on personalized search results that cater to user preference, which means one can easily find blogs they may be interested to read, find news updates, weather reports of the area & so on.

Siri-

Improved Siri Voice:

With a less artificial, stitched-together sound, and a more natural, life-like voice, Siri has been updating themselves a lot. Siri has a new Indian English voice to add to its existing five options.

Shortcuts:

Siri shortcuts will now be available in the shortcut apps. Now both custom and suggested shortcuts are under one roof.

Adding Multiple Reminders:

Earlier, if you wanted to add multiple reminders, you needed to dedicate one item per inquiry. Recently, Siri has been updated to be able to add multiple items to a list without any hassles. It knows, when two items should be separate & two should not.

Enhanced Maps:

You’ll find Siri to be even more descriptive with directions in Maps. For example, instead of “In 1,000 feet, turn right,” you’ll hear, “Turn left at the next traffic light.”

Alexa:

Updating your routine:

This has been made quite easier for Alexa users. Alexa will now recommend routines when you connect a smart device, which makes setting up routines even easier.

Stay Updated:

Alexa can now provide longer, better flash briefings. You can also ask Alexa to “play news from CNN,” and you’ll get a lengthy summary of what’s happening in the news.

Better Entertainment Experience:

Earlier, it was difficult for Alexa to go beyond its own music service. Now, you can access the Apple Music playlist with Alexa, provided you have your account linked with it. You can even use Spotify, Vevo, Pandora & other services as well.

September 30, 2019

Rise of Micro-Influencers in the World of Digital Marketing

Influencer marketing has become a favorite marketing tool for brands over the past few years.

With Youtube & Instagram, brands use micro-influencers for promoting their products. Micro-influencers have a loyal fan following & they have their own niche audience.

According to a study by Experticity, 82% of consumers have a higher chance of listening to their favorite influencer rather than the brand itself.

These influencers earn big bucks. Somya Gupta, an Instagram celebrity with over 500,000 followers at the age of 21, earns more than 1 million. Her story is a journey from ordinary to stardom. She teamed up with over 50 brands including Calvin Klein, Loreal, Lakme, Garnier, Maybelline and One Plus.

Now, Who Are These Micro-Influencers?

These are everyday people on social media platforms with huge number of followers. They can be from a specific genre like Steven Onoja from the fashion world or Amit Agarwal, a technological influencers.

These people tend to have followers anywhere between 5,000 to 50,000 & these are dedicated fan base who trust them a lot.

With celebrities, people often find it difficult to trust them as they often endorse products strictly based on commercial needs. However, with micro-influencers, they have a connection with their audience.

Why are micro-influencers so popular?

More Engaging-

One of the primary reasons why brands go to micro-influencers for product promotion is that they have a higher audience engagement rate.

Micro-influencers are more like virtual friends, like most Facebook or Instagram friends that millennials have, who stay in touch, talk with them & value their opinion. They are more real people who understand them.

Cost-Effective

For instance, if Farah Magi, a fashion micro-influencer from Bangalore, is promoting a brand, they tend to charge per-campaign or tweet. This automatically reduces the cost of promotion for the brands. They offer greater value, in terms of a more direct connection with their followers, at lesser costs.

Improve Authencity

Another reason why brands have started working with micro-influencers is that they are more authentic & real people. People will relate to these influencers as they are an everyday part of their audience’s life. Consumers find it easier to connect with these people as they can easily be a part of each other’s lifestyle. Brands also benefit from this trend by boosting their own level of authenticity.

Brands Working With Micro-Influencers

Google

They wanted to promote their new Pixelbook last year. Teaming up with The Sorry Girls to create a promotional campaign much authentic than their usual advertisement campaigns.

Coca-Cola

They teamed up with Travel and foodie micro-influencer Miette Dierckx & she became their brand ambassador. Miette’s happy posts creates a much more organic & fresh content appealing to her niche audience.

Spotify

They have been partnering with a number of micro-influencers for the past couple of years. Their campaign on “Weekly Algorithm” where they partnered with micro-influencers & real people to post hilarious tweets, testimonials on their social media page. Recently, they have started to partner with local bands and artists to help promote their music.

H&M

One of the major fashion brands, they partnered up with fashion blogger Julie Sariñana and model Ela Velden for their 2017 Fall Catalogue. Sariñana loved the line so much that she even promoted it from her own personal account.

Brand Promotion is changing its game to keep up with the change in audience engagement dynamics. Although, if done right, influencer marketing can totally earn you an edge in this competitive market, it can get tricky at times.

Want some creative marketing strategies for your brand? Let us help you!? Contact our team at Skyram Technologies to create the right kind of digital campaign for you. Connect with us here!

September 27, 2019

Will Technology Rescue Our Planet? A View On Global Warming

As our planet continues to get warm, the climatic changes are worsening day by day. In 2016, there were reports of 722 disaster events & the number is piling up every year.

Well, climate & technology have a weird relationship. Somehow the advancement of the former is affecting the later but on the other hand, with new advancements, there are reports that global warming can be solved.

Some of the most intelligent minds in the world have invested in creating technologies that can resolve global warming.

Artificial Intelligence

Let’s take a look at it for instance. According to the World Economic Report, AI refers to computer systems that-

“can sense their environment, think, learn, and act in response to what they sense and their programmed objectives.”

In India itself, AI has helped Indian farmers to get 30% higher groundnuts yield by providing information about the land, applying fertilizers, sowing dates, etc. In Norway, it helped in creating a flexible & renewable automatic electric grid.

With climate, Ai has been 89 to 99 percent accurate in identifying cyclones, weather fronts & atmospheric rivers which is even difficult for humans to identify. Microsoft believes that AI can be a “Game Changer” for climatic change & environmental issues.

Power Generation & Transport

One of the prime reasons behind global warming, scientists have been trying to find a solution for alternative production for many years now.
“General Fusion” a Canadian Company has made some breakthroughs regarding the carbon wastage that accompanies power generation.
According to them,

“Fusion produces zero greenhouse gas emissions, emitting only helium as exhaust. It also requires less land than other renewable technologies. Fusion energy is inherently safe, with zero possibility of a meltdown scenario and no long-lived waste, and there is enough fusion fuel to power the planet for hundreds of millions of years.”

For transport, the University of Surrey has made remarkable discoveries. They discovered new materials that offer an alternative battery power which is 1,000-10,000 times more powerful than existing ones. The popularity of electric vehicles with massive brands like Tesla joining in has grabbed a lot of attention. Even with their “Million-Mile Battery Tech” which will create more sustainable way of producing car batteries.

Manufacturing & Buildings

Development can put enormous stress on the environment. About 30% of the emissions come for these industries.

With research & startups, people are trying to come up with technology which can manufacture goods by taking Carbon dioxide already present in the air. This can reduce a lot of carbon emissions in the environment.

With building constructions, it emits a lot of greenhouse gas. But construction is one of the primary needs of the industry. The solution? Smarter cities with sustainable buildings. This can dramatically reduce air pollution in the cities.

An example is in China, IBM’s Green Horizon project is using an AI system that can forecast air pollution, track pollution sources and produce potential strategies to deal with it. With this technology, it can easily more effective routes to restrict the number of drivers or close certain power plants in order to reduce pollution in a particular area.

Digitalization

Last but very important one is digitalization. Many agree that with digitalization, the use of paper has decreased a lot. This also means that there is less paper wastage or rubber wastage.

In India, major exams like CAT, XAT, GMAT, CMAT, MAT & many others have been made online. Just imagine how much paper wastage it can save every year!

Even in banking today, with digitalization everything has become automated reducing wastage.

Even with brands, most of them are opting for digital marketing, online promotions for their sales. And to be honest, it is far more effective. Online marketing is faster, saves a lot of money & reduces paper wastes.

Instead of a big banner, which can cost a huge amount, it can be easily done with an online promotion. It will cost much less & with cost-effective net packages it can reach thousands.

To be honest, we all need to take small steps toward climate conservation. This is a serious issue & can affect our future generations. Want to be more environment-friendly? Contact our team at Skyram Technologies. Let us help you to create an environment-friendly digital marketing plan. Connect with us here!

September 26, 2019

Digital Marketers Newest Tool- Facebook & Instagram Stories

Social media brought a whole new world for marketing when it was first introduced in the digital market. In recent times, however, with Facebook & Instagram stories, it changed the way we use social media.

Initially, these features were added to mimic the Snapchat feature but Instagram is constantly adding new features which are creating huge opportunities for marketers.

Why Facebook & Instagram Stories Are So Popular?

Facebook & Instagram stories are basically small videos that can be used for ads, promotions, generate awareness & so on. They are interactive, engaging which can immerse the audience with its multisensory appeal.

Moreover, these kinds of promotions are cost-effective & super simple to use. Literally anybody, who is familiar with social media can use them without any hassles. They have the potential to reach thousands & thousands of people within a very short span of time.

How Do Facebook & Instagram Stories Work?

Let’s give you an example. Now, Virat Kohli is the brand ambassador for Manyavar, a men’s ethnic brand. So, when he posts about the brand on his Instagram stories, the brand is targeting his massive followers. Also, when Manyavar is posting their ads on Facebook or Instagram stories, you see the face of our Indian Cricket Team Captain.

This type of promotion costs half the price of offline marketing. With social media influencers, they earn millions with just digital promotions. People are most invested in short comprehensive stories.

Benefits of Facebook & Instagram Stories

• Audience Engagement: The audience is whimsical in nature. These stories are the first thing audiences see when they visit their profile. They are great to grab their attention compelling them to scroll more.
• Better Connection: These stories are so popular because they combine forms of communications: video & storytelling. It is more real & they create an instant connection.
• Cost-effective & Faster: This form of marketing costs much less than traditional ones. They are faster, quicker & more comprehensive.

Few Essentials To For Better Use Of Facebook & Instagram Stories

Here are a few tips to help you create a more compelling story for promotions:

• Connect with Your Audience– Create a real-time story. Get personal & try to actually “tell a story” rather than “selling your product.” Brands often use behind-scene-footage to create more personal bonds.
• Stickers & Hashtags– These create more visibility & increase more viewers. Brands often own hashtags to create a collection of stories.
• Add links– Add relevant links for the users to get to the product easily.
When compared, it is usually seen that Instagram stories are mostly used for influencer marketing. For instance, we see our favourite Youtubers or stars like Deepika Padukon endorsing Epigamia.
Bigger brands use Facebook stories a lot more. Brands like Reebok often run stories about their new launch on their Facebook handle. However, there is absolutely no rule. You choose your platform.

Although this type of promotion is user-friendly, it can often be misguided or incomplete. It is better to get some expert help who can create strategic marketing for you! Contact our team at Skyram Technologies for detailed Digital Marketing Strategies, Content Management, Web Development, Social Media Marketing to help you with brand promotions. Connect with us here!

September 23, 2019

CHALLENGES OF DIGITAL MARKETING IN A “B2E” LANDSCAPE

The recent shifts in digital marketing strategies have shown some pretty interesting aspects of customer relationship experience with brands. A survey by Adobe conducted of 1,215 marketers & B2B buyers across a few European countries has suggested that even business buyers expect vendors to give them experiences that are normally associated with customer buying. These details, therefore, show results that the fine line between B2B and B2C marketing is getting blurred.

With these recent developments in the marketing scene, a new concept of “B2E” or ‘Business to Everyone’ is on the rise.

Building of Trust & Security

Both E-commerce and Business sites primarily look for the feeling of security and trust. It can’t be a surprise that all of us- be it, retailers or customers, everyone would expect that an organization is serious about protecting their personal data.

Studies have shown that 85% of the buyers want to be treated more like a customer. And 78% of them want complete transparency about the workings of the brand. Also, as a brand, you would expect to have an easy business with your supplier.

The Popularity of Brand Values

As a brand, one of the foremost essentials in the market is to stay relevant. Sustainability is extremely essential for a brand to survive this competitive market.

Obviously, the green trend has been the digital market for quite some time now. 67% of B2B buyers have shown interest in a much more sustainable or eco-friendly brand.

However, apart from that, a new trend has been emerging in the marketing scene. Brands show their stance on people, ethics, social causes of the day. For example, Airbnb’s “ We Accept Campaign” which was aired during Trump’s decision of banning immigrants was one of the most talked-about ad campaigns during the Super Bowls. The ad dealt with issues of race & diversity. These stances show the brand value, providing a personal bond with their customers.

Another great example is the P&G campaign “We See Equal” dealing with gender biases & equality. The campaign became a rage due to its execution as well as the sensitive concept it was dealing with at that time.

B2C and B2B buyer sentiments are converging. Consumer brands are increasingly turning to technology to help deliver personal experiences across all digital touchpoints. They are also giving importance to the personal ethics & values of the brand. All buyers want to have an experience that feels more personal. Brands are also constantly welding out insightful new marketing strategies to make business a more personal experience.

Reports are suggesting that with new advancements, even 49% of the B2B buyers prefer to stick to a provider who offers customized communications.

Nearly 68% of the brands places high importance on the way a company treats its employees.

The Consequences of these Changes

The results of these drastic changes have started affecting the market already. With almost half of the marketers agreeing that they have lost sales due to negligence in terms of brand purpose from their end. A proper brand value not only affects its B2B organizations but also has a huge impact on its new customers.

One of the prime instance is Amul. Going through their social media page, you will a number of posts for various social causes. Their campaign for Article 370, Chandrayaan 2 & others connects very well with their audiences. Their page has over 1 million followers because of their unique campaigning techniques.

A lot of board member often looks for suppliers to stand up for something bigger than their own product and services.

The Difference in Perspective

Another challenge often faced by marketing brands is the difference of age & perspective of buyers. The study by Adobe shows that young buyers are often inclined towards a brand whose values match with them. Whereas for older buyers, the mentality is completely different.

The study also shows the diversity faced by digital marketers while creating a brand identity. For example, on one hand, 34% of the board members want to be associated with a brand that invests in cultural or social issues. On the other hand, 20% of them give importance to diversity and inclusion for employees. However, most of them are quite concerned about fair treatment, reasonable pricing, and protection of their personal data.

Significance of Customer Experience Management

Keeping up with the changing landscape in the website management and Digital Marketing business, the role of CXM or Customer Experience Management has risen in huge way. Marketers are demanded to have a nuanced understanding of when to bring out purpose-based messaging along with finding a way to create a customer experience that factors all of this in.

Surveys have shown that 39% of the brands do not want to switch providers if they are doing a good job, fulfilling their requirements & also providing a personal experience. It is up to the suppliers to provide a customer experience even when doing B2B marketing.

Proper data analysis to provide personalized communication, creating effective tailored experiences for the brands in various platforms is essential. Also, while providing multi channel communication, marketers need to make sure that they give out end-to-end experiences to the brand to ensure lifelong business.

For example, when Nivea India launched its campaign “Mom’s Touch” it was a golden-strike! The brand partnered with Aseema Charitable Trust portraying the story of some extraordinary mothers who want the best future for their child, despite having faced adversities all throughout their own lives. The campaign stroked an emotional chord with a huge social media boost.

While the competition is rising every day in the market, digital marketing is facing new challenges because of the change in consumer dynamics. To survive, the only way of staying relevant as a brand is by creating your unique emotional connection with your buyers & customers.

These kinds of challenges can be faced in all sorts of digital marketing. Although these are quite adaptable in nature, they require certain skills of advertising as well as digital marketing strategies.

We at Skyram Technologies can provide your company with every service related to marketing tactics, content management systems, web development, social media marketing to help you with your customer relationship. Let us work together to create a digital marketing plan for your business. Connect with us here!

August 1, 2019

Build Your Brand with the One Web Approach

Buyers are naturally drawn to successful brands. The success of your brand is likely to engage a growing number of users with time. Your buyers are bound to remain loyal to your brand when they are satisfied with your services and products. You must inform them about the unique selling points of your brand. You can raise the value of your brand with time as you work on it diligently.

Here Are Some Tips on How Your Audience Can Relate to Your Brand:

Get some human feel

People are always in love with brands that depict attributions resembling that of us humans. Anthropomorphism is the term given to it by the psychologists. The bluebird of Twitter has set a nice example for the viewers; Twitter flashes in their mind immediately when they see this mascot. Familiarity with humans makes it easier for a brand to sell.

Empathize with your audience

Do you want them to experience any specific type of emotion once they see your brand? The latest designs aren’t always capable of cutting it. A few pleasant emotions ought to be generated if you truly want your brand to get popular among the masses. Your web design must include these positive vibes.

Some of you may use a few short video clippings and showcase your brand by implementing tags with an orange backdrop. In doing so, your images are bound to reflect some positive vibes to your target audience.

Maintain a consistent design

A brand turns successful when the people keep on associating themselves with it. Consistency makes a brand memorable. When it comes to designing business, the process needs to be consistent. The graphics, formatting, and colors need to reflect a specific personality that maintains a particular image all through the site. You must know the difference between adaptive and responsive web designing. Your website needs to improve its performance. The site will load quickly when you utilize reused content. The cache of your browser gets all images on display if the site has already been visited before. The browser needs to download the code only once if all of your web pages have the same navigation bar.

Place your logo in display

Designing a logo for your website is a creative task. You’ll need to place it in a single place. Your website can accommodate it at the upper left corner to make it visible to your users. The home page of your site needs to be linked with the logo. It’s also important to work on the size of your logo; it needs to be big so that your visitors find it immediately.

Create a unique brand

It’s not always enough to utilize these elements. You must develop your brand uniquely if you wish to set it apart from the others. In case your website has close resemblance with that of your competitors, then the voice, personality, and colors don’t make much of a difference. Is there a particular way that your prospective buyers can distinguish? All your efforts are likely to pay off when your visitors continue visiting your site. If your services and products meet and exceed their expectations, then they’re likely to remember you.

These days, even the small businesses are focused on creating a brand name around their websites. Your business gets noticed when your brand gains popularity. It is needed to do Online Marketing for any website to gain awareness. However, the first stage of Online Marketing is to design and develop Responsive Websites. You must remember the key aspects while developing your website as it will help you in keeping your competitors at bay.

Connect with Skyram – the best website designing company in Kolkata, India. We cater to your business needs by delivering world-class responsive websites that are build with advanced technologies. Our primary objective is to let your business expand in no time.

June 19, 2019

Why You Ought to Keep Your Website Up to Date

Google has gained much popularity during the past one decade and marketers are now making the most of it improve their ranks across organic search results. Google has already conveyed the manner in which they utilize over 200 ranking signals while determining organic search page rankings. Google takes a number of ranking factors into account and each of these factors contributes towards the popularity of your domain popularity. Alongside a number of SEO factors, there are some off-page factors, on-page factors, site-level factors and factors that are related to the latest technologies. You must keep all of these factors in mind for keeping your website from falling on the SERPs (Search Engine Result Pages) for the most appropriate keywords.

The launch of a business website can actually lead through a series of investments. You ought to keep an eye on the performance of your site constantly and identify with the key points wherein you’re losing out sales.

Updating your website gets easy when you concentrate on the following areas:

Impact of fresh content

You could prove you’re busy by updating your visitors about the upcoming product launches and news. Don’t forget to mention things on your website that may not seem to be of great importance as that of launching a fresh product or achieving a new staff member. Updating your website with content and creating fresh content hold the key to a successful business website. You must also understand that regular news updates help in SEO and web promotions.

Importance of security

Things keep on changing with time; you must keep all updates at your fingertips from a technical standpoint. Although it seems never-ending, you must ensure improvements in the security patches that you develop for smart-phones, browsers, and other end-user devices. Hacking your website gets a lot easy when it experiences some security vulnerability in the absence of a patch. For instance, when the personal information of a customer is stolen, it leads through legal repercussions.

Marketing

Updating your website on a regular basis helps your team to explore all opportunities of generating sales. You might be heading towards launching a business event, running a campaign or promoting a product. Your sales figure is likely to achieve a boost once the marketing team has access to place this information on your business website.

It even goes the other way round. You must eradicate a function that either seems inappropriate for your website or haven’t worked for your site in the past. You shouldn’t invite your users to sign up to your mailing list if you’ve stopped sending email newsletters or if you’re leveraging social platforms for sending updates to them.

New designs catch the attention

The way your website looks has a great impact on the various aspects affecting your sales volume. Visitors are bound to leave when your website appears to be outdated. Your website design must reflect the prospect or importance of your brand. Website designing techniques are bound to change as you hire new designers and developers. With the changing times, your team members are bound to incorporate the latest sound and animation effects alongside implementing images. The square and flat look of websites that you use today weren’t there a couple of years ago. Things are changing fast with the newly invented responsive web designs.

Advent of technology

The advent of technology in the communications industry has led to a widespread revolution of smart-phone brands all over the globe. Consumers are now eligible to browse, compare, and shop regardless of their geographical position. You must keep your website up-to-date and work on the areas that draw and retain consumers. You must concentrate on the changing development techniques and know how to make the most of them.

A responsive website can have a single page that fits in with the different smart-phone screens. Chances of your losing sales increase when your website isn’t that responsive. It’s certainly going to be an inferior experience for the users when they need to zoom into a tiny device, identify the ‘add to cart’ button and zoom in once more to click on it. It’s in their best interest to click on the buttons while reading; it will look great on their phone!

Reach out to us through our Contact us page and discuss your needs with our marketing professionals. We’ll respond to your request for services at the earliest.

June 7, 2019

Understanding Your audience is More Important than Studying the Trends

Reaching out to the audience is your biggest concern as a marketing professional. You want your efforts to be liked, shared, and commented by your target audience. Your ideas might get conveyed to millions in no time. Catching their attention seems easy when you find some trendy topics to share.

Once your brand gets associated with any popular topic, you may gain some response, but remember that it’s only the short-term outcomes that you’re witnessing. The same topic may be covered in several other tweets and turn your effort ineffective. Very soon, your campaign might show up under “old news” as the viewers shift their focus on other things. Instead of focusing on the whereabouts of your viewers, you must count on their needs. Social media can help pave the way for a bright future!

Making the Most of Social Media Platforms

It’s often tough to discover the passion of your audience and identify with it. You can’t be sure that your audience will get converted to your consumer in the end. The belief that Minecraft will help in imparting problem-solving skills and logical reasoning skills in your children draws you towards the game. The demographic and individual differences aren’t significant when a common belief ignites passion in your audience.

You can develop a robust marketing strategy by making the most of Social media platforms:

Check out the viewer psychology on social

Several logical and emotional interests attract the members of your audience simultaneously. You must learn how to segregate them and utilize them in identifying your customer needs. The key to your success is the process of audience segmentation. Depending on specific psychological factors, you may classify your audience and gain a richer understanding of their ultimate needs.

Studying the social media interactions of your audience can be very effective in testing their nerves instead of developing some persona based on demographic data, age, and sex. You may catch a clue on the hidden passions of your audience without counting them as your followers but as highly interactive species that can relate to each other very well.
Avoid forced sales

Consumers are pretty much aware that a brand needs to sell its products or services. The end objective is to reach out to a wider audience via social media without disclosing the fact. Beating around to bush or pursuing your targets very hard might cause them to move into your competitor. Instead of focusing on what the users want to say, you must begin communicating the story of your brand. You must try to convey your passions and relate to those that are shared by your viewers. Try to project your brand as a true reflection of your efforts by remaining upfront about your objectives.
Cope with risks

However, you may not taste success by using steps like these. The plan that seems very useful on paper might compel you to restructure your strategy. Assuming risks may seem to be an uphill task for your online marketing team at times. You may count on sports drinks like Gatorade for that matter. It shot to fame in no time by conveying a unique promotional message for a drink containing added sugar, which isn’t meant for normal users. It proved how a unique and targeted marketing message can fetch a niche audience for your brand.

Likewise, social media can help you to experiment with various marketing tactics that connect with your audience more effectively. You may check out the response of your target audience by posting your ideas over Facebook or Twitter. This way, you’ll stand more chances of connecting with your audience and gaining much out of brand loyalty in the long run. Your brand will soon be associated with the trendiest of topics once you turn empathetic towards your audience.

Visit our “Contact us” page and share your views with our online marketing experts to keep your business ahead of the competition. You may even place your “request for services ” and we’ll reach out to you in no time.

May 17, 2019

Social Media Analytics Help Boost the Marketing Campaigns by Adding ROI and Attribution

Social Media has remained the same old thing superficially. You’ll find it tough to imagine how the new age kids cope with messages coming from Tom or improve their MySpace pages with hearts created with HTML coding. Monitoring the ROI and market impact has always posed a challenge for social media platforms. These days, you have tools for analyzing social media marketing campaigns. The analytics platforms are capable of delivering a compelling attribution for marketing and ROI. You must use all opportunities and the right metrics for solving the attribution jinx.

The utility of Social Media Stats through the Different Stages

Initial Stage

Social media metrics follow a three-fold structure like the three funnel stages in general marketing campaigns.

The early stage of metrics include new identities, existing leads, reach, cost of acquiring leads, engagement, and the volume of followers. These factors depict stats that can help you in figuring out the indicators leading to conversion.

Mid-Stage

Mid-stage metrics should be the next point of consideration. Content shared over social platforms play a crucial role in driving the audience towards a target platform. Such metrics involve leads that qualify for sales, opportunities, leads that qualify for marketing, and the pipeline.

Finale-stage

This is the stage that relates social media campaigns with the return on investment. The revenue that’s collected, value for the lifetime, and the opportunities created are the key metrics in this stage. However, it’s often tough to keep track of these metrics. You may collect this data with the help of marketing automation and a few relevant platforms.

Social marketing falls under an easily distinguishable marketing category. Multi-touch attribution has a lot to contribute to social media. You won’t get a hint on how your social media efforts have an impact on the ROI when you follow the last-touch and conventional attribution. The mid-journey position of social is a boon in disguise. It gives out a clear indication of how your marketing campaigns can leave a positive impact on the creation of value-added content, the sentiment of your target audience, increasing brand awareness, and generation of leads. Customers find a direct means of communicating their needs with your brand through social.

Stay Realistic even when you notice the potential

The nature of social media technology is genuinely versatile and robust. Your investments are bound to generate positive outcomes when you combine the right approaches, platforms, and metrics.

When it comes to engaging your audience, social media plays another vital role. It’s a prized platform, but you have to deal with the saturation and reach out to the end user.

The Social tool needs to be handled properly

By conveying information to your colleagues, you can urge your workforce to make the most of the social weapon. You’ll notice more accuracy with the attribution and achieve more success once you start utilizing social more efficiently. With time the remaining marketing tactics will fall into place.

Reach out to Skyram and put your business ahead of all competition. We strive to serve our clients as the best digital marketing service in Kolkata, India and adapt the latest technologies and trends with time. Share your views with us and gain an edge over other major players. We want your brand to drop the anchor and achieve positive reviews and testimonials immediately.

May 10, 2019

SEO Boosts Digital Marketing Endeavors and Publicizes Business Websites

The digital marketing departments in all global concerns have identified several roles that boast expertise through online and traditional platforms. The few years have made these companies witness a shift in trend as they hired more of SEO professionals in different capacities.

Content marketing, as well as organic search, are drawing more dollars out of the capital funds of late. In an attempt to share campaign KPIs mutually, these organizations are indulging in a collaborative shift of strategic methodologies and timely execution.

Overcoming the collaborative barrier call for a smooth transition through efficient team development, effective project management processes, SMO activities, and responsive communication. A responsive website lays the foundation of fruitful interaction between these companies and their target audience.

Experiencing integration issues

It’s often quite challenging to make your workforce work cohesively when you build cross-discipline teams. The gap of technological adaptation poses a substantial barrier towards cross-discipline collaboration.

How the revenue gets influenced

A positive SEO impact on the brand and the ROI depends on the successful collaboration between all departments. The very first SERP absorbs most of the web traffic relating to a particular keyword. It gives out a clear indication that if your page ranks in the other SERPs, it’s likely to go unnoticed. The organizational requirements, ROI model, and emerging trends are vividly visible when cross-functional communication is effective. They help in defining your strategic focus and long-term expenses. The SMO experts and SEO professionals can relate to other members of the workforce when they understand the nature of the relation between the audience and the brand.

The latest development trends are hitting the software development and web promotions market, promotional strategies, paid search marketing and advanced tools of late. The methods and tools that the marketing teams follow have had a positive impact on the marketing outcomes and functions.

The most common KPIs are utilized by the marketing teams of a vast majority of companies that invest in organic search and collaborative forms of marketing. Your brand and digital marketing strategy take a holistic approach when you consider the futuristic views into account. Companies that are indulging in cross-functional collaboration are capable of adapting to changing marketing conditions.

Here at Skyram, we deliver strategic systems based transformations for successful business change. Feel-free to connect with us to experience the Next-Big change your organization.