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Best Online Payment Apps In 2019

The rise in rapid digitalization in the world smartphones have literally turned into pocket wallets!

From as basic as electricity bill, grocery bills to as fancy as shopping bills, restaurant bills everything can be done with an online payment app.

Nowadays, you don’t even need to carry your credit/ debit cards to pay your bills.

Depending on the app you download and your phone, you can easily pay by tapping your phone rather than swiping a card. And arguably, it is much safer than your credit cards as well. Some other apps to make payments by displaying a code that the cashier can scan.

By now, I am sure you are aware of the swarm of online payment apps that are available in the digital market. We won’t bore you with the names of each & every one.

Instead, we are going to make things easy for you!

After quite some research we have come up with 6 different payment apps that are most popular in 2019.

We have decided these apps on these factors:

  • User-friendly
  • Efficiency
  • Security

PayPal One Touch

Well, this is not surprising at all!

Their USP- best low-fee transactions.

Since it’s evolvement it is the most commonly used payment app on the internet. It has amazing strong international transaction system.

PayPal has a history back to 1998. It is probably the grandparents of online payment apps.

By 2017, Paypal reported earnings of US$1.795 billion!

In 2019, PayPal reported to have 9.3 million net new active accounts with 2.8 billion payment transactions, up 28%.

There is no fee to transfer money to or from family and friends who also have a PayPal account. And the fee for transferring money who do not have a PayPal account is very minimal.

According to Money Under 30, PayPal has no limits on money you can send from your verified account. You can send up to $60,000 through Paypal.

Available in – Android, iOS.

Google Pay

Google has features where you can literally live online!

And money transferring is no exception. Formerly known as Tez, this app swiftly climbed up the ladders to become one of the best online money payment app.

According to Social Beat, it has over 100,000,000+ (100 Million or 10 crore) downloads on Android Play Store.

You can send up to $9,999 in one transaction. Also, there is no hassle for additional KYC as it works with your existing bank account, your money is secured with your bank.

USP- No additional fees to send money.

However, it doesn’t allow users to use credit cards to transfer money.

Available in – Android, iOS.

Apple Pay

Like all other apps, Apple Pay allows you to make purchases online, in stores, in apps, person-to-person money transfer.

Their USP?

It allows you to store up to 12 different debit and credit cards on the app, and even include your student ID card.

That means, it is in a way making you ‘wallet free.’

It allows you to pay Up to $3,000 per message and $10,000 in a seven-day period.

Available in – iOS

Venmo

Actually owned by Paypal, Venmo is quite different from the latter one.

It’s USP you may ask?

It is free to send money using your linked debit card bank account.

In 2013, PayPal bought the company & changed its features to a much social site.

In the fourth quarter of 2018, Venmo’s total payment volume reached $19 billion, growing 80%.

while you can sign in and access your account on the internet, it is primarily built for mobile & to use on the go.

According to The Balance, in 2019 Venmo had reached 40 million active accounts, garnering over $161 Million payments.

Available in – Android, iOS.

Cash App

Formerly known as Square Cash, this one is a mobile credit card processor.

It is best for sending a small amount of money along with Bitcoin sell.

It works as their USP as well.

Pretty much Venmo, Square Cash all the features except the social ones.

This app launched in March 2015, according to The Motley Fool the business generated $135 million in net revenue in the second quarter, putting it at a run rate of $540 million in 2019.

You can send money to, or request from, anyone with a Square Cash account, and funds are drawn from a linked bank account via a debit card with no added cost.

The newly added feature of selling Bitcoin to the Cash app as well gives it a unique feature compared to other popular payment apps.

Available in – Android, iOS.

PayTM

PayTM is one of the largest mobile payment app platforms in India, offering its customers a digital wallet to store money and make quick payments.

Their USP?

Highly user-friendly app with a strong customer base.

Started in 2010, with $2 million investment, the company’s base grew more than $7 million by March 2018.

By 2014, it launched the PayTM wallet.

It offers a wallet that can be used to pay bills, money transfer, services from entertainment to travel bookings.

It has more than 100 Million (or 10 crores) on the Android Play Store.

According to Economic Times PayTM recorded a grand 1.2 billion merchant transactions in the first 3 months of 2019!

This year the brand partnered with Citibank to launch credit cards.

Recently, they partnered with premium educational institutions in India to introduce cashless payments for fees, bills, and other expenses.

Available in – Android, iOS.

So, which ones are you going to choose?

Let us know in the comment section!

Interested in more such interesting content? Visit our blogs!

We write about everything from food delivery apps to artificial intelligence! Give it a try here!

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Battle Of The Brands Imperial Blue Vs Royal Stag

The world of advertising is extremely entertaining. A whole of creativity goes into a single ad campaign.

It is hard to analyze whether a campaign will work with the audience or not. You never know when an ad becomes sensational.

However, one of the most difficult types of marketing is surrogate advertisement.

Surrogate advertisements are those which promotes a banned product like cigarettes or alcohol, in the disguise of another product.

These ads are risky as you have to convey your message properly among the masses & a test for your creativity.

In India, one of the major brand that does some fantastic surrogate advertisements is Seagram.

A liquor brand of more than 100 years, they seem to have perfected the art of surrogate advertisement.

So today we are going to pitch two whiskey brands under Seagram with a very different marketing strategy– Imperial Blue’s “Men Will Be Men” Vs Royal Stag’s “Its Your Life Make It Large”.

BACKSTORY

Imperial Blue

Launched by Seagram in 1997, Imperial Blue was later purchased by Pernod Ricard in the year 2002.

It is one of the most popular whiskey brands in India.

Royal Stag

Royal Stag was launched in 1995. Available throughout the country in many sizes it is Pernod Richard’s most selling whiskey brand by volume.

The name of the brand came from a species of deer, famous for its antlers, that is featured in the logo as well.

MARKETING STROKES

Imperial Blue – “Men Will Be Men”

After relaunching the brand in 2002, the company started it’s now celebrated tagline “Men Will Be Men” campaign. The tagline made a household name for itself due to its catchy phrase & excellent advertisement storytelling.

https://www.youtube.com/watch?v=pn9p6KsCrCQ

Ogilvy came up with the tagline which targeted Indian men from 25-35 years.

While the ads leave men in splits, everyone somehow connected with the storylines.

The ads portrayed men of the working-class section, living in Tier-II cities, who don’t get many adventures in life. However, he enjoys to relive a couple of humorous situations in life, which may be embarrassing at times yet enjoyable.

The brand targeted the “brighter side of man’s life” especially his daily interaction with females which may boost his confidence.

According to Ajay Gahlaut, executive creative director, Ogilvy & Mather, Delhi who has worked on all the brand campaigns, “It is self-explanatory and anyone can narrate a quick anecdote around the tagline.”

The stories are simple & sweet along with the trademark Pankaj Udas type ghazal in the background (penned by Gahlaut himself) -‘Pyaar ki raah mein chalna seekh, ishq ki chaah mein jalna seekh’ makes for the perfect environment for the ads.

The storyline ranges from daily humorous situations like- two men eyeing each other’s wife at a grocery store, trying to hit another woman in the elevator, bargaining for a diamond ring after forgetting one’s anniversary or hiding belly fat in front of an attractive woman.

All of them are gold!

What works for these ads is relatability & the right use of humor.

In 2011, imperial blue commissioned a feature-length film called men will be men with a budget of 10 million.

In February 2012, Imperial blue became the official sponsor of world series hockey.

Royal Stag – “Its Your Life, Make It Large”

Along with Imperial Blue, Royal stag also targets middle class to upper-middle-class section of the society aged 25 to 35.

However, there is a major difference in the way it approaches its promotional strategy. For Royal Stag it uses major brand ambassador to promote its brand.

In 2002, the brand signed 8 cricketers Harbhajan Singh (India), Wasim Akram (Pakistan), Jonty Rhodes (South Africa), Glenn McGrath (Australia), Mervyn Dillon (West Indies), Marvan Atapattu (Sri Lanka), Stephen Fleming (New Zealand), and Andy Flower (Zimbabwe) for the brand.

The campaign was handled by Ogilvy & Mather, obviously.

Over the years many players like Mahendra Singh Dhoni, Gautam Gambhir were featured.

In 2007, the brand aired it’s first TVC commercial with Saif Ali Khan as its brand ambassador. In 2010, Shah Rukh Khan joined the bandwagon for a year-long contract.

The ads generally portrayed the story of these successful personalities where they reflect on their journey motivate viewers to ‘Make It Large” in life.

These ads became extremely famous with the viewers, mainly because of the way they are shot – larger than life personalities reflecting their journey & asking “Have I Made It Large?”, almost like a self-reflective question!

These ads are almost inspirational, self-motivating ones & very different from its sister brand- Imperial blue, where everything is relatable.

Royal Stag is the title sponsor of the Mirchi Music Awards.

GROWTH & REVENUES

In 2002, Royal Stag & Imperial Blue emerged as the fastest growing brands in the domestic market.

According to Revolvy, Royal Stag saw a 53% rise in its sale from 1.12 million cases in 2001 to 1.75 million case in 2002. In 2010, Royal Stag’s first time crossed the mark of 10 million cases and Pernod Ricard became the first multinational company to cross this mark in India.

Royal Stag sold 16.1 million cases in 2014 and remained the third biggest-selling whiskey in India from 2011 behind Officer’s Choice and McDowell’s No.1.

The brand also sponsors a Youtube channel for short films namely “Large short Films’ with more than 1 million followers.

According to Marketing Mix, Imperial Blue is a superior quality whiskey brand that has sales worth 3.5 million units annually.

According to the Economic Times, in 2018, the profits rose to 28% with a notable profit from Imperial Blue alone.

Can you see how the same brand uses completely different marketing strategies to emerge at the top of their game?

It is really intriguing how these creative mind works for different products.

Want more such content? Read it here!

Also, if you have any suggestions or you want to grow your own business with our expert digital marketing strategies, connect with us here!

Disclaimer: All the above information is not to defame or promote any particular brand. This is just for reading purpose & do not have any unethical intention.

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Battle Of The Brands – Zomato Vs Swiggy

“Good Food is Good Mood”

Food is an innate part of human emotions.

Not just biological, we as humans enjoy food. It has a psychological effect on us!

Today we have two leading food brands that have already created history since their inception. Very similar digital marketing structure, target audience & superb social media promotions Zomato & Swiggy have created havoc on their own right.

BACKSTORY

Zomato

Initially named as Foodiebay, this brand started its journey around 2008 by Mr. Deepinder Goyal. They changed their name to Zomato in 2010, to increase their reach & brand awareness.

When launched, Zomato was a site aiming to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details.

Over the years it became an online food delivery platform & rest is history!

Swiggy

Started in 2014 by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini, Swiggy secured $2 million funding from Accel Partners and SAIF Partners within 8 months of its launch.

It became a prime competitor to Zomato, with thousands of delivery executives delivering foods from top restaurants.

With their simple yet on-point marketing campaign & extremely responsive customer service the brand quickly grabbed the limelight.

MARKETING STROKES

Zomato

As per Ubersuggest data, Zomato ranks in India for 898,891 organic keywords as of July 2019. Its organic traffic is 7112,813 users per month.

Zomato puts a lot of effort into SEO. It takes the top keywords & creates its own URL from them. An extremely efficient strategy to make sure that you have the maximum traffic on your website.

Their marketing vision has only one goal: to tap their customers from across the globe. And trust us, they use every tool in digital marketing to make sure of that!

Zomato has a unique social media game. It engages with the audience on trendy, funny, current topics. The brand understands the audience’s nature.

One of their most noteworthy post was during the 2016 Olympics when they posted:

Zomato

Or their take on Game of Thrones

Zomato Game of Cones

Another prime example was during demonetization when they posted this:

zomato demonetization

These are only a few of them among hundreds of such relatable funny posts.

Amazing right?

Zomato makes sure that they stay at the top of their game with their innovative marketing strategy.

Other than this Zomato makes sure to run ads using Google Adwords. It targets people who want their food delivered to them.

Swiggy

Although very similar strategies, Swiggy focuses on people’s desire & hunger to plan their entire marketing strategies.

The famous line “Craving Something?” has become sort of synonymous to Swiggy!

As of 2019, Swiggy has over 167k followers on Instagram. How did that happen?

For Swiggy, they have their own way to connect with their audience. Some of their campaigns which you may have heard about include “Eat Your Veggies” “Super Swiggy”.

Their page has enticing food pictures that make people crave for more food!

Their marketing strategy has a simple target: people want delicious food, they will deliver in no time!

swiggy racing through time

Along with that, they have created amazing email marketing strategies. They have lots & lots of coupons which makes their customers happy & satisfied.

GROWTH & REVENUE

Zomato

Zomato has over 90 million users every month & it is growing at a rapid pace. Zomato now has branched overseas in the regions of the Philippines, New Zealand, Qatar, South Africa, Sri Lanka, the United Arab Emirates, and the UK as well.

According to Yourstory, Zomato reports having earned $206 million in 2019 financial year which is almost three times the growth rate from 2018!

It has literally built an empire of food!

Swiggy

For Swiggy the journey has been incredible.

According to Economic Times within such less time, the brand has earned over Rs.442 cr from Rs 133 cr in 2017.

According to various sources, for Swiggy their order volumes doubled in the last four months of 2018 alone. Swiggy ended September with more than 21 million orders in absolute terms.

This is remarkable for a company that started about 5 years ago!

Hungry for more such articles?

Connect with us to get blogs about such exciting topics!

As you know that we have started “Battle of the Brands” as a miniseries where we pitch two brands of the same genre together & discuss their unique marketing strategies.

If you have any suggestions regarding what topic we should go for our next blog, feel free to drop a comment. Connect with us here!

Disclaimer: All the above information is not to defame or promote any particular brand. This is just for reading purpose & do not have any unethical intention.

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Battle of the Brands Raymond Vs Manyavar

With the changing dynamics in the marketing world, brands are trying their best to create unique marketing strategies for product promotion.

It is really fascinating to see an in-depth analysis of the amount of creativity marketers come up with to create a single campaign.

Some of them become so in sync with the mass that it creates it’s own fanbase. And you know what’s more interesting? It is the healthy rivalry that they have which drives a brand to push their limits!

While studying the market, we thought of creating our own mini-series of “Battle of the Brands”. In this study, we will pitch two different brands of the same genre & study their marketing strategy! Trust us, you will be fascinated by their journey, story & innovativeness.

Let’s start with fashion….because why not?!

RAYMOND Vs MANYAVAR

Two of the biggest brands in the industry who made it BIG with their own unique skills.

But both have a very different approach.

BACKSTORY

Raymond- The Iconic Journey Of 94 Years

Nearly a hundred years old brand, Raymond first sowed its roots in 1925, when India. That’s more than 20 years before India got its independence!

It was set up in Mumbai (then Bombay) in a small wooden mill in Thane & was named Raymond Woollen Mill.

In 1960, Raymond switched to fine & sophisticated products with a modern touch. According to the website, ‘Since then modernization has become a way of life at Raymond.”

Throughout the years Raymond created numerous unique marketing strategies to maintain it’s position as one of the top brands for men’s clothing. It has launched several ad campaigns that are shown with the help of every possible advertising medium like print, digital and electronic.

Manyavar- Quietly Making Its Way Into The Hearts

Manyavar was found in 1999, with a mere amount of Rs.10,000 by Ravi Modi, then 22. He used to work at his family garment’s business in Kolkata’s AC Market.

Realizing that there are a few players in the Indian Ethnic Men’s Fashion area, he got the idea of a lifetime.

“I saw it…like an opportunity of a lifetime; not only to build a business but also to change men’s fashion in the country,” he told in an interview.

Starting to sell through bigger retailers like Pantaloons, the brand soon opened various independent stores across the country.

At present, the brand has over 450 stores, both nationally & internationally.

MARKETING STROKES

Raymonds- Taking On An Unusual Path

According to Business Standard, Raymond’s iconic campaign “The Complete Man” was started by Rajiv Agarwal. This campaign defined a generation of men, much more evolved than “the angry man”!

Raymond, through this campaign, created a personality of man with emotions, a sense of humor who is sensitive & vulnerable. The advertisements in these campaigns described a man who was caring to appeal more to the Indian families.

For that time, it was a bold move. But it worked & how!

The brand’s target audience were upper-middle-class people but regardless of the target audience, it created a massive brand awareness in both Indian & international market.

It received Most Admired Suiting Brand of the Year 2008, The Best Branded Readymade Garment and Textile in the year 2007.

Talking about their social media campaigns, Raymonds have kept it pretty o-brand with an active Facebook, Instagram, Twitter pages where they share daily tips & activities.

They have 1.4 million followers on their Facebook page & they are currently busy with their Autumn ’19 Collection.

Manyavar- Hitting The Bull’s Eye

For Manyavar, the masterstroke was its unique marketing. Signing Virat Kohli as the brand ambassador was the golden stroke for Manyavar!

Then in 2017, it brought Anushka Sharma into the picture, for their wedding collection. The “Naye Rishte Naye Vaade” Campaign went viral in minutes & people went gaga over the hottest couple of the year!

What really works for the brand is the presence. From billboards, newspapers, TVCs, magazines, they are everywhere!

They used the face value of Anushka Sharma & Virat Kohli to their advantages.

The ad got over 10 million views on Facebook.

Even recently, with their Durga Puja campaign, they introduced actor Abir Chatterjee for the advertisements.

Abir Chatterjee is a popular face among the Bengalis & teaming up with him for the Durga Puja Campaign was a genius idea!

Similarly, for their “Diwali Wali Feeling” campaign they got Ranveer Singh 7 his charisma to do the taking

For the women’s collection Mohey, what’s better than Alia Bhatt as the bride!
Currently, their Facebook page has over 1.4 followers.

Other than this their brand’s logo features on the jerseys of popular sporting league franchises like the Kolkata Knight Riders in the India Premier League.

GROWTH & REVENUES

Raymond
In 2013, the estimated revenues of Raymond were 14.06 billion rupees.

According to Money Reports, in 2019, the brand made an income of 3,531.19 Cr.

Although, the brand is known for its sophisticated vibe, according to reports by the company, they have a range from rs.150 per-meter to rs. 3 lakhs per-meter.

The brand has over 60 percent market share, but the competition in readymade garments is formidable. A legacy created through imagination 7 innovating marketing campaigns.

It’s premium quality & a true legacy build through unique marketing is the foundation of the brand.

Manyavar

According to reports by Tofler, Manyavar had a massive turnover of Rs. 504 crores in 2016.

With Mohey, the women’s collection of lehengas & saris, they have over 50 stores in 40 cities.

manyavar mohey

In 2017, the brand claimed to have made a profit of Rs.111.3 crores on a revenue of Rs. 610.2 crore!

Currently, the brand is targeting Rs.2000 cr by the end of the 2021 financial year!

Fascinating right?

Two completely different marketing games- one focusing on building a brand identity through the right brand ambassador & another creating a complete personality turning it into a legacy.

Interested in more articles like these? Don’t worry, we will be posting articles like these regularly. Stay connected!

And let us know if you have any suggestions, maybe next time we can compare those two! Connect with us here!

Disclaimer: All the above information is not to defame or promote any particular brand. This is just for reading purpose & do not have any unethical intention.

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Blogging vs Vlogging – Choose Your New Career

It is an interesting time for content creators.

Every day, about thousands of blogs & vlogs, are being published worldwide in the hope of making a brand.

Platforms like WordPress, Blogspot, Tumbler, Medium, Youtube, Dailymotion are booming their businesses where innovative minds are creating entertaining content for viewers.

But as the popularity of both the mediums increasing, the rises of debate between the two are on the pick.

Now before we dive deep into the world of blogging & vlogging, let’s get an overall idea of what actually blogging & vlogging means.

From one perspective, you may feel that both are related, both create content.

Well, the difference lies in the way both of them are presented.

Blogging

Blogging is where a topic is discussed through written content. The blog is more like an online log of topics penned down by the blogger.

The reason blog has become popular it is easy to start and you don’t have to invest any money in it. Many platforms allow you to start the blog free of cost. Platforms like WordPress, Tumbler, Medium are quite popular among bloggers. You can use your own personal site for blogging as well.

A blog can be a great platform for expressing personal views and thoughts as well.

There is a comment section where readers can put their views as well.

Vlogging

Vlogging, on the other hand, is a short video that explains a video.

It can be as short as 2 or 3 mins video to 45 mins as well depending on the type of content the vlogger is providing.

You might be accustomed to vlogs if you are regular on Youtube, which has become the most popular vlogging platform.

For Vlogging you need certain equipment like high-quality camera, microphone, knowledge of video editing, someone for recording the video. Even a shooting of a small video can take up to 4 hours! So you have to invest a good amount of time and money in updating a vlog.

Now that we have an idea about both let’s get into the comparison.

Which One Gives More Traffic?

Blogging has been in the market since the 2000s, almost with the advent of the internet.

blogging vs vlogging fraph
Red Graph – Vlogging | Blue Graph – Blogging

Blogging and Vlogging traffic has changed in the past 5 years very dramatically.

Vlogging was created around 2010, with now celebrated Youtuber Casey Neistat joining Youtube in the same year. It became a rage within 5 years of it’s invented.

A lot of experts say that YouTube should be the number 1 searching platform on the internet and it will pass GOOGLE around 2022.

Music vlogs, product review vlogs, gaming, comedy, fashion, fitness, education are some of the popular types of vlog. These contents drive a large number of audience because of the mass appeal.

Which One Generates More Revenue?

Both the platform has the potential to bring revenue.

However, for a fact To earn decent revenue through the YouTube videos you need a minimum of 1000 views daily, whereas a low traffic blog could help you in making a few hundred dollars per month.

According to Youtube in 2019, 1 BILLION HOURS of YouTube videos are watched every day.

According to Renderforest, Youtubers earns a pretty handsome dollars from just vlogging. JennaMarbels with her 1.8 billion views in total earns around $350,000. This doesn’t even include sponsor posts, instagram marketing, promotions & adversitements.

Now, reports say that there are around 6 billion searches a day worldwide, including all searching platforms. Now just convert the amount roughly to clicks & there you have the number of blog page readers. It is more than Youtube.

Now if you look into the matter in terms of money investment, then obviously blogging requires much less capital. Whereas, for vlogging you need some basic equipment & technical knowledge.

There is a huge myth that bloggers do not earn enough money. Look at Neil Patel. He earns in millions probably.

The main investment in terms of blogging generally goes to SEO & user-engagement. Choosing the right topic and engagingly in providing genuine and relevant information can make any blog post a success.

Which One Should You Choose?

It really depends on the type of content you want to provide.

If you are interested & good at editing, cinematography along with being an excellent speaker go for vlogging.

However, if your strength lies in writing then choose to blog.

Before anything, you should understand the market, analyze the audience that will later define your success with popularity & revenue.

Interested in our comparative blogs?
Keep connected with us to get interactive blogs on various topics.
And if you want your site to have such interesting content you can contact us for that as well.
Contact Skyram Technologies can provide your company with Content Management, Content Writing, Blog Management, Web Development, Social Media Marketing & many more to grow your brand. Connect with us here!

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Lead Generation – Quality Vs Quantity?

Lead Generation is probably one of the most important aspects of any company.

However, the debate of quality lead & quantity lead has been going on for a long time.

Now before going into the topic, let understand the importance of lead generation for any business.

Importance of Lead Generation Strategy

People often assume that paying a smaller price for a larger amount of leads will automatically refer that they will receive a greater value of leads, which is not true always.

Lead generation should have a strategy & the two most important factors that play a part are- your product & target audience.

For example, if you have a brand that sells promotional services for events, weddings & parties, where the price is decent but sign up is free. Now, people may get interested to sign up but that doesn’t mean they will interested in the service.

Figures from Marketing Metrics show that the probability of selling your product or service to a new customer is just 5-20%.

Your target as a brand should be able to promote your brand enough so that customers actually revisit your page & request for service.

Lead Generation actually depends on your lead quality.

No, not quality lead, which is a type of lead generation.

Lead quality is the factor that will drive your lead generation. It usually refers to the type of buyers that your brand attracts. Lead quality can be measured using a method called lead scoring.

The score determines which ones will be prioritized and what type of engagement is appropriate for each lead. User data is an important aspect of finding quality leads.

Lead Generation can be approached in two ways. The Quality Lead Generation & the quantity lead generation.

Which One Is Better?

Honestly, being in the business for quite some time it really depends on what kind of market you want to target & the product you are primarily selling.

There is no right or wrong approach to it, really.

For instance, if you are a software company that sells around $50,000 dollars of business per month, then it is better for you to focus on quality leads as you can get a better ROI using alternative approaches like advertising.

On the other hand, if you are new in the business of e-commerce you might want to focus on quantity leads at a cheaper price to test the waters.

Bigger companies prefer quality leads over quantity. This is because for them brand image is the foremost factor that plays before a tie-up.

A data from HubSpot shows that while 61% of marketers contact all of their leads, only 27% of those will actually be ready for a sales call.

Let’s take an example, you have a software company & you are paying $500 a month to a company that will generate leads. The price is much cheaper & the company has boosted you with more than 50 leads. Your mailbox is blasting with emails. But at the end of the month, you get only 2 leads actual converts. Therefore, you get a mere 4% conversion rate.

Now, for another company, you are paying $1000 a month for lead generation. They provide you with 20 leads at the end of the month & get 10 conversions.

Apparently the amount seems to be very high for the number of leads right? But these leads are qualified, researched ones. Your conversion rate is 50% which is much effective than the other scenario.

Out of these 10 conversions, maybe 5 will become your loyal customers which means a lifetime of effective business.

The Role of Data

Data analysis is like the nervous system of any marketing. This is where marketers get to study the customers’ journey, buying habits, company’s output & future prospects.

The activities & behavior will decide the next strategy for the company. High-quality data collection and analysis makes it easier to take advantage of tools like targeted content that help influence the buyer’s journey to improve the likelihood of conversion.

The availability of CRM tools can help you gather all the customer data right from their journey.

Try to use features like pop-ups, chat boxes, online prompts to make your site more interactive.

A Proper Balance

In an ideal situation, the right balance will serve your needs. The best strategy involves testing, implementing, monitoring, and analyzing on a consistent basis.

Both quality and quantity drive overall success when it comes to lead generation. Marketing and sales must work hand in hand to find the right criteria for quality assessment that are based specifically on your business requirements. Achieving the right balance will grow your business forward.

Interested to generate more lead for your company? We are right here to help you!

Contact Skyram Technologies can provide your company with every service related to Lead Generation, Web Development, Content Management System to help you expand your business forward. Connect with us here!

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How to Grow Your Dental Business through Digital Marketing?

Google integrates more than 3.5 billion searches per day.

Thus, it is quite obvious that among millions of other things, searching for dentists is also in this number.

Now, with just traditional, Yellowbook & billboards don not make the cut right now. It is time that dental business should go digital.

Now, before going into the details here are a few questions you need to be asking yourself.

How does your dental business attracts it’s patients currently?

Do you have a budget segregated for marketing? Is digital marketing a part of your strategy? If not, it is time to re-evaluate your strategy!

The goal of digital marketing for dental business is simple: to get new patients & generate revenues.

However, only a larger audience won’t be enough until you deliver the right message to your potential patients.

Digital marketing is time-saving

Not only for dental marketing, has any kind of online marketing planned much faster than traditional marketing. With offline marketing, it may not be able to have an immediate effect on people. Your investment goes primarily toward increasing brand awareness rather than earning new patients.

With a proper website, Dental SEO, Online Marketing for dentists mainly focuses on generating brand awareness!

For example, you may bid on a “dentist in London”. Not only are you targeting people highly likely to become new patients, but you only pay when someone clicks your advertisement.

Digital marketing helps to capture leads

There is another section of people in the market- people who are interested but haven’t looked for dentists yet.

You can use website content to target your potential customers. People who are searching online for general information about dentistry can easily get benefitted through your website.

There are people who wear dentures but might like to receive permanent implants. But they aren’t ready to schedule appointments yet.

Now, with a proper dental marketing website page, you can provide information & you can receive traffic from their searches.

Online marketing is less expensive & more preferable

According to HubSpot, One-third (32%) of marketers believe outbound marketing tactics are overrated.

Inbound marketing offers to engage potential patients with the content produced by your practice, leading them back to your business.

Also, outbound marketing costs 49% more than digital marketing

And that makes sense too. Just imagine, you will need to design, print, post a simple pamphlet ad whereas, it can be easily done with Email Marketing with much less cost!

Now that we have a clear understanding of the benefits of digital marketing for dentists, let’s discuss a few ways you can improve your online marketing strategy for dental business.

Website & Landing Pages

For starters create an impressive website. User engagement elements, comprehensive information & user-friendly website will give you a head-start.

Then focus on your landing page. One of the mistakes that can be confusing is the landing page is not your homepage. Do not make the mistake of linking a digital marketing campaign to your website homepage!

Landing pages are web pages that a person is taken after clicking on ads. Create a relevant landing page to get the desired results!

Dental SEO

Dentistry is competitive. To stay relevant in the game you need a strong SEO or Search Engine Optimization.

Dental SEO will build up your content strategy for the website so that you can have increased traffic & visibility. Maintaining an engaging website is important to stand out on the search engine results.

You need people to know that you have the best dental service in the area & a good SEO can do that.

Paid digital advertising

These can be paid search, paid social or display advertisements.

PPC or “Pay-per-click” ads allow you to use advertising platforms to get your content in front of potential patients. They are a great way to spread awareness about your practice.

So, if you want your campaign to be specific, like for teeth whitening, dental implants, PPC can be extremely helpful!

You have often seen Google Ads or Bing Ads.

They pop in almost every service, at the top section. For instance, if you search for “help with tooth pain” in Google this would be your result

google ads for dentists

This leads to high conversion rates and value.

Other than this, display ads that appear like a banner on the sides of websites, or videos can be used to boost your website. And you are quite aware of Paid Social Media Ads, where you run your digital campaign on social media platforms like Facebook, Instagram, Twitter to promote your dental services.

Email Marketing

Email marketing is a target-oriented digital marketing technique.

Email marketing is the cheapest form of communication for digital marketing for dentists. All you usually have to pay for is some sort of email marketing service like MailChimp, Hubspot or Autopilot HQ.

You can customize your system in a way that reminds patients about their upcoming annual checkups. You can also add options for booking an appointment right there!

Marketing analytics

One of the greatest perks of online marketing is tracking.

You should track how ads are performing and where their traffic is coming from. This is why marketing analytics are very important for dental business. Using these data you can keep a record of Demographics, Your Target Audience, Click-Through Rates, Cost Per Conversion and many more!

Although Digital Marketing is the new game-changer, it can be a little overwhelming at first. It is best to have a proper team dedicated to your marketing section so that you can focus on your practice.

Need some professional help?

Dental business can be expanded by Digital Marketing Strategies, Content Management, Web Development, Social Media Marketing. Interested to grow your business?? Connect with us here!

Want to know more about our Dental Websites Design & Development Projects? Click Here!

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Which Are the World’s Most Popular Digital Marketing Campaigns

Ever since the rise of Digital Media, the importance of Digital Marketing Campaign is on the ascend. Brands with the emerging new technologies in hand are creating impactful & innovative campaigns to connect with the audience.

You may ask, how big is this Digital Marketing Campaign?

Well, a study recently has shown that almost 78% of the brands have dedicated teams for social media campaigns!

A successful Digital Marketing Campaign has the power to change a brand image nowadays.

We have a few examples for you!

Here is a list of brands whose Digital Media Campaign created waves among the users in recent times! You may have seen these campaigns all over the internet.

linkedin in it together

LinkedIn– “In It Together”

Last year, LinkedIn launched their “In It Together” Campaign during the Golden Globes award. Their message? To break the stereotypes.
Till then, most people viewed the brand with upper-class, white-collar professionals.

With this single approach, it was able to create an out-of-the-box, extremely innovative campaign that would connect with a global audience.

The campaign had videos, digital display, social media posts. It showed people from martial-arts, culinary arts, musicians, bankers, teachers, entrepreneurs & others.

The campaign connected to larger desires. And that’s what worked for them. The black & white documentary-style videos made it stand out from the commercial ones, catching attention for its authenticity.

LinkedIn made use of elements that were more closer to humans-dreams & self- worth!

Heineken– “Open Your World ”

One of the most impactful Digital Marketing Campaigns in recent times was by Heineken in 2017, when they came with one of the most unique campaigns done by a beer brand!

They chose to focus on subjects like gender fluidity, feminism & global warming. In the video people with opposite views were paired together for a number of tasks. When the tasks were completed, they were shown the interviews given by their partners & asked if they want to discuss their differences or leave.

The video garnered over 17.7 million views with over 138,000 shares and 324,000 engagements on Facebook. Of 22,000 tweets about the ad, 85% were positive.

It gave the brand a massive publicity, adding another feather to their already successful campaigns!

What worked this time for the brand? The storytelling!

Stories with emotional quotients & a brave approach that easily grabbed huge attention! The ad showed tolerance & support which clicked instantly.

Airbnb– “Live There”

Specifically created for the Indian market, this campaign focused primarily on user-generated images & shared on Facebook, Instagram, Twitter with a #livethere.

These images had cities, properties the users visited, funny images from travelers all across the globe.

The campaign was so real, it looked like a scrapbook of travel forum where everyone added their own memories!

It even had “how-to” videos focused on owners & city guides.
The result?

It boosted the brand with almost 150 million users, 4 million listings & $31billion valuation in 2017!!

Surreal right?

Uber– “Beyond Five Stars”

Uber started 2018 with their “beyond five stars” campaign where they put the spotlight on their top-performing drivers.

In 2016, the brand launched a Compliment section for the users so that they can write reviews for their drivers.

With this new campaign, Uber urged the users to share a compliment with their drivers & post stories on social media.

The campaign was extremely successful with huge support from the digital market!

Uber used real-life experiences to promote itself by reaching millions of customers!

Red Bull– “Summer Edition”

Red Bull used Instagram for this specific campaign.

The goal of their Instagram campaign was based on boosting awareness and sales of their tropical-flavored “Summer Edition” energy drink for the Australian market.

A company over 28 years, it is quite obvious that the brand already has a stronghold on the market selling over 60 billion cans of their drinks!
To get audiences focused on the new look of the cans, they incorporated yellow filters across a range of images and videos portraying typical summer days with #thissummer.

The result?
The #thissummer became associated with the brand twice as any of its competitors.

The massive campaign played very well for the brand garnering over 1.2 billion reach, 9-point lift in favorability & a solid 10 –point on brand awareness.

There you have our top five lists of Digital Marketing Campaigns in recent times! What are your favorites? Tell us here!

Also, now that you have seen what an enormous effect a single marketing campaign can do? It can literally change your marketing game!

Want to create your own trending Digital Advertising Campaign? Contact our team at Skyram Technologies to create an innovative campaign just for you! Connect us here!

For more interesting blogs on Digital Marketing Campaigns stay connected!

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Iot- Internet of Things

The concept of the Internet of Things (IoT) has been dated as early as the 1980s & 1990s.

Today, it has become omnipresent in the world of & beyond the internet!

Every day, new development is being added to the technology making it stronger & better. Now, before discussing the current status along with future prospects of IoT, we must give you a brief idea of what it is.

What is IoT?

Most of us are well aware of the internet nowadays.

If you are reading the blog, you must be consuming a generous dose of the internet every day.

In simple words, IoT is a concept of connecting any device, provided it has on/off switch to the internet & other connected devices.

The usage of smartphones via the internet is a very common concept nowadays.

Connecting things to the internet yields many amazing benefits. We’ve all seen these benefits with our smartphones, laptops, and tablets, but this is true for everything else too.

IoT is a wide concept. It comes in various forms both complicated & simple ones. Starting with smart microwaves, to automatic self-driving cars to wearable fitness devices that measure your heart rate and the number of steps you’ve taken that day.

The job of IoT can be categorized into three main concepts:

  • Collecting information & sending it.
  • Receiving information and then acting on it.
  • Both of the tasks together.

Few IoT Devices:

Amazon Echo– This smart home hub is a speaker that can listen & follow commands, play music, read audiobooks, control lights, order an Uber & lots more!

Google Home– This is another popular smart device that can be connected to your home devices such as thermostat, lights, alarm, control volume & so on!

LG SmartThinQ – This one is a little different! It actually divides its SmartThinQ line of connected appliances into categories of kitchen (refrigerators), living room (washing machine, TV, Air Conditioners) & so on. It is obviously very convenient to use!

Bosch– Bosch manufactures sensors that can get into other IoT devices along with some home appliances. It also offers its own set of cloud platforms to build IoT applications.

The Influence Of IoT In Software & Business

From separate protocols which focus only on IoT, such as 6LoWPAN, MQTT, CoAP, etc. to embedded OS such as Tiny OS, Mantis, and Contiki to ensure an IoT device functions properly, software has seen a huge resurgence when it comes to employing IoT in the best possible way IoT is rapidly enabling smarter business operations and decisions, changing the business landscape as we know it. Microsoft using IoT to make its products more personalized, the applications are huge and groundbreaking.

Smart Home Devices

Influence of IoT in Smart Homes

Wouldn’t you love it if you could switch on the air conditioning before reaching home or switch off lights even after you have left home?

IoT has sensors that enable you to create & run a smart home. In fact, Google search says that Smart Home is one of the biggest search feature nowadays.

Just imagine, you wake up around 7 am in the morning to go to work by 9 am. But suppose, it is raining heavily, you have to drive slow. Or there is huge traffic. IoT will help to analyze everything & wake you up around 6.45 am.

Google Home, Amazon Echo, Alexa, LG SmartThinQ are few of the popular IoT devices you may have heard or even use in your home!

A connected or IoT-enabled alarm clock would reset itself based on all these factors, to ensure you got to work on time. Or you want to have a hot cup of coffee once you get back from the office. IoT system will help you to do that.

Social Media

Influence of IoT in Social Media

IoT offers a lot of convenient methods for social data aggregation for social media companies without affecting their time and energy.

By gathering valuable insights with the help of IoT-connected social media monitoring tools, businesses can make useful and crucial decisions. Even, Disney is using the Internet of Things technology to power its RFID-based MagicBands, to grant guests access to their parks, pay for purchases without carrying wallets, reserve rides, etc.

The makers of the app WeChat, are also working closely with IoT cloud provider Ayla Networks. They are trying to develop an operating system for smart interconnected devices, and explore how consumers can control their surroundings only with the help of the WeChat app. With the help of IoT, the world of social media has changed completely.

The Future

With the rise in the 5G net, the development of IoT will be incomparable. According to The Street,

“The faster, more-efficient 5G connection should support longer battery life for low-power hardware with 5G modems while maintaining the ability to handle mobile use cases serviced by 3G and 4G networks.”

The IoT, projected to grow to $1.7 trillion by 2020, is already developing as an integral part of 2016’s digital reality.

Tech industries across the board are preparing for an IoT breakthrough, specifically telecommunications companies. New 5G technology will reduce the power required to receive and transmit data, compared to 4G, while increasing network capacity.

The prospect of IoT is massive. And the most intelligent minds are working behind it to develop it much better.

Want to get all the related updates regarding IoT? Connect with us & we will keep you updated on the latest development of IoT technology.

Connect with us here!

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Use of Blockchain Technology in Present and Future

By now all of you must have heard about Blockchain Technology. It has taken the industry by storm.

It has been predicted that this technology has the ability to change the entire business & technology sector altogether in the future.

Now, before we get into the future, we must discuss the present status of Blockchain Technology.

But before that, let us give you a small introduction on Blockchain Technology.

The Blockchain is an encrypted, distributed database that records data. In other words, it is a digital ledger of any transactions, contracts – that needs to be independently recorded. One of the most amazing features of this technology is that digital ledger is accessible through thousands of computer systems but is compelled to be kept in a single place.

In financial sectors, people can easily get their transactions done across the internet, without any inference from the third party.

BLOCKCHAIN TECHNOLOGY- A BRIEF JOURNEY

Presently, it has already started to focus its dominance in the financial sector through Bitcoin Transactions.

However, looking back this technology has been around for quite some time. The first Bitcoin software apparently has been floating around since 2009.
Surprised? Yes, it has been ten years since this software became a public domain.

Although, Blockchain got its first breakthrough in the year 2015 when well established financial sectors like the Bank of England & J.P Morgan announced that they would adopt an open-source blockchain program called Hyperledger.

Since then, it has been used in various sectors including the security market more & more efficient results.

At present Blockchain Technology has been used in Financial Services, Healthcare, Government, Travel and Hospitality, Retail and CPG & more.
The future looks even massive for this technology!

THE FUTURE PREDICTIONS

  • Government Crypto-
    As per the prediction, by 2030, the government currency of many countries will become crypto. cryptocurrency is more efficient, provides reduced settlement times, and offers increased traceability.
    Mainly, voting & taxes will be benefitted a lot from Blockchain Technology. For instance, every year, the IRS loses millions of dollars to refund theft, when someone steals a taxpayer’s identity to file in their name and claim their refund. Blockchain is a public ledger system that is secured by a unique key & could record each citizen’s contact with the IRS. With this technology, it can easily solve the problem.
  • Blockchain Identity-
    Another interesting prediction is a cross-border, self-sovereign identity for individuals along with their physical & virtual assets.
    Blockchain can ease self-organization by providing a self-management platform for companies, NGOs, foundations, government agencies, academics, and individual citizens.
    Identity theft is a serious issue.

According to The Street, In 2017, there were 16.7 million victims of identity theft.

Blockchain data actually decentralize the data collection, cross verifies the collected data with consensus mechanisms. This system actually reduces the risk of security breaches, higher efficiency, much more security. Microsoft, CryptID, ExistenceID, IBM, are few companies to adopt this method & are solving individual identity today.

  • World Trade on Blockchain Technology-

One of the most significant areas where Blockchain Technology can have a massive impact is world trade. Currently, world trade is in a chaotic & fragmented business relationships among various parties. This is the result of why frauds are so consistent in world trade.

According to WHO, tens of thousands of people die from counterfeit drugs every year.

Blockchain technology, once it matures will be able to handle the functionality, flexibility & efficiency that trading needs. It will be able to solve frauds easily.

  • Real Estate-

A major, business sector in the world. Every year real estate carries thousands of dollars of money transactions.

Real estate can have a huge list of data, going upto 20 or 30 years. Massive records mean tedious hours of search, mistakes or even frauds.

One of the most basic uses of blockchain technology is to keep a public ledger of transactions. The technology’s core use is to record who owns what, and then to update in the case of a transfer.

Naturally, that means for a property is can create an automatically updated, unhackable record system.

However, if you demand all of these changes right now, it is not possible.
The technology needs time to be developed & matured in order to carry out all these processes effortlessly. And these are only a few of the predictions.
Once the technology reaches it’s fully developed stage, who can say what else it can be capable of?

  • Smart Appliances-

It is a device that connects to the internet and gives you more information and control than before. These alerts keep your appliances in good condition, they save you money regarding energy efficiency. Encrypting these appliances on the Blockchain protects your ownership and enables transferability.

Interested to know more? No issues!

We will provide you with all the latest development happening around Blockchain Technology. Stay connected with us here!