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The top 10 best mobile marketing strategies for small businesses 

If you are the owner of any business (be it small, medium, or a well-established one), you go to have a mobile marketing strategy in mind. Without any digital media marketing plan, your business is practically non-existent in the present market. The reason being, almost everyone is using a smartphone these days.

With smartphones becoming cheap and easy to access, the small business owners need to create simple digital marketing strategies to enhance the conversion rates. Using simple strategies as a segment of the multichannel marketing solution, small businesses can reach a wider audience with customized offers.

What is mobile marketing?

The pace at while people are shifting towards the use of smartphones, there is no sign of deceleration. With millions of people using smartphones, it leaves you with no choice but use effective mobile marketing strategies. It is a way of sharing a brand, business, or services in a way that is optimized for smartphones and other devices.

This is done through social media platforms, websites, and mobile applications. It helps small businesses in reaching out to a larger audience. 67% of the buying process at present is done digitally. Marketing teams are taking advantage of the time a person spends on a mobile device and creating effective online marketing strategies.

Why small business owners should use mobile marketing strategies?

At present, more than 5 billion people have access to smartphones. A targeted marketing strategy enables you to reach these people to increase your brand awareness and enhance conversions. The following data proves how imperative it has become to use mobile devices these days.

  • Almost 68% of the email campaigns are viewed through mobile devices.
  • 72% of the digital advertisements in the U.S. are operated through smartphones.
  • Digital marketers spend more than 50% of their marketing budget on mobile ads.
  • If marketing through mobile devices works as a part of the multichannel approach, then it generates much more sales.
  • With the increasing use of smartphones for all sorts of information, 70% of the people find it easy to purchase anything from the store.
  • 90% of the businesses use personalized marketing strategy and it resulted in revenue growth since 2018.
  • The smartphones are responsible for more than 40% of online transactions.

Effective mobile marketing strategies for small e-commerce platforms help people in accessing more information regarding their products and services. This helps in converting potential customers into loyal customers. That being said let us share the top 10 mobile-optimized marketing strategies for small e-commerce platforms.

What are the best mobile marketing strategies for small businesses?

  1. Location-Based marketing

Create a mobile application for your small business. Once that is done, you can opt for the location-based marketing technique like geo-fencing. It will help in reaching users within a particular area.

It is useful for small business owners, especially for brick-and-mortar stores. It is also applicable for the e-commerce stores if they are offering local recommendations like travel services, hotel options, or food delivery.

Location-based marketing increases three primary metrics – 85% increment in the customer base, 83% increment in the response rates, and 83% increment in customer engagement.

  1. Responsive design

If you want mobile ads, websites, and marketing content to be more than just user-friendly, then you should opt for a responsive design. A responsive design means, your website will be optimized for all sorts of devices, like tabs and smartphones.

Responsive web design will increase the chances of mobile conversion by 3X times still only 35% of the small business owners are aware of it. 50% of the mobile-optimized website features a responsive design.

  1. Social media advertising

This is a part of social media marketing. Social media is one of the best tools to capitalize on small businesses. This is why it is important to have a profile on all social media platforms. You don’t always need to use the accounts/profiles for promotional purposes.

Use one or two profiles to check how the marketing posts are performing on different platforms. The best way to check is to do A/B testing. 76% of US consumers buy something because they liked a shared post on a particular social media platform.

  1. Create mobile-friendly content

There is a difference between a mobile-friendly content and a mobile-optimized content. To create mobile-friendly content, it is important to make shorter sentences, interesting/engaging headers, and use relevant high-quality videos or images.

It is highly likely that people will skim through the content. Try making things easy for them. If you are creating videos, try using captions. So that people receive your message even if they don’t turn on the audio.

  1. Voice search optimization

The use of smart devices with voice search has increased. According to an estimation, more than 50% of the households will use the voice search feature by 2022. Of those who don’t own a voice search device, 34% have a desire to own it.

There is no doubt that the voice search generates sales. The most common action that anyone takes after a voice search is to call a business that they found, check the website, or visit the local store. All of these actions are sales oriented.

  1. Text message marketing

With a successful text message, people get the chance to opt into future messages. 3/4th of the people don’t mind receiving SMS messages from different companies and 90% of them read the messages in 3-minutes of receiving them. Ideally, it means, people read 100% of the text messages.

Use digital coupons while implementing mobile marketing strategies. The coupons that people receive through text messages are used 10X times more than coupons from any other source.

  1. Videos and GIFs

People don’t read long messages these days. Things have become more with GIFs and videos. We want to engage and amusing content that is fun to read and easy to digest. Thus, videos, images, and gifs are the primary tools to enhance mobile strategies.

Try including videos or GIFs in social media campaigns. People, including Millenials, nowadays prefer watching a video instead of long content.

  1. On-site and in-app support

It is important to offer a good customer experience to ensure customer retention. One way to improve it is to offer easily accessible customer support. It can be in any form. Be it a live chat feature on your website, in-app support feature to connect easily with an executive or through call.

More than 40% of people expect a live chat option on a website. More than 50% of people want to see a live chat option on mobile phones when they use an app.

  1. Personalize campaigns

Gather as much information as possible about your target audience. This will help in creating personalized campaigns on your target audience, depending on their locations, how to interact on the website, and more. 52% of the people shop elsewhere because they don’t receive personalized emails.

People want to see the companies anticipating the needs and delivering accordingly depending on their previous experiences. 80% of people purchase more because they receive personalized offers.

  1. Opt in-forms

Try to communicate as much as possible. You can try to build the email list or you can try to increase text message marketing. For all these options, you shall need an opt-in form. Create an opt-in form that is as simple as a popup on your website.

Are you looking for efficient mobile marketing strategies? Contact Skyram Technologies here where our proficient experts can offer you the best solutions to grow your business locally and globally.

For more informative content, check out our blogs here.

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How to control who sees what in your multiple social media accounts

The primary purpose of social media accounts is to help us connect with people all around the world. With the emergence of multiple social media platforms, it has become easy for us to know every detail about someone living miles apart. Numerous social media platforms offer multiple features.

All these features have multiple purposes. Some of them are business promotional purposes while some other features are for sheer entertainment/information. Such a plethora of features makes us vulnerable to scammers and hackers existing online.

With the growing number of cybercrimes, it is imperative to put a stop to it by implementing more security features. The different social media platforms (primarily Facebook, Twitter, Instagram, and LinkedIn) are updated periodically to increase the safety features.

They are doing their part to protect their users. From our end, did you know that we too can take charge of who sees what in our social media accounts? Here is what you can do to control what will be visible in your social media account.

How can you control who sees what in social media platforms?

Choose the audience:

The first thing is to set your audience. Facebook offers the best options to set who can see your posts or your account. When you are going to post something, you will see a dropdown that enables you to choose who can see the post.

You can set certain parameters for certain posts. You can make it public, you can select “friends only”, and you can choose “only me”. The most customizable option is “friends except”. Here you can select a specific person or a few more people in your friends-list who cannot see a post.

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Public or Private:

Instagram and Twitter don’t come with customized features like Facebook. For any post you do, either that can be a public post or it can be a private post. Thus, it is important to be sure about something before posting something publicly.

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You will have the option to change the accounts back and forth to public and private if needed. Twitter has a feature to protect your Tweets. Go to the settings and then visit “privacy and safety” and enable “protect your tweets”. Visit Instagram settings and select “Privacy and security” and then click on “private account”.

Hide your stories:

Instagram stories are one of the most used features on this platform. You have the option to hide your stories from certain people while keeping the main photo feed public. Also, you can post stories to a selected group of people or close friends instead of all displaying to all your followers.

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Visit settings, click on “privacy” and then “story” and select who you don’t want to see your story. You can also configure a list of close friends who can see your story every time you post something.

Protecting the posts

Social media platforms are updated in such a way that when you post something, you have the option to protect it as well. Twitter allows you to hide replies. Click on the arrow next to the tweet and select “hide reply”. The person will not know it’s hidden.

On Instagram, you can turn off commenting for a post or a story. Visit settings and click on “comments” or “story”. You have the option to only allow people you are following to leave a comment. Also, you can mute offensive comments or turn on the “manual filter” to ensure that specific words don’t appear.

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You can delete existing comments by long-pressing them (for Android0 or by swiping left (for iOS). On Facebook, click on the three dots (from PC) or long-press the comment (in the app) to delete or hide it. The author will not be notified, but if they revisit, they will see their comments have been deleted.

Blocking the trouble creators

This is a very common safety feature that has been there in all the social media platforms for quite a long time. You can block anyone that causes trouble in your social media platforms. On Twitter and Facebook, you can open up a profile, click the three dots, and then choose “block”.

Instagram will still give you an additional feature, known as “restrict”. It is not a full block. When the person comments on your post, the comments will have to be approved before they become public. Also, they cannot see you online.

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Mute users

If you want to hide someone from the feeds, but you don’t want to block them, then you can mute them instead. They will not know that they have been muted. The posts and comments will not appear to you.

In Twitter, you can visit the profile, tap the three dots, you will see the menu option. From there you can choose to mute. On Instagram, open a profile, click on “following” and then click on “Mute”. The same can be done on Facebook. Open the profile, tap on “friends” and click on “unfollow”.

Know this, while commenting on any post, anyone will be able to see your comments whether they are in your friend list or not.

Prevent people from tagging you

Everyone is not comfortable to get tagged in posts and comments. If you are one of them then you can limit the tagging too. For Facebook, go to settings, visit the Timeline, and tagging. Here you can review the posts that you are tagged before they get appeared to your timeline.

You can limit the wider audience even if you cannot stop them completely from tagging.

On Instagram, go to settings, choose “tags” and select “manually approve tags”. On Twitter, you cannot stop the mentions, but you can stop the tags in photos. Click on settings, go to “privacy and safety” and then click on “photo tagging”.

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A few more safety features include, not sharing your live location with every single post. It might be great to show off, but not so great to ensure privacy. Do not share personal information like card details or PIN numbers of any other passwords.

Also, avoid using the same passwords on different social media platforms. Make sure you check the box to “never” when Google asks to “save password” for future use.

Are you using all these social media features? Share your thoughts with Skyram Technologies here.

For more such interesting blogs, have a look at our blogs here.

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The Top 10 Digital Marketing Agencies for Startups and Small Business in India

What is the meaning and importance of Digital Marketing?

Any marketing that makes use of digital equipment that can be used by marketing professionals to deliver promoting messages and track its effectiveness throughout the consumer journey. Digital advertising, in practice, corresponds to advertising efforts that appear on a computer, phone, tablet, or other device. Online video, display ads, search engine marketing, paid advertising, and posts on social media are all examples. The top 10 digital agencies in India provide excellent digital marketing services to companies of all scale.

Online advertising is important as it links a business with its consumers whenever they are online, and it can be used in any business. It easily connects with their target consumer through search engine optimization and pay-per-click, social media marketing, and email marketing. Digital marketing is necessary for every firm. Top 5 advertising agencies in India have years of expertise in connecting consumers and business organizations.

There is no doubt about the fact that digital marketing is the need of the hour for every business organization. So to meet that need, many digital marketing companies in India have come up in the recent years. Social media and digital marketing help multiple brands and business organizations to establish the foundation of expansion. Here is where the importance of digital marketing agencies comes in.

The following are some of the advantages of digital marketing for business owners:

  1. Marketing activities with lower expenses and more versatility

  2. Consumers that rely on their mobile phones or do all of their purchasing online are given access.

  3. The capability to talk authoritatively about issues concerning your products or sector

  4. An opportunity to interact with personalities, gain their trust, and have them support your brand

  5. Multiple sorts of multimedia can be incorporated into your advertisement

  6. The capacity to follow consumers’ purchases.

There was a time when creating and executing marketing strategies meant airing commercials on television and radio and placing print advertisements in newspapers and magazines. However, as the world of commerce shifts more and more toward a digital marketplace, businesses may now use digital marketing methods to broaden their reach and engage with their target market. Many marketing firms for startups and small business have emerged as a consequence of its rising popularity.

Any modern brand that wants to prosper in today’s economy must incorporate digital marketing into their overall strategy. This isn’t to imply that traditional print advertisements can’t be effective. By integrating digital and traditional advertising, you may get the best of both worlds.

Professional and effective paid search marketing campaigns need time and experience, which are a little low in supply for the startups. The startups need a strong social media marketing campaign to make sure that they start on the right track.

Online marketing strategies like SEO, PPC, social media marketing, content marketing, and email marketing can help in establishing a strong online presence. It can be a challenge to find the right digital marketing agency that fits the budget and goal of a startup.

This is why we have compiled a list of the best digital marketing agencies for small businesses and startups. Before we get into the details of the agencies, let us share some of the factors to consider while choosing them.

What should you consider before choosing a digital marketing agency?

The first thing to consider is whether the agency has experience in working with startups or not. If the digital marketing organization has only worked with large brands and well-established companies, then you need to search more. Keep in mind the budget you can spare, your needs, and business objectives. The startup digital marketing agency meets the need of your business cost effectively.

The marketing agency that you are going to work with, should share the same standards as you. For instance, if you are looking for an organization that will help you in every step of your campaign, then you need to get an analytics service. It will help you check how the strategies are working for you. There are many startup marketing companies that offer great services too.

If you are looking to contact the marketers in person instead of emails or calls, then choose an agency that is near you. Meeting them in person is important to feel secured. It makes you feel that you have a place to “go-to” in case you face any issues.

What are the common qualities of a good digital marketing agency and a startup?

We live in a world that is saturated with smart phones and communication technologies. A startup might find it difficult to weave through the busy internet. The decision to zero-in-on can be challenging. If you notice carefully there are certain common features between a digital marketing agency for startups and a professional digital marketing agency. Here are they.

Both the agency and a startup will have good reviews and testimonials from previous clients. If you check the online reviews with the agency name, you will see a lot of third-party sites with good or bad comments.

Also, if there are a lot of positive testimonials for a startup marketing agency, then you can rest assured that it has maintained a good track record of success. The case studies reveal a lot about an agency. It portrays the level of professionalism and commitment in a dynamic market.

Transparency and genuineness are something that you will find in a marketing agency for startups and a professional online marketing agency. Right from the budget allocation to the clear terms and conditions, there is nothing that stays in the shadows. They don’t flatter their clients with mesmerizing strategies and come up with hidden charges later on.

A good online marketing company in India has good communication skills and the same can be said about a startup. When you get in touch with such a company, they attend all your queries with precision so that things are clear to you.

Also, they keep you in the loop with every campaign so that you are updated with every detail. If any marketing agency leaves you hanging, then it is time to look elsewhere. Before you finalize a deal, get in touch with them in person to read the terms of service.

Another important aspect of choosing the right paid search marketing agency is to visit their website and company. It is imperative to check their website whether it is SEO-friendly or not, whether they have followers or not.

A professional digital marketing agency India should be able to promote own organization. If they don’t have a strong online presence for their website, chances are they will not be able to promote your business. Check the primary social media platforms like Facebook, Twitter, LinkedIn, and Instagram and how they have established their brand.

Now that all has been said, let us check the top 10 digital marketing agencies for startups and small businesses.

The top 10 digital marketing agencies

1. ShootOrder

ShootOrder is one of the most prominent online marketing agencies in India established in 2013. It is located in Hyderabad. At present, it comprises more than 50 employees. When it is about client satisfaction, this is one of the best agencies to contact. You can have a quick look at the online presence of the organization.

LinkedIn profile: https://www.linkedin.com/company/shootorder/

Instagram: https://www.instagram.com/shootorder/?hl=en

Facebook: https://www.facebook.com/shootorder/

2. BlueBit Systems

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Women are equally capable of leading an online marketing agency and the best example of it is BlueBit Systems. Preeti Mittal is the owner of BlueBit Systems and she is the winner of the ‘Best Digital Marketing Professionals Award 2014’ and is one of the best digital marketing service providers in India.

She has extensive experience of 8 years. Along with BlueBit Systems, she is also running an online women’s wear store (known as Pehnaari) and event management organization (known as Party Poppers).

Facebook: https://www.facebook.com/bluebitsystems/

3. Skyram Technologies

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Established in 2013, Skyram Technologies have headquarters in Kolkata. Serving a wide array of clients all over the globe, the company has marked itself as one of the most preferred online marketing agencies in India.

With prolific experience in different aspects of paid search marketing, the organization offers prowess solutions on SEO, SMO, PPC, Web Development, Web Design, and e-commerce development. It has a strong social media presence.

Facebook: https://www.facebook.com/skyramtechnologies/

LinkedIn: https://www.linkedin.com/company/skyram-technologies/

Twitter: https://twitter.com/skyramindia

4. Jazzap Digital

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Being a 360-degree online marketing company established in Mumbai, Jazzap Digital offers consolidated solutions on multiple aspects of digital marketing. The company offers online advertising services that are in sync with the complete marketing requirements of different brands.

The primary aspect of this digital agency is, it is powered by expert professionals who are dedicated to their work. Engaging with young and talented minds, the organization has successfully created a name for itself.

Facebook- https://www.facebook.com/JazzapOnlineMarketingAgency/

5. SocioAdvocacy

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SocioAdvocacy is ideally a by-product of the organization SocioSquares. With more than 10 years in the digital marketing industry, the company is a powerhouse of social media branding. One of the most important aspects of the organization is, you will have transparent customer support throughout the project cycle.

The experienced professionals focus on implementing the best practices, latest trends, and also train the employees to create a better program for success.

6. WebChutney

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Being a part of the Dentsu India Group, the organization is among the most popular digital marketing companies in India. The organization has a progressive approach to online marketing and social media promotional strategies. The best part is, it believes in a perfect fusion of creativity and technology.

Renowned as one of the top digital marketing organizations in India, they offer a plethora of services. The services include online branding and advertising, web design & development, social media marketing, and more.

7. iProspect

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iProspect is another online marketing organization of the Dentsu Aegis Network. Being one of the most significant marketing agencies, this organization focuses on helping startups and small business organizations in obtaining a competitive edge.

For emerging brands, this company creates a whole range of comprehensive strategies and analyses the effectiveness of every option. Also, it is such an organization that offers multiple services on creating videos, texts, emails, and other forms of communication.

8. Mirum India

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Initially, it was also known as Social Wavelength and at present, it is known as Mirum India. The digital marketing organization ventures into multiple aspects of branding and promotion using social media, OEM, corporate blogging.

Being a global marketing agency, Mirum India focuses on portraying your story across different social media platforms in multiple countries. This is a genuine approach for promoting the brands and services across the target audience and drive attention.

9. Pinstorm

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Pinstorm is a preferred online marketing company working on multiple verticals of digital media and marketing for years. It has attained a good name in the market with integrated services and content marketing.

As the desired organization on social media and marketing, the organization strives to deliver premium services for all branding requirements. Not only it is a media service agency, but it is also working towards being a transformation agency by delivering ground-breaking strategies for businesses.

10. Resultrix

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Last but definitely not least; you can opt for this digital marketing agency if you are looking for an organization to create brand-influence. They have got a dedicated team that works on multiple media models for a wide array of clients.

Creating captivating UI/UX design, web development services, SEO, Content marketing services, and more, the organization assists its customers in attaining their reveries.

These are the top 10 digital marketing agencies in India. If you have enjoyed reading this blog, let us know.

For more such informative blogs, check out our blogs section.

You May Read: Top 15 Digital Marketing Agencies In India

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5 Tricks to Optimize Email Marketing Campaign Amidst the COVID19 Pandemic

The COVID19 pandemic has created a stir all over the globe. There have been drastic changes in the implementation of paid search marketing campaigns and strategies by different business organizations. The email marketing campaign is one of the most important tools for generating revenue.

If you are planning to maximize the revenue from email marketing, there are a few tricks you need to know. Before we get into the steps to optimize the paid search marketing campaigns, let us share some of the basic details.

What is email marketing?

Email marketing is one of the most effective tools used in digital marketing. In this process, you send out emails to prospects and customers. With effective strategies, prospective customers convert into customers and loyal fans. It is extremely useful for developing relationships with customers.

Be careful while working on the social media marketing campaigns because using too many emails feels like “spam”. It drives the customer away. Most of the emails we receive today proclaiming superb “deals” are nothing but a farce to get attention from people.

While creating strategies on such campaigns, make sure that the customer gets informed about the offers/services/products without making you look desperate.

Why should you choose email marketing?

The primary reason email marketing is still the most preferred option for a promotional purpose is that email is still the #1 communication channel. 99% of the customers daily check the emails. This is not applicable to any other communication channel.

Another important advantage of choosing an email as a paid search marketing medium is you own your list. In simple terms, any social media platform can delete or suspend your account without any notice. All your posts and fans/followers get deleted from your account. This doesn’t happen with email marketing. No one can take the leads away.

People, who buy products marketed from email, spend 138% more than those who don’t get email offers. Did you know that email marketing offers an ROI of 4400%?

That is exceptional! If you are still thinking whether social media gets you more business than emails, know this “the average order value through email is three times higher than social media”.

How to optimize email marketing campaigns to generate the best ROI?

Like we said, email marketing is extremely useful in digital marketing if it can be done properly. Here are the 5 tricks that will help you generate the optimal ROI, especially during the COVID19 pandemic.

1) Sending behavioural emails

So what is meant by “behavioural emails”? The general emails are known as “business as usual” emails or BAU emails. Behavioural emails are tailored according to customer preferences and behaviour.

The behavioural emails generate 76.7% more open and 151.9% more clicks than the usual emails. There are three types of behavioural emails. They are:

a) Welcome emails: It is important to send a welcome email to send every customer. Sending welcome emails generates 320% more revenue per email than any other usual email.

b) Browse abandon: Considering the e-commerce web-sessions 44.3% results in the product views while 14.5% gets added to cart. The browse abandon emails increase the chances of bringing visitors back. These emails retarget the shoppers who have left the site before adding any products in their carts.

c) Cart/Checkout abandon emails: It is a follow-up email for someone who has visited the site, added products in the cart, and went someway through checkout but didn’t complete the purchase. Cart abandonment emails will generate $5.81 in revenue for every email on an average.

2) Categorize the subscribers

Did you know that segmented email marketing campaigns will generate 100.95% more clicks than any non-categorized email campaign? There are three ways to categorize subscribers.

  • Categorize them according to the website behaviour (for instance the product categories they viewed)
  • Categorize them on the quiz or form submissions
  • Categorize them on responses to the emails (for instance the link clicks)

3) Focus on those who are not-subscribing/unsubscribes

The average unsubscribes rate remains around 0.09 to 0.4%. There could be two possible reasons why the subscribers are leaving. At this rate, you will be losing 18% of the subscribers after a year of weekly email marketing.

a) They are receiving too many emails.

b) The emails are not relevant to them.

The solution here is to use email preference centers to allow subscribers to customize the subscription according to their preferences. Show them other lists that they might like. Also, you can offer them the option to pause the email frequency or choose a certain email frequency.

4) Create a personalized sign-up form to capture more emails

Did you know that 80% of the website visitors are highly likely to buy from customized websites? Why? Customize websites offer them a sense of belonging. There are two ways to create customized websites.

a) Make sure to use dynamic content within the forms. Display the custom images according to the page content, URLs, or the ESP data.

b) Categorize the opt-in offers by choosing the visitor type (for instance, the first-timers, existing visitors, and more).

5) A few additional tactics (simple yet effective)

  • Opt for the emojis/emoticons in the subject lines. Considering the lingo of the present generation, these emoticons work well to connect with them.
  • Instead of adding a simple text link, you can add a button. The buttons come with colors and they have a better impact on the visitors instead of plain texts.
  • If possible, use the subscriber’s name in the subject line. This shows that you made an effort to create a tailored email for a customer instead of sending auto-generated emails.
  • Try to include short and to-the-point subject lines. They are easy to read on smaller devices like smartphones and tabs. Also, long subject lines seem pretty boring, instead, try catchy subject lines.
  • Opt for the plain text emails. According to studies, the plain text emails work better than the HTML emails.

If you are looking for ways to efficiently handle your business during the COVID19 crisis, then these are some of the email marketing campaign tricks to follow. Have you tried any one of them? Try these tips and let Skyram Technologies know how it works here.

For more such interesting blogs, check out our blogs category here.

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Amazon Affiliate Program – A consolidated beginner’s guide for everyone

It is not a secret that Amazon is one of the most significant e-commerce platforms all over the globe. In the USA alone, it is responsible for more than 40% of online sales. With the Amazon Affiliate program, also known as Amazon Associates, anyone can earn money and enjoy a share of the retail giant’s profit.

The affiliate marketing program allows users to monetize websites, digital marketing, social media, and blogs. How? The Amazon affiliate users place links to the products of Amazon on their site. If a customer makes a purchase through one of their links, the user will receive a commission.

What is affiliate marketing?

Simply put, Affiliate marketing is an arrangement. Here an online merchant (like Amazon) pays a commission to the affiliate websites for sending traffic or sales. Affiliate sites link the merchant site and they get paid according to the terms and conditions.

There are three types of affiliate marketing.

The first one is Pay-Per-Sale. Here the merchants will pay the affiliate websites only when the affiliates will send customers who purchase. There are some merchants like Amazon, who pay a fixed rate of commission for every sale.

The next one is called Pay-Per-Click (PPC). In PPC, the affiliate website will be paid on the number of visitors on a merchant’s website through the affiliate link. The affiliates get paid on the number of traffic, regardless of the purchase.

The third one is called Pay-Per-Lead. In this program, the affiliates get paid according to the number of visitors who sign up as leads. Also, if the visitors fill out the requested information on the website, then too, the affiliates get paid.

How does Amazon Affiliate program work?

Amazon Associates get paid according to the number of users visiting Amazon from the affiliate website. Also, the affiliates get a percentage of commission if the visitors from that affiliate website make a purchase from Amazon.

Your commission will vary according to the type of product a visitor purchases. Also, it will be based on the conversion rate. The conversion rate is the percentage of the total number of visitors purchasing through your website among the total number of visitors to your website.

For instance, if you get 5000 visitors in a month and 10 among them make a purchase, then the conversion rate is 0.2%. The average conversion rate is 0.5% to 1%. To earn from this affiliate program, a customer needs to purchase something within 24 hours of visiting Amazon from your site.

Once the 24-hour window is closed, you will not get any commission from the purchase. If the customer visits Amazon through your affiliate link and then adds a product in their shopping cart. Then too you can earn a commission even if they don’t complete their order.

As long as the product was added to the cart in the 24-hour window, you shall get a referral fee. This is only applicable if the visitor buys it before the shopping cart expires (which is 90 days).

How do you get into the Amazon Affiliate program?

To become an Amazon Associate, you have to visit affiliate-program.amazon.com and click on “Join Now for Free”. Then you have to enter the account information (name, address, and registered mobile number). The next step is to enter the website URLs and mobile app URLs to display banners, ads, and affiliate links.

You can add 50 websites and mobile applications combined. Create a store ID and then offer information about your websites or mobile apps. Also mention what kind of products you want to promote and more.

You choose any topic from a drop-down menu like apparel, games, books, or movies that match your website niche. Then you will choose how you drive traffic to your website, how you generate your earnings from your apps and website. Also, mention how you build links and how many unique visitors you get every month.

When this section is done, enter your phone number and click on “call me now”. Answer the call. You shall be provided with a 4-digit pin and then your account will be set. Here you can choose whether you want to enter the payment and tax details.

You can choose to do it later and proceed to create affiliate links.

How to create Amazon affiliate links?

Once the account is created you shall be redirected to the Amazon Associate dashboard. Here you can check the analytics and create affiliate links. Use Amazon’s product link tool for creating affiliate links. For accessing it, just click on “product linking” at the top of the dashboard and then choose “product links”.

When you click on that, you will see a screen where you can search for a product. Either you can search for something generic (for instance, yoga mat) or you can search with the name of a brand. Let us say you are creating an affiliate link for a review of tennis shoes.

Then you can search for “tennis shoes” or search more specifically for a particular product with a brand. When you have entered the query, the search results will appear. Choose the product that you want to create a link. To get the link, click on “get link”.

A pop-up box comes up with the affiliate link. Copy the HTML code for the site or you can customize it. Your ad can be an image, a text, or a combination of an image and text. You can also customize the look of the ad like changing the title or price color to match your website design.

How to get paid from the Amazon Affiliate program?

The earnings from the affiliate program will be paid approximately 60 days after every month. You can opt for a direct deposit, by check or through Amazon gift card. The payment option plays an important role because Amazon limits a minimum payment amount for every option.

For a direct deposit to your bank account, you need to provide the banking details once you reach the minimum amount of $10.

For payment through check, you have to supply Amazon with the mailing address only.

For gift cards, Amazon will send gift cards to the email address on your account for the amount you earned.

If you already own a website with suitable content to add affiliate links, you can start earning now.

Whether you are looking for optimal benefits from Amazon Affiliate program from your existing website or want to develop a niche site for the affiliate programs, the professionals at Skyram technologies are here to help.

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WhatsApp Pay will be rolling out live by the end of May

WhatsApp Pay was on the beta testing phase for the last two years. The parent company, Facebook, was struggling to launch the payment gateway in India. Finally, the Facebook-owned messaging platform will launch its payment option.

WhatsApp payment gateway will be launched in collaboration with three renowned private banks in India. The final reports suggest that it will be available for Indian people by the end of May.

What are the banks in collaboration with WhatsApp?

At present, the organization has collaborated with the top three banks of India. These are ICICI bank, HDFC, and Axis bank. There are talks to include the State Bank of India too. However, it will not be included now. The State Bank of India will be included later on.

All four banks were a part of the beta testing phase and integration process.

According to the statement by a WhatsApp spokesperson, “We are continuing to work with the government so that we can provide access to payments on WhatsApp to all of our users. Payments on WhatsApp will help accelerate digital payments and this is particularly important during Covid19 as it is a safer way to transact for our 400 million users in India.”

WhatsApp Pay

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Presently, both SBI and WhatsApp are working closely for integration testing. There are some outstanding insights into the CERT-In Audit report presented by WhatsApp. Thus, they have asked for time till May 31st, 2020.

What caused the delay of two years?

WhatsApp received the clearance from the National Payments Corporation of India quite a long time ago (two years to be specific). However, there was a delay in granting approval by NPCI. The delay was mainly due to the company facing numerous legal and regulatory issues.

Also, the issue of data localization guidelines presented by the Reserve Bank of India in 2018 resulted in the delay. WhatsApp e-commerce payment gateway services were available for the users of India since February 2018. The services were available for selected users.

Now, the services will become available to all the users of WhatsApp. To activate the service, you have to initiate a payment for generating a UPI code. As a part of the beta testing, initially, 1 million users of India had access to the WhatsApp Pay feature.

The government and RBI were reluctant on the approval because of the vulnerabilities discovered on WhatsApp. An NGO Center for Accountability and Systemic Change filed a petition to the Supreme Court of India. The petition claimed that WhatsApp doesn’t comply with the data localization norms set by the RBI.

According to the petition, “one million Indians cannot be reduced to guinea pigs. Their sensitive personal data, including financial data, cannot be stored outside India in contravention to the RBI circular.” Due to this petition causing security issues related to WhatsApp, the initial plan of launching the payment gateway was held up.

A multibank model for seamless e-commerce transactions

For a major digital platform like WhatsApp to offer a UPI-based service, it needs to opt for a multi-bank model. This is a mandatory notice issued by the NPCI recently.

The multi-bank model will avoid any sort of delay in transactions in case any bank faces issues in transactions. Also, a single bank’s server will not be under excessive pressure. The disadvantages of choosing a single-bank model were seen when Yes Bank stopped the transactions from different platforms like Swiggy and PhonePe.

Google Pay and PhonePe

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Google Pay and Truecaller are the two major platforms that allow multi-bank transactions at present. Google Pay already has HDFC, Axis Bank, SBI, and ICICI for enabling the UPI based transactions. WhatsApp Pay is going to enter into a head-on competition against Google Pay, Amazon Pay UPI, PayTm, and PhonePe.

Why India as a target market?

The primary reason to choose to launch the payment gateway in India is that WhatsApp has 400 million users in India. Among the 2 billion users worldwide, the major user base is in India. With such a significant number of users, India is the largest target market for the app.

For this particular reason, the WhatsApp payment gateway is speculated to be a hit among the users. Also, because of such a huge number of users, it can give a tough competition to the existing UPI payment gateways.

Facebook has plans to launch WhatsApp payment services in other countries as well. CEO Mark Zuckerberg mentioned that the company is looking forward to rolling out the payment gateway service in multiple countries. This is going to happen in the next six months.

Last month, Facebook entered into a collaboration with Reliance enabling e-commerce operations through WhatsApp, known as JioMart. Now, JioMart is going to make things easier for the WhatsApp payment gateway.

JioMart

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JioMart is going to widen the use of WhatsApp Pay. The small business owners, e-commerce, and other consumers using JioMart will prefer WhatsApp payment services to make a payment.

Is it going to be the new killer feature for WhatsApp? What do you think? Share your thoughts with Skyram here.

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Google announcements – Launching the mobile-first indexing for the whole web

For the last few years, Google is working on making the mobile-first indexing as the default behavior of the search engine. The initiative was first announced in 2016. Once again, this year, it announced that by September 2020, mobile-first indexing will become the default behavior of all sites.

After running a few tests, the company went all-in last year. By the end of last year, more than half of the web pages had been optimized to “mobile-first” with responsive web design. At present, the number has crossed 70%. Google said most of the websites are now ready for the new system.

The traditional Googlebot will crawl the desktop websites occasionally. This means the website owners might notice a spike in crawling by Google in the upcoming months. The company will be using two types of Search Engine Optimization (SEO) crawlers.

One of the crawlers will be used for the mobile smartphone users and the other one will look like the Chromium version used for the desktop site. For most of the websites, the shift should be seamless. If you are revealing only structured data on desktop only, it is time to turn it on for mobile too.

What is mobile-first indexing?

It simply means Google will use the mobile version of the content for ranking and indexing. Initially, Google index used the desktop version of a page to evaluate the relevance of a page with a query.

Since most of the users at present use mobile devices, Googlebot will crawl and index the pages with the smartphone agent. On 5th March 2020, Google confirmed on a post (Webmaster’s Blog), that from now on, the indexing will be mobile-first.

In simple terms, only one Googlebot (a mobile crawler) will be used for all types of pages.

Why is it important for you?

The algorithm is going to bring major changes in digital marketing and in ways the pages get ranked and searched. Note that, mobile usability and mobile indexing are separate things. You need to focus on both of them and opt for a responsive web design. The websites launched after 1st July 2019, are already mobile-first indexed.

For the rest of the websites, it will depend on Google whether it has indexed the mobile version of the desktop version. Earlier, only one of the versions was indexed and then shown to both the users (mobile and desktop).

Now, only the mobile version of a website is going to be indexed and shown. You cannot opt-out from here. If your website is not mobile-friendly, the users are going to see the messed up version, even when they are on desktop.

Thus, whether you cater to desktop users or mobile users, or both, you must have a mobile-friendly website.

How to reap the optimal benefits?

One thing you can rest assured that the Google search algorithm and indexing updates are the best SEO. Google is looking to offer the best services for the users. To reap the benefits of it, you need to do a few things.

1. Make sure that your website has a responsive web design. Your website should deliver the same experience for all the users on different devices.

  • Keep the same content for both the desktop and mobile versions.
  • Keep the same URLs. You don’t need to create separate URLs for desktop and mobile.
  • Make sure that the Meta tags and headings are the same for both the versions.
  • It is not necessary to create too much JavaScript because it creates roadblocks for crawling.
  • The structured data needs to be the same.
  • Let the Googlebot see and render the lazy-loaded content.
  • Place the ads strategically so that it doesn’t block the mobile bots
  • Use the high-quality images that will look in both the versions
  • The URL of the image or video should not change when a page is loaded.
  • The page statuses, like, “header status, success status, error page status, page not found status, etc. should be the same in both versions.
  • The mobile site must be capable of handling an increased crawl rate.

2. Test the website for mobile-friendliness. Numerous tools can help you check the SEO and user-friendliness of your website. Also, you can do the speed test and use the search console tools from Google. Ensure the site load time is as less as possible for both the mobile and desktop versions.

3. In the search console, add both the mobile and desktop versions. It is better not to keep two different versions. A single responsive website that caters to all the device users is a much better option.

If you want to have a different version for mobile, then you have to add and verify both, mobile and desktop versions. Mobile-first indexing was being used for quite a long time. It is great to see how the web has evolved from the traditional desktop to the mobile for digital marketing.

Webmasters have helped in crawling & indexing to match how users interact with the web. We appreciate all the hard work that Google put in all these years to ensure a smooth transition to mobile-friendly interactions.

Is your website optimized to be mobile-friendly? To avail a responsive web design, get in touch with the professionals at Skyram technologies here.

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Color Psychology in Web Design: Choose the Best Color Scheme for Your Website

Did you know that more than 85% of the product purchase decisions are based on color? Color psychology plays a pivotal role in web design. It might sound a bit weird, but the fact is, as human beings, we are visually driven towards colors. Visual stimuli work as a guide in everything we do.

This is exactly why color schemes are important to consider in web development and design. Consider the biggest brands in the world. Every single one of them has distinct color schemes that associate with their brand identity, for instance, McDonald’s, it’s red and yellow.

How to choose the best color schemes for a website?

Here are some quick tips on choosing the right colors for your website.

1. You need to understand how color affects our emotions. Familiarize yourself with how color affects us. Yes, the impact of color indeed varies on a certain geographical location. The colors that appeal to the American Shoppers may not appeal to the Indian shoppers in the same way.

Here is a pictorial breakdown of how different CTA buttons affect shoppers in North America.

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2. Next is to consider the overall demographic. Who is your target audience? What kind of emotions are you trying to generate? Research on the personality and emotions of your target audience. Then choose the right color that will be the primary color or base color during web design.

For instance, if you are an organic food development company, the best option is to keep green as the primary color. Since green is associated with health and nature.

3. You can consider gender as well. This may not work for all companies, but if you are an e-commerce organization, try to know what are men’s and women’s favorite color. Also, what colors do both the genders don’t like?

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As you see, men like blue, green and black to some extent and they dislike purple and brown. Women like purple and blue and dislike orange and purple.

4. Decide on how many colors you are going to use. If you have a primary color in mind during web design and web development. Now, figure out how many other colors you want to use. You won’t find a one-size-fits-all formula, but you can try the 60-30-10 rule.

It is simple. 60% of the dominant color, 30% of the secondary color, and 10% of the accent color. Ideally, you should use three colors, but that doesn’t mean you cannot try for more. Try not to use more than four though.

5. Choose a contrasting set of colors. Determine the set of colors that you want to use. Preferably a bright colored background along with a darker foreground is a good option. It makes things easy on the visitors’ eyes and creates an aesthetic appeal.

However, some websites easily pull off a darker background as well. Make sure you opt for visually appealing web design.

6. Consider the color wheel. The color wheel can be of immense help. What you can do is choose the “analogous colors” that are almost identical. Or you can also opt for the “complementary colors”. The complementary colors are directly opposite each other.

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7. Consider the age group as well. Did you know that the color preference of an individual change with age? Here is how the color preference changes with age.

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Why color schemes are important in digital marketing?

When we think about digital marketing and social media marketing, certain things pop up into our heads. Most of us think about statuses, engagement, profile pages, images, and more. If you don’t consider the small details in colors, you are missing out on a significant chance to be truly successful.

Contrasts in colors draw eyes to certain elements and that makes them stand out. Use it to your advantage while publishing content for web and mobile marketing. Make sure that there is consistency in the color of the contents you share.

Know that your brand will be perceived in the way it looks. Thus, it is imperative to have consistency in your brand color. A well-integrated color scheme immediately connects with your target audience. Make sure to share content in your social media profiles with a consistent color scheme.

This is a purposeful way of drawing immediate connection. Branding is a significant aspect of digital marketing and social media marketing. A signature color can increase brand recognition by 80%. For instance, we associate Facebook with blue.

A lot of buyers also believe that the color reveals the true nature of the products and services. Thus, 30% of the world’s top brands use blue in the logo. Blue is associated with credibility and trustworthiness. These are the two factors that most of the customers want.

A lot of companies also use different names with the same color to increase sales. For instance, if you want to sell “green” purses online, the chances of selling more pieces will increases if you call them ‘emerald’. While preparing the products for branding, some of the marketers explore this strategy to generate interest among consumers.

Have you tried color psychology in web design? What are your thoughts? Share with us here.

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The emerging importance of vernacular content in digital marketing

The use of vernacular content in digital marketing strategies has seen a spike in the last few years. With the drastic growth in the number of internet users, through the tier 2 and tier 3 cities, the regional content will be reigning over the digital medium.

More than 75% of the Indian digital users will be vernacular media users by the next year. On the other hand, the English language users are expected to grow only by 3% in 2021.

Digital Media
Digital Media

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Before we get into the details of the importance of using a vernacular medium, let us share what exactly it is.

What is Vernacular content?

This is a form of content that is created in regional languages targeting the non-English speaking audience. With the increasing number of non-English speaking audience, there is a significant opportunity for aspiring digital marketers that speak vernacular languages.

Simply stated, nowadays, you don’t need to be proficient in English to continue digital marketing and social media marketing. In a country of 1.3 billion, only 125 million people have been speaking English. Thus, digital marketers have a huge market to explore.

Vernacular Content
Vernacular Content

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Some interesting facts on Vernacular media users

  • Did you know that 70% of the internet users feel that the digital contents on the local language are more reliable than the contents created in English?
  • Rajan Anandan, the VP Operations of Google India and Southeast Asia, says, “English is over. Almost every new user that is coming online – roughly nine out of ten people are not proficient in English. So, it is fair to say that almost all the growth of usage is coming from the non-English users”.
  • The estimated size of the vernacular media market is $53 billion in India.
  • Numerous applications like ShareChat, DailyHunt, Khabri, TikTok, and Vokal have become extremely popular through vernacular internet marketing.
  • An amount of $708 million was raised by the vernacular startups between the years 2014 to 2019.

Why is vernacular content important in social media marketing?

With the exponential increase in the creation and distribution of regional language contents, there has been an explosion in content consumption. This is what offers a major opportunity for the digital marketing companies of India to target the regional language users.

Here are 7 things that make vernacular media a game-changer for web & mobile marketing.

Social Media
Social Media

A multi-lingual web platform: Vernacular media marketing strategy helps in connecting with a broad spectrum of people. With a local platform, it becomes easier to generate higher traction and reach out to a large number of audiences. This is vital for any digital media marketing organization.

Major content creating platforms in India are targeting audiences through numerous Indian languages that include Tamil, Bengali, Telegu, Punjabi, Kannada, and more. With regional languages, people feel more connected to the brand.

Capturing regional nuances: As we already mentioned that 70% of the Indians feel more connected towards the local digital content than English content. Thus, this is the opportunity for the brands to start thinking in regional terms so that they can get better reactions from their target audience.

It is time for the brands to start thinking in regional terms of content so that they can speak to their audiences keeping in mind the right regional nuances. Exploring beyond the regional barriers in different formats (audio and video) will help the brands in targeting audiences of a different spectrum.

Regional videos: This is ideally going to be the future of digital content marketing strategy. 64% of the customers purchase a product by checking out a video of it online. When customers remember a video, they will also remember the brand.

Thanks to social media, the consumers share the videos that they like and it helps in expanding the brand name. For better content marketing, it is imperative for the brands to make sure that they are in sync with the objective of their marketing strategy in a language that the consumer prefers.

Combining voice & vernacular: By the end of the year 2020, more than 30% of the web-browsing will happen without any screen. How? With “voice-first interactions”! With the inclusion of the semi-literate sections of the society in the content revolution, the audio content will be the next step online searches.

Google voice searches are already becoming popular, not only in India but also in other parts of the non-English speaking countries of the globe. Thus, the brands need to be discoverable through voice searches so that they can stay visible on digital platforms.

Customizing communications: This is a major aspect of a content marketing strategy. For creating communication or products that the consumers find valuable, it is important for the brands to know who they are speaking with. Knowing the interests and concerns of your target audience will help in creating and delivering consumer-driven products.

Diversity is the core of India as it offers a new insight at every 100 km. it is important to capture these insights and leverage them in a relevant content marketing strategy to communicate better with the regional language users.

Tailored Communications
Tailored Communications

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Two-way communication: With an effective digital marketing and social media marketing strategy, the brands not only speak with their target audience but also listen to them. To have a meaningful conversation, the brands have to start conversing with users in their regional languages, especially in the social media pages.

The moment a marketer starts to speak the language of their audience, half the game is won. Not only you gain the trust of your audience, but they feel that you/your brand are something that they can connect with. Thus, it is important to use vernacular content in social media marketing promotions.

Not just translations but transcreations: The mere usage of Google translation will not help you in interacting with your non-English audience. In order to build a mutual understanding and rapport, the content marketing strategy and campaigns should appeal to them.

Transcreation is the process of adapting the mindset and thoughts of the entity that you communicate with. The brands need to come up with effective strategies that will help them in adapting the mindset of their target audience.

Vernacular content is such a segment that has remained untapped till date. There has been no significant use of vernacular blog management services until now. With the popularity of regional content, it is now the opportunity of multiple business organizations to capitalize on vernacular media marketing. Regional contents are going to propel the internet growth of India by 24%. This is just the right time for a digital revolution to make the most of this opportunity and reap its benefits.

Don’t you think so? Share your thoughts with Skyram technologies here.

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Facebook plans to launch ads with WhatsApp through targeted advertising

Facebook has come up with yet another new announcement. A few days ago we learned that the social media giant launched updates on its subsidiary platforms like Instagram, WhatsApp, and Messenger. The latest announcement is Facebook is planning to launch with WhatsApp by target advertising.

In simple terms, WhatsApp will be serving ads in the future. This new development has come up when there were speculations going on about Facebook still not leveraging WhatsApp to put up ads. WhatsApp has got more than 150 crore global users.

What was the initial announcement of Facebook?

Facebook has already announced that it will be using WhatsApp for showing ads on the platform. The ads will be displayed in WhatsApp statuses, just like Instagram and Facebook stories to promote paid content.

This was the plan during the initial announcement. However, Facebook didn’t completely carry on with the announcements on WhatsApp. It was suspended on the grounds to “avoid antagonizing regulators”.

Facebook

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In 2016, WhatsApp had announced a change in the privacy policy where some user data will be shared with the parent company Facebook for target advertising. By coordinating more with Facebook, WhatsApp wanted to track the basic metrics on user behaviour for better ad-targeting.

The idea was to offer much more relevant ads. For instance, if you see an ad from a company that you already work with, it enriches the user experience for that particular company. The data to be shared includes the phone number and the last time they used WhatsApp.

Why Choose WhatsApp now?

Initially, WhatsApp was not such a popular platform that can be used for multiple purposes. With its gradual updates like WhatsApp status, broadcasts improved video, and voice calls, it has become a versatile platform to be used for digital marketing, social media marketing, and e-commerce.

The primary reason to choose WhatsApp is the number of users it has. As we already mentioned, WhatsApp has got more than 150 crore users. Thus, it can be leveraged as a platform for social media marketing. WhatsApp for business is also available to communicate with customers.

Another reason for choosing the WhatsApp status feature for target ads is, in recent times, the status feature is being used by a huge number of people. Not only you can share any content, but you can post links, images, info-graphics, and more.

WhatsApp

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Also, since the status feature can be seen by the people in one’s contact, thus, it is a much better platform for sharing customized and tailored ads according to specific user behaviour. It makes it an ideal feature to be used for digital marketing and target ads.

What is target advertising? A brief explanation in layman’s terms

There is no doubt that advertisement is everywhere, whether it is online or offline. People have gotten used to seeing and ignoring it. Thus, to win back the attention of their target audience, the advertisers at present opt for ways to monitor consumer behaviour and their interests.

It might sound strange, but it is true. Using the information on consumer behaviour and interests to sell things is a practice known as target advertising. It is a form of online advertising focusing on the specific preferences of a consumer. Here is how it works.

For instance, you visit Amazon to check a new book. To keep a track of your visit, Amazon will create a “cookie” file on your computer. Later, automated advertisements will read the cookie and generate ads for the item related to your visit to Amazon.

Apart from the cookies, the advertisers can also learn about your interests and preferences in other ways like checking the search engine history and personal information on social media. A lot of people might see this as a violation of privacy.

It is important to remember that all the search queries, social media updates, interests, and preferences that you present on the internet, can be tracked. If it can be tracked, it might come back to you in the form of a targeted ad. There is nothing to worry about it.

What are the speculated features of WhatsApp target ads?

The social media giant will monetize the messaging application by hosting ads on the status message feature. The primary mode of monetization is going to be putting up ads in the WhatsApp statuses. The feature is going to benefit business owners who can reach out to potential customers.

The targeted ads will be supported on the messaging platform with Facebook’s advertising system. The Facebook profile of the user will be matched with the WhatsApp profiles using the phone numbers. Then it will determine which ads will be shown on the messaging platform.

speculated features of WhatsApp target ads

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This is how Facebook is going to use target ads. Even though the news has been confirmed, the company has also that the implementation of this decision will take quite some time. This feature will come into action once the social media giant completes the unification of the messaging platforms.

What are the possible adverse effects?

The plan to leverage the WhatsApp user base on Facebook for target advertising might raise issues for the social media mogul. The reason is that Facebook has already faced complaints about various anti-trust issues and information leakage. It is under scrutiny due to allegations of the possible misuse of personal information.

Thus, if this feature is not implemented satisfactorily, it could backfire. The reason is WhatsApp will share user-data with Facebook that includes the phone number and the last seen of the user. Any hint of a breach in personal information can backfire and might lead to the mass deletion of Facebook accounts.

Those who won’t be allowed to join the two social media accounts together by verification will become frustrated at one point. It might also lead to the deletion of Facebook accounts. Thus, it is imperative for social media mogul to take careful measures for avoiding negative impacts.

It is not clear yet whether Facebook will allow in selling ads directly on WhatsApp. During the annual Facebook Marketing Summit in the Netherlands last year, Facebook mentioned that WhatsApp statuses are going to be a solution for monetizing the platform with ads.

It will be similar to how ads are presented through Instagram stories. The ads in statuses will be a long-term opportunity for WhatsApp. At present, it can be said that WhatsApp statuses will be used to serve ads, whether it will be directly or indirectly, this we have to wait and watch.

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