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Google My Business Listing – A true lifeline for your business

The majority of business owners nowadays have only one question on their minds, “how do I get my business on top of Google?” After all, the higher the ranking of a site, the easier it becomes for the customers to find it. Here is where Google My Business (GMB) comes in.

Before we get into the details of how Google Listing can help your business, let us start with what it is.

What is Google My Business?

This is a free service for the business owners that help in managing the online presence across the search engine. This includes Google search, Local Search, Google Maps, and Mobile Search. This service can help you in editing and verifying your business online without working for a search engine optimization strategy.

What is Google My Business?

It is a way to make things easier for your target audience. They can get all the information they need about your business, including the address, opening hours, contact information, and other details without searching through your website pages.

Why do you need Google Business listing support?

  1. It will make your business much more visible and accessible to the search engines
  2. It will bring more traffic to the website
  3. It will offer a better shopping experience to the online shoppers

To be specific, there are three simple reasons.

Once you enter your business details on GMB, Google understands your business and the type of services you offer, your business location, and also the operating hours. With the information it gathers, Google presents your website details on multiple searches.

If you search for an organization, you will see a lot of details displayed on the right-hand side of the Google search results page for that company. A few business websites include reviews, while some don’t. Some websites have their work-hours posted.

Why do you need Google Business listing support?

Consider the customer perspective in e-commerce businesses. If you were a customer which business would you choose for your requirements? Obviously, you choose the one with more reviews and more information like business hours, addresses, website links, and references.

This is why it is important to offer relevant information to potential customers. Customers are going to compare different businesses on Google My Business and choose the one that meets their requirements. The more information you provide, the higher the transparency and it increases your chances of being chosen.

What are the specific benefits of Google Business listing?

There are a few particular benefits to it. They are as follows:

Gain instant trust: The moment you provide all the information about your business, it helps your target audience to gain instant trust. Consumers see that your business is being endorsed by Google. If Google trusts your business by displaying the results, then it brings the feeling that they can trust you too.

Getting more website traffic: If your e-commerce business is listed in Google, it gives customers easy access to your website. More importantly, it offers all the information before a user has got click on to your website. Thus, it draws more customer attention and in turn, more traffic.

More traffic increases sales: Google uses the business listing and real-time data for showing specific search results. For instance, a search query like, “hair salons near me” will show the most popular salons in that location. Those who are using similar search queries are highly like to take a service.

Now, this is a generic search term that will display a lot of hair salons in the area. So how does, your website comes up on top? Here is how.

Customer engagement: Along with offering all the relevant information in Google listing, it is important to ask for reviews for every service you provide to your customers. The tool offers a posting feature where you will be able to post announcements, digital marketing promotions, and events for your audience.

Keep your target audience engaged and update them with all your features and promotional activities. Always reply to the reviews. It is of utmost importance and signifies great customer engagement.

Benefits of Google Listing

Along with that, for each post, create a proper call to action. It makes customer engagement easier. If it is applicable to a particular search or digital marketing promotion, then the contents from a post can even display on the search result.

Create and optimize your Google Business Listing profile and enhance the online visibility of your business, especially for local search.

What are the latest updates on GMB?

With the global threat of COVID19, almost every nation is following the “stay at home” orders and business organizations are continuing “work from home”. Now, whether your business is “closed temporarily” or offering services online “as usual”, your customers need to know.

Google is offering the option to create a unique type of post specifically for the COVID19 announcements. The announcement options include the following:

  • The new operating hours (if any)
  • Temporary closures (if applicable)
  • Announcements for high demand products that are in-stock, out-of-stock, or low-stock
  • Safety measures are taken up by a business
  • Changes in services (delivery times, slots, pickups and more)

When you opt for the COVID19 update posts, they come up at the top of the e-commerce business profile within the local search results. Thus, you can still publish other posts, but the COVID19 posts will remain pinned at the top of the page so that the customers can see it.

How to create COVID19 posts on Google Listing?

It is pretty easy to create a COVID19 announcement post on the Google Business Listing page. Here are the steps:

  • Sign in to Google My Business Account.
  • There is a section named “Menu”. Click on it and then click on “Posts”.
  • At the top of the page, there is a section named “COVID-19 Update”.

You can include information like hours of operation, the changes in your business like delivery times, product stock information, and availability of slots; update them on how your products are managed on safety and hygiene and request for support.

How to create COVID19 posts on Google Listing

Once you have provided all the information, click on “preview” to check the post before it goes live. Then click on “publish” to post it on Google. The time period of this post is the same as other posts, which is 14 days.

If the information stays relevant after 14 days, you have to republish the same post after 14 days. It might change depending on the on-going COVID19 pandemic. For now, you can assume that the post will disappear after 14 days.

The COVID19 announcements are available for all organizations starting from a healthcare organization to a simple local restaurant. Every business organization can use a COVID19 post if it requires.

Have you used a Google My Business Listing announcement? Let us know your thoughts. For all sorts of digital marketing and online business optimization solutions, get in touch with Skyram Technologies here.

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The Best Video Conferencing Software and Tools for Businesses in 2020

There is no denying the fact that communication becomes more effective when it is done face to face. Due to the COVID19 pandemic, every business organization has opted for work from home to ensure productivity. This is where the need for the best video conferencing software comes in.

Once you get to see the facial expression of an individual, you know which statement was serious and which remark was made as a joke. With working from home becoming a common practice, it is imperative to have good quality video conferencing software for business and marketing.

Before we get into the video conferencing tools, let us share some of the reasons why a business organization should opt for video conferencing software.

Video conferencing
Video conferencing

Why should you choose video conferencing software?

Here are some of the reasons why you should opt for video conferencing for social media marketing.

  • First of all, it reduces the additional expenses for travel. Apart from that cost of traveling it also saves time. Since video conferences enable a complete organization to solve issues without leaving the office, it helps in business productivity.
  • Optimized attendance is another reason for choosing the best video conferencing tools. It is possible to ensure remote attendance for clients and employees, who otherwise would not be able to collaborate in any other means.
  • A scheduled video conference ensures structured meetings and improved communication. How? Since people are calling from different locations, video calls are scheduled at a certain time. Thus, it allows a more focused and productive discussion instead of chit-chats and frustrating emails.
  • Since video calls enhance productivity in lesser time, the participants remain in sync, and decisions are made quicker. It becomes possible to resolve problems faster and ensure quicker services for clients.
  • Video conferencing software also helps in employee retention as well. Since employees are working from home; they have the opportunity to ensure a better work/life balance.

The following are some of the best video conference software for business in digital marketing and social media marketing.

The top video conferencing software in 2020

1) Skype:

For seamless video conferencing options, choose none other than Skype. Whether it is for personal connections or promotional activities for social media marketing, Skype makes this smooth as a breeze.

Skype Video Conferencing
Skype Video Conferencing

What are the features of Skype?

  • Group video calls have become easier than ever. You can add up to 50 people at once and collaborate with them.
  • Present PowerPoint slides, video recordings, and more to the entire team. The remote co-workers can work much more efficiently and it has become easy for students in long-distance learning.
  • Full-screen video screens allow you in focusing on the work while attending a meeting or just engage in a casual chat with friends.
  • If you are hosting an event or engaging in promotional activity for digital marketing, then you can send invites to as many people as you want (even those who are not using Skype).
  • With the background blur option, you can focus on the speaker and not on the background.

2) Google Hangouts:

Speaking of classic video conferencing software, you can opt for Google Hangouts. Previously known as Gtalk, the Hangouts application has emerged as one of the most preferred tools for video communication and collaboration.

Google Hangouts
Google Hangouts

What are the features of Google Hangouts?

  • It is a simple video conferencing software that supports video and voice conferences with 250 people at once.
  • You will have the option to upgrade your profile by paying a certain amount. You can choose different plans according to the requirements of your e-commerce platform.
  • It offers a simple user-interface for multi-person video. Even if the clients or teammates do not have the right accounts they can join in.
  • With a global network, it secures all the data and video conference information shared. Thus it protects your privacy. You will have the advantage of built-in protection and safety as the video calls remain encrypted in transit.

3) GoToMeeting

Another cloud-hosting web & mobile conferencing software that comes packed with features and functionalities for digital marketing and ecommerce businesses. It is a great choice for companies that operate in different locations and have staff throughout the world.

GoToMeeting
GoToMeeting

What are the features of GoToMeeting?

  • First of all, it comes with a simple and easy to use interface that helps in starting a meeting in just a few minutes.
  • It will also include the same features in different pricing plans and third-party integrations that include support for Polio, Slack, Accord, LMS, Zapier, MS Office 365, and more.
  • This is a great alternative for video conferencing software like Skype, Facetime, Hangouts, and more. It is compatible with iOS, PC, MacBook, and all Android devices and offers a wide range of flexibility to join the online conferences from any device at anytime from anywhere.
  • It comes with personal meeting rooms, drawing tools, toll-free options, one-click join meetings, HDFaces video conferencing, hand-over control, one-click recording, and more features.
  • If you are looking for more professional and advanced features, then you can opt for the Ecommerce Business and Enterprise plans.

4) Cisco WebEx:

This is another useful video conferencing software. It is a premium software that comes with a plethora of benefits. Even though it is premium software but the free package offers a lot more than just the standard features.

Cisco WebEx
Cisco WebEx

What are the features of Cisco WebEx?

  • Just like any other smooth video conferencing software, the Cisco WebEx too is feature-rich and offers a seamless user-interface. As a user, you need to have a hosting account as a presenter for the hosted meetings.
  • For scheduling, the users will be able to prepare the invitation to the meeting using the Microsoft Outlook and the scheduled conference loads within the software’s system. All you need to do is click on the “Add WebEx Meeting” tab present on Microsoft Outlook.
  • Send an invitation to attendees in Cisco WebEx through email addresses and the best part is, you can change the device even when the online conference is in progress.
  • The maximum collaboration happens at the training centers. The training center feature enables you in setting up the screen view automatically according to the files used. If the file is a PowerPoint Presentation it will display the slides. If it is a video file it will show a video.
  • You can hold HD meetings for 100 participants and use multiple options like screen sharing and private chat rooms. It comes with 1 GB of cloud storage to store your folders online and record meetings.

5) Microsoft Teams

As the slogan goes, “work remotely without feeling remote”. Microsoft Teams is one of the fastest-growing group chat software for e-commerce and digital marketing. The reasons why it is gradually becoming a preferred application for group chat and video conferences are listed below.

Microsoft Teams
Microsoft Teams

What are the features of Microsoft Teams?

  • Invite anyone and everyone into a chat room, call and collaborate with them in one place irrespective of where everyone is.
  • Start a group chat immediately and get into a video conference with a single click.
  • Add 10,000 participants in a video conference.
  • Whiteboard interactions in meetings with different remote participants.
  • Live captions in Microsoft Team meetings (still in testing).
  • Live Events for broadcasting.

6) Zoom:

This is one of the most used video-conferencing software at present. Since ecommerce and social media marketing requires collaboration with a lot of people at the same time, there is no other app that offers such a simple user-interface.

Zoom Video Conference
Zoom Video Conference

What are the features of Zoom?

  • It is cloud-based video conferencing software that allows you in creating group messaging and online meetings for multiple purposes including financial, healthcare, educations, and government sectors as well.
  • It is compatible with both mobile and PC which makes it a suitable tool for digital marketing purposes.
  • Improve engagements with polls and Q/A sessions. For free signup, you can add 100 participants for 40 minutes. The one-to-one meetings don’t have a time limit.
  • If you need larger collaboration for web & mobile marketing, then you can choose the best plan for eCommerce purposes at a small price. You can host 1000 participants and 10,000 viewers in a meeting.

Yes, it is true that Zoom is being extensively used by a huge number of people but the Ministry of Home Affairs (MHA) has advised the users to be careful about this application [1].

It is not safe to use Zoom because the application makes users vulnerable to cyber threats and leakage of sensitive office data in the hands of criminals. If you have no other option, then prevent all unauthorized entry in video conference calls. It will help in restricting malicious activities.

Still, we suggest you use the other 5 conference calling and collaboration software instead of Zoom.

These are the most used video conferencing software for e-commerce, digital marketing, and social media marketing collaboration and other business purposes. Have you used any one of them? Let us know your thoughts at Skyram Technologies here.

For more informative blogs, read here.

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Fp Markets Customer Reviews 2022

If you’re venturing away from the world of forex at FP Markets you’ll also venture away from Metatrader and to another well-known trading platform called IRESS. The switch is simply because IRESS is superior for trading equities, indices, and futures CFDs. It is just as powerful as Metatrader when it comes to indicators and analysis, order types and management. In addition to the regulatory oversight, the broker also segregates client funds from operating capital. It offers excellent liquidity from first-tier banks and financial institutions, and its financial accounts are audited by third-party audit firms.

This includes MetaTrader 4 , MetaTrader 5 , MetaTrader WebTrader, and iressTrader platform. The main disadvantage of this broker is that it does not offer margin trading, so you will need to deposit funds for your trades. It also does not allow for short selling, so if you are looking for a safe place to invest, this may not be the best choice. For CFDs trading, there is a choice of 3 different types of accounts namely the Professional account, the Platinum account and the Premier account.

Fp Markets Review Is It Legit Or Scam Forex Broker?

For the Platinum account the broker fee is $9 or 0.09% of trade value, whichever is greater. Whether you’re trading Forex Club manually or copy trading, its still very risky. It’s possible to make money without too much effort on your part.

  • This includes Trading Glossary that will help you understand trading terms, FAQ Section, Support Hub that tackles more about trading and analysis, Newsletter, and Free eBooks for trading.
  • It is primarily the broker fee and overnight financing interest rate.
  • Also available are forex and cryptocurrencies, as well as indices and commodities.
  • FP Markets gives its traders the power to select a trading platform with a pricing model that suits the trader’s trading style and skill.

FP Markets is celebrating its 15th anniversary as a broker this year after being founded in 2005. With regulation from ASIC in Australia, and CySEC in Cyprus the broker is considered safe and solid, offering client fund segregation and excellent liquidity. FP Markets is just one in a group of brands owned by First Prudential Markets Ltd. If you are an emotional trader who can become very stressed, lose a lot of sleep, or breakdown from the wrong decision. It can be best to let someone else do this and copy their positions without thinking much of it.

Fp Markets Platforms

I was looking for a broker I could rely on when I decided to start trading currencies. I needed someone who could give me advice https://forexclock.net/ and provide me with the best trading opportunities. I found this broker on the internet and decided to give it a try.

What is non dealing desk broker?

What is a No Dealing Desk Broker (NDD)? As the name signifies, No Dealing Desk (NDD) brokers do NOT pass their clients’ orders through a Dealing Desk. Instead, NDD forex brokers send the buy and sell orders directly to the forex market (via liquidity providers, banks, other brokers, etc).

Please be advised that we have identified abusive trading on your account and as a result we will be disabling trading and terminating your account effective immediately. They actioned the withdrawal requests at the same speed as it was for the deposits, within minutes. There are over 10,000 CFD instruments to choose from Forex, Commodities, Metals, Indices, Stocks, and Crypto categories. Further, the most important thing is that the IG markets trading are authorized by six tier-1 regulators. When it comes to FP MARKETS brokers, there are two main points above. On one’s margin needs, the Gross Liquidation Value drops to 50 percent.

Metatrader 4 Download Mt4 Trading Platform Fp

This broker holds an Australian Financial Services Licence number. This ENC broker offers low trading fees to its traders and charges no additional inactivity fee, free withdrawals, or deposit fee either. The process of opening a forex trading account is relatively easy and fully digital and even withdrawal request can be made when required. However, the first step you can take is to check our Markets.com review to find more information on this right trading platform. Trading the forex market successfully can be difficult, especially for novices or traders who lack the time to make a serious commitment.

What broker does FBK use?

FBK recommends MetaTrader 4 as its preferred platform. Investopedia, a website focusing on investing and finance education, says traders have to go through an intermediary such as a forex broker to execute trades.

Read on to know about the trading platforms for experienced and new traders. The broker in Australia even for new users or experienced traders, the trading platforms used by traders trade pairs are much larger than the total trade size of investment done. FP Markets offers assistance through the many choices a trader can have when trading with this company. There are several account types and great options of platforms to choose from that are being offered by this broker.

Fp Markets Social Trading

This is a new form of trading, and is becoming increasingly popular with many people creating full “people-based” portfolios. Instead of watching trends in stocks or forex, they create a portfolio based on the people they copy and follow. It’s similar in a sense that you still should analyse graphs, their historical data, risk score, https://forexinvestirovanie.ru/ and strategies used. Like other portfolios, you need to keep up with the latest trends and what your investors are doing. If you are not happy with someone, you can drop them and move your funds somewhere else. Most of these brokers offer free demo accounts so you can test the brokers and their platforms with virtual money.

Does Pepperstone allow scalping?

In fact, if allowed to do so, they can even trade for the scalper directly. But even if you don’t employ an EA or trading robot you can take advantage of Peppertone’s suite of Smart Trader Tools to assist you with your scalping strategy.

These catch-all benchmark fees include spreads, commissions and financing costs for all brokers. We also compared FP Markets’s fees with those of two similar brokers we selected, FXTM and Markets.com. https://forexaggregator.com/ This selection is based on objective factors such as products offered, client profile, fee structure, etc. There are dedicated professional companies such as Forex92 that specialise in managed forex.

How Does Fp Market Social Trading Work?

The minimum initial deposit is 100 US Dollars and VIP account holders can find discounts too. The trading platforms doors are open for international customers alike. But yes, they need to abide by the norms set by the ASIC (which is a national regulatory authority- ASIC license), and ASIC requirements for brokers to segregate client funds. Trading Futures and Options on Futures involves substantial risk of loss and is not suitable for all investors. You should carefully consider whether trading is suitable for you in light of your circumstances, knowledge, and financial resources.

I regret that we provided you with a poor customer experience — it is the exact opposite of what we pride ourselves on. We value our customers and understand how important it is to offer exceptional service. FP Markets’ spreads are among the lowest across all major and minor currency pairs. Hi, I just wanted to thank FP Market for its services and customer support since they helped me when ever i had an issue.

FP Markets Direct market access refers to the access one is afford to the electronic facilities and order books of the FP Markets financial market exchange that facilitate daily securities transactions. Rather than relying on market-making firms and broker-dealers to execute trades, FP Markets might use direct market access to place trades themselves. FP Markets DMA accounts make individual contracts with each liquidity provider. Copy trading with FP Markets allows users to copy trades executed by other investors in the financial markets. The goal of copy trading is for a trader to have the same positions as the investor they are copying. When copying another trader, one does not receive the layout of the trader’s strategy, but simply follows their trades.

Does FP Markets have negative balance protection?

FP Markets does not offer negative balance protection (See brokers with negative balance protection here)

In a financial sense, transaction costs can also include a broker’s spreads, which are the differences between prices that a dealer paid for a security and the price for which the buyer pays for it. As unlike other brokers, the forex market broker offer a limited variety of trading products limited to foreign exchanges and CFDs . It is limited to 5 days a week service and email communication is the only service available and slow, though it is available 24 hours a day. However, check the AxiTrader review to know more details about its currency pairs, other features and start trading. It is regulated by the Australian regulators and others like ASIC, CySEC, and the FCA.

What Happens To My Money If The Broker Goes Bust?

Your website’s role is to attract visitors across all platforms and convert them into active traders, at which point you start earning rewarding commissions. What’s more, we will supply the content marketing and promotional tools you need to attract new clients to your site. These tools include banners, content feeds, eBooks, landing pages, logos and webinars.

Trading such products is risky and you may lose all of your invested capital. Our range of trading accounts offer you consistently tighter spreads, starting from as low as 0.0 pips. We’ve partnered with leading banking and non-banking financial institutions to provide a deep liquidity pool, offering among the best available market prices. Check out the City Index review to know more about the platform broker in Australia. The company offers the opportunity to work with cryptocurrencies, exchange-traded goods, stocks, indices and other assets in one portfolio.

A market order usually ensures an execution, but it does not guarantee a specified price. Market orders are optimal when the primary goal is to execute the trade immediately. FP Markets market orders are executed by a broker or brokerage service on behalf of clients who wish to take advantage of the best price available on the current market. FP Markets market orders are popular as they are a fast and reliable method of either entering or exiting a trade.

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Stay Connected! Facebook Launches New Updates amid Testing Times

Well, there is no denying the fact that Facebook is one of the most preferred tools for digital marketing and social media marketing. Perhaps it is the best example of how a simple social media application can upgrade itself to a social media mogul of the present time.

Whether it is about promoting your brand, promoting e-commerce activities, or connecting with your near and dear ones globally, you cannot really think of something better than Facebook. Amid the COVID19 outbreak, it is tough for a lot of people to stay in touch with their loved ones.

Facebook Updates

Here is where the importance of Facebook updates comes in. Facebook has recently updated its messaging platform (aka Messenger) and WhatsApp to help people stay in touch. Mark Zuckerberg announced that the Facebook team has been working relentlessly during the quarantine to finish the COVID19 projects successfully.

Why the sudden need for Facebook updates?

The pretty much obvious reason is to help us stay connected amid the COVID19 pandemic. With the updates, it will become easy for you to connect with more people than before. How? We shall share the details in the following section of the blog.

Apart from staying connected, Facebook updates will also help in improving digital marketing, social media marketing, and e-commerce aspects. Whether it is digital marketing, social media marketing, or e-commerce options, the more people you can connect with, the better it is.

Let's stay connected.
Let’s stay connected.

Also, one more objective behind the updates is to spread genuine news about the COVID19 pandemic and limiting the spread of fake news. The “COVID19 information center” is a feature added by Facebook that will offer the correct information from health officials and doctors.

What are Facebook updates?

Let us share the details on Facebook Updates.

Update 1: Number of participants in the WhatsApp group call will double by next week

Previously, you could add 4 people in a WhatsApp group call. Now, the number of members will be doubled. You can add 8 people in a group call. Facebook is using an AI to enhance the user interface. The change in position will also alter the background of the speaker.

WhatsApp Group Call
WhatsApp Group Call

There were three types of video calling feature available before the updates.

  • One of the most common forms of video calling was the “one-to-one” video calls.
  • The next option was the “video rooms” that are created when a link is made and shared with other people so that they can join the call.
  • The final option is the live video calling for a single person or for multiple people at the same time.

At present, the number of calls through WhatsApp has increased drastically. This is why the increase in the number of members in group calls will be beneficial for people. Zuckerberg also mentioned new Facebook applications coming up as updates.

Update 2: Messenger Rooms – The new video room application by Facebook

The Messenger Room is going to allow the users in creating room for any kind of event or activity. You can create a video call and then send the link to anyone even if they do not have a Facebook or Instagram account.

What are the benefits of the Messenger Room update?

This is a really effective update for digital marketing, social media marketing, and promotional ecommerce events. As stated by Mark Zuckerberg, “It is incredibly easy. You just send a link and that’s it”. At present, you can add 50 people in a video call of a Messenger Room.

Messenger Room
Messenger Room

Chances are the number of people will increase in the future. The best part is you won’t need to schedule ahead of time like the traditional video calls. Instead, you can just click on the “tray” that pops up at the top of your feed.

The “tray” will list the active number of people in the video conference calls. Click on it anytime and you can join in. This new application also comes with private rooms with different levels of openness within groups of your friends’ circle.

You will be able to access the Messenger Rooms in all Facebook applications that include Instagram, Facebook, Portal, and others. If someone doesn’t have Messenger installed, they can get into the Messenger Room from a browser through the link.

The Rooms have become active in most of the countries since Friday (24/04/2020). You can go live on Portal pages and groups.

Update 3: Instagram Live With feature available on computer screens

The new live video feature is also known as “Live With”. This feature was mostly used in the case of major events. Now, you can use this feature for personal online events as well. Here is where you can use Live With feature for social media marketing, digital marketing, and ecommerce.

Who can benefit from Live With feature?

You can connect with a larger audience through the Live With the feature now. This will be significantly beneficial for promoting ecommerce activities by small business owners. Facebook is looking for ways to help its users in hosting events through the live stream.

This is an effective way of social media marketing and digital marketing for emerging startups, especially media and entertainment. The best part is the social media giant is also looking for ways to make it possible for the creators to charge a fee for the viewers to have access to the event.

Facebook Live
Facebook Live!

If the event hosting is accessible with a small amount of money, it will help the creators (media and entertainment) and small business owners in relying on their in-person e-commerce services. The Instagram Live With feature will be accessible in desktop screens too.

As stated by Zuckerberg, “On Instagram, you’re going to be able to engage with live videos, on a bigger screen.” The Live with the feature will also enable Virtual Dates on Facebook Dating and live videos on IGTV.

What is the end result?

The end goal is obviously to stay in touch by any means possible. Wherever we are, Facebook has made it easy to connect with the people we love. It also offers a plethora of opportunities in digital marketing, social media marketing, event hosting, media & news broadcasting, ecommerce, and entertainment.

We, at Skyram Technologies, believe that Facebook updates will have a beneficial impact on multiple small business eCommerce platforms, digital marketing, and social media marketing promotions. What do you think about the updates? Connect with us here and let us know. For more informative blogs, click here.

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A Comprehensive Guide to Utilizing Conversion Rate Optimization in 2020

There is no sure shot process of getting constant traffic in digital marketing campaigns unless you opt for conversion rate optimization (CRO). If visitors aren’t coming to websites or landing pages or online posts on the first go, chances are, they won’t return to the same online destination.

The overall efforts become a lost cause. The best way to avail more traffic and get more conversions is to create and run efficient conversion rate optimization campaigns. It will save a lot of time and money. You shall get to explore multiple new growth opportunities in web & mobile marketing.

What is conversion rate optimization?

In simple terms, conversion rate optimization is a process to optimize a website, the landing page experience, and digital marketing strategies according to the behaviour of the website traffic. It is a trial and error method of learning and implementing.

What are the 6 most significant factors of conversion rate optimization?

While running a CRO campaign, a digital marketer needs to consider certain elements that need to be optimized. They are as follows:

1) Landing page design: This is the primary element that users will encounter the moment they visit the website. Designs play a pivotal role in driving conversions. How? Let us share an example.

If you observe Amazon’s product pages, they are intricately designed to make sure that every single detail of a product is prominently visible to a visitor. Starting from “add to cart”, to checking out reviews, ratings, specifications, and other related products everything is designed categorically in a single page clearly visible to the visitor.

Also, it is imperative to use intense color to complement the website background and make it easy for visitors to take the required action. With the right use of color and smart use of images, you can also highlight the product features that draw the attention.

2) Website copy: A well-designed visually appealing and aesthetically pleasing website will draw more traffic in a web & mobile marketing campaign. If it is combined with relevant and engaging content focussing on the product features, it plays a key role to enforce the user into staying on the website.

Headlines can make or break a CRO campaign. It is the first thing that anyone is going to see. It is imperative to keep the following things in mind while writing headlines.

  • Try to ask a question
  • Segmenting your answers
  • Address directly
  • Focus on numbers

Also, make sure that the body content describes all the details on what the user is looking for. They must get the answer to “what’s in store for me?”

3) Call to Action: This works as a request or calls to the target audience to take the required action. It can be anything, starting from making a purchase to availing a service. Some of the best examples of CTA buttons include “book a free survey” or “Get a free quote”.

4) Navigation and Structure: The website needs to be designed in a user-friendly way so that every user can experience seamless navigation. In general, users start with the home page, then they visit their desired category page and then to the subcategories till they have found what they were searching for.

The navigation feature should make sure that the user doesn’t get lost in the process. Also, they are able to quickly weave from one section/category to the other.

5) Forms: Forms are important for a lot of organizations, especially for the sales funnel. Make sure to optimize the following touchpoints.

  1. Lesser number of fields work better (a generalist perception, but if you want something tailored, then it’s okay to have more fields).
  2. Nice looking forms equal to nicer experience (you can experiment with progressive forms for improving the conversion rates).
  3. Make sure it is easy for the users to create a new password
  4. The best idea is to create one-click forms to log in using Facebook or Google SSO

6) Page Speed: The page speed load time has a direct impact on the overall performance and the conversion rates of the website.

If the load time of a website is approximately 1.7 seconds, it is faster than 75% of the websites. If it is loading on 0.8 seconds, then it is faster than 94% of the websites. A load time delay of 1 second can reduce the conversion rate by 7%.

Why is conversion rate optimization important?

  • Conversion rate optimization helps in improving digital marketing ROI. It helps in analysing the performance of the website by running multiple tests and trials. Thus, you can opt for the best possible variations that ensure conversions.
  • Conversion rate optimization ensures better revenue from the same target audience. Every change you make on the website or digital marketing campaigns, increases conversions. You can run A/B testing to enhance conversion rates.
  • To make the visitors stick around, it is imperative to offer a seamless navigation experience to the users and conversion rate optimization enables you to make the entire website easy to weave through.
  • Also, a conversion rate optimization will also offer better insights into the visitor behaviour for instance which sections of the site they visit the most, where they spend more time on. All these features help you in understanding the desire and behaviour of the user.

Which businesses can use a conversion rate optimization?

Conversion rate optimization is useful for all sorts of businesses regardless of the industry they are in. From a well-established organization to a startup, any business can opt for it.

In B2B organizations, lead generation is the most important factor which requires a clear idea of the desires and search-queries of the target audience. A conversion rate optimization can help in gathering multitudes of information through different means of trial and error.

Most of the ecommerce companies face a challenge of shopping cart abandonment. Approximately 69% of the visitors abandon their shopping cart due to distractions, difficult to checkout, and hidden charges. An effective CRO campaign in digital marketing helps to identify these issues and solves them to enhance the conversion rate.

For entertainment, media, and publishing houses, it is crucial to keep your target audience engaged on your platform for a long time. CRO can help in testing the variables and elements of the platform to capture more attention and pave way for new promotional opportunities.

Travel agencies face a lot of difficulty in availing conversions because the consumers take longer than usual time to avail a service. They compare multiple sites, the deals, discounts, and offers. A CRO campaign in web & mobile marketing can effectively identify the drawbacks, challenges, and analyse potentials to enhance conversions.

What are the steps for an effective conversion rate optimization?

In the following section, we have divided the conversion rate optimization frameworks into a few steps. This will make things easy to perceive for anyone.

Step 1: Research Phase – this is the phase of identifying the areas that a website needs to improve

Step 2: Hypothesis Phase – Here you need to create a well-defined hypothesis

Step 3: Prioritization Phase – This is the phase where the trial and error of ideas happens.

Step 4: Testing Phase: Once the ideas are categorized, this is the phase where you opt for the right testing methods and run experiments.

Step 5: Learning Phase: Analyse the test results and opt for the best method for enhancing conversion.

These are the compilation of the steps that you need to implement for an effective conversion rate optimization. For availing an effective CRO strategy, get in touch with Skyram technologies here.

For more information on conversion rate optimization, read our blogs here.

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Facebook-Reliance Merger – A Ground-Breaking Collaboration in Indian Small Business Sector

The US social media giant has disclosed one of the most significant mergers of this decade. Facebook has made a major investment in Reliance Jio, one of the top telecom industry giants in India. Along with telecommunications; Reliance Jio is dominating the media and entertainment sectors in web & mobile marketing.

This game-changing deal will offer Facebook a 9.99% stake in Reliance Jio. The deal cost $5.7 billion. Amid the COVID19 pandemic, this collaboration could play a pivotal role in reshaping India’s small business sector. It will offer Reliance an implied amount of $57 billion.

What does Facebook say about the deal?

According to a statement made by the social media giant at its corporate website, “Today we are announcing a $5.7 billion, or INR 43,574 crores, investment in Jio Platforms Limited, part of Reliance Industries Limited, making Facebook its largest minority shareholder”.

At present, India is undergoing one of the most dynamic economic and social transformations that the world has ever witnessed. This transformation is driven by the rapid adoption of cutting-edge digital technologies. In the last five years, more than 560 million people in India have availed access to the Internet.

Why the sudden collaboration – a brief analysis

It is already known to all that Reliance Jio is a segment of the Reliance Industries. The industrial property is controlled by Mukesh Ambani, the richest person in India. Now, let us shed some light on the reason behind the collaboration.

Reliance Jio invested more than $23 billion while launching Reliance Jio three and a half years ago. In the early iteration, Jio offered extremely low-cost internet nationwide, along with providing other benefits like free SMS services and calls.

With the availability of low-cost internet service throughout the country, the existing hierarchy in telecommunications was altered. Airtel and Vodafone were no more the prime providers of telecommunications.

Imagine a scenario where the second most population of the world provided low-cost web & mobile internet service to tens of millions of people, who were never online before. This increased the traffic of Facebook. The US social media mogul now has more users from India than any other country.

Along with Facebook, the nationwide streaming services have also increased drastically. For instance, Netflix (especially after the mobile marketing membership came into play), Amazon Prime, Disney’s Hotstar, and other streaming services have increased in India. Thus, the collaboration seems pretty normal. The merger was bound to happen at some point.

What are the other stakes of Reliance Industries?

The Reliance Industries own a wide array of web & mobile media and entertainment operations. These include music streaming services like JioSaavan, on-demand television services like JioTV, JioCinema, and payment services like JioPay. These services together claim more than 388 million customers.

Apart from that Reliance Industries also own a 5% stake in Eros International, a major Bollywood movie distributor, and streaming platform. Last week it disclosed a planned merger with STX Entertainment.

WhatsApp, a subsidiary of Facebook, is now the default web & mobile messaging system for more than 340 million people across India. Also, it is one of the main news aggregation platforms. This has resulted in regulatory scrutiny. The social media mogul failed to launch the Free Basics Internet service in India.

As mentioned in a statement made by Facebook co-founder and CEO Mark Zuckerberg, “We’re making a financial investment, and more than that, we’re committing to work together on some major projects that will open up commerce opportunities for people across India”.

The merger of Facebook and Reliance Jio will help in enhancing the Digital India Mission along with two ambitious goals. One is to ensure “ease of living” and the second is to ensure “ease of doing business” for every single category of Indian people.

In a web posting, Mukesh Ambani stated, “In the post-Corona era, I am confident of India’s economic recovery and resurgence in the shortest period of time. The partnership will surely make an important contribution to this transformation.”

The Objective of Facebook-Reliance Jio Collaboration

The $5.2 billion deal is going to empower Reliance Jio’s new ecommerce platform in India, the JioMart. It aspires to connect with more than 3 crores Kirana stores through FB web & mobile messaging platform WhatsApp. Here is what exactly is going to happen.

The JioMart ecommerce platform will empower more than 3 crores small Indian Kirana shops to interact and transact digitally with every customer in the neighbourhood. The bigger plan is to enhance the grocery sector that will help individuals in availing faster delivery through Facebook’s WhatsApp web & mobile platform.

This means things will be much easier where we can all order and get faster delivery of the day-to-day articles from the local shops.

In another statement, Mukesh Ambani said, “When Reliance launched Jio in 2016; we were driven by the dream of INDIA’S DIGITAL SARVODAYA – India’s Inclusive Digital Rise to improve the quality of life of every single Indian and to propel India as the world’s leading Digital Society”.

Why is the Collaboration Beneficial for India’s Small Business Sector?

The small and medium business sector has suffered a major hit due to the COVID19 outbreak in India. The collaboration is aimed at re-establishing new opportunities for multiple businesses of all sizes, but it is specifically targeted for the 60 million small businesses across India.

According to the joint statement of both the organizations, the deal is going to strengthen Facebook’s commitment to enhancing the growth of SMBs and entrepreneurship in India. According to Ajit Mohan, the VP and Managing Director of Facebook India, the investment in startups and SMBs will be a conscious strategy.

It will be a drive to enhance the economic growth and social development of India. Last year, the social media giant invested in an ecommerce platform known as Meesho. Earlier this year, it also invested in an edtech startup called Unacademy.

In collaboration with the Jio web & mobile marketing Platforms, Facebook is looking to strengthen the complete ecosystem for small and medium businesses. The coming together of these two giants will have a deep impact on the key layers of the value chain including connectivity, ecommerce, payments, and web & mobile content.

It will help in fulfilling the vision of Digital India. There is going to be a fusion of forces. The two market leaders will come together in creating significant opportunities to understand consumer behaviour.

During the lockdown, the Kiranas, the electrical stores, multiple ecommerce platforms, and the hardware stores have been using WhatsApp for connecting with buyers.

Leveraging the power of WhatsApp and JioMart web & mobile marketing, the organizations intend to help consumers in connecting with businesses and shops to purchase, while ensuring a seamless web & mobile experience.

Reliance India Limited’s statements on the deal

Commenting on the deal, RIL stated that this is the largest investment for a minority stake by any social media mogul anywhere in the world. Also, it is the largest Foreign Direct Investment in the technology sector of India.

The investment brings Jio Platforms in the top 5 listed companies present in India according to market capitalization, within just three and a half years of its launch. The objective of the company is to enable new business opportunities.

RIL is also the most significant player in India due to a series of aggressive expansion moves that include consumer-facing businesses like grocery and ecommerce.

Since India has proved to be a critical market for Facebook in the last few years, the deal will also help Facebook in battling the emerging Chinese applications like TikTok.

Last year, Reliance stated that it will turn Jio web & mobile into a brand new digital services organization by investing almost $15 billion while attracting investors in the run-up for an eventual listing.

The Reliance-Facebook deal has come up right after Microsoft signed up a 10-year deal with Reliance last year for powering up Reliance India Limited’s data centers with Azure Cloud.

Share your opinions on this merger with Skyram Technologies. Visit us here. For more insightful articles, read here.

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Marketing and Sales Strategies Post COVID19 Outbreak – the Show Must Go On!

It can be said beyond doubt that the COVI19 outbreak has taken a significant toll on multiple businesses. A lot of businesses were forced to pause or reduce advertising in the past few weeks. Also, there has been a drastic change in consumer search patterns and PPC performance.

COVID19 has completely transformed the way we work, live and socialize. While the world struggles with the pandemic, some of the businesses are preparing counteractive measures to hold steady and ensure a strong comeback post COVID19 outbreak. After all, the show must go on!

There is no denying the fact that a lot of businesses might face withdrawal. At the same time, a lot of opportunities will come up if your business can create a long-term marketing strategy. To ensure optimal digital marketing efforts, it is imperative to formulate adjustments in response to the drift in searches, market share, and competitors.

Bring updates in the marketing and sales strategies

A lot of us are thinking that the world “is going to” change a lot once the global outbreak is over. What we haven’t realized yet is, the “has already” changed a lot. The normal business strategies are not going to work post COVID19. Everything normal will be regarded as pre-COVID19.

The previous PPC set-ups will not be effective anymore after the COVID19 outbreak is over. Thus, without creating a way for a new “normal” it will not be possible for the existing business organization to attain a competitive edge and stay ahead in the curve.

What to expect once the coronavirus loosens its grip over the present market? Let us create comprehensive analysis on the post COVID19 outbreak.

The drastic increase in digital interaction

Digital marketing has been in use for quite some time now. In fact, most of the remote business organizations emphasize effective digital marketing strategies for business growth. With countrywide lockdown, digital marketing trends will increase.

Ensuring business growth while sitting at the comfort of your home is not something that any business owner would want to miss out on, isn’t it? Once the lockdown is lifted, the effort to visit places to get things done will seem overrated.

If you are wondering how to stay on top of your digital marketing game, you can consider aggressive Facebook ads, Google ads, LinkedIn ads and Instagram for business. You will be able to redirect your traffic to useful videos, blog posts, online products and all other virtual services that you offer.

Whether it is a financial therapy, shopping, or music lessons online, anything and everything can be promoted online if you use the right social media platforms. That being said, do not back down from pausing the online promotional campaigns that are irrelevant.

An important aspect of post-pandemic business consistency is to know when to re-strategize and pivot. Do not continue the same ad campaign that doesn’t resonate with your target audience.

How to deal with human DDoS attacks?

Once the lockdown is lifted and things get reinstated, there is going to be a wave of people flooding the streets. It will cause numerous companies to face a huge influx of customers. We already witnessed how thousands of tourists stormed into newly re-opened Chinese restaurants, tourist attractions and other places. However, all those places had to close down once again.

It is imperative to have a plan to deal with such a scenario. Your target audience is looking forward to the latest information that you are going to provide. If you are closing the organization temporarily, changing the opening hours or providing a curbside pickup, then it is important to let the people know.

Using the Google posts is one of the best ways to keep your target audience updated from the changed work hours to any other offers. No worries, even if you mark your business as temporarily closed, it will not affect the search ranking. Google will display you in all the search results.

Upgrading the remote services

The companies that suffered most due to the COVID19 pandemic are the organizations that provided human-to-human services. These include restaurants, cafes, bars, gyms, real estate agencies and similar business organizations.

It is high time to reinvent and upgrade their services to stay afloat. Yes it is true that food can be ordered online, a real estate agent can use Skype for interaction, but not for long. With time, people started realising that the quality of such services are degrading because of poor UI/UX design, website development, user-interfaces, surge traffic, slow network connectivity and more.

To keep the customer goodwill and faith intact, it is imperative for the business organization to bring major changes in the online services. Interactive web & mobile marketing, responsive website development social media marketing and management are a significant part of the deal.

Businesses have to train their employees for offering impeccable remote online services, especially while opening new broadcasting channels or any other virtual means of communication with clients. Offer educational based training to enhance employee efficiency. Do not stop social media management.

Even if you have to close down your business for a certain period, stay active on social media platforms like Twitter, Instagram, Facebook, and LinkedIn. Keep the social media pages updated. It creates a bad impression if the social media pages of business organizations have backdated posts.

Handling the “selective consumerism” scenario

Information about anything and everything is available online and this creates the chances of misinformation as well. Even if the COVID19 pandemic is over, not everyone will feel the same way about restarting their usual life. Most of the consumers will become selective and much less responsive to your traditional digital marketing strategies.

It is time to rethink existing business strategies. The reason is consumers are gradually becoming smarter and suspicious. To cope with such a scenario, businesses need to come with better and effective marketing strategies. The pandemic is a great opportunity to experiment with business strategies and observe the client’s reaction.

  • PPC marketing strategies need serious upgrades for avoiding client frustration.
  • Tailored email marketing strategies focusing on usefulness, speed, relevancy, and speed.
  • Business organizations need to invest more time, effort and money in content marketing because it is highly likely that the client will demand more value.
  • Rethink SEO strategies because Google algorithms will tighten the noose on the necks of average-quality websites.

Consider geographic diversification while reformatting business strategies. Even though COVID19 is a global issue, there are some countries that are less affected than others. For instance, South Korea has fewer affected people than the USA where more than 84,000 individuals were affected in a day.

Consider diversifying the regions to get more traffic and be less reliant on one single country. You can translate your content for other regions while leveraging international SEO to quickly grow the traffic. Yes, it will take some time to get the desired results in coronavirus affected countries as well, but the lesser affected countries will offer quick results.

So, which one of the marketing strategies are you going to implement first? Let us know at Skyram Technologies. You can visit us here.

For more information on business and marketing strategies, you can check out our blogs here.

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Live Corona Virus Tracking – Our pledge to eradicate #Covid19 out of India

With the COVID19 pandemic creating a stir all over the globe, there have been numerous speculations on the effectiveness of lockdown in India till 3rd May. There is no shred of doubt that India’s Coronavirus curve has picked up the pace.

The growth trajectory of COVID19 in India seems to be steeper than its other Asian peers like Japan, Singapore, Pakistan, Afghanistan, and Indonesia. Even though the growth curve is still flatter than the USA, still, the contamination count is almost double than it was seven days ago.

If this growth trajectory remains constant, India could face an overwhelming situation at the hospitals within the next few months.

Under such circumstances, it is imperative for the common people to have the exact details and updates on the COVID19 pandemic. This is where the benefits of Live Corona Virus Tracking come in.

Yes, it is true COVID19 updates are available on multiple platforms. At our Live CoronaVirus Tracker, you are going to find much more than just updates. In the present scenario, where social distancing and self-quarantine has become our lifestyle, technology is ensuring effective communication through the efficient transfer of information.

We are dedicated to serving individuals and organizations to spread all the relevant information related to COVID19 through this Live Corona Virus Tracker. The following are the benefits of this Corona Virus tracker.

How to check the Live Corona Virus Tracker

  • On the left, there is a brief on what exact information you can avail through the tracker. Click on the tabs redirects to the information of that particular category.
  • Surf through the comprehensive and user-friendly dashboard to check all the state-wise details and updates on the COVID19 contamination.
  • Exact locations of coronavirus testing laboratories, the sample collection centers, and isolation centers are marked. The details appear on top of it.
  • Corona hotspots, containment centers and the red-zones are marked that should be avoided as much as possible even if the lockdown ends.
  • Details on shops, grocery centers, corona control rooms, and health centers to help every individual with proper support during this global pandemic.
  • Locations of Delhi government ration shops for the less-privileged along with hunger relief shelters and night shelters

Benefits of live coronavirus tracker

The live tracker pulls data from government sources and displays the suspected and confirmed cases of COVID19 along with the deaths and recoveries. It also tracks the spread of the deadly coronavirus as it paves way throughout multiple states in India.

The live coronavirus tracker offers real-time updates through the Graphic Information System. Thus, it will help people in knowing exactly what is going on and where to seek help in case of emergencies.

Those who have been infected by coronavirus are exhibiting symptoms of Pneumonia. This includes fever, trouble breathing, and cough. The live coronavirus tracker offers details on the spread of the virus along with the visual demarcation of the infected areas.

You can scroll through the maps for more localized tracking. Users can also find localized data from the map that leverages data from different states and local governments. The tracker will help every individual in knowing exactly where to seek help in these testing times.

The real-time information is provided through automated and manual updating. The zoom-able map offers an option to look state-specific COVID19 cases along with the trend curve of the cumulative cases in charts.

How can the live coronavirus tracker help people?

The live coronavirus tracker is designed to help researchers, public health authorities and the general public to be aware of the locations. The aim is to offer a simple and interactive way to visualize the impact of COVID19 in different areas.

We want people to see this as something that connects us together. It is not one state or the other, it is the whole nation and that is exactly what India looks today.

The live tracker makes use of all the real-time updates. It brings in one consolidated platform with recovery options along with statistics on other coronavirus issues using reliable sources.

It captures all the COVID19 cases the fatalities and recoveries. The color demarcation differentiates the effect of coronavirus in different parts of India.

There is a chart that indicates the number of confirmed cases in specific states. The users need to click on different points on the map for obtaining information associated with coronavirus issues, containment zones, isolation centers, ration shops, hunger relief centers, and night shelters.

Use this tool to share information to as many people as possible

The death toll because of coronavirus pandemic in India increased to 590 and the total number of affected people is approximately 18,600. Among the total number of affected people 3,250 have been treated and discharged as they recovered. The sad news is 31 people have died and more than 900 people were affected since last evening (Monday evening). The number of confirmed cases globally is 2.4 million with 170,261 deaths.

Amid such circumstances, the central ministry is considering the options of “gradual” lifting of the lockdown post May 3rd. It is highly likely that the number of confirmed cases of COVID19 will increase but the government is preparing for a second wave coronavirus pandemic in early June.

With area-specific relaxations on lockdown according to the increase or decline in cases, sharing this live tracker will help numerous people get help on an urgent basis.

On certain states including Madhya Pradesh, West Bengal, Rajasthan, and Maharashtra, where the lockdown restrictions are being flouted, the central government has sent six new-constituted Inter-Ministerial Central Teams (IMCTs).

The teams are there for spot-assessment of the situation in the above-mentioned states. Once the assessment is done the IMCT will send a report to the center and issue necessary directives to the state authorities.

Incidentally, these are some of the states where the outbreak of COVID19 is less than in other states. From March 22nd, since the Janata Curfew, the states are following the center’s directives in battling the coronavirus pandemic. By sharing this live coronavirus tracker you and many others will be able to observe the real-time progress on different states, especially in the crucial areas.

Spreading awareness and helpful information is the need of the hour and this live coronavirus tracker is the best tool for it. What is your opinion about it? Let us know at Skyram Technologies. Visit us here.

For more information, read here! Stay at your home and, stay safe.

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Top 7 Best B2B Lead Generation Strategies In 2020

When it comes to lead generation strategies, one of the industry we can really learn is from the business to business market.

And now that the situation today is a little uncertain in terms of marketing and industry, we thought it would be a perfect idea to provide you with some B2B lead strategies that can help you with your business.

Content is very important

Content on the website and landing page is essential when it comes to guiding the customers to a lead.

When it comes to lead generation marketing in the B2B market, your audience is already targeted.

So the focus should be on the landing page, and the suitable content to guide the customers to your landing page.

You can create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel.

Automate your lead gen and email marketing campaigns

Marketing automation is the biggest trend in the business.

And one of the key areas to focus your content should be cold mails. One of the best ways to make sure you have fresh leads to work with is to automate your cold emails. It gets even better once you automate 20% of conversations that bring you 80% of the revenue.

Maintain an in-depth guide through blog posts

Another clever way to generate a lead is to turn your blog posts into guides.

By now you must know your audience and the topics they would be interested in. You can use this data to create even better content and target the same audiences on social media. You can even add CTA buttons to your blog to make it more multi-dimensional.

Update your search marketing strategies

SEO has become tricky in 2020 than it was 5 years ago.

To make it more useful, pack your content with enough data and shareable ideas. Things are very different in 2020 and you really have to earn your place in the SERPs these days.

With more data and other shareable contents, it makes it easier for Google to verify the accuracy and reliability of your content.

Another way is to keep updating your older content.

When contents get old, broken links, inaccurate/irrelevant information, ranking drops, etc happens a lot.

Another way to increase the search results in Google is by personalizing your landing pages to match the keywords they used to find your business.

What this does is match the content on your landing pages to the copy of your ads to ensure visitors find what they’re looking for when they land on your site.

Have a specific remarketing plan ready

PPC is great when you are trying to bring high-quality traffic to your website, however, no matter how good your campaigns are retargeting are, most of them do not convert the right way.

This is why having a proper remarketing campaign is essential because they allow you to keep visitors engaged with your brand until they’re ready to take action.

Social media and promotion

By 2017, 83% of B2B marketers were using social media as a channel, making it the most popular strategy.

LinkedIn advertising can you a direct line to business decision-makers like no other network, allowing you to reach out to the individuals who make the key purchase choices. According to reports, the average 6.5% conversion rate B2B marketers typically get from LinkedIn Advertising.

Social media platforms are a much easier guide to take actions for the customers.

You can also start by building your own community online. If you research properly, some of the most successful B2B marketing strategies have emerged from creating groups on networks like LinkedIn and Facebook, which offer specific features for this.

Product trails and referral marketing

A lot of companies break the barrier by offering trials of your product or service.

Proving a free version of your service may entice your customers to convert and buy from your brand.

Referral marketing or word-of-mouth is useful for lead generation in a different way. This gets your brand to be more visible to people generating more chances of lead generation.

For quality lead generation, it is important to be consistent in your marketing efforts. And also it is better to hire an agent who knows their ways to get into the customer’s mind to get the most qualified leads.

Wanting to have a proper lead generation strategy? Contact us at Skyram Technologies and let us help you to get the quality leads for your business.

And for more such blogs read here! Till then, stay safe stay indoors.

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Free Courses, Apps And Other Benefits Offered By The Tech Giants During Covid19 Pandemic

The pandemic has brought a sudden pause to our normal lives.

While the government is busy in taking the necessary steps to ease the pressure, many organizations have pitched in to maintain the required grip during this time of crisis.

Even tech giants like Google, Apple and others like TCS have come up with ideas to offer services during this time.

Here are some of the courses that you can sign up for in this quarantine period.


TCS: 15-day certification program to IT professionals

Recently to counter the quarantine period, TCS iON has started a 15-day digital certification program for college students and working professionals.

It is named as “Career Edge”, where professionals can hon their skills in a self-paced manner, helping them to enhance their career skills utilizing the time of the lockdown.

Google IT Support Professional Certificate

This five-part course is provided by Google, where you will go over all the fundamental topics for the support role before moving on to more complex ones. There are portions where you will learn troubleshooting, system administration, OS and security that can be fundamental for your career.

This one is also a self-paced program with plenty of demonstrations, visuals, and examples that makes learning a fun experience.

Oracle: availing free access to cloud courses and certification

If you are tight on budget but really want to learn something about cloud computing, Oracle is providing free online learning content and cloud certifications during the lockdown period. Through this course, you can learn various skills to develop and later use them for your career.

iOS- How To Make An App For Beginners

Apple has been mastering the app development for quite some time.

iOS has recently launched this program for free. The course is designed for the complete beginner and you will learn how to build iPhone apps with Swift 4, Xcode 9 and iOS 11 step by step.

it is a short and comprehensive 3-hour course with all the basic foundation for building an app.

Google Digital Garage

This is a three-part course that combines categories namely data and tech, digital marketing, career development.

A lot of companies today want individuals who have a basic knowledge of everything. There are many courses in the program and the lessons are precise, get straight to the point and cover every skill with bite-sized videos.

NASSCOM: offering a free AI course free

Recently NASSCOM and Union IT Ministry have joined hands to introduce free courses on Artificial Intelligence.

The course is part of the Nasscom FutureSkills initiative that will allow individuals to upskill themselves.

The original price was Rs 6800 but Nasscom is making it available for free to everyone till May 15, 2020. The course is designed to last over a few weeks.

HCL Tech: Helping in setting up COVID-19 control center

India’s leading IT firm HCL has recently set up a control center for the Gautam Buddh Nagar district administration to help in responding to citizen about coronavirus related queries.

It is providing with support to the district administration, police, health department and authorities in Noida as well as Greater Noida.

Some other courses to look for

If you want something else to learn during this lockdown period, here are some interesting courses to look for:

Machine Learning

Coursera is providing the Game Changer Machine Learning course by Andrew Ng for free right now.

It has the fundamentals of everything like Regression, Classification, Anomaly Detection, Recommender systems, Neural networks, plus a lot of great advice.

Algorithm

In Data Science, the algorithm can be a very crucial part.

Many companies ask data structures and algorithms as part of their interview process for hiring data scientists.

To brush up your skills, there are two courses by Robert Sedgewick that covers all the essential algorithms and data structures.

Entrepreneurship

A lot of us have unique ideas to set up our own business. But ideas are not enough.

To develop that sharp business acumen you’ll soon need, it’s important that you understand the social implications of your society as well as the operational growth that may emerge from such implications.

A course on Entrepreneurship in Emerging Economies will help you to learn the basics of business.

Python

A very important programming language used to create desktop GUI applications, websites, and web applications.

You can learn the Python, Python 3 specifically, in Using Python for the Research course.

What courses are you planning to learn this quarantine? Tell us at Skyram Technologies.

And for more blogs read here.

Stay safe, stay indoors.