Category: Digital Marketing|Social Media Marketing

Why Digital Marketing will thrive in India?

India is the world’s second most populous country, with a population of 1,339,180,127 people. Every minute, a plethora of opportunities are produced for people. It’s vital to note that the future of digital marketing agency in India, as well as the scope of digital marketing in the future, is likely to brighten in the coming years. For most people, a cell phone has become a necessity.

Even if your mother wants to try a new recipe, she will most likely use YouTube to scribble down what she needs and how to execute it. When it comes to company, the digital marketing trend is undeniably on the rise.

Everyone wants to offer their goods and services on the internet in order to reach a wider audience. When compared to traditional marketing, these are some of the major advantages that make this marketing strategy more productive and cost-efficient.

According to a poll by the Internet and Mobile Association of India (IAMAI) in 2016, India will have more than 500 million internet users by June 2018. It turned out to be true! This created a fantastic business opportunity to sell products and services to a rising group of tech-savvy internet users.

Changes in Digital Marketing

Prior to this, the majority of marketing was done through door-to-door sales and word-of-mouth exposure. Marketers previously relied on physical work to advertise their goods. On the other hand, people increasingly demand to have everything at their fingertips.

And every company’s top objective is to address the needs of its customers. So, digital marketing agencies got popular a few years ago. Even the tiniest of products may now be found via the internet. The digital marketing trend has captivated both consumers and businesses.

In the past, how did digital marketing for small businesses in India work? Print media and banner ads accounted for the majority of the advertising. All of the real estate behemoths, on the other hand, now prefer to market their lovely properties to their customers on the internet. Their new success mantra is to make the content engaging.

Digital is the new game

Everyone in the country prefers social media marketing companies in India to all other forms of advertising. Digital marketing is also being used by startups to get their firms off the ground. Every business process is made easier using this platform. The corporation does not need to employ people to physically advertise the product in the market.

It offers a wide range of low-cost, high-quality, and cutting-edge marketing procedures and channels. Every type of goods and service is increasingly using digital marketing. They understand that this is a tried-and-true platform. From IT behemoths to hoteliers, everyone uses the digital platform.

Government’s “Digital India” initiative

With the objective of turning India into a digitally empowered society and knowledge economy, the Indian government launched the Digital India programme to overhaul the entire ecosystem of public services via the use of information technology.

Rural communities, as well as metropolitan metropolis, now have opportunities. A government application for jobs programs has also been developed. Everything these days is getting increasingly digital. You’ve come to the right place if you’re looking for a job in digital marketing for small businesses in India. Stop debating the pros and cons of each option and instead focus on the benefits they offer.

The government’s e-marketplace is also seeing a considerable growth in analytical graphics. All registrations have increased, albeit with minor volatility. There are variations everywhere. People in India are gradually becoming more tech – savvy, and it will take time for them to do so. All of this suggests that there is no need to avoid it if the government is also supporting! As part of the digital India initiative, the government has initiated a plethora of projects aimed at the country’s youth.

Conveying ROI more effectively

In just the second quarter of 2022, the US economy shrank by 9.5 percent. Millions of businesses have had their lives turned upside down as a result of the pandemic. Even for enterprises that prospered during the lockdowns, the effects of such economic instability are long-lasting.While the movement in consumer behavior toward online activities certainly gives a big opportunity for businesses, clients are likely to be wary about spending money on marketing. It will be critical how social media marketing company in India agencies communicate the potential ROI of their services.

It won’t just be about what you offer; it’ll also be about how you solve problems for your clients and produce actual outcomes. It’s one thing to declare you’re a HubSpot expert; clients want to know how that converts into a profit margin and how it will help their business. In a world where finances are being scrutinized, demonstrating the value of your services through precise insights will be critical.

Reaching global markets

As the phrase goes, “today, being digital is being global.” It is, in fact, the truth. Digital networks such as Facebook, Twitter, Instagram, and LinkedIn allow users to access audiences all over the world. You may now connect with almost anyone using these social media sites because they have such a wide reach.

Many people in India conduct business solely with Americans in mind. As a result, everything is possible with social media. Many businesses in the United States prefer to work with Indian digital marketing agencies to organize their social media marketing. To put it another way, there’s a lot going on in the area of digital marketing agency for startups in India. Many people are discussing it, and many more are on the lookout for it.

Agility is a competitive advantage

The world had to adapt to work from home during the pandemic. The amazing thing was that many firms found it to be highly successful. Many of the world’s most recognizable corporations have pledged to make working from home the new normal.Despite the fact that most digital marketing agencies were well-prepared for this transformation, there were a few striking trends. The business suffered a hit in the early weeks and months of Covid, but one research found that 80 percent of agencies who experienced a 30 percent rise in income were outsourcing.

These firms understood that they could forego costly facilities and instead rely on the freelancing economy to give great work to clients on demand. This has become a seamless process thanks to technology, which allows agencies to complete highly specialized work without having to hire full-time personnel.This allows digital marketing organizations to be far more agile, saving money on fixed expenditures and scaling up quickly to meet client demands. Many organizations might not have made
this change if not for the outbreak.

It is cheaper and affordable

When compared to other marketing channels, digital marketing agencies in India is one of the most cost-effective ways to promote a product. Gone are the days when getting a newspaper advertisement printed cost thousands of dollars or lakhs of rupees. It’s so simple now, thanks to digital media. If you’re a real estate company, you may use social media to market your new project to thousands of individuals at once.

Creating a Facebook ad costs roughly ₹40 per day, which is practically nothing. The average cost per click ranges from ₹0.52 to ₹2.3 Spending lakhs of rupees on a single advertisement versus Rs. 40 every day can provide positive outcomes. Many companies, including new start-ups, are heavily spending in digital marketing. They’re searching for somebody who can create and implement digital marketing strategies that are tailored to their specific requirements.

Increase in digital classifieds market revenue

The amount of money earned by digital classifieds is also predicted to be five times higher than it was in 2015. The biggest revenue will be around $23 billion in fiscal year 2022.By 2022, all revenues from digital marketing will have doubled. To position oneself in the driver’s seat, all Indian businesses must be proficient in digital marketing in order to represent the country in the global marketplace. Not only businesses, but also individuals looking for work in this field will find tens of thousands of openings in practically every city.Digital marketing agencies for startups are a great way to boost the businesses from the very start.

In a nutshell

The possibilities are unlimited when it comes to digital marketing.Not only businesses, but also individuals looking for work in this field will find tens of thousands of openings in practically every city.Not only that, but today’s and tomorrow’s digital marketers will have to foresee changes and adopt them well ahead of time in order to capitalize on them.

So, whether you think you should or not, the moment has come for you to go digital!

Weighing your options between paid social media marketing and organic social strategy? Let us save you some legwork. Know this: You shall need a bit of both.

Let us clear out the basics here.

What is Organic Social Media?

Organic social media is the free content (including the posts, videos, memes, stories, etc.) which all the users, including the brands and businesses, share on their feeds.

Being a brand, when you make an organic post through a social media marketing agency in Kolkata, the following people will see it:

1. a) A percentage of your followers (this is your organic reach)

2. b) The followers of your followers (if they share it)

3. c) People who follow any hashtag that you are using in your post.

It sounds pretty simple. However, the main reason why organic social media is the base of every digital marketing strategy is that it is the best way to nurture a connection with your target customer.

What is Paid Social Media?

In simple terms, paid social media is called advertising. This is when you as a brand pay money to platforms like LinkedIn, Facebook, Twitter, Instagram, and others to share your content with a new audience.

You can get your content in front of your audience, either by boosting or creating unique advertisements.

You can use paid social media to:

1. a) Raise brand awareness & get new followers

2. b) Promote the newest deals, events, content. etc.

3. c) Get more leads

4. d) Increase conversions

Why Should You Mix & Match the Power of Organic & Paid Social Media Marketing?

A complete social media marketing approach should include both paid and organic social. The primary reason is, you cannot make an impact using only organic social.

If you want to reach a broader audience, then you have to invest in paid social opportunities through a digital marketing agency in Kolkata. For instance, if we take the platform of Facebook, the reach of organic posts is only 2%. Also, the number is steadily declining.

Now, we are not asking here to invest every last dollar into paid social. Organic social is also necessary for ongoing success. Yes, organic reach is indeed less, but the benefits are still effective.

Organic social will offer you a great opportunity to promote your company, services, and products for free. If you have a loyal set of audience, you can extend your network through social sharing.

However, while working on organic social, try not to bombard your audience with sales pitches in every post. Try to add value as much as possible.

Paid Social & Organic Social are More Effective When Used Together

Paid social and organic social are more effective when used together. Here is why:

• With organic social, you get an active social presence. And it is important to have an active social presence when running paid ads. This helps in building trust with your audience.

• Again, it will take time to build an active, engaged audience with organic social alone. Thus, you need paid social to grow your presence faster.

• When you post organically with the help of a social media marketing firm in Kolkata, know that your content is only seen by your existing followers. Now, when you run paid ads, it will help you reach new users along with the knock-on effect of your organic reach.

• Another important reason for using both paid and organic social is, paid social also helps in boosting high-performing organic posts. Thus, it helps to influence the algorithm and increases your reach.

• Paid ads are a great way to know who all are engaging with your content and then identify the potential new customers. Thus, you can tailor the organic content towards those new prospects and audiences.

• You can also use the paid ads and organic social posts for your audience in multiple ways with the help of a social media marketing company in Kolkata. For example, the paid ads can increase leads through your website and organic social posts will help you in building a brand story.

• Finally, connecting the paid and organic efforts will ensure a complete and streamlined user experience for the present customers also while attracting new users with paid ads.

Why do You Need a Digital Marketing Agency in Kolkata to Help You?

When it comes to paid ads and organic social posts, you cannot deny that using both of them simultaneously will give you profit. However, there is a lot that goes on while managing both organic and paid social content for businesses.

You will NEED the help of a digital marketing company in Kolkata.

Right from the content creation to the proofreading, visual planning, thorough reporting, monitoring, editing, it needs a lot of time and experience to maintain a social media profile.

Along with the resources and time, it also needs multiple skill sets and disciplines. The social media team has to be organized. They must have good communication skills and an eye for design.

Also, they must be able to analyze and interpret data amongst many other things. They have to be updated with the latest trending topics, moments, shares, news, cultural shifts, digital trends, and social media advancements.

There is a lot to juggle with.

The long list of skills is one of the main reasons why it takes time to run both paid and organic social ads. This is where a digital marketing company in Kolkata or a social media marketing company in Kolkata can help you.

Right from the full-service digital media management, to the social media consultation, a digital media marketing agency in Kolkata will take care of your social media needs.

You shall need a wide array of creative services, in some cases PR strategies, and website development as well. A digital marketing agency in Kolkata can help you in all these areas.

Remember that both paid and organic social media takes a lot of expertise, time, and plan to make it work effectively for your brand. Thus, if you want to get great results, you have to opt for both paid and organic social media activities.

Related Articles:

15 Social Media Trends for 2021- A Guide to Your Online Social Strategy

Why Is It Important to Integrate Organic & Paid Social Media Marketing Into Your Strategy

Beyond any doubt, 2020 was one hell of a year! If there is anything to take away from 2020 is, you ought to be prepared for anything. Both the expected and the unexpected! 2020 is a year that a lot of us would rather forget about it. Amidst all this, social media platforms have rapidly evolved. All this is to meet the demands and needs of the users during the pandemic.

You have to remember that social media platforms will always keep their audience/users as their priority. No one could have predicted the surge in social media usage like it happened in 2020. Did you know that the number of social media users increased to 346 million in just a span of 6 months? Yes, that’s what happened last year.

So how will 2021 be? Here are the social media trends in 2021. Also, in the following blog, you will find the social media predictions you need to be prepared for.

Some social media stats to help you prepare for 2021

SL. NO.	Social media stats for a better online marketing strategy in 2021
1.	90% of consumers believe brand recommendations from friends.
2.	Daily active stories on Facebook, Instagram, and WhatsApp hit 500 million in 2019.
3.	Internet video traffic is expected to jump 4X by the end of 2022.
4.	Nine out of ten customers suggest that authenticity is the most important factor when choosing which brand to support.
5.	43% of the consumers research online through social media before buying them.
6.	The number of mobile messaging app users will reach 3.12 billion by 2023.
7.	70% of consumers believe other consumers’ opinions on social media.
8.	56% of the consumers don’t respect brands that stay silent on major social issues
9.	Videos with social stickers have 83% better engagement.
10.	Facebook is the most important social media platform with 68% market domination.

What are the 2021 social media trends?

1. Facebook Dominance will Continue

Facebook is a winner in the pandemic! Brands continued to invest in ads and other campaigns even during the pandemic. This is proof that Facebook is one of the best social media platforms for advertising that combine granularity with scale.

It is protected by the bidding model. Thus, it means that as soon as one advertiser drops out, another one will take its spot. Businesses cannot afford to have their place taken by their competitors. This is why businesses return quickly to keep their ads running on Facebook.

According to Sebastian Redenz, “While Facebook was already ascending to dominance before the pandemic, the trend has accelerated this year, which is why I predict that the stock will trade at around the $400 marker in 2021.”

Source – Statista

2. More focus on live and long-form videos

With the pandemic, there was an increase in the need to share real-time live videos. Facebook reported that there was a 50% rise in the number of viewers watching live videos. With people returning to their “normal life”, there will be a huge increase in the number of people sharing real-world experience in real-time.

The use of video content is already popular through apps like Tik-Tok and similar other apps. Every day, the users are also becoming comfortable in sharing their thoughts on a video. The duration of content will get longer. This has been anticipated by video sharing platforms. Thus, apps like Tik-Tok are already testing three-minute videos. Other platforms will follow this and a longer form of content will be the norm.

Source – Wyzowl state of video marketing survey

3. Social Media will Become a True Sales Channel

Twitter, Instagram, Facebook, Snapchat videos, and more AR will encourage the customers to shop now. Brands are now establishing a relationship with their customers by sharing, relevant, fun, and also informative content. This will allow e-commerce from social to thrive.

Businesses have to expect to see social media evolve to become a sales channel. Yes, it is true that the growth of social e-commerce was slow. However, Facebook, Instagram, Twitter, LinkedIn, and other social media platforms are using shoppable ads. Thus, marketers have to invest in social channels for getting more and more customers.

“Companies are now waking up to the true opportunity that lies within consumers dwelling in higher volumes than normal on social channels, especially when ecommerce was the only option for driving sales. I’m hoping that we will see in 2021 the acceleration of the smoothening of social commerce. Content and commerce are only going to get closer in the year ahead.” – Sarah Penny, Influencer Intelligence.

Source – Hootsuite’s social trends 2021 survey

4. Remixing the User- Generated Content

User-generated content is not new. However, the way user-generated content is being created nowadays is new. Remixing is increasing these days. Using the already existing formats, templates, ideas, and then recreating them according to a user’s personality, is new.

In 2021, you can expect more opportunities for brands for remixing. Brands need to use this opportunity to engage with the new audiences and also create additional content for the brand. With more video content, the urge to remix content is on the rise.

Source

5. Social Messaging is on the Rise

The use of social messaging has become greater than social media. Thus, it is going to be fascinating to see what comes next in this space. WhatsApp will get advertising in 2021, just like Facebook. In 2020, we say people connecting with each other on a much more humane level.

In 2021, there will be a continuation of this desire for connecting authentically with a small network of like-minded individuals. More specifically, there will be a rise in voice and face-to-face platforms to facilitate this need.

6. Organic social media relationship funnel

Think about this, who do customers trust the most? With the increasing number of fake news and privacy issues, creating a trustworthy relationship is highly important for businesses. It will be harder for businesses.

Did you know that 75% of people don’t accept advertisements to be true? 63% of social media users feel that consumer ratings are #1. Also, 70% of the consumers believe other consumer’s opinions. To get through this, social media marketers have to invest in building relationships with customers, employees, and influencers.

This is to make sure that the brand messages are backed up with the real customer voices as well. It will also offer more value. Companies cannot look at social media as just a way for promotion. Instead, it is rather a grand arena to engage and collaborate with social media users.

The primary focus should be on clients and influencers. Work with them to incite word of mouth marketing for your brand on social media.

Source – Statista

7. People-first social media

Two-way communication is the way to boost organic posts. It is the best way and probably the only way that works. Why? Social media is all about algorithms. And how do algorithms work? There is no rocket science to it. An algorithm will take your content and present it to the relevant users along with the targeted paid ads. Thus, an online community that can engage with your content with likes, follows, and comments, will help you in amplifying your content.

Therefore, you have created a channel that your new customers will trust. Remember, social media algorithms will always favor people. The idea is to embrace the nano-influencers and above, who already have a liking for you. Include people who like your company. This is a very important part of digital marketing.

8. Use Social Issues in Your Social Content

Whenever there is a political or a social issue, it means increased social media conversation. According to the Social Media Reports from Merkle’s Q4 of 2020, 56% of the consumers have no respect for a company that stays silent on important issues. Thus, now is the time to leverage the social platform to inform and reassure your customers.

In this year, more people will be looking for meaningful content so that they can share them and educate others as well. People will also expect a much more humane approach from the brands. A lot of brands like Nike, Disney, and Ben & Jerry’s have already participated actively on issues like “Black Lives Matter” and also how to sustain business in this pandemic.

This is the time to use your reach and educate your users to spread positive messages. Also, this works as a way to increase more engagement with your audience. Here is an example of how Netflix responded to the issue of Black Lives Matter.

https://www.instagram.com/p/CA012Z3nM6n/?utm_source=ig_embed

9. Use Social Commerce to your advantage

87% of shoppers believe that social media has helped them in making a better shopping decision. More than half of the world’s population is on social media. According to the data from the US Department of Commerce, social media’s share in the total of US retail sales have rocketed up in 2020. The best part is, this trend is here to continue.

Social commerce is not a very new concept. However, with Facebook and Instagram shops, Pinterest catalogs along with the increasing shopping behavior in the pandemic, this is the year (2021) when social commerce will flourish. Your target audience is already spending a major chunk of their time on social media. So why not make the most of it?

As a brand, you would always want to convert customers as much as possible. Thus, you don’t have to waste time sending them back to your website. Allow them to buy directly from social media posts/ads. This is why digital marketers have to focus more on social media reach, engagement, and effectiveness.

Source – Statista

10. The Algorithm Shifts

This is an important aspect of social media trends in 2021. One of the big questions is, how Facebook will address concerns on the feed algorithm. Under the Biden-led US Government, it might take up more action and restrict misinformation and hate speech to avoid increased pressure and also penalties imposed by the government.

Facebook might do this. According to the New York Times report, after the US election, Facebook has added a new News Feed tweak where “authoritative news came up more prominently”. Thus, fringe content or websites will be downgraded.

This looks like Facebook is trying to create a “nicer” news feed. Some argue that this change needs to be permanent. Also, this can lead to a reduced engagement on Facebook but it might also increase the e-commerce activity. Facebook can appease both elements without losing out.

11. Using Instagram stickers for engagement

60% of the businesses these days use interactive elements like stickers in the Instagram stories. They have good reasons for that. It is a great way to boost your engagement. It also helps in generating conversation with the audience. This is not only useful for the photo content but also useful for the videos. According to analytics, videos that have stickers, have better engagement 83% of the time.

Along with the stickers, you can also include locations, mentions, hashtags to increase the reach of the stories. However, this is already known to most social media users. There is a whole range of stickers that have been introduced by Instagram. These include questions & polls, for interacting with your audience. Another new sticker is the “DM me tag”. It opens up a direct conversation with the account when it is clicked.

Source

12. Text-based posts

By text-based posts, we don’t mean long forms of content for posting on Instagram. What we want to say is, creating text-focused layouts where you engage with the audience, encourage them to comment, share, and like. For instance, you can check out this Australian skincare brand Go-To.

They have created an illustration of the Google search bar. The idea is to urge the audience to ask questions on the topic of “free radicals” in skincare. This is a clever way to not only generate more engagement but also ensures that they are offering their audience actual usable information to the audience.

Source

13. Gamified Content

People have more time on social media these days. Now, more than ever, brands have to use creative new ways to entertain their audience. For instance, there is a trend in social media. It is called Gamified Content on Instagram. Whether it is quizzes, bingo, or “choose your own adventure” type posts. These are fun ways to encourage interaction on your posts on social media. The following is an example of the post that we are talking about here.

Source

14. The Power of Facebook Groups

Last year, Mark Zuckerberg announced that Facebook will focus on the ‘groups’ in the near future. It is clear from the recent redesign where you can see from the ‘group’ section. As of 2020, more than half of the world is using Facebook. Therefore, more and more startups should use Facebook to set up their private digital ‘community’ for their brand.

Now, the problem is, the Facebook algorithm will make it difficult to get organic content seen. Did you know that only 5.5% of the audience sees your posts on Facebook? Thus, the groups offer a great antidote to this. The groups are a great way for the brands to get their content to more people who ‘actually’ want to see it.

Research shows that people are open to check out content from brands in groups as long as they are adding some value instead of just self-promoting. The more targeted and specific the purpose of the Facebook group is, the more likely it is to get the attention of your audience.

15. Direct Conversations

The focus right now is on making connections by showing genuine care for their problems. Consumers are looking for personal interactions with brands, now more than ever. This is why direct conversations are on the rise. Not only with the DM Me sticker of Instagram, but also the brands are using messaging tools like Telegram and Discord for communicating with their customers.

For instance, the fashion publishing company, Man Repeller, has taken up one step further. They have created their own text messaging service Thoughtline. This is a tool that sends subscribers tips, articles, and networking opportunities from the website through SMS. This is interesting to see that the new trend is allowing the brands to cut through the noise of social media and communicate with customers in a much more personal way.

These are the top 15 social media trends for 2021. In 2021 and the coming years, business brands have to find their place in public dialog on social. Words without actions are meaningless. Therefore, showing commitment will matter more than ever in the coming years. It will be the only way to retain customers and other key stakeholders. This will also help in gaining more customers as well.

When you have to get digital marketing done for your website or brand, a lot of individuals get confused. Some people think that hiring a freelancer will be a better option. Others consider hiring a full-time digital marketing agency.

Now, from the topic of our blog, you have already understood that we are going to discuss why you should not hire a freelancer for digital marketing. Digital marketing plays a very important role if a business owner wants to take his business to the next level.

If you think that hiring a freelancer will help you with digital marketing, then you are mistaken. Yes, it is true that freelancers do have their advantages, but the same features will turn against you. How? First of all, let us explain why a lot of business owners tend to hire freelance digital marketers.

Why shouldn’t you hire a digital marketing freelancer?

The primary reason why most of the business owners opt for freelancers is their services come cheap. This seems to be a viable option for a lot of startups and small businesses with budget constraints. However, cheap services don’t come with the expected quality.

While hiring a freelancer, most of them will claim to increase traffic, engagement, and conversion within a lesser cost than an agency. But the desired output is not exactly as expected and that’s when the budget constraints become a legitimate factor. Because that is when you come to know that you have to spend more to get better results.

Now, this whole thing creates a bad experience for any business owner.

Another important reason why you should not hire a freelancer for digital marketing is a freelancer has a limited skill set. A single individual cannot be proficient in multiple aspects. As we all know, digital marketing incorporates a wide array of activities.

It includes SEO, social media marketing, email marketing, PPC, content writing, mobile marketing, and more creative services. It is not possible for a single individual to be experienced in all these segments. This is where the services of a freelancer are limited.

Thus, you will have to look for multiple freelancers for multiple segments of digital marketing. This brings us back to the square one where you have to spend more to get effective services from freelancers.

Again, you won’t have a satisfactory experience.

What is the alternative to hiring freelance digital marketing experts and why?

Obviously the alternative to hiring freelancers is to opt for a professional digital marketing agency. Now, you might think that it will be going over-budget. But you have to understand that when you hire a freelancer for at a lesser pay scale, you are already surrendering your brand lower-quality services.

Proper marketing strategy – a freelancer can’t help you with it

One thing that should be very clear that digital marketing requires a proper marketing strategy to increase traffic, engagement, and conversion. It takes time and constant effort. You might get a lot of freelancers who will get the job done for once. But a brand or a business doesn’t survive by only getting a job done. It is important for a brand or business to expand.

This is where you have to opt for a digital marketing agency since a freelancer can do as much as getting the job done. They can offer you a one-time service. They cannot help you in business acquisition, expansion, and growth. But an agency can!

Legally binding agreement – not a freelancer’s cup of tea

You need a go-to platform that offers consolidated services covering all aspects of digital marketing. This is again where you cannot trust a freelancer. Because if you hire a freelancer, there is no legal binding! There is no agreement that binds him to deliver a service for you, apart from a few email conversations or messenger chats maybe.

On the contrary, when you choose a digital marketing agency, there is a legal contract involved for a certain period. It includes non-disclosure agreements and legal payment terms that bind them to deliver a certain service for you.

Quality assurance – no assurance from a freelancer’s end

Poor services from a brand will demolish a brand name and its recognition, especially if it is a newbie. Since a single freelancer cannot handle the complete digital marketing genre, you cannot really blame a freelancer if your brand name gets affected. You will be putting your brand name at risk by hiring a freelancer for digital marketing.

Consistent support – you cannot even hope to get it from a freelancer

Another reason why you should always consider hiring a digital marketing agency is the availability and consistent support. When you hire a freelancer, you are paying for a one-time service. They will not take responsibility for anything that happens to your website/brand later on.

A freelancer is not bound to be available and deliver consistent support. There is no assurance that a freelancer will be acquitted with your business goals and objectives. They are not a part of your business and unfamiliar with corporate culture and goals. They work on their own time. Are you ready to take that risk for your brand?

On the other hand, when you hire an agency you get an agreement for a certain period. You get a team of experts that offer consistent support every day to ensure you stay on top of your digital marketing game. During that ‘agreed’ period, anything that happens to your website or brand, it becomes their responsibility.

Monitoring web-analytics and reporting – A freelancer will not bother

Thus, you will have a good night’s sleep because you know that you have a backup support team that is consistently monitoring the digital marketing campaigns, web analytics to ensure your brand recognition increases. In fact, a good digital marketing agency communicates with their clients in a transparent way to understand their goals and expectations. Thus, you might end up building a long term relationship.

Missing deadlines – A specialty for a freelancer

For the same reasons, missed deadlines are a major issue while hiring freelancers. The reason is very simple, a freelancer, being a single individual, always works on multiple projects at the same time. Trying to balance between two or three projects at the same time is not easy, especially if one is working solo.

This is what leads to missed deadlines. It is bound to happen. Result? Not getting the expected output within the desired time frame. The best alternative again is a digital marketing agency. An agency too, works on multiple projects. But, they have different teams working on different projects. This is why time management doesn’t become an issue. Thus, a chance of missing a deadline by an agency is almost nil.

Here are the reasons why it is dangerous to hire a freelancer for digital marketing. The safer and much better option is to choose a digital marketing agency. Share your opinions and let us know what you think about it.