Sentiment Analysis – Google’s modern approach to web page rankings
People are an ever-evolving source of signals that needs to be mined. Sentiment analysis is also known as…
Did India’s e-commerce growth propel due to the COVID19 pandemic?
It can be said without any doubt that the COVID19 pandemic has led the world into unforeseen health…
KEEN – A new and unique source of referral traffic from Google
We were already aware of an existing social networking platform by Google, known as, Google+. The search engine…
Storytelling vs. Content Marketing: Exploring the Distinctive Differences
Storytelling and content marketing are related terms since they complement each other. However, they are not the same.…
How can startups create an effective marketing funnel to increase sales?
Every business wants their sales process to run smoothly. To make sure that happens, it is imperative for…
Ensuring flawless customer experience through UX investments that increase ROI
When the user experience (UX) improves customer satisfaction, it has a positive impact on the ROI of a…
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