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Beyond any doubt, 2020 was one hell of a year! If there is anything to take away from 2020 is, you ought to be prepared for anything. Both the expected and the unexpected! 2020 is a year that a lot of us would rather forget about it. Amidst all this, social media platforms have rapidly …

Continue reading “15 Social Media Trends for 2021- A Guide to Your Online Social Strategy”

Well, this can be said beyond any shred of doubt, that the year 2020 has been a rollercoaster ride. Be it an individual, a startup, a small business organization, or a well-established corporation, every one of us had to sail through a wave of sudden changes. It felt like the world had paused its natural …

Continue reading “Looking Back to 2020! Our Standpoint, Achievements, and Promise”

After attaining the go-ahead from the Unified Payments Corporation of India (UPI), WhatsApp rolled out the payment services for 20 million users in India. WhatsApp also announced that it has teamed up with numerous banks like SBI, HDFC, Axis Bank, and ICICI for digital payments in India. As mentioned by the Facebook-owned messaging system, SBI …

Continue reading “WhatsApp Payment Services in India – Everything you need to know”

Right from BYJU’s to Unacademy, India’s online and digital education sector has seen fierce competition. There is no doubt that the opportunity in Indian edtech is massive and the top edtech startups are eyeing the same pie. In 2023 alone, India’s edtech startups have garnered more than $1.5 billion. This is as much as the …

Continue reading “Examples of Digital Marketing Tactics Used by Education Brands”

If you are looking for B2B lead generation strategies then you are not alone. 61% of the marketers find B2B lead generation to be their number one challenge. The thing about B2B lead generation is it takes time because you have to test different approaches. Only then you can use the ones that work best …

Continue reading “17 Effective B2B Lead Generation Strategies for The Years 2020-21”

It really doesn’t matter what your industry is, what products or services you are offering, you simply cannot ignore digital marketing. A few years ago, a website or a simple Facebook page would be enough to establish an online presence. However, the digital landscape is evolving so quickly that a lot of companies find it …

Continue reading “The top digital marketing trends for small business in 2020”