Social media initially started as a platform to share photos or simply connect with family & friends. But with emerging technology, it has eventually grown into a much more impactful platform for business. Studies have shown that almost 74% of consumers rely on social media for their purchasing decisions. A HubSpot report shows 71% of …
When you are running a business, understanding your audience engagement is extremely crucial for a company. Each individual visitor brings his own set of data that requires to be collected, measured & reported. But doing that manually is quite a task really! It is almost like a Rubik’s cube where it can get confusing. Why …
There are more than 1.3 billion active Facebook users every month! And most of them also use Facebook Messenger for networking as well. Facebook Messenger bots are a relative newcomer to the marketing scene. Studies have shown that Facebook Messenger Marketing has about 88% open rate and a 56% click-through rate! Now, what does Facebook …
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Digital advertisement is gaining popularity every day! But what’s more, is that ad buying and selling has changed a lot since the advent of digital ads. Agencies no longer need to spend hours in contracts, meeting to buy an ad. With demand-side platform & supply-side platforms, ads have become much more efficient & quicker. What …
Digital marketing is rising as a top marketing priority every day. Whether it’s a small or a multi-million dollar business, to meet customer needs & achieve success you will need a strong digital marketing strategy. As you can understand that Airbnb, Uber, Myntra did not achieve success by just good luck right? However, luckily enough …
Have you ever wondered how do you get advertisements whenever you open certain apps? For instance, let’s take Truecaller. You often get recommendations from Nykaa or Myntra whenever you open the app. Now how does this work? What goes behind the scene for in-app advertisements? Here is a guide for you. What is In-app Advertising? …