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A wide array of newbie digital marketers will mix up these three terms mentioned here. Sometimes they use all the three terms SEO, SEM, and PPC interchangeably. However, that should not be the case. Yes, there is one thing common between all three terms. Different brands and digital marketers use them to increase online presence, …

Continue reading “Defining SEO vs. SEM vs. PPC in the Industrial Manufacturing sector”

Well, when it is about search engine optimization, it is not always as well understood as any other digital marketing aspects. Most of the business organizations would choose to hire SEO experts. This is absolutely fine. However, what is not okay is choosing to get cheap SEO services. Yes, we understand that as a business …

Continue reading “Why should you avoid cheap SEO services even during a recession?”

To start off if you have a busy website a lot of visitors will be interacting with it. Now the question is are you making the best of the digital marketing campaigns and everything else that is going on with your website? You can make use of every interaction, a pageview or a click can …

Continue reading “Optimize your Google and Facebook Ads with Events – Here is how to use it”

To start off, it is true that digital marketers and brands have always relied on Bollywood celebrities from time to time for endorsements, increasing brand awareness, recognition, and boost sales. However, a lot of things have changed in the last year. At present, the major brands want to collaborate more with social media influencers instead …

Continue reading “5 Reasons to Choose Brand Influencers over Bollywood Celebrities”

If you ask someone how did they get their digital marketing reports done in such an organized way, the answer will be simple – Google Data Studio! It comes with a wide array of Google essentials and more powerful data sources. Google Data Studio compiles a wide array of sources for data reporting and analysis. …

Continue reading “How to Use Google Data Studio – A complete beginner’s guide”

The way people buy things these days have changed a lot. At present, the customers are not swayed away by the flashy advertisements on digital marketing. Instead, the focus has shifted towards more online research and then buying things. Did you know that 57% of the customers these days do online research before buying? What …

Continue reading “SaaS Marketing: Generate high-quality leads for brand awareness”