Real estate is one of the most profitable markets in the world.
However, it can be pretty unpredictable on several factors like economic rates, job growth, interest rates & others.
The growth of this sector is well complemented by the growth of the corporate environment and the demand for office space as well as urban and semi-urban accommodations
According to PwC, the global stock of institutional-grade real estate will expand by more than 55% from US$29.0 trillion in 2012 to US$45.3 trillion in 2020.
Here is a graph showing the real estate growth in the U.S from 1970 to 2018.
Now that you have an idea about how big the industry actually is & its massive prospects, you can understand the scope of marketing as well.
Truth be told, unless you are an agent, investor or owner of real estate agency, getting the right foot in the industry takes time. It doesn’t happen overnight mainly due to its capricious nature.
But if you give it the right amount of marketing boost, the industry can fetch you gold!
Building a professional website
If you want your audience to take you seriously, you need a website to back you up. For those who have a little idea about internet marketing knows the importance of a professional website.
For agencies, companies, a website with a substantial amount of aesthetics & functionality, will allow your viewers to build trust.
Make sure you have a speedy site with ease of navigation for the users & of course, picturesque images of houses, designs.
Keep ads to the minimum to ensure that people want to continue to check back on with fresh content and properties added regularly.
Make sure the site or the app is mobile friendly
I can’t stress on this point enough.
Do you know that according to Statista, mobile devices accounted for almost 50% of web page views worldwide?
So it is important that your customers will look at the website or app with their smartphones. This means your page needs to be optimized for mobiles.
Failing to optimize your website for mobile devices can have dire consequences for your business and tank your real estate marketing efforts.
Skipping this step can make your overall business looking outdated, obsolete and clients might not get interested in doing business with someone without having knowledge of the technical world.
Even if you have a mediocre budget, to begin with, Wix or Squarespace are mobile-ready by default. So that can be your option.
The importance of photographs
You probably know about this already.
High-resolution pictures are everything for a real estate company. Hiring a real state photographer can be beneficial as they would know exactly how to capture the mood of each house.
For a real estate company, people will judge the book by its cover, well in this case, by its high-end pictures & you need to give them that.
Think of those amazing interior design Pinterest board. How stunning they look with houses, decorations, yards, outdoor pools. That should be your goal.
Leverage the power of social media
Most of the home buyers search home online. Different social media platforms can help you reach potential clients, including Facebook, Instagram, LinkedIn, Twitter, and Nextdoor.
Here are some ideas you can implement for social media:
- Posting 360-degree videos & photos of the properties that you are selling.
- Use the live streaming on Facebook & Instagram for some real videos of selling a property or renovations.
- Enable the review & feedback section on all your social media sites.
- Post engaging posts, beyond your business deals, like polls, jokes which will instill conversations.
- Keep your timeline updates with new houses, deals, discounts, etc.
Don’t forget Google My Business page
Promoting your business locally should be a prime goal of any marketing strategy for a real estate business.
For this, first, you have to create your business account by visiting the Google My Business page and clicking on the Start Now button. You will have to link the Google account here, from which you want to do business and not your personal account.
Set search for property, add your database, verify it and start managing your listing.
Consider listing on Zillow
Listen, with over 180 million visitors, it is evident that Zillow can give nearly 50% of your leads. That means marketing your services as a buyer’s agent or listing agent on Zillow is crucial for success in 2020.
Agents marketing their properties on Zillow are likely to close as many as 2x more properties than those who aren’t. It will be a mistake to not list your houses there.
Create Videos
Videos catch attention much more than pictures. Have you seen those online videos of house tours or even virtual videos?
Have you seen the number of likes & engagement they cover?
People love to see beautiful houses online, even in their leisure time.
Also, these videos give a real tour of the house which helps the buyer to understand the vibe better.
Post blogs
Content marketing can never get old.
If you have information about houses, or decorations or legal proceedings, share them with the world. Blogs help the audience to understand a company better.
It gives a chance to control your own narrative about how you want your customers to perceive your company.
Want a professional-looking website? Contact us on Skyram Technologies. Our experts will not only design you a high-tech website for your company but will give you strategies to promote it to your target audience.
You can check out our work here And for more blogs read here!
