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Digital Marketing Process – The SIP (Systematic Improvement Plan)

India’s First Intuitive Digital Marketing Process – The SIP (Systematic Improvement Plan) – Brought to You by Skyram Technologies

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Investing in a digital marketing program to grow your business is a direct investment in your business. You would want to get the best returns out of it. Now, digital marketing includes a wide array of services and programs. There is SEO, paid campaigns, email marketing, social media marketing, content writing services, mobile marketing, e-commerce, web designs, app design & development, and more.

A simple Google search will give you the details of many digital marketing agencies in India claiming to deliver the returns on your investment. And that’s true as well. You WILL find a lot of agencies that deliver what they claim to deliver. However, the question that remains is, how are the deliverables affecting your business? Is your business growing as it is supposed to? Is your plan getting the best ROI? Are you using the right plan? Are your funds allocated in the right way? That is what differentiates between a good digital marketing agency and Skyram Technologies.

The Importance of Skyram’s Systematic Improvement Plan

Brands want to invest in digital marketing to expand their business, but the problem is to invest a lump sum amount of money right from the start. Startups and small businesses can indeed face budget constraints and that is fine. Here is exactly why the Systematic Investment Plan for digital marketing comes in. Skyram Technologies presents India’s First Intuitive Digital Marketing Process. It is a Systematic Investment Plan for digital marketing which is aimed at optimally saving your capital; bring profits while ensuring steady growth to your business.

The research team of Skyram Technologies has come up with a unique invention for digital marketing. Every team member has been working dedicatedly on this unique Systematic Investment Plan since 2019. They have visited business houses, took interviews of multiple business owners, tried out multiple digital marketing strategies, and the program was finally launched in December 2020. This new program has benefitted numerous clients/businesses with unbelievable results. Here is an overview of how an Educational Institute from North India has benefitted from Skyram’s Systematic Investment Plan.

Our Approach

They came up to us intending to get an overall plan to promote their Career Oriented Educational Courses amongst students of Tier-II & Tier-III locations and also to grow their brand as a trusted educational entity.

Instead of putting everything together at once, we have meticulously devised our way forward plan for them. We started with Organic Social Growth and Lead Generation Campaign via Social Media.

Ideally, the approach should include Site Optimization (SEO)/ Display Ads/ Video Ads / SMO & ORM. However, we noticed that their audience has a typical tendency of spending time in selected social channels and that too, for a certain time.

After this study, we had broken down the campaign budget specifically to those channels only and allocated it as per the time their audience is active.

As a result, within a short period of 2 weeks, we could achieve 28% growth on Share on Voice and over 200+ Authentic Leads which proved extremely beneficial to them with a very optimum budget. 

What makes us unique?

The Systematic Improvement Plan (SIP) from Skyram Technologies in digital marketing will not only offer the deliverables but also make sure your business gets the best results. Along with ensuring steady growth, our SIP formula will also offer you the optimal results.

When it comes to choosing a digital marketing agency in India, one thing that you will find common amongst all of them is you will be offered a straight-up monthly plan or a quarterly plan where there are multi-channel programs, the services you will get, the costs and your returns on the investment. For instance, you get a quarterly plan to invest 20K for SEO, 20K for social media marketing, and 20K for paid campaigns.

On the other hand, what we offer is a process where you invest exactly for the time needed for the services to grow your business. Not a day and time more! Thus, optimal savings are guaranteed! You won’t have to opt for a complete monthly or quarterly plan. This is a lean marketing strategy that we follow, helping you to grow your business and saving your capital as well.

Also, a lot of times when you seek a digital marketing company in India, you will be asked about your budget. Now, if your budget doesn’t match up to the proposal offered by the company, what they will do is, create a digital marketing plan according to your budget. Again, here is where the SIP from Skyram Technologies is different. We will allocate your funds exactly in those areas of digital marketing which your business needs and also, precisely for the time required.

Systematic Improvement Plan

This is how Skyram Technologies can help small businesses and startups make the best use of their investment. Indeed, a lot of small businesses and startups think twice before investing in digital marketing services. We value your money and this is why Skyram Technologies is dedicated to delivering the highest returns on your investment that will affect your business in the best way possible. Rest assured that our SIP deliverables will reflect a positive impact on your business/brand.

The SIP for digital marketing is the same as the Systematic Investment Plans for mutual funds. Let’s break it down a notch for you.

SIP for Mutual Funds

A Systematic Investment Plan for mutual funds is a facility where you invest a pre-determined amount on a monthly or quarterly basis on a certain mutual fund scheme. After a certain period, you will have the returns on the investment, irrespective of the market dynamics.

SIP for Digital Marketing

Similarly, a Systematic Improvement Plan in digital marketing is where you invest a pre-determined amount on the business requirements, precisely for the time necessary, to ensure better savings and steady growth to your business.

The Benefits of Systematic Improvement Plan from Skyram Technologies

  1. A Disciplined Approach to Investing in Business – When you choose to invest in a SIP for digital marketing, you bring a clear and disciplined investment to your business. You will know exactly what you are investing in and how your business is growing based on the investment.
  2. Inculcates savings – The Systematic Improvement Plan from Skyram Technologies is focused on helping you to save more on your capital. You don’t have to invest a recurring amount every month.
  3. Flexibility – With SIP, you can choose the services that are necessary to grow your business. You won’t have to pay for any add-on services.
  4.  Less Investment – When you choose Skyram’s Intuitive Digital Marketing Plan, you won’t have to invest a bulk amount right at one go. You can start with a lesser initial amount and plan your future investments in digital marketing as your business grows.
  5. Diversified Investments – We create multiple Systematic Improvement Plans so that you can have diverse options. Thus, you can try out investing in different segments of digital marketing allowing your business to spread and grow through multiple channels.
  6. Helps You Achieve both Short-Term & Long-term Goals – When you invest in Skyram’s Intuitive Digital Marketing Plan, it will help you in achieving both short-term & long-term goals. A long-term plan is a measured approach that ensures steady growth in your business (both brand building & performance) every month through a certain period. You will reap the benefits even after you pause certain segments of digital marketing if you want. Also, the SIP includes an aggressive approach keeping the primary focus on performance and delivery with a bit lesser exposure on brand building for a limited period.

How Skyram Technologies Prepare SIP for Your Digital Marketing Requirements?

To prepare for the Systematic Improvement Plan, our experienced professionals at Skyram Technologies aims to help SMEs and Startups intelligently, based on their individual goals and objectives. We make sure to offer the optimal plans for every business through in-depth research.

  • We start with selecting the best channels for brand-building and promotion for a business.
  • The next step is to analyze the best time to run campaigns that deliver optimal results.
  • Finally, we will specify the ROI in separate columns

Impeccable planning is what separates us from any other digital marketing agency in India. Our proprietary cost-budget software, exclusively used by Skyram Technologies, is a unique planner tool that creates optimal plans for every business by reducing any unnecessary expenditure. For the first time in India, Skyram Technologies is introducing the Intuitive Digital Marketing Process that offers a clear and concise breakdown of the costs of digital marketing.

A Competitor's Quotation Without Systematic Improvement Plan
A Competitor’s Quotation Without Systematic Improvement Plan

Thus, you will have a better understanding of your investments in digital marketing services and in what ways your business/brand will expand. The Systematic Investment Plan is already in effect and has offered benefits for multiple clients as well. This is a continuously evolving process that will be modified and tailored to ensure targeted benefits to clients. Our objective is to offer the best and most effective investment plans in digital marketing that reaps the highest results with lesser expenditure.