How To Build Brand Awareness & Trust through UI/UX Design – Case study on Smile Makers by Skyram Technologies
Abstract:
Smile Makers – No.1 Brand For Women’s Sexual Pleasure. Smile Makers is an innovative feminine and feminist brand. They were looking for an UI/UX expert to revamp their exciting website.
Objectives:
- Improve brand awareness,
- More storytelling approach,
- Engaging,
- Optimize the promotion of content and of the brand
- Easy access to product pages
- Innovative campaign desgin
- Woman UP! To normalize the perception of female sexuality
The Client: Ramblin’ Brands – Smile Makers
Industry: Health & Beauty Products
Offerings: Smile Makers reinvent women’s sexual pleasure. Feminine, friendly and fun, discover our collection of silicone vibrators and vegan lubricants online.
Initial Investment: Non–disclosable information
The Challenges:
- To Normalize the perception of Female Sexuality
- OUT IN THE OPEN
- Make SEXUAL PLEASURE A FANTASTIC EXPERIENCE
- MAKE SEXUAL PLEASURE A SOCIAL RIGHT
Skyram’ Approach:
We designed and tested every piece of communication, accompanying SM‘s growth and proposing concrete solutions to overcome this barrier.
Art Direction
> Typeface
Beautiful and robust typefa was chosen to develop strong and reliable communication.
> Colors
We selected the color palette (Pantone) with product color highlights to communicate responsibility and professionalism.
> Illustration
The plan was to anchor the visuals that could not be visualized through photography.
We’ve given Smile Makers and his customers a beautiful site that makes it simple for customers to understand the brand and it’s purpose in the society. Our designers at Skyram have created a site that will transcend the scope of discovering thier beautiful products. We’ve created something that even teens will be able to use and love.
Technology
Adbove illustrator & photoshop
Invision APP
Saas CSS Framework with HTML5
The Results:
Proud to have had brilliant results, we continue working with SM’s as their digital partners.
+1k Daily Active Users
$4.4m funding led by DSG
