When we say digital marketing, we imply the prospects it has for a business in today’s world, as well as the outstanding scope it will bring in future. Everyone wants to advertise and market their products and services on the internet. It is the best marketing strategy and is also effective and affordable. In India, there are more than 500 million internet users every day. This makes digital marketing agencies in India the best place to market and advertise your business or company’s products and services to the growing population of tech-savvy internet users.
Drastic changes in traditional marketing
Previously, marketing was totally based on door-to-door strategies and mouth publicity. Although, these were useful and effective, time’s have changed now. Earlier, companies used physical manpower to advertise and promote their products. However, now everything is at the click of a button. Therefore, traditional techniques have fallen short of the technology of today.
Fulfilling the needs and demands of customers is the top priority of any business or company today. Since even the smallest thing can be found on the internet, marketing and advertising has also taken to the web for all its purposes. The practice of print media, banners and pamphlets are a thing of the past now. Digital marketing agencies in India have become the one stop solution for all marketing purposes for small and large business alike. The figures of growth of digital marketing have shown a staggering growth in recent years. But reports have predicted that this is just the beginning of the digital marketing era.
The new way
Everyone in India and outside has started preferring digital marketing solutions over all other methods and strategies. Small businesses and startups have also taken in the new strategy to advertise and promote themselves through digital marketing. This eases the processes of all businesses, since the company does not have to rely on manpower to actually go from place to place to advertise themselves and their products.
Digital marketing agencies in India are variedly ranged in terms of pricing. Therefore, small businesses also find it economical to employ a digital marketing agency instead of traditional ways. It is not always that digital marketing is for promoting and advertising. Businesses and companies also need to maintain a good social media sentiment among its customers and engage from time to time. Announcements, notices, events, etc. can all be brought to the attention of a large audience with the help of digital marketing. Also, a good digital presence and engaging content will help to guide the online traffic to offline potential customers.
Government’s “Digital India” initiatives
In order to transform the entire public services ecosystem with the help of the internet, the Indian Government is launching Digital India program to transform the country into a digitally empowered economy. This creates even more prospects for digital marketing agencies in India to take the marketing and advertising sectors by storm. Marketing for your company or business is now beyond the geographical barriers of manpower. You can be a small business bases in some sub-urban place and still you could attract customers from all over the world.
The biggest advantage being that even the Government is aiding digital marketing agencies since it makes a part of the Digital India program. People in India are taking some time to get accustomed to the online world and what it can offer to everyone. so, in near future, digital marketing agencies in India will have an exponential growth.
Global reach
There is a popular phrase in today’s world that says, “Being digital is being global”, and it is absolutely true. Through the various social media platforms, digital marketing agencies in India can promote your business to the entire world, irrespective of where you are physically based. The reach of the social media platforms like Facebook, Instagram, Twitter and others is go wide that you can virtually reach every corner of the world with digital marketing solutions for your business.
There are plenty of business in India which only target audience in USA. Even then, it is practically possible to market their business to the people across half the world. Being on the web makes you visible from any part of the world. So, the best way to market and advertise yourself to the entire world from just one place is digital marketing, undoubtedly.
Affordable
When we compare the different ways of marketing, digital marketing is the cheapest solution b a large margin. It is quite explanatory really. Print media and other physical forms of advertising have some cost of the materials as well as the manpower required to distribute them. Digital marketing is completely intangible so there is no cost of production. A Facebook advertisement costs Rs 40/- a day and the average cost per click is Rs 0.52/- to around Rs 2.50/-. As a result, digital marketing agencies in India have very good prospects of growing as an industry as well as being the best way to market and advertise services and products for any company or business.
