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How is Mobile App Development Contributing to Digital Marketing?

The advent of the smartphones has revamped the concept of the traditional mobile phones. Now, the smartphones are loaded with apps that are promoting the various genres of businesses strategically. In order to establish the statement, let us go through some reports provided by Yahoo and Google.

As per the information released by Google, 91% of the people using the smartphones take assistance from the gadget while beginning an activity. On the other hand, 82% of the users consult their phones before purchasing any item. Yahoo has stated that the 90% of the smartphone usage depends on the diversified apps.

According to the current statistics, 4.77 billion people have used smartphones in 2017, which may become 4.93 billion by the end of 2018. This data is enough to make you understand the intensity of the usage among the people.

The experts suggest that the development of the relevant apps contributes to the marketing endeavors. It targets multiple levels of marketing, so the strategies are realized and you can get the most from those. Not only it allows you to have unhindered access to the customers but also simplifies the buying process, adding to the perks of having an app in the mobile phones. Besides, the promotion code and coupons allure the clients to shop more and spend more time exploring the app.

Planning Sales & Marketing Strategies

Apps are useful in gaining customer insights. In fact, the activity becomes easier when the app is attached to the cloud, which enables the marketing and sales representatives to administer the sales trends well. Creating the long-term business strategies is easier when you conjugate the stable behavioral patterns with the aforementioned activity.

As per the study released by Nielson in 2015, on an average the customers spend none less than 30 hours a month on the smartphone apps. This allows you to have clear access to sales-insights if you create an app and understand the pattern followed by the customers while spending time on it. In fact, the apps have outperformed the smartphones to offer the clients an unmatched service. (All these should be done after following GDPR rules and regulations only)

Elaborating the Client Base

Developing smartphone app is the best way to elaborate the customer base as it helps interconnect the local businesses. You get the perfect scope to reach the potential customers without having to spend an extra effort. With enhanced accessibility, the clients find it easier to connect with you rather than hunting the internet for the relevant sources.

A relevant app allows your brand to establish a prominent presence across the globe, breaking the taboo of the local businesses. In fact, introducing a user-friendly interface may alter the game for you as the clients seek entertainment in every niche of life. This boosts the ranking in the search engines as well as user engagement. One such example is Preply, which is the most accessed app for locating and booking the private tutors.

Joining the Missing Links

If you clear your mind and have a look at your smartphone, you realize that you can hold the entire world in your hands through the tiny gadget. You can use GPS, calendar, Amazon, and social media apps to go anywhere you like, manage your plans, create a shopping list, and chat with a friend living in a different country, respectively. Creating your own business app may prove to be the most crucial element for your business that not only connects you to the clients but also produces a long-term outcome.

Checkmark app involves the geo-location to remind you of the tasks related to the nearby locations. For example, if you cross a laundry to your way back home, it will remind you to pick your stuff on the desired date.

Making Proper Utilization of the Push Notifications

Push notifications are synonymous with a blessing for the app developers as these are the best medium to promote the new business strategies and allure the clients. When you design a new deal, offer, services, and coupons, it is not possible to let all the customers know about the same at the same time. However, push notifications allow you to accomplish the same, without having to spend oodles of money on marketing. The clients can even check the same on the lock screen. In fact, your clients can turn off the notifications if needed, adding to the satisfaction.

Adding a time limit to a particular offer enables you to get the most from the strategy. In fact, the clients end up investing more to get a profitable outcome from the deal. Keep the offers short yet to the point to allure them to take up the deal, without wasting time. However, it is crucial to test the push notifications now and then to ensure these are presented to the clients in the most valid way.

Target the Long-term Strategies and KPI Metrics

In order to achieve the peak of success, it is vital to jumpstarting your smartphone app. You must not miss that designing a short-term KPI will fetch you remarkable outcome but with feeble longevity. Hence, proceed on a slow yet steady path that will not only strengthen your app but will also produce an unmatched output throughout.

The customers are the only companion who will stay beside you throughout your journey. Therefore, it is inevitable to seek their advice and follow the same. Not only will this allow you to design a relevant product roadmap but will also fetch you a splendid result.

A steady approach with the clients alongside will give your app lifetime insurance. This will also overhaul the procedure every now and then to avoid mistakes and revise the strategies, which will offer recurring profits.

Proceed on an Easier Path

Though it may seem to be the most unimportant part of the mobile app development strategy, it is crucial to make the interface user-friendly. If you fail to create a smooth platform for the people to access, apart from losing customers, you will sabotage the progress of your business. Amalgamate the signing up procedure with the various social media networking apps like Facebook, Twitter, Google +, Instagram, Pinterest, and others. Use bigger fonts and implement highlighting and flashy attributes to the page. Ensure to make the setting easier and create a relevant and elaborate section of the FAQ.

Never miss on testing the app to avoid any failure and revise the strategies. Check every setting from the users’ point of view that will give you an idea of the experience enjoyed by the customers.

The Ultimate Destination to Success: Mobile Apps

People may opt for smartphones from various companies but the apps will remain unaltered regardless of the brand they choose. Indulge in the latest genre of success as it has transformed from luxury to necessity, which every client of the modern-day need to fulfill.

Are you looking for higher impact on your social media channels and make a mark of your brand through effective digital marketing tactics, get connected with us now. We, at Skyram Technologies, offer unparalleled ways to transform your business. Let us help you in achieving your goal seamlessly.

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Impact of Social Media on E-Commerce

E-commerce is a booming segment that is progressing with every passing day. Social media is also contributing to the endeavor in a great way that is fetching exemplary outcomes. The social media networks target to increase the communication between the users and e-commerce portals rather than only informing about the alluring deals and new product launches. Some of the social media platforms allow direct sales via a few networks. Also, some back-end tools help share the feedback and recent products purchased by the followers and friends with a single click.You may find it difficult to identify the concrete outcomes from the endeavor put forward by the indirect social media networks. On the other hand, the components that boost the connection between the consumer and service provider like the sense of communication and brand loyalty can be achieved seamlessly through the social media management. Not only it helps establish two-way communication in a cooperative community but also leads to customer retention in a remarkable manner.

Basic Attributes

Social media is the most crucial element in the e-commerce genre and has been proving its worth since its advent. In fact, it has been successfully promoting the e-commerce storefront and vice versa. If you spend a lot of time to design an alluring post for particular or multiple brands and the shoppers don’t feel inspired enough to follow your page or post, the effort goes wasted. Therefore, linking the social media platforms with the business pages by placing the logos strategically aids in accomplishing the activity with ease.

If you are on the verge of indulging in the social media, another attribute that must be taken into account is to develop the business in various channels. Presence in the various social media networks with uniformity fetches the desired outcomes without having to endure any hassle. Since the customers are dynamic in nature, it is important to initiate an intense research based on the intuition, which will help you understand the pattern of posts that are usually accepted by the consumers in mass.

Also, it is crucial to determine the effort that you are spending on the social media platforms. You must target to unify your brand so it stands in a steady manner amidst the crowd of numerous brands. Adding pristine photographs related to your business and promoting the business logo accomplishes the activity seamlessly.

Focus on Enhancing the Number of Friends and Followers

Before stepping into the genre of social media networking, you must prioritize your preferences. The first step to establish your presence is to increase the number of followers and friends to ensure maximum exposure to your business. Besides, you must never refrain from posting engaging contents that are promotional as well as informative. You may approach the customers to share their feedback and views through the contents. Not only will this enhance the engagement with your clients but will also allow you to understand the specific demands. However, you must take the steps with the acute precaution that will ensure your promotion comes into effect while boosting the morale of the consumers.

Promotional Contents

Before initiating your endeavor to put forward the promotional posts, it is important to understand your goal. Are you looking forward to clearing the stagnant items of your business or highlighting the fresh items for sale? The approach must be tailored accordingly as the former can be achieved if you offer a minor incentive to the clients while the latter may be presented in a promotional manner.

If you want to gain more customers while not losing on the profit margin, you may initiate the pre-order scheme supported by alluring discounts. However, you must never make this widely available and seclude it to either one or a few of the social media networks. This will not only enhance the sense of uniqueness but will also empower your business. You may opt for a flash sale, with limited offers and items. This pattern reflects the speed and importance of the business that motivates the clients to opt for more while not compromising on the profit.

Are you looking for higher impact on your social media channels and make a mark of your brand through effective digital marketing tactics, get connected with us now. We, at Skyram Technologies, offer unparalleled ways to transform your business. Let us help you in achieving your goal seamlessly.

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Digital Marketing vs. Traditional Marketing

Every business demands an appropriate exposure in order to receive the deserved attention. Marketing has been an integral part of every business regardless of the genre it belongs to. Not only it offers it the rightful manifestation but also highlights the USPs.

However, the challenge is to select the most relevant mode of advertisement. Previously, the administrators followed the marketing techniques that didn’t involve any kind of digitized platform. With the passing time and advent of the latest technologies, the mode of advertisement has taken a fresh turn. Now, the digital marketing platform commits to extract the most from your investment and fetch the greatest ROI.

To be precise, the era of digital marketing is gradually taking over the existing systems and proving its worth. Being a businessman, you seek the finest way to elaborate your business within a short span of time. Hence, it is natural to feel ambiguous between the traditional and conventional mode of advertisement. Through this article, we will understand the basics of both the modes of advertisements and which one will suit you the best.

What is Digital Marketing?

Marketing is the key to achieving success in any business. Hence, you must never step back from exploring the niche in an elaborate manner not only to enjoy the most from your investment but also to make the chores easier for you. Digital marketing is the holistic exhibition of the items belonging to your brand.

Also, it targets to optimize the presence of the items to reach the peak of success. Digital marketing delivers the advertisements through various digitized channels, which are as follows:

What is Traditional Marketing?

In simple terms, the conventional marketing method has been in existence since the advent of the concept of marketing. The brands were promoted in a mundane approach without the scope to reach a huge portion of the people. Some of the traditional marketing channels that have been in use in this mode of marketing are:

  • Newspaper
  • Flyers
  • Radio
  • Television
  • Billboard advertising along roads and highways
  • Magazine Ads

Benefits of Digital Marketing over Traditional Marketing

Digital marketing has invited a lot of pros as well as cons. The traditional mode of advertisements was free of keywords. On the other hand, the roots of the digital marketing were unruly. Though the digital marketing is younger in comparison to the traditional marketing techniques, it offers unmatched opportunities. Let us check the top 11 benefits of the Digital Marketing over Traditional Marketing:

  1. Reduced cost– Greater ROI can be achieved through the digitized channels as the costs associated with the printing and paper have depleted remarkably. Also, the need to publish newspaper ads has reduced as your brand can receive undivided attention in the social media platforms. This has reduced the budget while enhancing the scopes of visibility.
  2. Non-intrusive– People don’t buy the newspapers to check the advertisements and feel irritated when the news is interrupted by the advertisements. On the other hand, the digital platform offers the flexibility to see or ignore the ads as per the feasibility. This leads to the enhanced conversion of the potential clients.
  3. Higher exposure– You can’t be sure of the channels watched by most of the people or the newspaper that the maximum people purchases. On the contrary, the social media network is embraced by a huge number of people, ensuring to take your brand to most of the people.
  4. Higher engagement– Traditional mode of advertisement never allows you to establish a two-way communication with the clients. On the other hand, the modern pattern of marketing enables you to interact with the clients, ensuring greater engagement. This ensures a prominent brand presence amongst the crowd of numerous other brands.
  5. Easy analytics– It is inevitable to measure the rate of success in any mode of advertisement to ensure the process of approach. Through the traditional platform, you can only put an effort and investment to make your brand visible to the clients. On the other, digitized adverts can be judged smoothly and if required, the tactics can also be altered.
  6. Strategy Refinement– Do you believe that your strategies are not working? Aren’t you enjoying the expected ROI? Will you opt for another strategy? These are the most common reasons for concern when the traditional marketing is implemented. On the other hand, the success of the strategies can be measured without having to feel ambiguous about the scopes of success.
  7. Quicker publicity– Ads in newspapers, radios, or television never fetched an instant result. On the other hand, you needed to invest in a recurring manner, without knowing the outcome of the same. On the other hand, the digital channels produce instant outcomes regardless of the positive or negative feedback. Even if the strategy is not working, you get a scope to change the same without having to invest further.
  8. Non-Interruptive– The audience enjoys the freedom of choice whether or not to check the advertisements, which doesn’t interrupt the ongoing activity of the clients. Not only this enhances the satisfaction but also allows them to continue the activity without any disturbance. Rather, the forceful advertisements being shown on the TV irritates them, adversely affecting the brand.
  9. Good for All Stages– Whether you have started a small business or already have an established one, digital marketing offers an appropriate scope for every stage of business. On the other hand, the traditional marketing approach offers advantages to the bigger brands while the smaller or start-ups are left behind.
  10. Real-time result– In traditional marketing methods, handing over the pamphlets, ads in the newspaper, and others never promised a particular time to produce the desired result. On the other hand, Google Analytics can seamlessly measure the number of visits, offering an instant result. In fact, the rate of conversion can also be measured along with the bounce rate.
  11. Brand development– The brand image is a crucial part of marketing as the logo succeeds in reaching a greater portion of people seamlessly. Conventional marketing doesn’t give you the scope to explore a wide niche of the market due to a depleted frequency of advertisement. On the other hand, digital marketing successfully promotes brands through the social media network or website.

Advantages of Traditional Marketing

If you feel that the traditional style of marketing was worthless and never offered any advantage to the businesses, you are under a wrong notion. This mode of marketing has been in use since the concept of advertisement came into existence. Though the traditional pattern is dominated by the digitized channels, it is bestowed with certain advantages, which are as follows:

  • Target Local Audience– Local audiences can be seamlessly accessed through the traditional mode of marketing. Radio, newspaper, pamphlets, and hoardings are the best way to let the local residents know about your business. In fact, the mailbox flyers also help impose a deep impact on the minds of the people who are seeing a particular service or product in the vicinity.
  • Materials can be preserved– Digital marketing is synonymous with hard copies, which can be preserved for a long period of time. In fact, when you start to believe that the outcomes of a particular strategy have worn out, you may receive a potential client from it. Also, the customers can check the ads again and again.
  • More personal– The marketing approach through a conventional method touches the personalized segments of the people. This allows the brands to reach among a greater number of people without any exception.
  • Simpler process– Previously, people were not inclined towards the digital platforms. Besides, the traditional modes of entertainment and marketing were easy to access. With the introduction of the digital technology, the procedure to reach the advertisements have become complex. This doesn’t allow all the people to realize the importance of the same.

Summarizing

After understanding the benefits, shortfalls, and attributes of the digital and traditional marketing in a comprehensive manner, it is time to decide the strategy that is suitable for your business. You will be amazed to learn that both are accomplices of each other. To be precise, it is not possible to operate one without the other. Even in the digital form of marketing, you prefer taking help from the hard copies to seal the presence of your brand in the mind of the customers. Not only it strengthens the relationship with the clients but also reduces the cost of putting up an advert in the traditional modes of entertainment.

Therefore, it is suggested to approach the business with an amalgamation of both the strategies. It will aid in embracing the advantages of both while discarding the disadvantages without any hassle. In simple terms, the hard copies will strengthen the foundation of the marketing and digital platform will reduce the investment of the papers and printing.

Are you looking forward to learning more about digital marketing and the process of designing effective marketing tactics, get connected with us now. We, at Skyram Technologies, offer unparalleled ways to transform your business. Let us help you in achieving your goal seamlessly.

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How to Use Digital Marketing for Business Growth?

Is your company ready to be a part of the digital marketing era? Have your team members embraced the digital transformation with open arms? Are they implementing the same in the system rather than restricting it to updating the website half-yearly?

It is observed that a few companies pay a big price if they fail to synchronize with the dynamic trend of digitization. Not only they fall behind the competitors but also lose a good portion of the business. It is crucial you adapt to the changing demands of the people in order to supply the same. People are more inclined towards digital marketing in order to avail all the services and amenities with a few clicks. Why refrain from adopting the digital channels? It will help you highlight your company on a broader platform, earning you profit in a short span of time.

The market is versatile in nature and tends to fluctuate every hour. However, when it travels in a downward direction it is natural for you to feel lost. Marketing is the boss of your products and services that circulate in the market and decides your value. The real picture of the marketing department is different from the perception. The amalgamation of the interior, as well as exterior stakeholders, drive the marketing strategies, offering diversified kinds of outcomes. You get stuck with the mundane functionalities of your company which include product adoption, brand awareness, and pipeline creation. These fill you with a huge number of projects, which becomes a challenge to manage, leaving you with a depleted ROI.

How to identify the factors that will definitely work for your organization in case you fail to determine the productivity of the marketing campaigns?

You will not find a reason that doesn’t support the compatibility of sales and targets.

Understand your Key Areas of Concern

To empower the marketing strategies and transform these to a robust function, you must focus on depleting the noise and ambiguity. This helps you realize your point of focus and travel in the path of success seamlessly. It also helps you in achieving an increased ROI and driving sales in the upward direction. You must ensure that the goals should fulfill the Top of the Funnel, Middle of the Funnel, and Bottom of the Funnel.

  • Middle of the Funnel – To transform the visitors into potential clients, the strategies of MOFU work wonders that include webinars and e-book.
  • Bottom of the Funnel – When a prospect is about to convert to a buyer. You must never fail to grasp the opportunity to nurture the clients and enhance the sales pipeline by implementing strategies like case studies and e-mail marketing.

Once you succeed in fulfilling the aforementioned objectives without any exception, the department of marketing may consider revamping the perception of the customers. It can be done by focusing on the profits and results rather than the price.

How To Set Marketing Goals

The 10x development system proposes concentrating on the optimistic piece of the objective however much as could be expected. Along these lines, you may select to compute your objective with this equation:

For a few advertisers, nonetheless, expanding your objective 10 times over might be unlikely.

On the off chance that you fall into this classification, change the 10 to a number that makes your optimistic objective sensible.

Are you looking forward to learning more about digital marketing and the process of designing effective marketing tactics, get connected with us now. We, at Skyram Technologies, offer unparalleled ways to transform your business. Let us help you in achieving your goal seamlessly.

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B2B Lead Gen Essentials – PPC & Blogging

Display Networks and Google AdWords are the most accepted lead generation campaigns. These strategies focus on a wide gamut of platforms that deal with paid advertisements like Pay-Per-Click or PPC. On the other hand, you will also be able to witness the lead generation campaigns belonging to PPC apart from Google, which are as follows:

  • Display advertisements of trade media
  • Social advertisements
  • Affiliate marketing
  • Comparison web pages or B2b review directories

The Intensity of Rate of Conversion in PPC Lead Generation

The conversion rate for the Display Networks is 0.89% while for AdWords is 2.70%. However, the rate of conversion depends on the niche you are dealing with. It is crucial to be aware of the benchmark of your industry in order to set the proper expectations. You can initiate the activity by understanding the average rate of conversion from the PPC vendor. This not only enables you to set the correct expectation but also leads to an enhanced campaign result.

Are you in a dilemma whether PPC should be replacing the organic marketing or not. You will be amazed to know that they complement one another. Hence, it can’t be replaced.

To be precise, regardless of you having a prominent organic ranking, it can be seamlessly dominated by the PPC advertisements. In fact, the researchers of Google have run statistical models on the SERPs in order to identify whether the paid marketing eats up the organic traffic. It was found that 89% of the paid ad generated traffic was not replaced by organic.

Blogging is the backbone of content marketing as it helps generate positive engrossment among the people. It aims to create valuable content that not only engages the audience but is also helpful for them. On the other hand, this also aids in creating leads for the businesses.

There are numerous benefits associated with the business blogging. Let us have a look at the prime advantages of the B2B market:

  • It drives potential traffic to your web page. Once you design an appropriate SEO plan along with the editorial calendar, the blog offers you a prominent search presence, by associating the linking keywords to your business. This increases your presence in the internet manifolds. Every single blog post has its importance as it acts as a supplementary indexed page to get your content on Google.
  • Conversion of traffic to potential leads. An alluring blog, with a well-positioned CTA, has the capability to drive the prospects to the landing page in order to guide the leads.
  • Repetition of business. A well-written blog can be used to make the existing customers delighted with the fresh contents to promote the referrals as well as repeat business.

Is Blogging Effective for B2B?

Blogging is a crucial portion of the content marketing and has numerous advantages. The following are the three major benefits:

  • Custom content effectively influences 61% of the clients (Dragon Search Marketing).
  • Content marketing efficiently generates 3 times more leads in comparison to the conventional pattern of marketing (DemandMetric).
  • The businesses that utilize content marketing enjoy 6 times more conversion rate than the ones who don’t adopt the same (Aberdeen).

Which Types of Content is Successful in Generating Potential Leads?

The following types of content are the most effective ones that help you synchronize your marketing aims. The key to achieving success is to follow a smart pattern of marketing, which will attract the audience with the powerful topic and contents.

  1. Solid opinion pieces: Proper information supported by relevant data.
  2. Trending content: Piggybacks on the most searched topics which align with your business.
  3. Infographics: Visual treat in the form of proper information to make it enjoyable yet understandable.
  4. Videos: Are you aware of the fact that 72% of the potential leads enjoy a video rather than read a description of a product? (State of Video Marketing Survey, Wyzowl 2017)
  5. Original research: Created for the industrial purpose.
  6. How-tos: Tutorials and tips to address the potential concerns.
  7. Authoritative posts: The topics which are your strength.

Here at Skyram, we deliver strategic systems based transformations for successful business change. Feel-free to connect with us to experience the Next-Big change your organization.

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How To Gear Up Your Next B2B Lead Gen Campaign – FB, LinkedIn

Lead generation, targeted for B2B, is not meant to follow a confidential procedure that results in the generation of numerous leads. Rather, it is about designing the most strategic approach for lead generation through the comprehensive understanding of the full-proof channels, which have been tried and tested. Since your business is unique, this procedure will result in the most successful combination tailored to accomplish your unique targets.

A competent B2B marketer must have that an integrated knowledge of the diversified kinds of budgets, dynamics, as well as expectation related to a specific channel of lead generation. Through this article, you will be able to appreciate the importance of the prominent channels for lead generation for B2B. This includes PPC, social media, email, and blogging. You will also be able to check the strategies and practical examples dedicated to each case.

Strategies for Social Media Marketing

Social media plays a crucial role in the B2B marketing with the numerous advantages associated with the different platforms. Along with offering the paid advertisements at a depreciated cost, it offers an enhanced mileage. Though B2C have greater advantages when the social media marketing is concerned, implementation of the same in B2B marketing is more complicated. In fact, social media marketing can be considered one of the most effective digital marketing channels.

Conversion Rate of Social Media

It is difficult to identify the specific examples of the rate of media conversion for B2B. However, some of the calculations may help you understand the potential of the social media marketing strategies. According to a Marketo study accomplished on data of around 4,000 users, it was found that social media conversion at 1.95%, vs. inbound at 3.82%.

According to Anecdotal studies, which resemble the case of SaleCycle, it is proved that in spite of the elaborate reach, B2B digital channels fail to produce spectacular outcomes in the rate of conversion.

The criterion that comes in the path of the lead generation for the B2B social media marketing strategy is the dominance of quantity over quality. This allows this channel to act as a medium for top-of-the-funnel awareness. In fact, you can promote an e-book that is downloadable from the medium in order to get a proper hold on the quality leads based on the initial offer.

In order to get the most from this medium, concentrate of the following channels:

  • LinkedIn Ads
  • Facebook Lead Ads

Now, it is time to take a look at the primary channels based on the B2B social media:

LinkedIn Ads

It is a widely known fact that LinkedIn is highly efficient in the B2B social network that has the most astounding figures when the B2B social media conversion is concerned. Since LinkedIn is the top social media platform for B2B marketers, it calls for an undivided attention.

Though it is a full-proof channel to acquire the conversion rate, you must never step away from implementing the appropriate strategies that lead to an inevitable success:

  • Lending the advertisements a topical angle.
  • Random testing on the copy, images, and CTAs.
  • Targeting the audience that is based on the personality of the buyers.

Have a look at the step-by-step procedure on how to create LinkedIn Lead Ads for more details.

Facebook Lead Ads

Social media strategies must be amalgamated with the Facebook Lead Ads. According to a survey executed in 2017, BCG, a research organization has exhibited that 60% of B2B buyers used mobile in their recent purchases. Apart from that, it was also noticed that the business-related queries have majorly shifted to the mobile gadgets in the past few years.

Facebook Lead Ads are specially designed to generate proper leads in the most elaborate social media platforms. Hence, these have immense potential to create splendid results. Facebook had introduced this feature in 2015, which raised the concern of difficulty faced by the users to specifically signal the intention of the businesses. However, the Facebook Lead Ads have been able to solve this concern with the permission granted to the B2B users to sign up for the offers in just two clicks, which doesn’t demand to leave the social media networking page. This process is customizable as well as targeted towards your potential customers.

The primary motto of the Facebook Lead Ads is not to replace the landing pages. In fact, AdEspresso has realized that the Lead Ads as well the Landing Pages of their business had identical cost-per-head that is $0.94. Landing pages are the most productive medium to capture the leads from PPC as well as organic search while Facebook Lead Ads are meant to get your hands on the leads in the social media platform itself. Have a look at the step-by-step procedure on how to create Facebook Lead Ads for more details.

Digital marketing is always a collective process; sometimes it’s very hard to find the right direction, but once you get, then no time to look back! Here at Skyram, we deliver strategic systems based transformations for successful business change. Feel-free to connect with us to experience the Next-Big change your organization.

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Positive and Negative Google Reviews – How To React Them

Are You Allowed to React to the Google Reviews?

Being a business owner, you are allowed to respond to the reviews posted on Google about your services and products. This engages your customers while promoting your business. You can respond to the reviews either from the desktop or via My Business account of Google. Mobile devices can also be used to accomplish the activity.

Google is the most reliable platform that is used by millions of users on a daily basis to seek proper information on various services and products. When the targeted customers of your business search the similar products in Google, it not only provides a list of those products but also the associated ratings and reviews. According to a research commenced by the BrightLocal, 85% of the customers trust the online reviews. These are treated equivalently to the word of mouth and personal recommendations. Hence, it is inevitable to sort the reviews in the section of My Business in Google to give your business a positive turn.

Even a study conducted by the Harvard Business Review has proved that the businesses who respond to the reviews on a regular basis have better ratings.

Reviews not only help you exhibit the business in an elaborate platform but also assist you to learn from the loopholes. As a business owner, it is your responsibility to enhance the positive aspects of your service while working on the negative attributes to overcome the hurdles on the path of success. Responding to the customer reviews enhance the trust of the customers on your business, improving the comprehensive experience and overall search engine visibility. Check the ultimate guide to the Google Reviews in order to get a firm hold on the platform.

The Process of Responding to the Google Reviews

Follow the three steps to reply:

  1. Navigate to business.google.com and log into Google My Business.
  2. Select the three horizontal bars located at the top left corner of the page to check your listing.
  3. Select the option of Manage Reviews. This will take you to the page of reviews. Select the View & Reply to respond accordingly.

However, it is important to set up the notification feature of Google My Business. This will notify you the moment a customer posts a review.

Responding to the Google Reviews through a Desktop:

  • Go to the page of business.google.com from where you will be able to access the My Business page. Select the three horizontal lines on the top left corner of the page to select All Locations, if you have a single location. Otherwise, you can select your desired location. Click on Manage Reviews after choosing the location.
  • Check the reviews on the page and select the option of View & Reply to respond to a particular review.

Responding to the Google Reviews through a Smartphone:

  • Install the Google My Business application on your smartphone.
  • Click on the menu icon which is the horizontal lines.
  • Select the Respond Now option in order to respond to the customer reviews.

Responding to Negative Reviews

There are numerous kinds of customers present in the market who have various opinions of diversified kinds of businesses. It is natural to get negative reviews but a few of the business owners refrain from responding to the same due to the digital confrontation. They feel that poking a small hole may lead to bigger concerns. On the contrary, the negative reviews should not be a reason for concern. Rather, these should be treated as a gateway to achieving success by rectifying the shortcomings of your business. Let us check the strategic ways to deal with the negative reviews.

  • Try not to be impulsive

It is important to implement a sensible approach while dealing with the negative reviews. The customers are very powerful and can highly influence the other users. Therefore, you must administer proper care and caution before responding to the reviews. Even if the customer is unfair in the review, reacting in an insensible manner will fuel the anger, resulting in harsh outcomes. Geoff Toff has stated that if the negative reviewer is agitated from your end due to the lack of empathizing while replying, it may spread a negative word about your business. This will sabotage your efforts immensely. Hence, it is important to keep the emotions at bay and incorporate strategic approach while responding to any review.

  • Respond Publicly

It is important to take care of the platform while responding to a review. Refrain from responding privately. Face the digital confrontation if a customer has left you with a negative review either in Google or in Capterra. If you respond to the users publicly, it will exhibit your dedication and attention towards every customer. This will not only enhance the trust in your business but will also help gain a positive impression. This will elaborate your customer database without having to invest an extra marketing effort. In fact, Cornell University has revealed that the TripAdvisor scores of a hotel increase when the hotel management responds to the negative reviews.

  • Empathize & Give Relevant Solutions

The prime focus while responding to a negative review should be to empathize with the users. However, while addressing the concerns avoid using fluffy words that fail to connect with the complainers. Rather, provide a relevant reply to the concerns that will not only deliver the customer with a proper solution but will also deplete their agitation. Whether you connect to the customer offline or give the contact information of the relevant source, you must never fail to soothe the agitation.

Responding to Positive Reviews

Along with replying to the negative reviews, it is also important to recognize the positive reviews. However, the latter is easier to address than handling the agitated customers. There are various companies that prefer responding to the negative reviews to solve the concerns of the users. On the contrary, responding to the positive reviews accelerates the best practices of your business. This aids in creating a stronger customer database while strengthening the foundation of your business. Let us check the procedures to respond to the positive reviews:

  • Personify the Acknowledgement

It is important to address the customers by their name in order to let the customer feel special and make your response genuine. It triggers the attention immensely, which has also been proved by a research conducted by Michael Lewis and Dennis P. Carmody. They have proved that the brain gets activated the moment a person hears own name.

  • Express your Gratitude

It is important to reciprocate the customer’s version. This will help you earn gratitude in exchange for your products and services. Expressing gratitude to the customers who are given a positive review about you explains that you are attentive towards every review posted about your business. This makes the customers feel special while elevating the trust on you.

  • Offer Additional Value

A simple way of expressing the gratitude is not capable enough to do the trick. Rather, if you introduce a strategic approach that will enable you to create a friendly relationship with the customers will help you get through the odds seamlessly. Provide valuable offers to the clients in exchange for the positive reviews. This will motivate the others to post positive reviews about a recent product or app launched. You can offer them to be a beta tester of the upcoming releases.

Responding to the Google Reviews as an Owner

In the Era of Digital Marketing, being a business owner, it is inevitable to respond to the reviews with immediate effect. The prime concern of responding to a review is to offer a proper solution, irrespective of the tone of the review. This activity will depict your engagement with the customers whether or not they are giving a positive feedback to your business. Let us check a few ways of responding to the positive as well as negative reviews as a business owner:

  • Customizing the Responses

Follow a simple yet prompt template to respond to the customers. However, make it a point to customize every response in order to make the users feel important. For an example, if a customer writes a positive review about a newly released feature of your business, rather than expressing a simple gratitude, express how excited you are to know about the fact. Also, remember to state that your team worked restlessly to achieve the success of your launch. Respond to the negative reviews by empathizing with the reviewers.

  • Apologize

Never step back from apologizing or admitting to your mistakes that have agitated the clients. This adds humanity to your approach.

  • Resolve

It is essential to address the concerns with a proper solution. This helps transform the negative experience into a positive one. In fact, offering a proper resolution can offer enhanced benefits by depleting the customer churn. As per the HelpScout, responding to the negative customer reviews will ensure the customer remains loyal to your business 70% of the time.

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Responsive Search Ads a new beta From Google Ads | More Flexibility & Automation

The evolution of digitization is fuelling the researches and is contributing to the introduction of the advanced technologies. This year marked the introduction of Responsive Search Ads. These are the beta version of the latest advertisement section of Google that deals with the selection of the advertisers. In the latest search ads, Google has implemented machine learning to design the most relevant ads before exhibiting those. The advertisers are allowed to enter diversified headlines and descriptions. The machine learning optimizes the comprehensive input and puts forward the best possible combination to aid in the successful digital marketing.

How Do The Responsive Search Ads Work?

Basically, Responsive Search Ads are the search ads that are backed by machine learning from Google. These not only help the advertisers save time but also assist in putting up the most relevant advertisement. The technology is executed seamlessly with the introduction of numerous descriptions and headlines from the advertisers. To be precise, the inputs are directly proportional to the relevance of the testing. These ads also result in the responsive landing page, producing better conversions.

Best Practices of Responsive Search Ads

Let us look at the best practices of this technology to get the most from it:

  • Introduce 8 to 10 headlines.
  • Implement keyword in 2 headlines.
  • Design 3 headlines without any keyword.
  • Opt for headlines with various lengths.
  • Highlight the benefits of the services.
  • Write 2 distinct descriptions.

Responsive Ads Search: In a Nutshell

The prospect of testing and executing multiple combinations of descriptions and headlines is fascinating for paid search marketing.This allows the marketers to acquire the most significant ads to engage the clients and obtain fruitful outcomes. It also saves the time of the advertisers by eradicating the hassle of A/B testing. Since these ads are the latest inclusion in the digital marketing, these demand rigorous testing to affirm the positive combination. However, with Responsive Search Ads, the presence of AI and Machine Learning are established more prominently. These will also assist the advertisers to implement the latest techniques of AdWords in the days to come.

Here at Skyram Technologies, we deliver strategic systems transformations for successful business change. The company has a deep understanding of technology and business implications and what it takes to create sustainable change in an enterprise.

We offer services in the areas of Paid Search and Social Marketing, Web Development Technologies, Application development, Social Media Optimization and Management, Search Engine Optimization and Monitoring & CRO.

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Facebook Pixel: How to use it for your business?

Marketing is the key to achieving success in any genre and onset of digital marketing has revamped the concept extensively. Facebook is a network that may appear as a social media site but also offers immense opportunity in your endeavor of marketing. If you are keen to utilize the technology associated with the social media podium, you can take a look at a tool named Facebook pixel. This will help you extract the most from your expenditure and achieve the excellence in business through the finest social advertisement.

Facebook Pixel: What is it?

Basically, Facebook pixel is a code which is implemented in the website to appropriately understand the conversions from the ads, create target audience for the future ads, ad optimization according to the data acquired, and remarket the qualified leads, which have already searched or accomplished an action on the website.

The aforementioned activities are accomplished by the system by triggering and distributing the cookies in order to check the activities of the users while they communicate with your website and the Facebook ads.

Importance of Bestowing your Website with Facebook Pixel

Facebook pixel can be utilized in numerous ways that not only help revamp the marketing strategies in the social media site but also use data collected from the tool in an appropriate manner. Let us take a look at the benefits offered by this coding system:

Remarkets

Data obtained as a result of pixel tracking enables you to exhibit your advertisements to the users who have already checked into your website. You can opt for the granular step in this case, by showing them the products that have either been kept in the shopping cart or has been added to the wish list. This will help in better conversions with enhanced satisfaction. If you implement Facebook pixel since the first-ever ad posted on Facebook, you will enjoy the immense benefits of re-targeting the clients and get the most from your investment.

Tracks conversions

This tool enables you to understand the pattern in which the people communicate in your website after checking on the Facebook ad posted by you. You can also accurately calculate the ROI or Return on Investment by tracking the devices used by the customers. Understand if the end users are accomplishing the purchase through the mobile gadgets or desktop. Also, check the extent of using the mobile phones in order to check the items available on your site. This will help evaluate your present strategies and tweak those if needed.

Looks for people who share the similar interests

Another stupendous capability of the tool is to segregate the people across the platform who share the similar interests. This will make your brand visible to those who are unaware of the same, without having to implement any other marketing strategy. The tool searches for the equivalent demographics, likes, and interests; assisting you to elaborate your customer database.

Enhances the effectiveness of the ads

The Facebook ads can be made highly effective with the implementation of this magnificent tool. This will not only accentuate the intensity of the ads executed by you but will also optimize the list of target customers. This system also ensures the ads posted by you are visible to the maximum number of people, who are inclined towards the types of items sold by you.

Integrating Social Media Platform with Facebook Pixel

The magnificent tool is the easiest way to accumulate the maximum potential customers that will prove to be extremely beneficial to your business. Basically, it collects data based on the two events, which are either the custom conversions set by you or predefined set of 9 standard events on behalf of Facebook. Let us check those in detail:

9 Standard Events

The set of 9 standard events of the system, which allows you to copy and paste the event codes of Facebook are:

Add to Cart Someone adds an item to the shopping cart of your website.

View Content Someone checks into your website.

Search Someone utilizes the search tab to seek for an item on the website.

Includes payment information Someone adds information regarding the payment on your web page.

Initiate checkout Someone initiates the process of checkout to accomplish the purchase from your site.

Incorporates to the wish list Someone adds a product to the wish list.

Accomplishes the purchase process Someone concludes the purchase process on the website.

Lead Someone either opts for a trial or recognizes them as a potential lead on your web page.

Completes the registration Someone fills the subscription form on the site and fulfills the process of registration.

Custom Conversions

The activities of custom conversions are utilized either to replace the standard events or to accumulate elaborated details which the standard events of Facebook pixel fail to offer. The conversions implement the rules of URL that are based on the specified URL keywords or URLs.

For an instance, the tracking through the coding system can be utilized to identify the views of a particular genre of items on your web page rather than understanding the pattern of views of all the contents by applying the view content code from the standard event.

However, before implementing the custom conversions in the Facebook pixel, you have to educate Facebook regarding the pattern of tracking of the detailed conversion event you prefer. In order to accomplish the said activity, check the Facebook Ads Manager. From there you will select the Custom Conversions before clicking on the Create Custom Conversion. This will help define the custom conversion events from the URL rules.

You may also generate the custom events of Facebook pixel by incorporating enhanced details to the standard events. This can be done by using parameters which are the extended bits of code. These enable you to optimize the standard events that are based on the following criteria:

  1. Name and category of the product
  2. ID
  3. The value of the conversion event
  4. The string of the specific search
  5. Registration status

Creating a Facebook Pixel and implementing it on Your Website

It is now time to get over the conventional techniques of marketing as the new strategies allow you to track the movements of your users, contributing to enhanced conversions. Addition of pixel in your website can do the trick with ease. Let’s check the steps of creating Facebook pixel:

Step 1 Create your pixel

  1. Click on the hamburger icon (☰) from the Facebook Ads Manager and select Pixels.
  2. Click on create a Pixel.
  3. Name the pixels and accept the terms and click on next. The selection of the name of the pixel should be done as per the name of your business rather than a campaign as only a single pixel is available for each ad account.

Step 2 Include pixel code to your web page

In order to initiate the proper application of pixel, you need to install the appropriate codes on the website. This can be done by two ways which are decided on the tools which have been installed on the website. One is the copy and paste method while the other is to use tag manager or integration.

Copying & Pasting the Code

Copy the pixel-based code and paste it into the header code of the web page. The pasting should be accomplished on every page and/or template. After pasting is completed, click on next.

Copy the event code depending on the actions to be tracked on your web page. In case of custom conversion code, click on the custom event.

Paste the code in the specific location of the website. You can either paste the code to the specified elements of HTML like buttons that initiate actions in the page or can also attach it below the tag when the new page opens with the tracked actions. Click next when it is done.

Step 3 Check if the Facebook pixel is functional

Before concluding on the information collected from Facebook pixel, it is inevitable to check its proper functionality.

For Google Chrome, install Facebook Pixel Helper extension.

Go to the page where you have already downloaded the Facebook pixel. Once the extension identifies the pixel, the icon of will transform into blue and a popup will appear that will depict the number of pixels found on the page. The popup will also reveal if the pixel is properly functional. Otherwise, it will provide information to rectify the mistakes.

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How to Double Your Leads in 2019? (Part 5 of 5)

How To Build Brand Awareness & Trust through UI/UX Design – Case study on Smile Makers by Skyram Technologies

Abstract:

Smile Makers – No.1 Brand For Women’s Sexual Pleasure. Smile Makers is an innovative feminine and feminist brand. They were looking for an UI/UX expert to revamp their exciting website.

Objectives:

  1. Improve brand awareness,
  2. More storytelling approach,
  3. Engaging,
  4. Optimize the promotion of content and of the brand
  5. Easy access to product pages
  6. Innovative campaign desgin
  7. Woman UP! To normalize the perception of female sexuality

The Client: Ramblin’ Brands – Smile Makers

Industry: Health & Beauty Products

Offerings: Smile Makers reinvent women’s sexual pleasure. Feminine, friendly and fun, discover our collection of silicone vibrators and vegan lubricants online.

Initial Investment: Non–disclosable information

The Challenges:

  1. To Normalize the perception of Female Sexuality
  2. OUT IN THE OPEN
  3. Make SEXUAL PLEASURE A FANTASTIC EXPERIENCE
  4. MAKE SEXUAL PLEASURE A SOCIAL RIGHT

Skyram’ Approach:

We designed and tested every piece of communication, accompanying SM‘s growth and proposing concrete solutions to overcome this barrier.

Art Direction

> Typeface

Beautiful and robust typefa was chosen to develop strong and reliable communication.

> Colors

We selected the color palette (Pantone) with product color highlights to communicate responsibility and professionalism.

> Illustration

The plan was to anchor the visuals that could not be visualized through photography.

Website Design

We’ve given Smile Makers and his customers a beautiful site that makes it simple for customers to understand the brand and it’s purpose in the society. Our designers at Skyram have created a site that will transcend the scope of discovering thier beautiful products. We’ve created something that even teens will be able to use and love.

Technology

Adbove illustrator & photoshop

Invision APP

Saas CSS Framework with HTML5

The Results:

Proud to have had brilliant results, we continue working with SM’s as their digital partners.

+1k Daily Active Users

$4.4m funding led by DSG