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Can Business Communities of Small Cities in India Leverage the Benefits of Digital Marketing Post Lockdown?

A possible causal effect of remote working and digital marketing – is it time to bid adieu to the metro cities?

What we mean by this is, the COVID-induced remote work culture has pushed a lot of people to abandon the metro cities.

And how did that happen?

So, there are 29 megacities with a population of 10 million or more.

The number was supposed to be 50 by 2035. Also, by 2050, it was expected that 7 out of 10 people in the world will live in cities.

With the growing modern industry, big cities became the center of socio-economic development.

Life in cities revolves around different workplaces, offices, and factories.

The growth of the services sector, especially IT and finance, led to the increase in dense urban areas.

Silicon Valley in India, Bangalore & Cyberadabad in Andhra Pradesh are some of the new additions.

Source- Livemint
Source- Livemint

Life in a big metro city used to be a dream for many.

However, after the COVID-19 pandemic, there has been a reverse migration to the small towns and villages.

People are moving back to places from where they came from.

The Work from Home Phenomenon

The new “working from home” economy will continue long after the coronavirus pandemic is over.

In fact, in the developed nations, the WFH system was already on the rise.

In June 2020, 42% of the US labor force was already working from home full time.

The story is also not very much different in other developed nations.

Indeed the factor of WFH has become one of the most important and determining factors for choosing a company, especially for a millennial.

The number of internet users has increased drastically.

Source - Statista
Source – Statista

A lot of companies have announced ambitious plans to continue WFH even after the COVID-19 unlock.

For instance, TCS is preparing to allow 75% of its workforce to work from home by 2025.

Facebook has already extended the work from home policy for 2021.

Most of the organizations in metro cities have started remote hiring and this is going to continue post lockdown as well.

Thus, a lot of people who came to the metro cities for better jobs and lifestyles, are shifting back to their home town to reduce the rental expenditure and cost of living in a metro city, especially when they can earn the same amount by working remotely from their hometowns.

With the growing number of people in the small cities returning back, the local businesses are also hiring new recruits, especially to handle their business online.

Now, the question is, how local businesses in small cities can use online marketing or digital marketing post lockdown?

Which Digital Marketing Elements Will Help Local Businesses in Small Cities to Run Their Business?

Here is how local businesses in small cities can use digital marketing to attract customers even during the post lockdown era.

1. Locally Optimized Website

This is the first thing that any small business has to make sure of. If you already don’t have one, then you need a locally optimized website right now.

Source - InStudioz
Source – InStudioz

The important thing is to optimize it for the local users and search engines. Your potential clients should be able to find you when they do a local search.

After that, add vital tools to the website like the e-commerce functionality, which includes BOPUS (buy online, pickup in-store & chat).

2. Inbound Blogging

With blogging, you can rest assured that your business will continue to have traffic, irrespective of the circumstances in the market.

Source- Finances Online
Source- Finance Online

Yes, there are certain tricks and tips to blogging.

Write about what you know and what your customers want to read about.

The ideal scenario is to write one blog about every type of service while mentioning the city, region, or neighborhood.

This will increase the local SEO value of your blog.

Create high-quality blogs which will offer useful information or entertaining stories related to your business and local community.

3. Social Media Campaigns

This is something that any business company can use regardless of its region or town.

Social media is such a form of digital marketing that its algorithms can offer your business a higher exposure.

Source - Hootsuite
Source – Hootsuite

Share interesting news and updates on how your local business is planning to re-open soon with the new-normal policies and customer safety as a priority.

Remember that engagement is the name of the game now. Thus, create social media content that will increase engagement.

Video content is popular these days. Even if it comes in the form of raw or unpolished, people still love to engage with video content than any other form.

4. Increase Email Outreach

Email your customers because it is important to rebuild your customer base especially after an interruption like the recent lockdown.

Let the customers know that your doors are open. Your team is back in business after a brief pause.

Source - Finance Online
Source – Finance Online

Also, make sure to inform them regarding all the protocols that are designed for the safety of both you and them.

5. Homepage COVID Policy Banner

On the homepage of your website, you can add a banner that announces your company is adapting to the new COVID safety requirements.

Mention that every service is done with the precautions in mind.

This banner lets your online visitors know that your company is awake and is ready to serve you, unlike other brands that might have gone dark.

Get the banner link to a dedicated COVID FAQ or protocols page on the website detailing all the updated procedures since it relates to the new normal.

6. Online Ordering

Make sure that it is possible for customers to order online from your website.

Whether you are offering in-home services or deliver goods, customers might not come to your shop but they will still visit your online store or website.

Source - Unctad
Source – Unctad

Thus, you have to shift your merchandise. Create an interactive takeout menu, or add a service scheduling tool to the website and feature it front-and-center.

7. Google My Business

Put your business on Google Map. You need to ensure that your business is marked in Google using Google My Business.

Optimize your business with free location and business listing. Fill out every data form and optimize your entry so that it is ready to convert.

List the current hours so that Google recommends your business to your audience during your open times.

To make it easier for the customers to schedule appointments or services, you can integrate a booking widget.

Source - Bright Local
Source – Bright Local

If you are a restaurant serving food, connect Google to the online menu and delivery services. Also, load up your best images.

Google will help local customers to find your business when they search for the services in the search engine. The more integrated your services are in GMB, the better it is.

Along with Google My Business, there are other businesses listing sites that need to be updated with the new COVID policies.

The core listings include Bing, Facebook, Yahoo, Apple Maps, Yelp, and other industry-specific sites.

What Can You do as a Service Area Business (SAB) to Offer Safe On-Site Services in Small Cities?

Service area businesses that offer services to clients in homes and on-site are facing a unique challenge for the new-normal safety.

In a lot of cases, the business model changes very little.

For instance, you are a tech service-providing company. The technicians are wearing masks and gloves while working on site.

However, the clients must be informed and assured that the services will be safe. So how can you do that?

1. Create & Publish No-Contact Service Policies

Create a concrete service safety plan. Define when your team members will have to wear masks and gloves.

Also mention when the gloves and masks need to be changed. Define how PPE shall be provided and the protocols to keep customers and employees safe for the on-site services.

Once the policy is complete, publish it and link it with the homepage COVID banner. Thus, your customers will be able to see how you are protecting them.

2. Schedule Online

Create online service scheduling. You can add a scheduling tool to the website and hook it up with your company calendar.

This will help your clients to schedule their own services without any in-person talk.

Also, you can advise a live-chat feature so that the clients will be able to talk to someone and create a schedule.

3. Offer Remote Consultations

Yes, it is true that on-site consultations happen in person but they don’t have to be like that always.

You can arrange for a video conference for face-to-face interactions.

Source - Finance Online
Source – Finance Online

Also, you can visually inspect a situation before arriving in person.

This will limit the in-person contact between the clients and employees.

4. Accept Digital Signatures & Payments

Enable your customers to sign paperwork and payments through digital means. This will increase remove operations of your business and there will be no contact through pens and clipboards.

Wrapping Up

There is no denying the fact that a lot of businesses (theatres, restaurants, hotels, holiday homes, shops, salons, etc.) are not able to operate fully, especially local businesses in small cities.

There is a strong urge to keep shops shut down to save costs, especially for those in small cities with local businesses.

A lot of businesses might find it hard to bounce back in the post COVID era. However, it is important to remember, even though a direct promotion is tough at this point, this is now the time to use digital marketing to promote your brand and keep customer loyalty.

It will also help you ensure all sorts of marketing and advertising campaign gets the necessary traction when the restrictions are lifted.

Yes, indeed the lockdown has been potentially damaging to a lot of businesses, it can conversely help the digital marketing efforts because there is a more captive audience to whom you can promote the ideas.

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How Digital Marketing in Bangladesh is Changing the Online Marketing Scenario?

Did you know that digital marketing in Bangladesh started in 2008?

Yes, that’s true! Even though Bangladesh is a small country with limited resources, digital marketing in Bangladesh started 13 years ago.

The popularity of digital marketing in Bangladesh started to increase in 2012.

Source- BTRC GoB
Source- BTRC GoB

Now, the important thing is, there are close to 100 million internet users in Bangladesh. This is from a strategic report for 2020.

The number of internet users in Bangladesh increased by 5.8 million between 2019 and 2020.

This is an increase of 9.5% in just a year.

Also, the use of the internet in Bangladesh has increased by 41% from January 2020 to 2021.

With the increase in the use of the internet, businessmen have also started focusing more on digital marketing in Bangladesh.

Especially the use of social media platforms like Facebook is very high in Dhaka, Bangladesh.

According to a report from World Bank, 76% of the Facebook users in Dhaka, Bangladesh is between the age of 18 to 34 years.

Source- NapoleonCat
Source- NapoleonCat

Day by day, the number and percentage of overall internet users are increasing in Dhaka, Bangladesh.

In the following section of the blog, we are going to analyze the impact of digital marketing in Bangladesh.

What is the Recent Scenario of Digital Marketing in Bangladesh?

From the above report, it is clear that in 2018, the number of internet user in Bangladesh were close to 82 million.

Out of which 30.5 million were social media users. Thus, 18% of the total population in Bangladesh was used to social media by 2018.

In November 2019, the number of internet users increased to 91 million.

This is according to the statistics published on the website of Bangladesh Telecommunication Regulatory Communication.

There is no doubt that digital media is one of the most important aspects of any business.

It is becoming more affordable and accessible to the 160 million people in Bangladesh.

Source - KEPIOS
Source – KEPIOS

If you consider the employments of web-based life, it is highly dynamic.

For instance, Grameenphone, Robi, Banglalink Mela, and Airtel Buzz are expanding in fame.

Their digital content has gone up noticeably high.

Along with the employment benefits of digital marketing agencies in Bangladesh, there is also room for self-improvement.

For instance, Nafisa Nawal, a marketing intern at Star Cineplex Bangladesh said, “I get to monitor the results of the implemented strategies and ideas and process raw feedback from the consumers. I believe in learning from my mistakes and constructive criticism is very effective for this purpose”.

There is no doubt that worldwide consumers are shifting towards online retailers.

The general population of Bangladesh, especially those who belong to a bit older demographic are reverting to online retail shopping.

What is the Effect of Digital Marketing in Bangladesh Amidst the Internet Users and Consumers?

Digital marketing, which was once an additional skill, has become an integral part because of the evolving business landscape.

In Bangladesh, the influence of young people has also continued to increase in the nice of digital marketing.

With the increase in the demand for digital content, the number of job opportunities for the youth has also increased.

Also, this has massively been expedited because of the coronavirus pandemic.

With Bangladesh continuing to incorporate modern technology in business operations, the need for tech-savvy digital marketers is increasing steadily.

Thus, Prof. Khaled Mohamud, from the Institute of Business Administration, University of Dhaka, suggests the youth learn more about digital marketing.

“A marketer equipped with the skills of business analytics and digital know-how will surpass the traditional marketers in performance and effectiveness. So, youths, who are graduating now and want to build a career in marketing, should learn the tools and techniques of digital marketing“

In general, younger people find it easier to navigate through digital platforms because they have a better understanding of digital content.

However, the firms that look for more specific services need a larger pool of people along with relevant expertise.

Different digital marketing agencies have come up in Bangladesh that specializes in specific areas of digital marketing. They have developed a niche for themselves.

For instance, Scratchboard, a digital marketing agency in Bangladesh specializes in creating promotional content for clients. They hire young students when it comes to digital media.

At present, almost 36 million people in Bangladesh use social media. Thus, different businesses want to make sure that they are getting enough exposure on platforms like Facebook and Instagram.

Source - StatCounter
Source – StatCounter

Therefore, young candidates are hired by a lot of employers in Bangladesh because they tend to be familiar with social media trends.

What are the Challenges of Digital Marketing in Bangladesh?

Digital marketing in Bangladesh has the following challenges:

  1. Limited access to the use of computers, and smartphones. Creating e-marketing products or services is only effective when the majority of consumers have computers/smartphones and access to internet service providers. In Bangladesh, the number of internet users has limited access to internet connectivity, and also the speed is low.

  2. The cost of the internet – In Bangladesh, the cost of an internet connection is higher compared to other countries. Thus, it is a problem to create online marketing.

  3. Unpredictable power supplies – This is another challenge for e-marketing products and services. Sporadic electricity is a major problem in digital marketing.

  4. Language Barrier – The language barrier is another challenge for communicating with the foreign world because the primary language is Bangla.

  5. High Illiteracy Rate – It is a fact that the literacy rate is not very high in Bangladesh. Thus, not too many people are aware of the high-tech services or internet facilities. This is a big problem of digital marketing.

The Major Industries in Bangladesh and How Digital Marketing is Affecting Them?

The primary industries in Bangladesh include agriculture/farming, garments/textile industry, import of consumer items and raw materials, jete, tea processing, chemical fertilizers, and sugar.

Digital Agriculture in Bangladesh

Bangladesh has an agrarian economy. This means farming/agriculture is one of the most important industries of Bangladesh.

It accounts for 16% of the GDP of the country. 47% of the working population of Bangladesh depends on this sector for food security & poverty mitigation.

There is no denying the fact that agri-tech is essential for socio-economic development.

Agricultural research is entering a new phase in Bangladesh.

This is reducing the months of the time it took to collect farm data through paper-based methods.

Farmers, researchers, and extension workers are using smartphones nowadays. Thus, it is increasing the efficacy of data collection.

Over the years, USAID, Bill & Melinda Gates Foundation has supported Cereal Systems Initiative for South Asia.

Then there is also the CGIAR Research Program on Climatic Change, Agriculture & Food Security.

The foundation also supports Big Data Analytics for the Climate-Smart Agriculture for the South Asian projects.

125 Department of Agricultural Extension (DAE) agents were assigned tablets for collecting agronomic information for rice 7 wheat farmers throughout Bangladesh.

In 2019, the extension workers collected data from 5000 farmers that included detailed information on climate responses, management of soil, water, and variety use to understand what will increase productivity.

In 2020, information was collected from 7000 more farmers.

These surveys can help in the evolution of on-field tests of technologies in agriculture, gather information on need-based training, serve local knowledge centers, and support the marketing of locally relevant agricultural technologies.

Digitization in Farming in Bangladesh

With mobile applications, farmers will be able to anticipate and respond to pest attacks, climate changes, crop failures.

Source - Global Data
Source – Global Data

They will get timely weather-based agro-advisory messages. This will reduce the market distortions and help farmers in planning for more production.

With mobile marketing and ERP software in agriculture, the complete value chain, starting from procurement – production to distribution, everything is streamlined.

Also, it helps in handling the external challenges of the supply chain environment or additional demand by adjusting the systems.

The use of mobile marketing tools and software will improve resource usage and increase remote maintenance & quick decision making.

With the growing number of government initiatives and private-public models proposed in Agriculture, the trend of digitizing supply chains is going upward for Bangladesh’s agriculture and farming landscape.

Digitization in Textile Industry in Bangladesh

Bangladesh is one of the leading textile/garments/apparel manufacturing countries in the world.

For attracting its target audience, the country is taking up different digital marketing strategies.

The garment industry is 100% export-oriented. Bangladesh, being a developing country, garments & textiles are one of its growing industrial sectors.

All the industries depend on their raw materials that are imported from overseas countries.

Source - Encyclopedia Britannica
Source – Encyclopedia Britannica

After the finished goods are produced, they are exported throughout the world.

Thus, there is a huge scope of export-import business.

Source - Encyclopedia Britannica
Source – Encyclopedia Britannica

The growth of Information and Communication Technologies (ICT) in Bangladesh has enabled a wide array of textile companies to adopt digital printing and promotional strategies to get the attention of their target audience worldwide.

Here are some of the best textile companies in Bangladesh using digital marketing in its best way.

1. Innotex

This is one of the most promising textile companies in Bangladesh that uses digital printing technology for creative designs, social media marketing for promotions, and brand awareness.

They offer the best possible quality garments at a very competitive price. The focus is to offer comfort to its buyers, which has always been the company’s primary objective.

2. Bikroy.com

This is one of the most popular websites in Bangladesh where you can buy & sell almost anything. Most people use it for buying and selling textile/garments.

They have a strong social media presence, especially on Facebook. The best thing is, it is free to place a classified digital ad on bikroy.com.

3. Hatbazar.com

This is another online marketplace in Bangladesh that offers a wide array of services including fashion and garments.

The platform offers a wide array of services that also includes luxurious restaurant booking, transportation booking, beauty parlor services, their parks, gymnasiums, sports & recreation centers, and more.

Apart from these, there are several digital marketing companies and IT firms developed in Bangladesh as well.

Wrapping Up

Digital marketing in Bangladesh is expanding especially after the pandemic of last year. It is safe to say that Bangladesh might soon be the next outsourcing destination because of the cheap labor cost.

Most of the brands are slowly shifting their budgets towards online ads, social media marketing, email marketing, content marketing, and website development.

Source - Micro Medium
Source – Micro Medium

Yes, there are certain challenges like the lack of customer accessibility over the internet and more. Yet, strategic online marketing is on the rise especially in the sectors like agriculture, textile, and farming.

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Ethereum Price Today, Eth Marketcap, Chart, And Info

Factor Three: The Differences Between Cryptocurrencies

trade btc for eth

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trade btc for eth

Otcbtc

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Ethereum Price (Eth)

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Order Book Eth

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trade btc for eth

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The Top 10 Digital Marketing Companies for Startups in Ahmedabad

Why do you need a digital marketing company in Ahmedabad? Because without digital marketing, there is no scope for growth in your business.

Ahmedabad is one of the most important cities in India. It is also the main trading center in Gujarat.

The modern city has a huge potential for digital marketing. With digital marketing, SME’s now have the chance and resources to grow their business.

Visual Objects
Visual Objects

In this blog, we are going to bring you the top-performing digital marketing agencies in Ahmedabad.

But before we get to the list, here is what you need to consider before choosing a digital marketing agency.

SL. NO.

Marketing Elements

Brief Description with Statistics
1. Digital Ads The global digital ad spend is expected to reach $389bn in 2021.
2. ROI 40% of the marketers say that proving the ROI of their marketing activities is the primary challenge.
3. Lead Generation 42% of the marketers say that not having quality data is the primary barrier to lead generation.
4. Omnichannel Campaigns Omnichannel campaigns have a 19% higher engagement rate than single-channel campaigns.
5. Personalization 80% of the companies are more interested to work with digital marketing agencies that offer personalized experiences.
6. Privacy Concerns 81% of marketers are concerned that third-party data can raise privacy concerns.
7. Calls/Web Leads Calls convert to revenue 15X times more compared to web leads.
8. SEO 72% of online marketers consider high-quality content as the most effective SEO technique.
9. Social Selling 92% of the sales representatives reach their target through social selling.
10. Mobile Marketing 61% of the users shift to a different site if they get a bad user interface on a mobile website.

What are the factors to check while choosing a digital marketing company?

Experience – This is the first thing you need to know. The digital marketing agency in Ahmedabad must have experience in working with startups. If the digital marketing company has only worked with bigger brands or already-established companies, then you have to search for more. Also, keep in mind how much you can spend on your business and company requirements.

Transparency – Another thing you need to make sure of is the digital marketing company you are working with, should be in sync with your business objectives. For instance, if you need a digital marketing agency that will help you in every step of your campaign, you have to choose agencies with transparent analytics services. They should also be transparent with their pricing and charges as well.

Software testing help
Software testing help

Availability – While running your business, there will be many times when you might need to contact the digital marketing agency you hired. Thus, they must be reachable through emails, or calls, or zoom sessions. You should feel that once you have hired a digital marketing agency in Ahmedabad, you have got a go-to place for any issues.

What are the common traits of a good digital marketing agency in Ahmedabad and a startup?

There is no denying the fact that we are in an era that is saturated with smartphones.

Statista

It is difficult for a startup to push through the always bustling internet and zero in on a certain factor to get more sales/leads.

However, if you notice carefully, there are a lot of common factors between a startup in Ahmedabad and a digital marketing agency.

1) Both the agency and the startup strive for good reviews and testimonials

Whether you check the online reviews of a digital marketing agency in Ahmedabad or any other startup, you will see different 3rd-party reviews.

When there are a lot of positive reviews, you can trust that it is a good company.

Finances Online
Finances Online

It is better if you can check for case studies. They reveal a lot about any digital marketing agency.

The case studies show the level of professionalism and commitment.

And it works for any other startup as well.

2) A digital marketing agency in Ahmedabad will also have good communication skills

The same applies to startups as well. They attend to all your queries and make things clear to you.

If any digital marketing agency leaves you with doubt, then it is time to look somewhere else.

3) Check the website of a digital marketing agency or a startup

You will notice that they are clear about the services they offer.

It also applies to their social media profiles as well.

4) Finally, a digital marketing agency must be able to promote their company

Their social media profiles must be strong. This is similar for startups as well.

Yes, we are not saying that they must have millions of followers or engagement, but their creativity should reflect in their social media profiles.

Hootsuite
Hootsuite

Check for the primary social media platforms like Twitter, LinkedIn, Instagram, and Facebook.

Now that all has been said and done, let us share the top 10 digital marketing agencies in Ahmedabad.

  1. Smartfish

This is one of the best digital marketing agencies in Ahmedabad. Smartfish has been in the digital marketing domain for 12 years.

The specialties include web designing, web development, branding, digital marketing, graphic designing, and advertising.

smartfish
smartfish

Source- https://www.smartfish.co.in/

Having served 600+ clients from a dozen countries, they offer professional SMM and SEO solutions.

Smartfish serves both international and domestic brands.

  1. Skyram Technologies – Digital Marketing Agency in Ahmedabad

Amongst the top 10 digital marketing companies in Ahmedabad, Skyram Technologies is definitely one of them.

With 7+ years of digital marketing experience, Skyram Technologies has a professional digital marketing team of experts.

skyram
skyram

Source- https://www.skyramtechnologies.com/

They specialize in a wide array of services that include:

Having served 400+ clients both international & domestic, Skyram Technologies is an ISO-Certified, top-ranked digital marketing agency by GoodFirms.

skyram_USP

Their exclusive benefits include:

  • Get top-ranked on all major search engines
  • Higher organic traffic to your website
  • 100% proven and results-driven ethical/transparent strategies
  • Optimal ROI

If you are seeking the best digital marketing services company in Ahmedabad that covers all aspects of digital marketing, then Skyram Technologies should be your go-to company.

  1. Shoutnhike

With 12+ years in digital marketing and a team of certified professionals, the firm believes in connecting brands with people while using the latest technologies.

They specialize in services like SEO, digital marketing, Pay Per Click, social media marketing, reputation management, and conversion optimization.

shoutnhike
shoutnhike

Source- https://www.shoutnhike.com/

They have a myriad of a client list that includes Jeduka, Veggie Planet, NephroMed, Forum Info-Tech and more.

This is no doubt one of the best amongst the top 10 digital marketing companies in Ahmedabad.

  1. The Red Eyes – Digital Marketing Agency

This is a results-driven digital marketing agency that offers web development and digital marketing solutions to different businesses.

They have 100+ international and domestic clients.

The Red Eyes
The Red Eyes

Source- https://theredeyes.in/

Their list of services includes SMM, SEO, content marketing, campaign management, contests & promotions, ad management, and lead-gen solutions.

Apart from being one of the top 10 digital marketing agencies in Ahmedabad, they have got their presence in Vadodara and Surat as well.

  1. Blurbpoint Media

A leading digital marketing agency in Ahmedabad that offers powerful SEO.

They also specialize in services like SMO, PPC, content marketing, and inbound marketing solutions throughout the nation.

Blurbpoint Media
Blurbpoint Media

Source- https://www.blurbpoint.com/

It is a full-fledged digital marketing agency in Ahmedabad.

They focus on ensuring a higher rank in search engines, a higher number of visitors, and maximum ROI.

  1. AONE SEO Service

This is one of the top 10 digital marketing agencies in Ahmedabad.

Established in 2013, this firm offers a wide array of digital marketing services like SMO, SEO, PPC, ORM, and content marketing.

AONE SEO Service
AONE SEO Service

Source- https://www.aoneseoservice.com/

It has been rated as one of the top SEO companies in Ahmedabad.

AONE SEO service assures the following features:

  • Optimized result-driven approach
  • ROI-based campaigns
  • Sustainable organic growth
  • Transparent SEO Campaigns
  • Competitive Strategies

AONE SEO Services specializes in offering valuable digital marketing experiences which also help clients in attracting and engaging with their customers.

7. RTechnolab

If you are seeking effective SEO services or solutions then RTechnolab is a good choice.

They have served multiple global clients and brands with more than a decade of experience in digital marketing.

RTechnolab
RTechnolab

Source- https://www.rtechnolabs.com/

RTechnolabs is a result-driven marketing company that is known for its white hat SEO solutions.

Also, if you need some impeccable social media marketing solutions, then too, they are a great choice.

The USP of RTechnolabs is they help their clients in attracting customers using an excellent user interface.

The range of their services include:

  • SMM
  • SEO
  • Web development & design
  • Mobile apps
  • Logo design

  1. Digital TechnoLabs

Being one of the top 10 digital marketing companies in Ahmedabad, they offer different services.

These services include web design, web development, SEO, SMM, PPC, email marketing, and app store optimization as well.

Digital Technolabs
Digital Technolabs

Source- https://www.digitaltechnolabs.com/

They have worked with clients and brands of all sizes.

Even though it is an emerging digital marketing agency in Ahmedabad, they have earned quite a reputation for their name.

  1. Xtreme UX Digital

XtremeUX Digital is a conversion-focused digital marketing agency in Ahmedabad.

This is a unique digital marketing agency that offers great support to its clients.

Xtreme UX Digital
Xtreme UX Digital

Source- https://www.xtremeux.com/

As a top-rated digital marketing agency, it is also known for its professional SEO, PPC services.

They also specialize in offering customized marketing solutions for businesses depending on their needs.

The firm has helped different businesses from different industries by creating excellent digital marketing campaigns.

They make sure that their clients have a wider reach and business success.

  1. Hitz Digital Marketing

As a renowned digital marketing agency in Ahmedabad, Hitz Digital offers accurate digital solutions for popular brands.

Also, they use innovative technologies and creative ideas to build up and nurture client’s brands.

Hitz Digital Marketing
Hitz Digital Marketing

Source- https://www.hitzdigitalmarketing.com/

They specialize in services like SEO, SMM, Facebook Ads, PPC, web design, e-commerce SEO, and also digital branding.

They also enable brands in delivering cost-effective solutions and helps them to optimize their online presence.

Wrapping-up

Similar to any other industry, digital marketing also has been evolving constantly with time.

New technologies and new ideas or strategies keep coming up.

Thus, to engage with a larger audience it is important to choose the digital marketing company in Ahmedabad prudently.

Getting deep insights on the features of the top 10 digital marketing companies in Ahmedabad and also their reviews will help you in choosing the right agency for hire.

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15 Ways Digital Marketing Operations are Transforming Business in 2021

Did you know that 84% of marketers don’t have a proper marketing strategy?

What most of them do is simply go on with the trend.

proper marketing strategy

That’s where the problem is because trends change and so do people.

Their likes and choices change as well.

So if you don’t have a flexible digital marketing strategy in place, you’re doomed.

A proper digital marketing strategy can bring a whopping 25% improvement in marketing effectiveness.

Digital marketing operations include the use of capabilities, development of the new process, coordination of new technologies that will change the shape of a business.

digital marketing operations
Source – McKinsey & Co.

Savvy marketers will always think about the customers, what they want and how they behave.

The speed of customer change is already outpacing a marketer’s ability to respond and adapt to it.

As we inch towards life after the pandemic, we believe that customer change will be more fluid and fast.

Changing your digital marketing operations will be the real savior of your business.

Even though digitization had already started across different businesses, the last year witnessed it grow exponentially.

For the businesses that had to close their operations, their only option was to shift to digital/online marketing.

Businesses used AI and other advanced automation technologies to bring more personalization to their services and products.

advanced automation technologies
Source – singlegrain

As we move ahead in time, digital marketing will be the only way to grow your business.

More and more companies are investing in it to retain the existing customers, get higher ROI and increase sales.

Here are the best ways how digital marketing operations are transforming business in 2021.

1. The Dominance of Artificial Intelligence

If you haven’t already realized it yet, the dominance of AI is already here.

AI is going to be the heart of a lot of businesses very soon.

For instance, Microsoft and Uber are already using Knightscope K5 robots to patrol parking lots and different outdoor areas to predict and prevent crime.

These robots can report suspicious activity, read license plates and collect data to report their owners.

Here are the main reasons why businesses are adopting AI.

Facebook Messenger bot
Source – singlegrain

Another example is, Mastercard which created a Facebook Messenger bot.

Chatbots play a vital role in digital marketing

It uses natural language processing software to understand what the customer needs and responds like a real person.

Chatbots play a vital role in digital marketing.

We want an immediate response and also, the response has to be conversational.

Chatbots with conversational marketing

Thus, brands are using the power of Chatbots with conversational marketing to build connections with their customers.

2. The Growth of Programmatic Advertising

In simple terms, programmatic advertising means using AI to automate ads.

This is done to target a more specific audience. It also optimizes real-time bidding.

It is changing the face of digital advertising.

Did you know that 86% of the digital display ads in the US are programmatic ads?

Here is how programmatic advertising works.

programmatic advertising works
Source – singlegrain

3. Video Marketing has Come into Play

Video marketing is no doubt one of the most (if not THE most) important digital marketing operations these days.

Here is how most people want to check out new products or services.

engage with your audience using video marketing
Source – singlegrain

It’s not only about YouTube, there are different ways to engage with your audience using video marketing.

You can create a video and post it on social media, go live on Insta, Facebook, and LinkedIn, create short reels, create 360-degree video content, and more.

YouTube and other videos get displayed on the search engine results page.

Thus, video optimization is important. You can use text overlays and closed captions to add to the description.

If your website has a video, it is 50X times more likely to get organic search results compared to only text.

  • 70% of the consumers share a video
  • 72% of businesses say that using a video has improved their conversion
  • 52% of the consumers watch product videos before buying any product or choosing a service

4. Influencer Marketing is the trend

Using micro-influencers in your niche to boost your brand awareness has become a trend these days.

And this works in a great way!

Mostly it is the Instagram or YouTube personalities with high niche following that can help you spread the word about your business.

influencer marketing
Source – MediaKix

The best thing is influencer marketing is not just a trend.

  • 63% of the consumers trust the opinion of the influencers
  • 58% of the people bought new products or services by listening to the recommendations of influencers

5. Social Messaging Apps are Now a Marketing Tool

If you still think that messaging apps are merely used for sending messages and emojis, then you are highly mistaken.

that messaging apps
Source – statista

Here are some stats on how many active users are there on the social messaging apps.

  • Facebook Messenger sees 10 billion messages from people and businesses every month.
  • WhatsApp has 1.6bn active users and every day 55bn messages are sent out.
  • WhatsApp, FB Messenger, and WeChat are the top three most used social messaging apps.

And the numbers are increasing!

Since people use social messaging apps so much, they have now become a weapon to send messages to your customers directly.

send messages
Source – Sensor Tower

This adds value to the user experience.

6. Increase in Visual Search

Visual search is taking the search experience of the users to a whole new level.

You can now upload an image to conduct a search.

image to conduct a search
Source – Neil Patel Blogs

Pinterest Lens, Google Lens, Bing Visual search are some of the most popular visual search options available.

Again, if you think that it is not important, then here are some numbers to change your mind.

  • 62% of the Millenials are more interested in a visual search than text search
  • 19% of the search results on Google offer images
  • 600 million visual searches happen every month on Pinterest.

This is an important digital marketing operation that is changing the way businesses need to think.

7. More Use of Voice Search & Smart Speakers

Voice search and smart speakers are also dominating digital marketing operations.

  • More than 50% of searches in 2021 happen through voice
  • 55% of the US homes have a smart speaker
  • Voice shopping will jump to $40 billion in 2022

Thus, it is clear that people will use more and more voice searches in the future.

voice searches in the future
Source – Canalys

Therefore, businesses need to optimize the content for voice searches as well.

The key is, companies have to realize that voice search is not just another channel to force sales messages.

Instead, it is important to develop a unique strategy for customer interaction.

You should use voice search for a better brand experience.

8. Use Your Content for Marketing and Optimize it for Google

Google introduced a new page experience update last month.

It’s called the Core Web Vitals that will measure the content stability, site interaction, and site load time.

All these will impact the overall search rankings.

Anything that annoys a user will impact the Core Web Vitals and lead to lower rankings in search results.

the Core Web Vitals and lead to lower rankings in search results

According to John Muller from Google, “Instead of chasing the latest trends in SEO, it has become more important to make sure that the website has fast speed, useful links, and good content.

88% of the marketers agree that creating content makes their audience view their organization as a trusted and credible source.

Here are some stats on content marketing:

  • The cost of content marketing is 62% less than outbound marketing and it garners 3X more leads.
  • Lesser up-front costs and higher long term benefits
  • Small businesses with blogs generate 126% more leads than those that don’t have blogs.
  • Content marketing increases conversion by 6X times.

Google will continue to value the well-researched articles. Thus, it is a powerful way to get more traffic and customers to your website.

9. Interactive content

Speaking of digital marketing operations, interactive content is one of the most important digital marketing operations.

In 2021, we are already seeing a shift from traditional text-based content to much more dynamic and engaging content that offers users a much more immersive experience.

You can opt for the:

  • Polls & quizzes
  • AR ads
  • 306-degree videos
  • Embedded calculators

Did you know that 91% of the buyers actively search for interactive content?

The main reason for this is the interactive content makes them feel much more connected to the brands. They feel more involved in the buying process.

10. The growth of Augmented Reality (AR)

According to Gartner, 70% of enterprises shall experiment with immersive technology.

Yes, it is true that virtual reality (VR) gets everyone excited, but when it comes to a marketing standpoint, AR is much more implementable.

The growth of Augmented Reality (AR)

Also, experts predict that AR will outpace VR when it comes to market share.

Here are some examples of how brands are using AR to increase customer experience.

L’Oreal acquired ModiFace which includes Sephora Virtual Artist.

This is a ModiFace technology that enables you in seeing how the different colors and various forms of makeup will look on your face.

This is a ModiFace technology
Source – singlegrain

You won’t have to visit the store physically to check all these.

Another example is IKEA. They have their own app know as IKEA Place with which you can take a picture of your home and test IKEA’s furniture.

Another example is IKEA
Source – mashable

You can shift the furniture and check how it looks from different angles.

11. The Use of Progressive Web Apps (PWAs)

The progressive web apps are almost like websites that work as mobile apps.

They function similar to a native mobile app including faster load times, push notifications, offline working, using device hardware, and more.

Also, they are not limited to one platform (Android or iOS).

With more than half of the world’s population using smartphones, mobile marketing is more crucial than ever.

12. Big Data & Deep Learning

It’s 2021 and the world’s big data industry is continuing to evolve exponentially.

This is great news for marketers if you have the idea to harness the power of big data.

Big Data & Deep Learning
Source – finances online

A large segment of this task comes down to the use of the tools.

According to Forbes, 78% of the institutions have either developed or developing a customer data platform to leverage their data.

13. Long-Form Content

In 2021, shorter posts will not get you any results – whether it is with Google or your audience.

Typically, posts with at least more than 3000 words attract more traffic because they offer readers a higher in-depth exploration of topics.

Long-Form Content
Source – singlegrain

According to Small Biz Trends, 56% of bloggers can generate higher ROI when they spend more than six hours creating a single blog post.

This might seem to be excessive but if it generates more traffic, increases organic search ranking, and boosts on-page time, it is a useful business investment.

14. Using Retailer Media Networks

In recent times, Amazon also diversified its advertising portfolio by including Sponsored Video Ads, OTT ads, and Sponsored Display Ads.

Using Retailer Media Networks

Amazon has got a fully enclosed ecosystem that supports the whole marketing funnel, right from product to purchase.

Marketers can also make use of the OTT and sponsored display ads for building awareness, engage and educate visitors to drive more transactions.

15. Emnracing B2B2C

In 2021, we are continuing to see remote work which also impacts B2B marketing as well.

Email marketing also suffered due to inactive email addresses.

However, that might be a bright spot for LinkedIn InMail campaigns which have high click-through rates and open rates.

Wrapping Up

There you go! Here are the 15 digital marketing operations that are transforming businesses in 2021.

For anyone involved in digital marketing operations, you have to remember that change is an integral part of it.

You have to keep looking ahead and also strive to embrace new technologies, strategies, tools to get an edge over your competitors.

That’s how you succeed with the evolving digital marketing operations.

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AI Use Cases – Online Experience Delivered with a Personal Touch

What if I told you that you’ve been using artificial intelligence (AI) in your daily life without even realizing it?

The next time you shop online from Myntra, you might end up buying a t-shirt designed completely by software.

Right from the pattern, the color, the design, the texture, everything is brought to you by software.

And you won’t even realize it!

And this is not only about Myntra, AI is dominating almost every industry. Starting from Finance to web development to healthcare, AI is everywhere.

The process is already in motion. You can see it around us in different chatbots used on different websites.

SL. AI Stats Brief Description
1. Global AI Market By 2025, the global AI market reach is expected to reach $191 billion in market value.
2. AI in Offices 86% of the CEOs say AI is the mainstream technology for their office in 2021.
3. AI for data quality 48% of the global organizations use AI tools to address data quality issues and data analysis.
4. Contribution of AI to the global economy By 2030, the potential contribution of AI to the global economy could reach up to $16 trillion.
5. AI as a digital assistant The use of AI as a digital assistant is expected to increase by 8.4 billion by 2024.
6. AI for cybersecurity 52% of the executives are confident that sharing personal information is not a threat because of robust AI technologies.
7. AI in marketing, customer service & sales 80% of the marketers already use chatbots as a customer service strategy. 71% of them say AI is beneficial for personalization.
8. AI for emails Out of 300 billion emails sent every day, machine learning detects that half of them are spam.
9. AI for productivity 54% of the executives say that using AI increased productivity and efficiency.
10. AI in retail 80% of retail organizations expect to adopt AI technologies by 2027.
Artificial Intelligence in Web Development
Source – Statista

Let’s have a look at how different sectors are using AI for their benefit.

Artificial Intelligence in Web Development

Smart Chatbots Offer Personalized End-User Experience

Today, every customer wants to get highly targeted messages at every part of their journey.

Right from the content they are reading to the services offered to them, everything has to be personalized.

This is where AI-based chatbots come in.

Chatbots are a major part of digital marketing that helps in increasing engagement.

For example, Sephora’s chatbot questions people before continuing the interaction.

Thus, based on these answers it will give you recommendations on products, makeup tips, and more.

Smart Chatbots Offer Personalized End-User Experience
Source – medium

Another great example is India’s first largest banking bot – Eva from HDFC Bank.

It handles more than 50,000 semantic variations for thousands of banking queries and also analyses day-to-day customer problems.

Eva understands customer behavior patterns and also tackles more than 20K conversions daily.

The best thing is, Eva is available on Google. Therefore, all you need to do is say ‘Ok Google, talk to HDFC Bank’.

The Google Assistant will start to talk with Eva.

Ok Google, talk to HDFC Bank

Artificial Intelligence in Design

Automating website design and development is also a part of AI applications in digital marketing.

The way your website is designed plays a vital role in attracting an audience.

When you get higher audience engagement on your website, Google will redirect more traffic when there are searches related to your products and services.

You will find quite a number of AI website design tools these days. These include Adobe Sensei, Firedrop, The Grid, and Wix.

For example, if you see the following home page of Chingon Sunglasses Store you see a clean page.

Artificial Intelligence in Design
Source – Medium

The top navigation only has a couple of page options. The company information is there at the bottom of the page.

The products are also displayed nicely below.

This is the type of simplicity needed for any website design so that your audience is not distracted.

Wix does it intelligently.

Better & Faster Search results with Voice Interactions

Do you know that more than 30% of the website sessions happen without a screen? The answer is through voice search.

Today everyone wants to get more information in a quicker way.

Thus, adding voice search in website designs has become so important.

AI has a major role to ensure that a clear voice conversation happens between the website and customer.

For instance, Amazon Alexa can search through Spotify, search for different products on Amazon or scan Wikipedia in a simple command.

Search results with Voice Interactions
Source – Safeatlast

Thus, it shows how big brands are at the forefront of voice search optimization to increase conversion and brand awareness.

If your website is optimized for voice search, people will have easier access to your products and services.

Thus, the engagement will increase.

Higher engagement will result in more traffic, which increases the ROI for your digital marketing strategies.

Artificial Intelligence in E-Commerce sector

Online retail stores are using AI in different ways.

For instance, Myntra is using AI to predict fashion trends and also to process fashion data.

Artificial Intelligence in E-Commerce sector
Source – Indian Online Seller

The human designers of the company add the design trends in their creations.

Myntra also uses data intelligence to decide which payment gateway is the best one for transactions.

How can a fashion e-commerce store like Myntra offer the “Dressing Room” experience?

The dressing room trial options are almost impossible these days.

Strict hygiene requirements turned the shopping experience.

So, how can a fashion e-commerce brand up its game?

The most important difference between physical shopping and the online shopping experience is, shoppers cannot determine the fit.

Then there is also the problem of ‘touch and feel’.

Myntra offer the
Source – A research from Unidays, a student benefits platform in the UK

Here is where Vue.ai brings the Dressing Room.

This is an exclusive clienteling tool that helps shoppers mix & matches different looks on digital models.

Thus, it offers a personalized dressing room online experience. That too, in real-time!

personalized dressing room online experience
Source – vue.ai

Shoppers can visualize products on digital models that are relevant to their body type.

Therefore, the shoppers get a truly inclusive shopping experience.

visualize products on digital models
Source – vue.ai

How online retailers can use AI for better audience engagement?

AI will change the retail experience in the following ways:

  1. Virtual dressing rooms
  2. Digital shelf for fashion & other products
  3. Customer service through Chatbots
  4. Behavior analysis through AI-powered surveillance
  5. Advanced/Robotic assistance

For instance, Walmart uses AI to scan shelves.

As one of the biggest retail stores globally, Walmart improves customer experience by using AI to scan shelves with robots in different stores.

The robot will scan the shelves for all missing lists of gluten-free products and any other things that needed to add price tags and restocked with items.

H&M also uses AI technology to keep its popular items stocked.

Macy’s also uses AI to improve customer experience.

https://youtu.be/PRtQzcIzqy8

The Macy’s scanner app is full of answers for queries on every retail store.

If you can go through the app and chat with an AI bot, it will guide you to the specific product which you want.

Support from AI specialists

A number of AI-focused startups are working to automate manually-intensive tasks.

  • Chennai-based AI startup Mad Street Den offers solutions for auto-tagging of images and reduces 90% of human intervention.
  • Gurugram-based AI startup Staqu helps in generating digital tags to help with the searching of an online product.
  • Bengaluru-based AI startup Stylumia offers fashion retailer clients on the latest design trends.
  • Bengaluru-based AI startup Locus enables logistics companies to convert vaguely described addresses into recognizable addresses. It helps with pin code errors, missing localities, and spelling mistakes.

Artificial Intelligence in Healthcare

AI in the healthcare sector includes a collection of technologies that enable machines to sense, act and learn so that they can perform both clinical and administrative healthcare functions.

The AI healthcare market is seeing explosive growth.

Artificial Intelligence in Healthcare
Source – Accenture Analysis

The top 10 AI applications in healthcare include:

  1. Robot-assisted surgery
  2. Virtual nursing assistants
  3. Administrative workflow assistance
  4. Fraud detection
  5. Dosage error reduction
  6. The clinical test participant identifier
  7. Connected machines
  8. Preliminary diagnosis
  9. Automated image diagnosis
  10. Cybersecurity

AI in healthcare offers a way to reduce the gaps amidst the rising labor shortage in healthcare.

AI has the power to lessen the burden on clinicians and offer workers the tools to do manual jobs in a better way.

It can also increase the care reach by adding health data through different platforms.

adding health data through different platforms
Source – Accenture Analysis

However, with the use of new technology, different data sources must be connected to offer a flawless experience to the patients.

Also, parties within the ecosystem have to work together in an ethical way to manage critical information about patients.

Artificial Intelligence in Education

The digital and dynamic nature of AI also offers different chances to increase student engagement.

Thus, it helps in increasing ROI.

Artificial Intelligence in Education
Source – Global Market Insights

When it is about AI in education for students & teachers there are three main areas to explore.

  1. Smart Content – the technology that compiles textbooks into a useful tool for exam preparation.
  2. Intelligent Tutoring System – These are personalized electronic tutoring that is tailored to learn different styles and preferences of the pupil.
  3. Virtual Facilitators and Learning Environments – these are virtual human guides that can be used in a wide array of educational and therapeutic environments.

In the application of smart content, Content Technologies is specializing in the automation of business processes and intelligent instruction design.

They have created a smart suite for secondary education and beyond.

For instance, Cram101 uses AI to help break down textbook content into an easily understandable “smart” study guide.

There are chapters, summaries, multiple-choice practice tests, and flashcards.

In the application of intelligent tutoring systems, Carnegie Learning’s “Mika” Software uses Cognitive Science and AI technologies for offering personalized tutoring and real-time feedback for the students of post-secondary education.

Also, iTalk2Learn System 16 is a system that is engineered by the Carnegie Mellon University for assessing the effects on young students learning fractions.

For the virtual facilitators and learning environments, the University of Southern California Institute for Creative Technologies is working on creating smart virtual environments and applications which draw on AI, 3-D gaming, and computer animation for developing authentic virtual characters and highly realistic social interactions.

Wrapping Up

Wi AI evolving to the next level, it is increasingly taking the lead as the driving force for digital transformation and ROI.

We are a part of an age where machines are starting to understand and anticipate what we want or what we might do in the future.

This has opened the door for countless possibilities. What we’ve seen to date or what we can speculate for the future, is a minuscule part of the higher capabilities of AI.

Wrapping Up
Source – statista

Sectors like sales, digital marketing, customer care, e-commerce, retail operations, healthcare, web development, web design, education, and finance will see the fastest AI Investment in the coming years.

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India Shifts Gear to Accelerate in the Race of Artificial Intelligence

The IT sector of India is and has always been the domain of great minds. It has played a pivotal role in the economic growth of the country. In 2018, the government think-tank, popularly known as the National Institution for Transforming India (NITI) Aayog focused on the development of AI research within the IT sectors.
This development came with the launch of the task force on AI for the economic transformation of India by the Commerce and Industry Department of the Government of India in 2017. Since then, AI has been on the rise. Different sectors are adopting AI technologies in India.

The Government’s Helping Hands

With the Government of India urging towards AI, different AI initiatives are taking place and also numerous startups are getting funded. Mayank Kapur, the CTO of Indian AI startup Gramener explains that the government is still the biggest potential customer for the data science services in India. There are also different public sectors that are supporting the spread of AI.
The government initiated a proof-of-concept pilot in 15 districts in India where AI-based & real-time advisory-based satellite imagery, weather data, and similar other information. This is helpful for increasing farm yields, especially in those areas where the farm production levels are low. Also, another long-term project for building a complete NLP platform is in operation.
These would help in the development of different applications like conversational general and career counseling through chatbots & assistants, that can converse in 22 Indian languages.

SL. Statistics Details
1. Growth in the use of AI The number of businesses using AI for its operations grew by 270% in the last 4 years.
2. AI as an Industry The global AI market is expected to reach $267bn by 2027.
3. AI in business 9 out of 10 ongoing businesses invest in AI.
4. AI in increasing productivity More than half of the global startups have reported a boost in productivity after implementing AI.
5. AI in customer experience 62% of the customers are willing to submit data to AI to have better experiences.
6. AI in customer service 15% of all the global customer interactions will be AI-powered.
7. AI in sales 2 out of 4 sales teams use AI in their day to day work.
8. Cost benefits in AI use 44% of the global business organisations have reported cost savings after using AI.
9. AI in voice assistance The number of AI-powered voice assistants will reach 8 billion by the end of 2023. This is an increase by 146% from 2019.

The Interest in the Use of AI

The level of interest in learning about AI and making use of it is increasing in businesses in India. A lot of industries are working to use their manpower in the use of AI to compete with other global players. A lot of educational institutions have also started working on their curriculum to add courses on machine learning and other different areas.
There are going to be pockets for deep tech research like robotics. Bangalore can be a good place to start with. Hyderabad can be a good data/AI training center. Mumbai can be a good place for AI implementation in the BFSI sector and Delhi for agriculture. Just like China, most of the solutions can probably be applied to the local economy.

Artificial Intelligence
Artificial Intelligence

What do the Indian CEOs have to Say About the Growth of AI in India?

India is in the ‘learning & growing’ zone when it comes to AI-powered business solutions. Yes, there can also be hindrances. This is due to the underdeveloped economy of the country. However, a lot of CEOs think that AI has immense potential in India, especially for startups.
Dr. Nishant Chandra, the Data Science Leader of Science Group at AIG stated in an interview, “Indian society is not as forgiving to failure in entrepreneurship as the US or Europe” while speaking about the high stakes of failure in India.
Aakrit Vaish, the CEO of Haptik, Inc. said in the next 10 years, the understanding of AI and its use will become more common amongst the technology industry executives. He also thinks that India might go in the direction in which China has gone, economically.
Komal Talwar from the GOI’s AI Task Force stated that, “We think AI could have a great impact in the health sector. There is a scarcity of good doctors and nurses, with AI the machine can do the first round of diagnostics. Staff can carry machines with them to help cut down on the physical presence needed for doctors.”
According to her, the government is urging startups to have AI applications which also has a social impact. For instance, AI for the healthcare sector, or AI for the education sector, etc. It will be great to see a healthy competition amidst startups to solve social problems.
Professor Manish Gupta, the CEO of VideoKen said that there is a trend of copying the ideas in the AI market of India. This prevents the Indian potential to thrive and participate in the global market. Startups need to have their own innovative ideas to use AI to its highest potential.

Artificial Intelligence
Artificial Intelligence

Top Indian Brands Using AI to Reshape their Functionalities

AI has important effects on business operations. Both tech and non-tech Indian companies are running the race to streamline AI. Thus, it has accelerated their way of working a lot. Here are the top Indian brands using AI to redefine their company functionalities.

1. Reliance Industries

Reliance Industries is an Indian multinational brand that is spread throughout multiple genres. These include energy, petrochemicals, retails, telecommunications, natural resources, and textiles. In May 2017, Reliance had already announced that they are spearheading a 10-year investment project in Maharashtra. The initiative was focused on industry 4.0 technologies. These include AI, IoT, AR & VR, blockchain, and others.
In 2019, Reliance Industries took its first step towards using AI in its business. They acquired Haptik – a Mumbai-based conversational platform. A year later, in 2020, Reliance partnered with Facebook and used WhatsApp to launch an AI chatbot. Created by Jio Haptik technologies, the chatbot offers relevant information on personalized investment and asset management to the advisor, to share it with the customers.

2. Hindustan Unilever

Hindustan Unilever, which is also the subsidiary of Unilever, is an Indian consumer goods company. The company is using AI to strengthen its supply. In 2018, it used AI software Jarvis for predicting the grocery needs. Using the software, HUL extracted details like who visited the grocery store in the last three months, what are their interests and how likely are they to buy from them next time. This initiative reshaped the supply chain and corner shop strategy of HUL.
Apart from that HUL also used an end-to-end digital transformation program. This program includes data, technology, and AI throughout the value chain. The company also set up a digital council to lead the future tech programs. HUL is also using AI to contribute to social causes. HUL and Google, in collaboration with MyGov India, announced plans to arrange a hackathon. This is an artificial intelligence hackathon that will address the issue of water scarcity in India.

3. Titan

Titan is one of India’s largest providers of lifestyle accessories. It is using AI, machine learning, and augmented reality to leverage creativity and innovative designs in the products. The Chief Digital Information Office at Titan also mentioned that technology is the magic tool behind the 99% accurate sales forecasting of the company.
Titan is one of the early adopters of AI technology. In 2017, the company found a unique way to use AI-powered design in its wide array of personal accessories like watches, eyewear, and sunglasses. They use AI-powered products along with massive tools to come up with the most trending designs.
Titan further enhanced its bet on AI in 2019 by harnessing its power in design, e-commerce, and omnichannel. They also took up a disruptive step in exploring General Adversarial Networks (GANs) for learning from images of the watch portfolio and then creating new watch forms.

4. SpiceJet

SpiceJet is one of India’s low-cost airlines and it has adopted AI to make the flight journey of customers sophisticated and hassle-free. Right from booking flight tickets to answering all the customer queries, this aviation company is using AI to streamline the process.
In December 2020, SpiceJet was declared the first airline company in India to offer an intelligent and bilingual conversational experience for callers. Pepper is the AI-powered virtual voice assistant that offers excellent customer service in both English and Hindi.
Before this, SpiceJet also acquired Travenues – a subsidiary of the booking and price comparison app Lxigo. The goal was to improve the e-commerce platforms while using mobile apps, UX, cross-selling, personalization, payments, and more.

5. Dr. Reddy’s Laboratory

Dr. Reddy’s Laboratory is an internationally accredited pharmaceutical company that operated in India, Russia, Europe, the USA, and other CIS countries. Even when the AI technology was at the early stage of adoption in India, Dr. Reddy’s Laboratory embraced digitization. This helped in streamlining the drug production and supply. The pharmaceutical company uses electronic lab notebooks for research purposes.
In the drug-making and production process, Dr. Reddy uses machine learning algorithms that are fed with the company’s data for improving efficiency and agility. It also uses technology for identifying the basic materials needed for drug making. Dr. Reddy has also adopted disruptive technology to fast-track the manufacturing process. Also, it helps in balancing the quality assessment.
To enhance the end-to-end sophistication with technology, Dr. Reddy’s Lab used data science. This streamlines the sales and marketing drives. Also, Dr. Reddy’s Lab is using cloud computing, NLP, AI, and chatbots to power the drug-making process.

Wrapping Up

The era of AI is NOW!! And the stakes are high for India. With the tech-savvy talent pool, renowned universities, strong corporations, and healthy levels of entrepreneurship, India has the potential for excellent development in Artificial Intelligence. India is still the most competitive South Asian country in the use of AI. For big companies and industries, AI can maximize profitability, increase growth and transform business. For startups and young companies, AI serves as a tool to take on larger incumbents. And for society, AI can improve safety and even save lives.

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How Programmatic Marketing Can Solve Multiple Advertising Problems for Startups?

With every year the digital marketing industry gets more technologies and more methods. Thus, it means that there is an increase in the tactics and tools available for advertisers and marketers. This is a good thing. However, it also means that there are lots of complex-sounding definitions and terminologies being thrown around. Such a term is Programmatic Marketing. So what is programmatic marketing?
Programmatic marketing is the process of automatic bidding on an advertising inventory in real-time. It helps you to show a certain advertisement to a specific audience for a particular product or service. It is efficient, fast, and also affordable. Advertisers have to pay for each impression. Thus, being an advertiser you would want to make the most of your ad campaign

SL. Elements Stats/Facts
1. Paid Advertising In 2020, 68% of the marketers stated that programmatic paid advertisement is ‘extremely important for the overall marketing strategy.
2. Display Ad spends Programmatic advertising spend will increase by $97 billion by the end of 2022
3. Video Ad spends In 2021, 75% of the programmatic video advertisement spending will be on mobile ads.
4. Worldwide programmatic market share By 2021, the worldwide programmatic market share is expected to increase by 72%.
5. Visibility of Programmatic ads Programmatic ads have 44%-55% more visibility than other display ads.

What happens with the advertising process in general?

Advertisement networks buy digital impressions from different websites, portals or apps, ahead of time. These networks then repackage the impressions and then sell them to the businesses without any control or transparency. Thus, this process needs a sales force and also a request for a proposal.
However, the problem is, in this approach, there is a lot of room for error. Therefore, it is not a clear or efficient way and it doesn’t get you promised results. Since you are paying for the impressions, you would want something with control and transparency. Here is where programmatic marketing comes in.

advertising process in general
Image – statista

What makes Programmatic Marketing/Advertising beneficial for startups than traditional digital display network ads?

If you are a business owner, it is time to invest in programmatic marketing. We are going to explain here how, as a startup, you can benefit more from programmatic marketing.

1. Higher Control and Transparency

This is what we were talking about. This technology offers an added layer of privacy. Traditional advertising doesn’t have this. In this way, you will have the control to monitor the advertisement reach for your audience. Also, you will get to know whether you are targeting the right audience or not. Also, the costs associated with programmatic marketing and advertisements are counted in real-time. Therefore, you can tweak your campaign to be more result-oriented.

2. Real-Time Management

It is true that real-time data management and reporting is a dream for advertisers. Programmatic marketing offers the ability to measure how effective a campaign is. It doesn’t take much time to show how things are turning out. Since programmatic marketing offers deep analysis, the predictions are accurate. Thus, you can trust the process.

3. Much Better Targeting Capability

Programmatic marketing is the future. It not only offers flexibility but also helps in reaching your target audience in a set time frame. It offers different targeting approaches. For instance, you will have IP targeting which targets specific IP addresses. It is great for businesses and events.

There is also the geolocation targeting facility. This is perfect to target consumers by state, city, and zip code. And we are not done here. It will also offer you context keyword targeting. With so many targeting features, it helps you to reach a customized audience and make more sales.

Also, it helps you to convince a bigger audience to buy from you. This happens because you are targeting the right audience in your niche.

4. Expands Your Reach and Offers Relevant Impressions

There is no doubt that converting leads into customers is the most important challenge for any business, especially for a startup. Programmatic advertising can help in reaching the maximum potential of your business. It will offer you relevant impressions. You can explore the options and see which are not possible when it comes to ad placements that were bought manually.

Also, it helps you buy effective advertising space on the internet. You will have to pay only for the relevant impressions. Thus, it adds flexibility in the ads and you get more advertisements without an overwhelming budget. This something you cannot expect from a traditional advertisement.

This is an efficient way to promote your business. You can check the effectiveness of your digital marketing strategies at any given time. Also, the real-time measurements will help you make adjustments when needed.

Offers Relevant Impressions
Image – cardinaldigitalmarketing

How Can Startups Get Started with Programmatic Marketing?

Now that we have established the different benefits of programmatic marketing, let us share how startups can use programmatic marketing for their benefit.

1. Know your marketplace

This is the first element of programmatic marketing. It is simple. You have to get to terms with what you are doing. Since a lot of startups will venture into a new area of advertising, you will face a lot of new terms and elements. Take your time to get to know them.

2. Set your goals

Just like digital marketing, it is imperative to set up your goals right from the start. To do that, you have to use the already existing data for determining the type of advertising awareness that you need and establish a fitting strategy. This will also help in determining the long and short-term goals. Don’t jump into programmatic advertising right away unless you are not clear on why you want to do it.

3. The Human Touch

Just because programmatic marketing and advertisements rely on machine learning and algorithms, this doesn’t mean that there is no need for human investment. There are multiple platforms, some of them offer half-managed services. There are others that simply offer the technical platforms where you have to run the programmatic buying activities on your own.

From there, you have to allocate skilled and knowledgeable people to plan, optimize and control the buying and bidding process. The point is, if you want to enjoy optimal success, you have to create a perfect coupling between technical automation and intelligent human intervention. Thus, don’t rely on the algorithm and yield the highest results for your campaign.

4. Protecting the brand

This is an important aspect of programmatic marketing. One challenge of this is since it depends on algorithms and machine learning, the ads can appear in the wrong place at the wrong time. You have to avoid this. Thus, you have to make sure that the demand-side blacklist is monitored and updated for inappropriate websites.

There are some platforms that allow the exclusion of the complete categories from ad spends and that can be helpful. Another option is to use a Whitelist. This is good if your product is sensitive. This will offer you a list of approved websites. This will also narrow your ability to reach your audience.

However, this process might be more expensive but it will also make sure that no unsavory material is associated with your ad. If you are choosing the help of an agency, then you have to make sure that they are not placing ads on low-quality and sensitive websites.

5. Plan Your Ad

If you have got a creative in-house team or if you’re working with a vendor, you have to structure the ads properly. If you are creating your ads on an online builder, then you can input the audience data and then determine the possibilities of results. You can also prepare the ads throughout different formats to place them in different areas.

Think about your next steps. Are you spending the money in the best way? Or you can benefit more by purchasing a second ad or campaign to do A/B testing on the efficacy of both? The benefit of automating some portions of your planning and insertion is, you will have more time to analyze and determine the different steps. With some vendors, you will have an added bonus that they become your partners in helping with programmatic marketing.

Is Programmatic Advertising for You?

A lot of businesses benefit from programmatic marketing and advertising. There is the obvious benefit of time-saving. Therefore, it helps you to use your time to determine the most effective avenues. Also, it enables a startup to move forward with advertising money instead of haggling with multiple agencies.

With more and more businesses discovering the benefits of programmatic advertising, industry experts predict that 86% of ad spending will be programmatic advertising by the end of 2021. Is your business among them? It can be if you want to! Let Skyram Technologies help you with programmatic marketing so that you can make the best out of your marketing and advertising.

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Why Should You Include ASO in Digital Marketing Strategy Right Now?

It has become a known fact that the majority of desktop users have migrated to smartphones. This is not a surprise. The market is going through a race to make the best strategies to connect with the mobile audience. Of course, the end goal is to make a profit from it.

Now, as the name suggests, ASO – App Store Optimization has a lot of similarities with SEO. When you make an effort to improve the position of the apps in the popular download stores, is known as app store optimization.

Again, the idea is to drive as much traffic as possible by enhancing the visibility and also optimizing the conversion. Thus, your goal is to increase the visit-to-install rate. Similar to SEO, there are a lot of strategies and instructions available for ASO.

However, the ASO strategies are updated constantly. Thus, if you are a part of the ASO genre, you have to stay up to date with the changing market. This will help you in increasing the visit-to-install conversion.

ASO is a vital marketing strategy

Source – sensor tower

Why ASO is a vital marketing strategy?

There are more than 2 million apps on the major app stores. Therefore, getting your app right in front of your target audience amidst such competition is a major issue. A simple app store search drives 65% of the app downloads. Thus, ‘search’ in the app stores has become a common method to discover and download new apps. However, if the app store page is not optimized well, then it will not come up in the relevant searches. Thus, you will lose hundreds, maybe even thousands of possible downloads.

If your business has got an app, then you have to get familiar with ASO, especially when the app is directly related to the success of your company. To start working on ASO, you have to be aware. On desktop, most of the people are concentrated on a single determinant – the Google search. However, in the mobile world, the distribution is much more fluid. Every platform has got its own set of rules and regulations.

The major players are Google Play Store and App Store. It is followed by the Amazon App Store and the Microsoft Store. The good news is, the basic instructions are shared between the different platforms (like interesting screenshots, good ratings, attractive icons, and more). This is a relief for those who are starting now. A little time and effort to improve and update the app store will help you reap the benefits and ensure continued organic downloads.

Here are some reasons why it is high time to add ASO to your digital marketing strategy right now.

  1. More chances of global app download

Did you know that 65% of the global app downloads come from searches? To make sure that your app becomes a successful one, it is very much important to know your audience. If you want to rank for high-volume and relevant search terms, then you have to know about the user search intent.

Thus, keyword research is a core pillar of ASO. You have to master it. Get rid of the belief that ASO cannot generate high volume. According to a survey by Sensor Tower, the overall global app downloads in Q1 of 2019 were 28.1 billion. This number increased to 33.6 billion in the Q1 of 2020.

Thus, it is clear that the number of app downloads is increasing exponentially.

  1. ASO helps with better (& cheaper) user acquisition

Almost 70% of the app discovery comes from searches. Thus, it is a vital channel for customer acquisition. All the conversion rate optimization process involved in ASO helps app developers in increasing the conversion rates. Thus, it permits lower bids because most traffic sources’ algorithms weigh this variable for relevance and delivery. Therefore, it results in cheaper costs.

Let us share an example. There is a mobile game in Google Play Store. It is called Respawnables. In 2018, Digital Legends Entertainment (the company that owns the game) started working on the ASO. The number of organic downloads in the Google Play Store increased from 9K to 35K per day. See the following image below.

ASO helps with better (& cheaper) user acquisition

Source – digital marketing conference

  1. Timing

This is a vital reason to consider ASO in your marketing strategy. With the pandemic, most consumers are spending 20% more time every week on apps than the previous years. You have to take advantage of this trend. Optimize your app content, broaden your market size and reach out to new users.

  1. Get ready to be a part of the 5G wave

Be prepared for massive growth in the next 2 years as 5G technology will take off across the world. Internet speeds are already fast and with 5G blazing fast internet speed, customer expectations will be higher for the mobile users. If you have plans to globalize your app and fine-tune the ASO strategy, you have to begin it right away. Just like SEO, it is future-proof. The reason is, you have the scope of continuously improving the CTRs by optimizing the recommendation engines, features apps, app rankings, and media.

Get ready to be a part of the 5G wave

Source – statista

  1. Smarter algorithms on the app stores

Search has improved a lot in the App Store and Play Store. Finding new users is now easier than ever. With Google and Apple tweaking their algorithms for preventing black-hat techniques, organic ASO strategies will take a lead. Know this, your competitors are already using ASO. It is the time to get the ranking that you deserve. Thus, with a long-term app store optimization strategy you can improve the credibility of your brand and lay a strong foundation for the launch of another app.

  1. Higher engagement

ASO affects the visibility of the app through different marketing channels offered by the app stores. These include Top chart, Featured, and App Store Search. An aggressive ASO strategy can increase the total downloads of your app by 10X times.

The churn rate is the number of app users who leave your app. This can happen either by uninstalling it or by not using it for a long period. Therefore, it is a critical factor for your app’s ranking. When you pay regular attention to the ASO activities, it helps to keep up with the user feedback and drives engagement.

Looking forward

App Store Optimization, which is also known as ASO is overlooked by many developers and marketers. Once the app development is done, and the app is uploaded to all the primary app stores, the mobile marketers shift their attention to other marketing techniques.

You need to know that mobile apps have the power to get the highest quality of users if you focus on the organic search funnel as a part of your marketing strategy. Optimizing the funnel needs high-volume keywords targeting relevant users based on mobile search data.

With an optimized organic funnel, you can reach and convert many users interested in the niche of your app.

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How AI and Machine Learning Impacts SEO & Website Traffic

There is no denying the fact that Artificial Intelligence (AI) and its impact on multiple industries have been a hot topic of discussion for quite some time now. And there are good reasons for it.

The digital marketing arena went through transformations because of new and intelligent technologies/tools. Also, Search Engine Optimization (SEO) has gone through a lot of changes over the last few years.

Yes, the basic SEO methods are still the same. These include keywords, consistent content, link-building, and optimization of meta-tags. However, SEO now also includes new factors like mobile search, social media marketing, and user experience.

That being said, in the following section of the blog, we are going to share how AI impacts SEO, website traffic, ranking, and visibility.

What is the most important factor in SEO, website ranking and traffic?

The only answer to this is USER. Google’s focus is and will always remain the USER. Google dedicates its all efforts to improve the user experience. Remember a few years ago, SEO specialists started freaking out when Google introduced RankBrain? It is a machine-learning-based search algorithm that helps Google in processing results.

So why did SEO specialists freak out? Because, the RankBrain algorithm became “the third most important factor in the ranking algorithm”. This meant the marketers cannot use the old methods of gaming the rankings with false signals. Now, the scenario was, only the high-quality contents will get the best rankings in Google search results.

RankBrain was introduced to enhance Google’s HummingBird algorithm update. The goal was to interpret the overall context of search queries. The result was the users could see pages with not only the words they typed but also the relevant information to the query.

Google’s latest algorithm update BERT takes things to a higher level. It tries to understand the intent of the searcher and focuses on the concepts instead of just the keywords. Here is an example.

SEO

Source – singlegrain

Before BERT, the answers from Google would be more generic and not-so-relevant. After BERT, Google has a better understanding of what the user is searching for.

The four main user experience signals

As we said, user experience is the top priority now. Search engines are getting more and more intuitive due to algorithm updates, AI, and machine learning techniques. The main concern is the user engagement and linking patterns when search engines access a website.

Google checks four primary user-experience signals. They are:

1) The organic click-through rate – This is the number of users who click on a certain search result.

2) Dwell Time – This is how long a user spends on a certain website.

3) Bounce Rate – How many users are leaving the website immediately after coming to it.

4) Pogo Sticking – This is how many times a user clicks on the back button to get back to the search results and then tries out a different link.

Can you see the importance of the right and relevant content now? Search engines will always try to send the user to the right and relevant webpage. If the content is not relevant, it affects the UX signals as well as the rankings.

Also, along with the quality of the content on the pages, it is important to make sure that the website is easy to navigate. It should be accessible from all browsers and devices. Backlinking is another important ranking factor. Thus, make sure that the backlinks come from high authority sites.

Voice search changed the SEO game

It is a fact that users have shifted more towards the use of smartphones. Thus, mobile search has become more and more important. Here is where voice search plays a vital role. At present, more than 66 million Americans have a smart speaker (which is 25% of the adult population).

Content that ranks high for a mobile or a desktop search, will also appear as a voice search answer. Almost 75% of the voice search results rank in the top 3 for the query. 31% of the global smartphone users use voice search technology at least once a week.

Voice search changed the SEO game

Source – searchengineland

Now, this means, if the content is not optimized for voice search, you are hurting the SEO. Voice queries are more conversational. You have to use the long-tail queries. That’s how the voice AI works. This means you have to create the content for those voice searches.

For instance, if you want to know the age of Sachin Tendulkar from Google through text, you would type, “Sachin Tendulkar age”. On the other hand, if you opt for the voice search, you would say “Ok Google, how old is Sachin Tendulkar”.

When it is about the voice search, the results don’t come in the form of a full page. There is just one result. For the queries on your brand, and the important keywords and phrases, you have to be that one single result.

The long tail queries are also the way to get into Google’s Featured Snippet and the snippets most frequently end up as the voice search results.

The power of video

The search engines have not been good at indexing videos. However, all thanks to Artificial Intelligence (AI), this trend is changing. Marketers have more than enough chances to get their videos seen and ranked. Here are a few facts on consumers’ preferences about videos.

  • 78% of people report that they watch online videos weekly and 55% of them watch videos on a daily basis.
  • 68% of the people say that they prefer to know about a new product or service while watching a short video.
  • 54% of people want marketers to share more content.

The rise of video will make digital marketers more focused on visual content. However, the goal must be to create optimized content to increase visibility. Social media specialists are already creating the way for this. Marketers have already adopted SEO strategies for YouTube, but the chances will increase with technologies becoming more and more engaging and accessible to the individual users.

The power of video

Source – grand view research

If you are planning to embed your videos on the website, make sure to keep the following factors in mind.

  1. a) Relevance – To be indexed by Google search and reduce bounce rate, the video has to be relevant to the page content.
  2. b) Different videos – Google will only rank one video of a page. Thus, if you are placing more than one video on a page, make sure that the one you want to be indexed is at the top.
  3. c) Transcripts – If possible, add transcripts of your video to the page. The text will be indexed and the chances of getting higher ranks will increase.

You can use VR and 360-degree videos on your website as well. There are WordPress plugins, like VR-View that help you to embed VR videos on a webpage. Users can play it without needing any specific headset.

Final Thoughts

Not very long ago, Artificial Intelligence was simply a sci-fi concept. At present, AI-powered tools are being used for SEO purposes, content optimization, digital marketing and so much more. The advancement in technology will force marketers and SEO specialists to create and optimize content accordingly. However, remember that no matter how much technology evolves, keep the focus on the user to improve SEO and gain more website traffic.