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October 1, 2021

6 Surefire Ways to Reduce Customer Churn & Increase Conversion on E-Commerce Landing Page

In the last two years, we have seen how sudden market changes can be. To survive the market changes, the one and only thing you have to do is increasing the conversion rates. This means the goal is to reduce customer churn.

Even when your online store is doing great, then too, you might see churn. It could be for a lot of reasons – like outdated information, issues with landing, bad color choice, slow site speed, bad copywriting and so many more.

This is where you shall need a digital marketing agency in Pune.

Source - Smart Insights — Source – Smart Insights

Whatever the problem is, the end goal is to increase conversion and reduce customer churn.

But before we get into that, let us share in brief, what is customer churn.

What is Customer Churn?

Customer churn happens when your website visitors decide that they don’t want to buy your product or service. Let’s say every month there are some of your clients who renew their subscriptions and also new customers register.

Now, if some of the customers from the previous month, don’t want to renew their subscriptions or cancel the subscription, then the lost ones are the churners.

According to the best digital marketing company in Chennai, no matter what business you are in, you will always find churners at one point in time! This is why you have to focus on increasing conversions for your business.

So, here is how to reduce churn and increase conversion in an e-commerce landing page.

Source - Khris Digital — Source – Khris Digital

1. Answer Before There is a Question

When you have visitors on your e-commerce landing page, they will want to know your offers. Simply put, what will they get from you. This is where an FAQ section comes in. An FAQ section is a second-place where most of the viewers go after checking your product.

When you add an FAQ section to the landing page, it gives you the chance to confirm your authority. You can not only advise people on using the product but also share links to useful blogs for more info.

As the pioneering digital marketing firm in Bangalore, we can say, the best way to create a convincing FAQ section is the use software instead of guessing what you should cover. Use software to get insights into your customer needs.

Did you know that 40% of the consumers want a human contact instead of self-service? With this in mind, create a searchable FAQ page. This will take away a lot of stress from the customer support department.

ecommerce landing page — Source – Smart Insights

2. Set Positive & Realistic Expectations for Your Audience

The very basic rule of converting your audience into customers is to share the real thing. When your visitors come to your website, they expect to get something. The closer your landing page matches their expectations, the higher are your chances of conversion.

The premium digital marketing firm in Delhi says, the landing page is the starting of your relationship with any customers. Thus, focus on grabbing as much attention as possible. Only after that, you can start to tell your story and ask for their personal information. And that too, not all at once, but in small pieces, one at a time.

Google survey shows that users need only 1/20th of a second to shape an opinion about your website. Within that time they decide whether they want to stay or leave.

According to the best digital marketing agency in Chennai, users find it more appealing if the landing page design is simple which reminds them of something they have already seen.

Thus, stick to the common layouts and bring in new elements with caution.

3. The Personal Touch

People show more interest in buying from the brands that share personalized recommendations based on purchase history. Thus, to increase conversion, it is wise to offer services based on segmentation.

Being the top digital marketing company in Pune, we can say, use everything you know about each segment of your audience. This could be related to the location, job, needs, and more. Try to predict their preferences while creating the landing page.

Once again, it is better to use software that collects customer data. Use it to generate dynamic product offerings, promotions, and discounts.

Finally, you can use a CRM system that will allow a support agent to see the complete conversation of a client. In this way, they can offer new options to them. This approach is used by digital marketing agencies in Bangalore and has the highest possible conversion rate.

traffic source — Source – Startup Bonsai

4. Offer Customers the Freedom to Subscribe & Unsubscribe

Did you know that 46% of the customers report getting occasional newsletters that they have not subscribed to? 24% of the people say that they always unsubscribe from them.

There is no doubt that people love freedom and this also includes receiving emails and website notifications, subscribing to messages, and more. When someone doesn’t want to receive emails, they should be able to opt-out without any guilt.

Ask any digital marketing agency in Chennai, they will say that if you have someone on the email list who cannot unsubscribe, you shall have the following three problems:

First, people will mark your emails as spam. Now, if a lot of users do that, then your IP shall be marked as blocked. Also, your reputation shall be at stake, and you might get fined for sharing unsolicited information.
Secondly, you shall never be able to get those who unsubscribe and buy anything from you in the future.
You will end up with an email list of people who are not interested in your offers.

These are some of the factors that reduce conversion rates. Thus, always offer an unsubscribe link in the newsletters and emails.

Source - www.compass.co — Source – www.compass.co

5. Prioritize Customer Support

Did you know that customers are 4X times more likely to switch brands due to poor customer service? Thus, if you want to increase conversion from your e-commerce landing page, quality customer service is a must.

Yes, it is true that customer service comes after conversion. But when you serve every customer with the best possible support, then your customers feel important and the word of mouth spreads like wildfire!

For instance, when there is a visitor on your landing page, offering an instant response to a support-related query is crucial. To connect with more visitors and persuade them to convert, make sure to add a live chat feature.

This is again where a digital marketing company in Delhi comes in handy.

Keep a call-back option if you want to convey more to your customers than just a few lines of text on your landing page. Make sure to stay active on social media responses to increase conversion.

Source - Orocommerce — Source – Orocommerce

6. The Landing Page has to be Ad-relevant

To increase conversion rates, the ad that is bringing people to your landing page has to match with the theme and design of the landing page itself. To ensure this, you have to take the following actions:

Create a detailed buyer persona to make a highly targeted landing page for every segment of your audience.
The message of the ad has to be consistent with the corresponding landing page. For instance, if the PPC ad offers a discount then it should be in the front or center of the landing page.
Make sure that the CTA relates to the message of the landing page. Place it where the visitor is most likely to see it.
All the landing page contents should be unique and different otherwise it will confuse the viewers and you will lose chances of conversion.

Take the help of a digital marketing agency in Pune to get all these things done like a pro.

Some Final Words

If you want to increase conversion, the most important thing to check is why are your visitors leaving. Because that is the first sign of something going wrong. Make changes to the areas where the visitor churn rate is high and figure out the possible factors that are driving the clients away.

Remember that there is no such thing as a “perfect marketing campaign”. You will have some wrong customers as you move ahead. However, don’t neglect to reach out to your customers and ask them to rate your services. Follow it up with a thank you message.

Only when you make an effort to learn more about the audience’s needs, you can come up with a strategy to increase conversion. If you are in search of the pioneering digital marketing agency in Bangalore, get in touch with Skyram Technologies today!

September 24, 2021

12 Tested Ways to Optimize Your Business YouTube Channel

First of all, let us acknowledge the fact that YouTube channels are better at getting more viewership and attention than any primetime TV. What’s interesting is, TV has had a 60-year head start still it couldn’t beat YouTube. How about that?

According to the top digital marketing agencies in Chennai, people are twice more likely to pay attention to an in-app video than any ordinary viewer who is watching TV. Almost 70% of people in the world make their purchase decisions after checking a video on YouTube.

So, how can a digital marketing agency in Chennai use YouTube to help its clients? The best place is to start with optimizing the YouTube business channel.

Optimize Your Business YouTube Channel — Source – Wordstream

As the top digital marketing agency in Chennai, we have found out the top 12 ways to optimize the YouTube business channel. Here is what you have to do.

1. Put a Keyword in Your YouTube Channel Name

This is about on-page metadata. It works the same way for YouTube as it works on your website. Use the same keyword research tools you use for SEO & PPC campaigns.

When you place a keyword in front of the title, it works wonders. For instance, instead of just the Company Name, try Company Name: keyword.

2. Fill the About Us Page

A lot of times, the About Us page is often underutilized. A lot of business companies don’t know how to make use of the page.

The first 48 characters will show up on the YouTube search results. So fill out this section with the necessary information for site users.

As mentioned by a top digital marketing agency in Pune, this is not only for your audience but also for YouTube to be able to serve the best snippet content. The rest of the About Us page is also a good opportunity to describe what your channel is about.

3. Use Channel Keyword Tags under Advanced Settings

In this section under advanced settings, you shall get 100 characters to create tags that will round out the scope of your channel’s metadata. These tags have the same function as they have on your website yet a lot of businesses don’t put importance on meta tags on YouTube channels as they should.

4. Update the Channel Trailer

The channel trailer is the red carpet you lay out for your visitors. The trailers are the introduction to your channel. Channel trailers are only visible to the non-subscribers which means you don’t have to create or curate information for the existing subscribers.

According to the best digital marketing company in Pune, you have to win over the non-believers, the uninformed audience, and the skeptics. Keep your trailers short and pitch quickly. Try to hook your viewers in the first few seconds.

5. Create and Publish Long Videos

Being a top digital marketing firm in Pune, we can say that this is one of the most important factors for a video – the watch time. It is also sometimes referred to as “audience retention”. This means viewers have found enough value in your videos to stay on your page.

The best way to keep users engaged is to create long videos which strategically share information throughout the duration of the complete video. Most of the time 10-minute videos have higher watch time than others.

“How-to” videos can be a great way to achieve higher watch time because they are innately rich.

6. Focus on the First 15 Seconds of the Video

The first 15 seconds of the video is the most important section to optimize. The viewers will decide in the first 15 seconds whether your video is the real deal or not.

Right at the start of your video, share immediately what it is about and what your viewers are going to get from it. Then state how your pitch has worked and back it up with examples.

If you can do this within the first 15 seconds, your video will have a higher watch time.

7. Create a Playlist that will Increase the Watch Time

The best digital marketing agency in Delhi, playlists are a great way to increase watch time. When one video ends, YouTube automatically moves users to the next video in sequence.

Threading videos together will form a larger and much more comprehensive playlist. This will help you in showing detailed concepts without getting confined to a set length of time in a single video.

8. Say Your Keywords in the Video

Due to the recent algorithmic changes to the Google search engine, even the videos and images have become crawlable these days. Thus, anything you say in the video also impacts the rankings.

Putting the keyword in the title, while also saying your keyword throughout the video is a great way in getting a higher SEO ranking and more traffic.

With the shift in Google’s natural language search and high-relevant content, matching the auditory keywords in a video with the ones you used in the title indicates you are not spamming the viewers.

However, don’t overdo it.

9. Optimize User-Interaction Signals

As mentioned by the top digital marketing agency in Delhi, user interaction is a ranking factor that helps the search engines understand how active your YouTube audience is. Also, it shows the search engines how much authority you hold on a given subject.

When you optimize for elevated user-interaction signals, it improves the organic search presence. Simply creating a YouTube video is not enough. You have to verbally and visually interact with your viewers.

You have to ask your viewers to do the following:

Share videos on social media
Comment on videos with positive feedback
Like videos
Subscribe
Link your videos on their own sites or channels

10. Customize the Video Thumbnails

This is a new differentiator that is becoming more common on YouTube SERPs. A few years ago, the video thumbnails were only static images. However, now they can automatically animate when cursors hover over them.

Custom thumbnails offer a preview of the content. The best digital marketing company in Hyderabad says this helps in getting higher click-through rates. Thus, getting your content in front of more viewers.

Customization can be in any form:

Appealing color schemes
Dynamic banners or designs
Intuitive splash screen/video title combinations

11. Use Video Cards & End Screens for Added Context and SEO Value

In May 2017, YouTube stopped the user of in-video annotations. These features worked perfectly on desktop devices because they helped publishers in offering additional queues for viewers through text, images, banners that are embedded directly in videos.

https://youtu.be/-Sex3r_CNWU

However, with the mobile-first trend, the annotations didn’t make any more sense. That’s where the video cards and end screens came in. YouTube cards and screens generate seven times more clicks than any annotations. The process of creating them is faster and easier.

12. Optimize Subtitles and Closed Captions

According to the best digital marketing firm in Hyderabad, this is another opportunity to add relevant keywords to increase the visibility of your brand. Closed captions also offer a better viewing experience, especially for the hearing-impaired audience.

Adding subtitles and closed captions is a simple process and the platform will also offer you customization options. This will help you limit the amount of text appearing on the screen or also the time when the closed captions come up at specific moments.

Some Final Words

Yes, it is true that a video marketing strategy is not the one and only way for a brand to reach out to its audience. However, if you even have one YouTube video right now, optimizing it and making more videos should be in your plan to improve rankings.

If you have some existing videos, then some simple tweaks can have a huge impact on the Google ranking of your brand. The best thing is, YouTube makes it easy to optimize your channel with a little SEO or development knowledge.

To make the most of your business YouTube channel, get in touch with the best digital marketing agency in Kolkata – Skyram Technologies.

September 17, 2021

Retargeting 101 – Everything You Need to Know to Get Higher ROI

Did you know that 96% of the visitors that come to your website are not ready to buy? Therefore, you can only persuade 4% of the traffic to buy what you are offering when they come to your website for the first time.

This is a huge number of visitors that you are missing out on! Fortunately, the best digital marketing agency in Chennai says, there is something you can do about it. It is called retargeting campaigns. Retargeting helps you to keep the brand in front of your target audience.

The retargeting campaigns work because they help you to show the visitors ads who have shown interest in your services or products.

According to a digital marketing firm in Pune, using search engines and social media channels, you will be able to remind them that they wanted a solution for their problem and you have that.

When used in the right way, retargeting campaigns can get you excellent results. Also, it gives your existing customers to get new and exciting offers.

Is there a difference between retargeting and remarketing?

Being a pioneering digital marketing agency in Chennai, we can say that there is not much difference between the intention of both. In both cases, you reach out to your audience for the second time. Thus, the concept is the same.

However, the difference is, in retargeting, is mostly used to describe the online display ads shown to visitors who came to the website but went away without taking any action.

Retargeting ads are served through third-party networks like Google Display Network and Facebook. Thus, you have the chance to reach out to your potential customers on multiple websites.

On the other hand, remarketing refers to reaching out to lost visitors through email. Thus, you shall need the email address of the visitors.

Gathering data for retargeting

These are the following ways you can collect data for retargeting campaigns.

1. Using Pixel

According to the best digital marketing company in Pune, Pixel-based retargeting is the most common form of audience collection. Pixel is JavaScript code. Once you attach the pixel, every time a visitor comes to your website, the pixel drops an anonymous browser cookie in the visitor’s browser.

Now, when the visitor leaves the page and continues to browse other websites, the pixel helps you know your Google AdWords or Facebook that these visitors must see your ads again.

2. Using retargeting lists

When you have a list of existing customers or visitors, you can use the email addresses to show them specific ads. For instance, if you want your blog subscribers to download a whitepaper, or you want the free-trail users to upgrade into a paid plan. You can do all of this through appropriate retargeting campaigns from an expert digital marketing agency in Bangalore.

Source - Signifi Media — Source – Signifi Media

Retargeting campaign goals

There are two basic retargeting goals.

a) Awareness – The awareness campaigns are used for informing the visitors about the product features and all other announcements. It is not a high targeted goal because it is directed to the visitors who didn’t interact a lot with your business.
b) Conversion – The conversion campaign is used for those visitors who are more familiar with your brand and the products or services. However, since they haven’t committed to an offer, you want them to click on the ads, direct them to the landing page of your website and convince them to convert.

Retargeting by behaviour

Mainly, there are two types of behaviors the visitors can showcase when they come to your website.

a) Not interested – These visitors spend a few seconds on the website and don’t check any other pages on the website.
b) Interested – These visitors browse through the website content and might even also click through other pages like the pricing page, resource page, or the about us section.

As mentioned by a digital marketing agency in Pune, it is not a good idea to serve retargeting ads to ‘not interested visitors. The better option is to create segments for the “interested” audience. Customize the retargeting ads for the people depending on the behavior that they show on your website.

Retargeting by time

This includes three things. They are:

The time duration between when the visitor visits a website and when they see the first ad.
The frequency with which the visitor sees the ad.
The time duration when the visitor visits the website for the first time and when they stop seeing the retargeting ads.

For both Facebook and Google AdWords, the default time duration of a visitor getting added to retargeting list is by default 30 days. Remember that the visitor resets the 30-day cycle when they revisit the website in the first 30 days.

It is better not to show the ads too soon because it will create a negative perception of your brand. Also, showing the same ad more than once on a single website is not a good idea.

Retargeting by existing customers

As the best digital marketing agency in Kolkata, we can say that the best time to target existing customers with a retargeting campaign is after releasing a new feature or a pricing plan update. These campaigns can get you great results especially when the customers are not that active on your platform.

Source - EmailAudience — Source – EmailAudience

How to optimize retargeting ads?

Retargeting ads include display ads that make use of images, rich media, videos, and more to engage the audience. An optimized retargeting ad will have the following elements.

An engaging headline that will be relevant to the user’s experience on your website.
A relevant and visually appealing media which you can do by adding animation or static image on the display ad.
A click-worthy CTA button that is designed in a contrasting way to increase actionable and personalized look & feel.
Actionable copy – There should not be a lot of copy on the display ad

As stated by the best digital marketing company in Mumbai, make sure the retargeted ads are connected to post-click landing pages instead of the homepage. The reason is, post-click landing pages offer better message match and the optimal 1:1 conversion ratio that convinces your visitors to convert.

Some Final Words

Retargeting offers incredible chances to target the customers you want by giving them another chance to see your brand. Thus, don’t waste it by sending them to a page that will not get you immediate conversions for an order. For instance, a cluttered homepage.

Create customized retargeting ads that will help you connect with them and send them to a dedicated landing page. This is the best way you can make the most of your campaigns. Follow this, and you will not have to worry anymore about the conversions.

Get in touch with an expert digital marketing agency in Chennai for the best results.

September 17, 2021

100% Complete Bitcoin Price History Graph + Related Events 2009

Content

$13 43 = November 28, 2012: Bitcoin Halves For The First Time
What Influences Bitcoins Price
Research Suggest Bitcoin Price Rally In 2017 December Was Manipulated
Indian Exchange Coinsecure Hit By $3 5 Million Bitcoin Theft

The attackers used social engineering against Bitstamp system administrator Luka Kodric to gain access to 2 of Bitstamp’s servers and subsequently the hot wallet’s private keys. The wallet was completely drained of all bitcoins shortly thereafter. The U.S. Securities and Exchange Commission on Tuesday denied for the second time in a month a request to bring to market a first-of-its-kind product tracking bitcoin, the digital currency. Regulators started to scrutinize China’s initial coin offerings as announced by a local outlet. Caixin reported that a notice, issued by a working committee that oversees risk in the country’s internet finance sector, said new projects raising cash or other virtual currencies through cryptocurrencies are banned. It added that authorities are cracking down on related fraudulent practices. The document defined initial coin offerings as an unauthorized fundraising tool that may involve financial scams, the Caixin report noted. The committee provided a list of 60 major ICO platforms for local financial regulatory bodies to inspect. According to the Bitcoin Gold pitch, returning to home users will bring forth greater decentralization. Since Bitcoin Gold was issued, its price has plunged over 66 percent within the first couple of hours.
2140; the record keeping will then be rewarded by transaction fees only. All data for the values is being sourced from CoinSwitch, a trusted and popular platform to trade cryptocurrency. This is because crypto prices can vary slightly across providers, so using a single source for this information is very important. Volatility makes it hard to know the “what” and “why” behind your crypto strategy. Before investing in Bitcoin or any alternative assets, ask yourself what you want to achieve from your participation in this particularly volatile market, and why.

Tesla’s announcement that it had acquired 1.5 billion U.S. dollars’ worth of the digital coin as well as the IPO of the U.S.’ biggest crypto exchange fueled mass interest. The world’s most well-known cryptocurrency, however, suffered a notable correction in April after speculation on government regulation. Another reason, according to experts, was an electricity blackout in the Xinjiang region in China. This unexpected development led to a decline in the Bitcoin hashrate – how many Bitcoins are being mined – and potentially spooked investors into selling their assets. According to a 2020 research based off IP addresses from so-called hashers that used certain Bitcoin mining pools, more than half of all the Bitcoin mining occurred in China. The third price hike was connected to the launch of a Bitcoin ETF in the United States. Using their newfound administrator-level access to the site, they place countless offers to sell bitcoins that don’t exist, falsely deflating prices until the going rate reaches just $0.01 per coin. Mt. Gox reverses the fraudulent transactions and halts trading for seven days to re-secure their systems, and two other large exchanges issue temporary halts while their own security is reviewed. Conversion rates are based on CoinDesk’s Bitcoin Price Index and the price indices of other digital assets.

$13 43 = November 28, 2012: Bitcoin Halves For The First Time

In post on GitHub, the individual described the loss of more than 1,400 bitcoin (worth around $16.2 million) as a result of “foolishly” installing an old version of the lightweight wallet. Cryptocurrency exchange Kucoin has been hacked for $150 million in bitcoin and multiple ERC20 tokens. Through partially-owned subsidiary New York Digital Investment Group , Stone Ridge Holdings Group has accumulated 10,000 bitcoin, valued at approximately $115 million at the time of the news reported by Forbes. A leaked report from Wall Street giant Citibank has revealed a senior analyst thinks bitcoin could potentially hit a high of $318,000 by December 2021, calling it “21st century gold.” Tesla also said it will start accepting payments in bitcoin in exchange for its products subject to applicable laws and initially on a limited basis. Morgan Stanley is only allowing its wealthier clients access to the volatile asset. The bank considers it suitable for people with “an aggressive risk tolerance” who have at least $2 million in assets held by the firm. Investment firms need at least $5 million at the bank to qualify for the new stakes. When less people are looking to buy Bitcoin (i.e. there’s more supply), the price will drop since people aren’t willing to pay as much.
By January 9, Satoshi had released the first version of bitcoin’s software. Before the end of the month, Satoshi had sent one of the earliest bitcoin developers, Hal Finney, 10 bitcoins, marking the world’s first bitcoin transaction. Anyone studying the price of Bitcoin will want to know how the bitcoin exchange rate has changed over time. And we brought it allllllll the way back, from January 3, 2009 to November 2019, this is the most comprehensive list of month by month and year by year bitcoin price action watch compilation. Unlike with national currencies, however, bitcoin’s exchange rate is not affected by any specific national economy. A country’s central bank cannot change its interest rate to influence the exchange rate of bitcoin, for example. There’s no bitcoin central bank that can choose to release more bitcoins.
With the ability to access admin-level privileges, the auditor caused the price to drop to $0.01 per Bitcoin with the many sell orders posted to the system. WordPress released a statement that announced their acceptance of Bitcoin as a payment option, due to the restrictions they were facing from companies like PayPal and Visa. WordPress stated that these companies and others were blocking 60 countries around the world from performing transactions, including Haiti and Ethiopia. Tradehill, a business-to-business exchange platform, shut down their operations and gave funds back to their clients after a falling out with Archive Federal Credit Union. The company’s financial partner decided against dealing with the regulatory concerns of Bitcoin. Senate to hold a discussion called “Beyond Silk Road,” which discussed the “potential risks, threats, and promises” of virtual currencies. Some panelists and senators believed that Bitcoin was a risk that wasn’t worth taking, while others believed in its potential. Newsweek, the news media outlet, published an article about a man named Dorian Nakamoto, as journalist Leah McGrath Goodman stated that the retired computer engineer was the true creator of Bitcoin. Dorian, however, denied any involvement, and additional investigation confirmed his lack of connection with Bitcoin. However, the cryptocurrency community ended up raising $23,000 for him.
bitcoin price today in usd
About 74% of those surveyed in Bank of America’s latest global fund managers report said the world’s most popular digital coin is a bubble. Later, you can exchange BTC to USD and withdraw funds to your card. We use the enhanced security measures to protect your funds and keep them on cold wallets, away from possible online hacks. However, it doesn’t mean that you can not withdraw your digital funds when you need them. To cover the customers’ transactions, CEX.IO keeps the company’s funds on hot wallets. Finance analytics believe that there are a few main drivers that affect BTC and most altcoins. The strongest one is probably the global adoption and popularity. Because the more people know about the asset, the more they want to buy it. Other factors, like network operability and transaction security, are also important, but they rather contribute to the two first mentioned.
However, the use of bitcoin can be criminalized, and shutting down exchanges and the peer-to-peer economy in a given country would constitute a de facto ban. The legal status of bitcoin varies substantially from country to country and is still undefined or changing in many of them. Regulations and bans that apply to bitcoin probably extend to similar cryptocurrency systems. The price of bitcoins has gone through cycles of appreciation and depreciation referred to by some as bubbles and busts. In 2011, the value of one bitcoin rapidly rose from about US$0.30 to US$32 before returning to US$2. In the latter half of 2012 and during the 2012–13 Cypriot financial crisis, the bitcoin price began to rise, reaching a high of US$266 on 10 April 2013, before crashing to around US$50. On 29 November 2013, the cost of one bitcoin rose to a peak of US$1,242. In 2014, the price fell sharply, and as of April remained depressed at little more than half 2013 prices. In August 2020, MicroStrategy invested $250 million in bitcoin as a treasury reserve asset.
As Bitcoin nears its maximum limit, demand for its cryptocurrency is supposed to increase. The increased demand and limited supply push the price for a single bitcoin higher. Also, more institutions are investing in Bitcoin, stabilizing its markets and making it popular as an investing tool. If bitcoin cryptocurrency becomes popular as a tool for retail transactions, its utility and price will also increase. Though Bitcoin is the most well-known cryptocurrency, hundreds of other tokens are vying for crypto investment dollars. In 2017, Bitcoin accounted for more than 80% of the overall market capitalization of crypto markets. For bitcoin, the cost of production is roughly a sum of the direct fixed costs for infrastructure and electricity required to mine the cryptocurrency and an indirect cost related to the difficulty level of its algorithm. Bitcoin mining consists of miners competing to solve a complex math problem—the first miner to do so wins a reward of newly minted bitcoins and any transaction fees that have accumulated since the last block was found. Bitcoin users predict 94% of all bitcoins will have been released by 2024. As the total number creeps toward the 21 million mark, many suspect the profits miners once made creating new blocks will become so low they’ll become negligible.

What Influences Bitcoins Price

Facebook’s much-rumoured cryptocurrency appears to be close to fruition, with reports suggesting the technology giant is within a few months of launching its own bitcoin-style currency. 95% percent of spot bitcoin trading volume is faked by unregulated exchanges, according to a study from Bitwise. The firm analyzed the top 81 crypto exchanges by volume on industry site CoinMarketCap.com. They report an aggregated $6 billion in average daily bitcoin volume. The world’s largest bitcoin and cryptocurrency exchange by volume, Binance, has said “de-listed” Bitcoin SV, striking it from the exchange as of April 22 as it no longer meets the high level of standard they expect. Elsewhere, the exchange ShapeShift said it will delist bitcoin SV too and another exchange, Kraken, is polling its users on whether to continue supporting the cryptocurrency.

Our website shows you the average price of Bitcoin across major exchanges in the currency of your choice, with updates every 30 seconds. In past articles we wrote that enterprises are investing in blockchain technologies and virtual currencies. Businesses all around the world, including small shops and merchants, are adopting bitcoin and other currencies as a means of payment. In order to explain why bitcoin could grow up to 40 times, he compared the cryptocurrency market capitalization with the market cap of gold. The co-founder of the cryptocurrency exchange Gemini, stated that bitcoin could be worth 40 times its current value.

Research Suggest Bitcoin Price Rally In 2017 December Was Manipulated

The block reward halving occurs every 210,000 blocks and the next “Halving Day” is expected to occur in July 2020. Germany’s DAX index was off around 1% after opening down nearly 3%. France’s CAC 40 was in positive territory by 0.4% after an earlier decline of 1.5% and Britain’s FTSE 100 dropped 0.3%. After years of debating about how Bitcoin should scale the controversy turned into action. One direction supporting the optimization of Bitcoin blocks through Segwit, while the other direction supports bigger blocks of up to 8mb. Out of the total 21mln, on January 13, 2018, 16,800,000 BTC have been mined and there’s only 20 percent left for miners to acquire.

Crypto.com (CRO) Price Predictions: Where Will CRO Head After New All-Time High? – InvestorPlace

Crypto.com (CRO) Price Predictions: Where Will CRO Head After New All-Time High?.

Posted: Tue, 23 Nov 2021 08:00:00 GMT [source]

Bitcoin held at exchanges are vulnerable to theft through phishing, scamming, and hacking. As of December 2017, around 980,000 bitcoins have been stolen from cryptocurrency exchanges. The U.S. Commodity Futures Trading Commission has issued four “Customer Advisories” for bitcoin and related investments. Read more about ETH exchange here. A July 2018 warning emphasized that trading in any cryptocurrency is often speculative, and there is a risk of theft from hacking, and fraud. Securities and Exchange Commission warned that investments involving bitcoin might have high rates of fraud, and that investors might be solicited on social media sites. An earlier “Investor Alert” warned about the use of bitcoin in Ponzi schemes. Because of bitcoin’s decentralized nature and its trading on online exchanges located in many countries, regulation of bitcoin has been difficult.

However, it’s also true that individual governments can issue regulations that significantly impact bitcoin. As more miners join the bitcoin ecosystem, it becomes harder and harder to mine bitcoin. Difficulty increases, which means it takes more electricity and computing power to solve each cryptographic puzzle. App and software developers face a catch-22 situation with bitcoin. As demand for bitcoin increases, the demand for good bitcoin apps and software also increases. But for app and software developers to build on bitcoin, they first need to see some demand for their apps and software. However, we also know that not all 18 million of those bitcoins are still circulating. Out of the 18 million bitcoins mined to date, it could mean that only 12 or 13 million are actually circulating, and only another 3 million remain to be printed over the next 120 years . Clearly, it worked out well for China and Saudi Arabia over the last few decades.

In November 2018, a hard-fork chain split of Bitcoin Cash occurred between two rival factions called Bitcoin ABC and Bitcoin SV. This caused a decline in prices across the cryptocurrencies due to uncertainty. Bakkt, a cryptocurrency exchange and liquidity provider created by the New York Stock Exchange’s parent company ICE has raised $182.5 million from a group of high profile investors and venture capital firms. Institutional cryptocurrency platform Bakkt will begin testing its first product, physically-delivered bitcoin futures on July 22, the company announced in a blog post on June 13. Securities and Exchange Commission has so far blocked a number of proposed bitcoin ETFs, two firms aim to launch a more limited option. VanEck Securities and SolidX Management – which have previously had a decision on their proposed bitcoin ETF postponed by the SEC – revealed they are taking an unusual route to bypass the regulatory hurdles. The companies will use an SEC exemption that will allow shares in their VanEck SolidX Bitcoin Trust to be offered to institutions such as hedge funds and banks, but not to retail investors. It was clarified that the product is not a true ETF, although similar. The municipality of Zermatt, Switzerland — home to the iconic Matterhorn — is now the second location in Switzerland where taxpayers are officially allowed to pay their taxes in Bitcoin .
Lack of adoption and loads of volatility mean that cryptocurrencies satisfy none of those criteria. “Cryptocurrency mining operation launched by Iron Bridge Resources”. The MIT Digital Currency Initiative funds some of the development of Bitcoin Core. The project also maintains the cryptography library libsecp256k1. Bitcoin is mined in places like Iceland where geothermal energy is cheap and cooling Arctic air is free. Bitcoin miners are known to use hydroelectric power in Tibet, Quebec, Washington , and Austria to reduce electricity costs. Miners are attracted to suppliers such as Hydro Quebec that have energy surpluses.

Indian Exchange Coinsecure Hit By $3 5 Million Bitcoin Theft

The bad actor set up the attack by creating multiple fake servers on the Electrum wallet network. He was found not guilty on a separate charge of embezzling millions of dollars through customer accounts. Hackers stole 7,000 bitcoin from major cryptocurrency exchange Binance. They used a variety of methods to carry out the “large scale security breach, ” according to the exchange. Binance said it would cover the incident “in full” and no user funds affected. Bitcoin surged to a fresh record high of more than $63,000, as investors awaited the highly-anticipated stock market debut of cryptocurrency exchange Coinbase.

Tron Crypto Price Takes a Tumble as Justin Sun Steps Away From TRX – Investorplace.com

Tron Crypto Price Takes a Tumble as Justin Sun Steps Away From TRX.

Posted: Fri, 17 Dec 2021 15:53:05 GMT [source]

For example, China’s citizens may have reportedly used the cryptocurrency to circumvent capital controls in 2020. Unlike investing in traditional currencies, Bitcoin is not issued by a central bank or backed by a government. And buying a bitcoin is different from purchasing a stock or bond, because Bitcoin is not a corporation. Consequently, there are no corporate balance sheets or Form 10-Ks to review. Bitcoin is a cryptocurrency developed in 2009 by Satoshi Nakamoto, the name given to the unknown creator of this virtual currency. Transactions are recorded in a blockchain, which shows the transaction history for each unit and proves ownership. Bitcoin has a strong use case as an alternative to government-backed fiat currency when it comes to making digital payments. E-commerce merchants often accept Bitcoin as well as currencies like the US dollar, and you can use Bitcoin to invest in gold and silver. It was launched in 2009 by an anonymous person or group known as Satoshi Nakomoto, pioneering a new technology called blockchain technology. Unlike a traditional information network, which stores data in a centralized location, blockchain networks are decentralized and store data across many different computers called ‘nodes’.

In the future, we may have to deal with the launch of quantum computers.
In addition to archiving transactions, each new ledger update creates some newly-minted Bitcoins.
As more miners join the bitcoin ecosystem, it becomes harder and harder to mine bitcoin.

Around the year 2017, over 70% of the hashing power and 90% of transactions were operating from China. Since crypto is still new to most people, it’s OK to wait and see how things unfold before putting your money on the line. We only have about 10 years of data to inform crypto price predictions, and the value of Bitcoin — while climbing long-term — is highly volatile from day to day. CoinDesk reported last month the number of new wallets worldwide increased 45% from January 2020 to January 2021, to an estimated 66 million.

September 10, 2021

Pay Attention to These 9 Google Ad Trends to Grow Your Business in 2021

Every time Google updates the ranking algorithm, the SEO practitioners start to worry. Even if there is a small change, it can cause large cuts in traffic. And all of this can happen in just a few hours.

Also, Google changes its advertising platform. This is not to cause trouble to its users, but to help them improve. It’s simple. Google wants you to spend more on ads because that is how they make money and that is how you make money as well.

So, if you are not paying attention to the new Google Ad trends, you are missing out on a lot of things. If you want to get ahead of the competition, you have to start following these trends immediately. Opt for the best digital marketing agency in Chennai to make the most of your Google Ad campaigns.

1. Performance Max Campaigns

Every Google Ads campaign comes with well-defined targeting options. You can choose the list of keywords that you want to bid on or a set of placements where you want your ad to appear.

Now, in this form, there is no flaw for experienced advertisers. However, for the small business owners, Google developed a fully automated advertising experience that takes care of almost everything.

Performance Max Campaigns — Source – Search Engine Land

For starters, there is the Smart Campaign. A digital marketing agency in Pune can help you with the targeting and optimization of Smart Campaign. Then they released the Performance Max which helps set up a new campaign with very little human input. All you have to provide is:

The campaign goal – e.g. CPA, ROAS
The ad creatives – images, copy, videos, and CTA
Budget
Bidding – the max CPA value or target value/conversion
Language, location & scheduling

Google wants to make the optimization process simple for advertisers. Thus, they added real-time optimization. They do this by using Audience Signals either through remarketing lists or custom audiences.

This is how Google shows more ads to an audience helping advertisers to convert. Thus, as an advertiser, you shall have more time in meeting the conversion goals.

According to the best digital marketing agencies in Chennai, a great advantage of performance max campaigns is you can advertise on every channel that Google owns – YouTube, Display, Discover, Search, Maps, or Gmail.

2. New Local Campaigns

Local campaigns are the best promotional option for small businesses to get more customers to their stores. In the last year, Google has added three different methods for promoting businesses on Google Maps. The most popular is the navigation app for smartphone users.

There are auto-suggest ads that will show a store in the auto-suggest results when anyone searches for a business in their location.

There are navigational ads that show a business on the Maps results according to the user’s location while they are close by.

The similar places ads allow a business in showing their location to the users who are searching on Maps for similar other companies near that location.

With a digital marketing agency in Pune, you can use local inventory ads of Google which help businesses in selling products locally through the shopping network. You can customize these ads with options like “in-store today pickup”, “pick up later”, or “curbside pickup”.

3. Target ROAS bidding for videos and discovery ads

Target ROAS enables you to bid based on the predicted average conversion value instead of the predicted conversion rate.

Earlier Target ROAS was available for the majority of campaigns apart from Video Action and Discovery Ads. But the new trend is Google is bringing up TROAS bidding for all campaign formats.

Here is what you shall need:

Set values for the conversions you are tracking
A video action campaign should have generated more than 15 conversions in the last 30 days. A discovery campaign must have at least 75 conversions in the last 30 days or 10 conversions in the last 7 days.

4. Product feeds for video action campaigns

According to the best digital marketing company in Chennai, if you are using video ads for your e-commerce business, there is good news for you. Google added product feeds for video campaigns.

Source - Singlerain — Source – Singlerain

So how does it work? Let us say a user sees a video that promotes your product. After a few seconds, YouTube will show a panel below the ad that will showcase your products (this only happens when the viewer’s phone is in portrait mode).

5. Conversion modeling through consent mode

Due to the General Data Protection Regulation (GDPR) businesses are adopting more robust data privacy policies. Google is no exception.

Last year Google introduced the “Consent Mode”. This is a method that adjusts the Google tags based on the consent status of the visitor of the website.

With the help of a digital marketing agency in Bangalore, you can take benefit of the Consent Mode. The main goal of Consent Mode is to make sure that the websites remain GDPR-compliant. This also caused a new problem. Google explained it in this way:

“When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site. They are no longer able to directly tie users’ ad interactions to conversions.”

In 2021, Google solved this problem by ensuring that the conversion modeling is available for consent mode. According to Google, this new feature is capable of recovering more than 70% of the ad clicks to conversion journeys.

6. Enhanced Conversions

According to the best digital marketing agency in Pune, this is another Google ad trend with which you can improve conversion. with enhanced conversion, you can have the consented 1st-party data from your customers.

This includes the email id, name, address, and phone number. Google matches the conversion data along with signed-in Google accounts and adds it to your ad events like the clicks or views.

7. Shopify Integration

In the last few years, Shopify has evolved as the juggernaut of e-commerce marketing. Google noticed this and announced a Shopify integration for Google Ads.

Their shopping graphs pull data (product info, price Their shopping graphs pull data (product info, price videos, and more) from Google’s platform to let the online shoppers know where to find the items, how well they were received, and also which merchant is giving the best price.

Source - Singlegrain — Source – Singlegrain

At present, it is free for merchants to promote their products on the Shopping tab. Thus, Shopify integration allows merchants to start running for every Google property.

8. Image extensions

Till now, advertisers only had the option to create search ads with text. In July 2020, Google launched image extensions. The beta program for search-based ads. The images are clickable and they cost the same as text-based ads.

Now, Google allows 20 images related to keywords that you bid, as long as they meet the image format requirements.

9. Instant Customer Match

As stated by the digital marketing company in Pune, the Customer Match feature allows you in using both online and offline data for targeting those customers across Google’s channels and also other lookalike customers.

Till now, when you uploaded the customer list, you had to wait to see what your match rate is. From April 2021, Google started instant Customer Match Rates from the current and past uploads.

This trend will allow you in finding and solving customer issues faster. For better customer match rates, Google recommends putting as much customer information as possible.

Advertisers who upload two types of customer information, see an average increase in list size to 28%.

Final Thoughts

Every Google Ad trend that we showed here today are some of the most important trends that will continue to be used in 2021 and beyond as well. As one of the best digital marketing agencies in Bangalore, it is our duty to stay prepared for the constant changes. Rest assured that when you have got the pioneering digital marketing agency in Bangalore, all your Google Ads campaign deliverables will be taken care of.

September 3, 2021

Best Practices & Examples for an Optimized E-Commerce Landing Page in 2021

Imagine you are walking down a street full of stores and shops. You’re simply window shopping and something catches your eye. It could be a sales sign, could be a designer cloth or a dress or the store simply had an inviting atmosphere. There was something that made you want to stop and shop at that particular store.

Now, think about the physical store as an e-commerce website. Where would you want to shop? Somewhere that is disorganized and makes you feel cluttered? Or a webpage that is clean, visually appealing, and clear about their offers?

The answer is of course the second one!

This is where the landing pages come in. Being a top digital marketing agency in Mumbai, we can say that an e-commerce landing page is your digital storefront. This page will grab the attention of the viewer and keep them on your site.

Source - Emarketing — Source – Emarketing

What are the basic elements of an optimized e-commerce landing page?

It contains a clear CTA
Removes any additional pathways like site navigation
The content of the landing page is written with one goal and only for targeted audiences
Should include product description
The page is optimized for marketing campaigns and not just for SEO

Now that’s clear, let us share the best practices and examples of high-converting e-commerce landing pages.

However, there is no exact definition of a “best” landing page. A digital marketing agency in Bangalore can help you always try and test which one gets more visitors.

What are the different types of e-commerce landing pages?

1.Top of the funnel landing page

These pages are best used to introduce the e-commerce site to new visitors. Most of the time such pages are created by a digital marketing agency in Mumbai for lookalike campaigns for audiences similar to the existing customers. These are the visitors who may not be aware of your brand yet but they can be interested in your products/services.

Source - Ecommerce Guide — Source – Ecommerce Guide

2.Mid-funnel landing page

The mid-funnel landing pages are for those who have already shown interest in your website but they didn’t convert yet.

Such landing pages are created by a digital marketing agency in Bangalore for retargeting campaigns. The visitors are familiar with your brand and they might have chosen a few items in the cart but they still need some extra convincing.

3.Bottom funnel landing page

Bottom funnel landing pages are for those customers who are on your side. They have added everything you want on the shopping cart but they didn’t just click the buy button.

These e-commerce landing pages are created by a digital marketing agency in Mumbai for upselling campaigns because customers are already in the mindset of buying and you can also offer them some more products.

4.Already purchased landing page

These are the landing pages aimed to keep the present customers happy and keep them coming back to your site.

This type of page is created by a digital marketing agency in Bangalore for re-engagement and also retention campaigns to increase customer loyalty and repeat purchases.

Best practices and examples of high-converting e-commerce landing pages

1. Skullcandy

Source - Skullcandy — Source – Skullcandy

Let’s have a look at this landing page of Skullcandy. They placed the product in a simple way. Also, didn’t focus too much on technical specs. Instead, the content focuses on the brand’s mission of boosting mental health.

Best practices to notice:

A value proposition for customers
A message (in this case about mental health)
Contrasting tones between fonts, images, and background

2. Gillette

Being a digital marketing agency in Bangalore, we can say that a clean and minimalistic design to highlight a product is the best option. And that’s what they did. Also, few words of content to convey the offer or the message to the audience.

Best practices to notice:

A strong headline
A clear CTA
Benefit-centric content with buzzwords like “FREE”
Icons to draw attention and illustrations in accompanying text
High-quality product images

3. Larq

The landing page of Larq brings the right balance of being simple, sober yet visually appealing. The offer, the value proposition are clear and they are beautifully displayed with high-quality imaging.

Best practices to notice:

A clean design with a concise headline
High-quality images about the product
A clear value proposition of “Eradicates >99.99& of germs”
Clear, bright CTA button related to the offer.

4. Bliss World

Source - Bliss World — Source – Bliss World

The landing page of Bliss World is designed specifically for searches on vegan skincare products. Since the products are customized, you can see that the brand is clear about its value and offer.

Also, one good thing about this is, they have added a pop-up for first-time customers to subscribe and get a discount offer on the first order. Being a premium digital marketing agency in Mumbai, we can say this is a great feature of a landing page.

Best practices to notice:

A CTA that incentivizes visitors to come back again
There are badges to generate trust and also an authority on the products
A clear value proposition for cruelty-free vegan products

5. Burrow

The landing page of Burrow uses stylish imagery for featuring a new product launch. There is a contemporary tone of the landing page that matches the product of the store.

Best practices to notice:

The image is doing a great job in showing a specific product
The font color and choices are modern and it aligns with the branding.
The CTA button is clear and visible that uses the image’s white space perfectly.
There is social proof at the bottom of the page which shows the products are popular.

6. Solo Stove

Source - Solo Stove — Source – Solo Stove

If you see the landing page of Solo Stove, it starts with featuring the product descriptions that include a price drop. Thus, it tempts the visitors into taking advantage of the discounted offers. The page also leverages social proof along with a direct quote from existing customers.

Best practices to notice:

Using powerful testimonials and reviews from the existing customers
CTA that leverages on the words like “exclusive” and “send my code”.

7. Spinning

If you have a look at the landing page of spinning, it shows their product in action through a background video. If you can use a video on the e-commerce landing page, it can be highly effective. They are a great way to get the attention of the audience. Did you know that 95% of the viewers actually absorb the messages of the videos that they watch? That’s why it is important to get quality videos from a digital marketing agency in Mumbai for your landing page.

Best practices to notice:

The background video offers a brief overview of their products
The CTA button is very colorful and grabs the attention of the eye
The headline is relevant to customers who need a home gym

Wrapping Up

With customers having a lot of options and the cost of digital advertising getting high, e-commerce landing pages are the best way to increase your reach.

Thus, using the best practices given in this article, you can start making effective e-commerce landing pages for your website that will also fit your marketing strategy.

As a top digital marketing agency in Kolkata, we can say that always remember, understanding your customers is the key. Also, personalization goes a long way to persuade customers not only to stay on your site but also to convert.

August 27, 2021

It’s Not Content Vs. Links – It’s ALWAYS Content First – Here is Why

Which one came first, the egg or the chicken?

You must’ve heard this question a lot. However, for marketers and content creators, there is simply a different version of that.

Which one comes first, content or links? It’s a question a lot of digital marketing agencies in Kolkata get a lot.

Well, there is no doubt that both are equally important. With a proper backlinking strategy, more readers will visit your website. Also, with good content, you can grow your audience and engage them.

Content Marketing — Source – BKA Content

So what’s the problem?

The problem is, which one should you start with?

It is hard to build hundreds of links and also create good quality long-form content at the same time.

The ideal thing is to do both at once, but what happens when you can’t?

In this blog, we shall present you with two scenarios.

Keeping content first
Keeping links first

And then we shall come to a conclusion which one should you start with when it’s not possible to continue both at the same time.

A digital marketing agency in Kolkata can help you with both content creation & link building.

But before we get into that, let us tell you that it is going to be a tough battle.

If you’ve already picked a side, try to keep an open mind because both of them have huge pros and this is a gray area.

Now, let’s have a look at each of them.

Opinion #1 – Content First

Let us consider that content comes first because good content increases the value of everything. It has a lot of benefits.

First, good content will help in making a great long-term marketing strategy.

If your content is evergreen, it has got an eternal lifespan and that is great!

You’ll have people coming to your content increases the number of web traffic.

This is called cornerstone content.

It is the content that people will link year after year.

For instance, Brian Clark of Copyblogger created just two blogs and a free report. That was his cornerstone content.

If you Google right now, you’ll see the same post in the #1 position.

Thus, creating long and detailed content will become an invaluable resource and it’ll give you long-term success.

Secondly, good content from a digital marketing company in Kolkata provides value.

This is an obvious reason not to start with links. Because if you start off with a heavy link strategy without any content, you’ll give your viewers no reason to link to your site.

Third, content gets your people talking.

If people like your content, they’ll share it and that is where true power is.

Did you know that 2 out of 3 people visit a website just because someone recommended it?

Content from a digital marketing firm in Kolkata can help you do that.

Now, let’s explore the scenario 2, which is keeping the links first.

Opinion #2 – Links First

A lot of people think that links should come first because they offer you an audience.

This is true and there are a lot of benefits of this.

First, content is of no use without an audience.

Even if you have excellent content on your website, it won’t matter if there is no one to read about it.

Links help you get that audience.

With the right network of backlinks, your website will be exposed to thousands of people from all over the globe.

Simply writing and publishing content will not get you a lot of viewers. You need a backlinking strategy.

Secondly, links will help you with SEO.

Yes, you can focus on SEO using your content, optimize keywords, and more.

However, linking with the help of a social marketing agency in Kolkata is much more scalable.

For instance, you can link similar content more than once. But you cannot write the same content more than once.

Basically, you can amplify your link-building strategy when your website grows.

Third, linking can help in establishing you as an authority.

As we mentioned earlier, 2 out of 3 people visit a website because of recommendations.

Thus, there is a lot of power in social proof and that goes for links too.

Social Media — Source – susangilbert.com

For instance, if someone visits a website and sees that the site is linked to your content, they’ll think of your site as an authority.

This is a great way to get lifelong fans.

What do the SEO pros have to say?

Here’s what the SEO pros have to say about whether the content comes first or the links.

Mark Jackson who is an author at SearchEngineWorld.com says,

“I’ve overseen approximately 200 SEO programs from digital marketing companies. From years of experience, I’ve seen what works and what doesn’t. I’ve witnessed websites rank without a lot of assistance from off-page labor. About the only case, I’ve seen where websites rank only off-page factors in an SEO competition or the miserable failure experiment from some time ago“.

Jayson DeMers, who is another SEO expert says there are dangers in building SEO without content.

As you can see, these are some major factors in favor of content-first.

Adam Bruk from Digital Third Coast says to start with content and then shifting to link building.

In his words, “But content comes first since great content makes earning links way easier“.

From all of these pros, it is clear that links are important but the foundation of your website has to be content.

Now, before we declare a clear winner, what about the search engines?

Search Engines on Content-first or Link-first?

So what do the search engines care about more?

For the search engines, we have to focus on On-Page SEO and Off-Page SEO.

On-Page SEO refers to the SEO which happens within the content. Off-Page SEO refers to link building and social media sharing.

So what do search engines care about more?

Google talks a lot about links. If you check the Google Support page for a “Google-Friendly” site, you will see there is a lot written on links.

Thus, it might convince you that the search engine favors links.

Think again!

The reason is, if you look at the top of the page, you’ll see that Google officially says, offering high-quality content from a digital marketing agency in Kolkata is the #1 thing that you have to do to make a website Google-Friendly.

Google Friendly — Source – Google Support

The mission of Google is to help the users in finding the best possible content.

Yes, links are great, but in the end, the links lead to content.

If you don’t have content for the links, you are sending your visitors to a site that doesn’t have any value.

And Google is not going to do that!

Wrapping Up

So, the decision is pretty much clear.

Ideally, you have to work on both content and links, but if you have to choose one, you must start with content.

Content is the backbone of every successful marketing campaign.

People these days want to check the content of anything, be it a TV commercial to a digital marketing ad.

They don’t want a ton of spammy ads. They want to support the brands that can connect with. And you can connect with people through good content.

Good content is how you start with and good content will get your visitors to come back.

Thus, in the end, we can officially declare that it’s not content vs. links, it’s ALWAYS content first!

Get in touch with Skyram Technologies – a pioneering digital marketing agency in Kolkata, for premium content for your website.

August 20, 2021

7 Best Practices in Social Media to Improve SEO & Get Ranked

Most businesses know the importance of being active on social media. However, there are some that might think of a social media marketing agency in Kolkata as a different entity than something that impacts the overall digital marketing efforts.

Yes, it is true that social media has great benefits of its own. However, it also aids other different areas of digital marketing efforts as well. That includes SEO & website rankings.

It’s tricky to understand the relationship between social media and SEO. We’ll tell you why. Let us take a look at the following.

Initially, we used to think that no one outside Google will know what the search algorithm does or doesn’t. We had to rely on public announcements.

However, in 2010, Danny Sullivan reported that Google used “social signals” to get a website ranked organically. Now, this sounds quite definitive.

In fact, Matt Cutts confirmed that social pages act as the “ranking signals”. However, the story doesn’t end here. Cutts modified his statement in 2010.

He said that Google doesn’t use social media profiles as a ranking signal but as its own organic search. Two years later, Gary Illys confirmed Cutt’s opinion.

Thus, we can say with confidence that Google will rank websites that have strong social profiles. But also, the profiles don’t directly influence ranking. The website as a whole has to perform well to rank highly.

How Social Media Marketing Agency in Kolkata Helps SEO?

If you are planning to improve your SEO, you have to invest in social. Here is how social media helps with SEO.

1. Social Sharing – Boost Your Content Performance

When you share high-quality content on social media, you get access to a wider audience than the website alone. This is where a social media marketing company in Kolkata can help you.

Keeping your content simply on your website is not enough. The more people you can draw to your website, the more positive user signal you are sending to Google.

Source - Optinmonster — Source – Optinmonster

This works in your favor when it comes to search engine rankings. Yes, the impact is indirect, but it is surely there.

2. Backlinking – Social Media Helps You Get More Backlinks

Bringing more traffic is not the only reason you should share your content on social media. When you get more eyes on your content, the chances of someone linking to it increases.

Backlinks are a major part of SEO. Backlinks indicate to search engines that many other people have found your content valuable. Thus, your content will get a higher ranking if it is useful for the readers.

Content can spread easily through social media, even when you don’t have a lot of followers. All you need is one person linking it back to you for more people to see it.

A digital marketing firm in Kolkata can help you in sharing your content and getting more backlinks.

3. Brand Search – Social Profiles Rank for Search Terms

You must have thought about how your website ranks on the search engine results page. You should also think about how your social profiles rank.

When people look up your company with branded search terms or keywords, the social profiles of your brand get the chance of ranking along with your website.

When people these days search for a brand, not only do they visit the website, but they also visit the social media profiles. Thus, your social media profiles can give them a different view of your business than what your website offers.

A digital marketing agency in Kolkata can help you with branded search terms and keywords to increase ranking.

4. Image Optimization – Works for Both SEO & Social

Visuals are important for marketing. They are great because images or videos help in setting up a brand tone.

The human brain can process visuals faster. Thus, more people recognize and respond to images faster. Select the right image format for speedy download.

Use the right file name with relevant keywords. Make the images responsive, reduce the file size and add keywords in the alt-text.

Image optimization also improves the load speed of a website.

source - Internet Devels — source – Internet Devels

5. Active Conversations to Build Relationships

This is one of the best ways to increase engagement in social media. It is easy to build up a relationship when you foster trust and credibility.

Also, it helps you in understanding your target audience, their needs, and their pain points. You can only know this when you talk to them actively.

Therefore, when they sense that you have a genuine interest in solving their problems, they want to engage with you more.

The best place for such communication is social media. With the help of a digital marketing firm in Kolkata, you can take initiative and make conversation with your audience.

Here are a few things you can do to engage your audience.

Ask questions to know how and what they are thinking about the brand.
Ask about their thoughts on your new blog.
Look for the questions that they might have asked in the past.
Respond to their comments.
Create a poll to gauge their understanding of their blog.

6. Create Compelling Social Media Captions

Whatever business you are in, one of the most important factors of social media is to create compelling social post captions.

Here is what you can do while creating captions for your social media post.

Create a caption with a question
Make your audience feel great but also show them you have something better than solves their problem
Use focus keywords and terms in the captions, especially if there is a separate title section
Make sure to use relevant hashtags to optimize your caption
Use active voice

7. Evaluate Social Media Marketing Operations

Are you measuring your social media activities? If not then you are hampering your business. You have to know whether your social media marketing activities are getting you positive ROIs.

A digital marketing company in Kolkata can help you with this.

Social media is one of the best places to make money. You have to think about the following to track your social media activities.

Are you making profits from social activities?
Can you figure out what is working and what is not?
What are the things that you should avoid and what should you include?
Are you making similar social media posts?

You cannot be sure about social media. It is always a trial and error. Thus, if you don’t track the metrics, you cannot be successful.

Thus, when you get in touch with a digital marketing agency in Kolkata, you have to share your marketing goals clearly. This will help the agency to create strategies that improve your social media presence and SEO.

Wrapping Up

At this point, we believe that you have understood how you can use social media for SEO. As an individual or a business organization, it will take time to create a sustainable social media strategy.

You can get in touch with a digital marketing company in Kolkata to get a profitable and long-term social media strategy, improve SEO and rank higher on the search results.

There are several ways to improve SEO using a social media marketing agency in Kolkata and the above seven pointers will set you up. Understanding the tips is essential but it is more crucial to implement them on your social media marketing strategy.

August 13, 2021

Why Is It Important to Integrate Organic & Paid Social Media Marketing Into Your Strategy

Weighing your options between paid social media marketing and organic social strategy? Let us save you some legwork. Know this: You shall need a bit of both.

Let us clear out the basics here.

What is Organic Social Media?

Organic social media is the free content (including the posts, videos, memes, stories, etc.) which all the users, including the brands and businesses, share on their feeds.

Being a brand, when you make an organic post through a social media marketing agency in Kolkata, the following people will see it:

a) A percentage of your followers (this is your organic reach)
b) The followers of your followers (if they share it)
c) People who follow any hashtag that you are using in your post.

It sounds pretty simple. However, the main reason why organic social media is the base of every digital marketing strategy is that it is the best way to nurture a connection with your target customer.

What is Paid Social Media?

In simple terms, paid social media is called advertising. This is when you as a brand pay money to platforms like LinkedIn, Facebook, Twitter, Instagram, and others to share your content with a new audience.

You can get your content in front of your audience, either by boosting or creating unique advertisements.

You can use paid social media to:

a) Raise brand awareness & get new followers
b) Promote the newest deals, events, content. etc.
c) Get more leads
d) Increase conversions

Why Should You Mix & Match the Power of Organic & Paid Social Media Marketing?

A complete social media marketing approach should include both paid and organic social. The primary reason is, you cannot make an impact using only organic social.

If you want to reach a broader audience, then you have to invest in paid social opportunities through a digital marketing agency in Kolkata. For instance, if we take the platform of Facebook, the reach of organic posts is only 2%. Also, the number is steadily declining.

Source-BroadbandSearch — **Source**-BroadbandSearch

Now, we are not asking here to invest every last dollar into paid social. Organic social is also necessary for ongoing success. Yes, organic reach is indeed less, but the benefits are still effective.

Organic social will offer you a great opportunity to promote your company, services, and products for free. If you have a loyal set of audience, you can extend your network through social sharing.

However, while working on organic social, try not to bombard your audience with sales pitches in every post. Try to add value as much as possible.

Paid Social & Organic Social are More Effective When Used Together

Paid social and organic social are more effective when used together. Here is why:

With organic social, you get an active social presence. And it is important to have an active social presence when running paid ads. This helps in building trust with your audience.
Again, it will take time to build an active, engaged audience with organic social alone. Thus, you need paid social to grow your presence faster.
When you post organically with the help of a social media marketing firm in Kolkata, know that your content is only seen by your existing followers. Now, when you run paid ads, it will help you reach new users along with the knock-on effect of your organic reach.
Another important reason for using both paid and organic social is, paid social also helps in boosting high-performing organic posts. Thus, it helps to influence the algorithm and increases your reach.

Source - statista — **Source –** statista

Paid ads are a great way to know who all are engaging with your content and then identify the potential new customers. Thus, you can tailor the organic content towards those new prospects and audiences.
You can also use the paid ads and organic social posts for your audience in multiple ways with the help of a social media marketing company in Kolkata. For example, the paid ads can increase leads through your website and organic social posts will help you in building a brand story.
Finally, connecting the paid and organic efforts will ensure a complete and streamlined user experience for the present customers also while attracting new users with paid ads.

Why do You Need a Digital Marketing Agency in Kolkata to Help You?

When it comes to paid ads and organic social posts, you cannot deny that using both of them simultaneously will give you profit. However, there is a lot that goes on while managing both organic and paid social content for businesses.

You will NEED the help of a digital marketing company in Kolkata.

Right from the content creation to the proofreading, visual planning, thorough reporting, monitoring, editing, it needs a lot of time and experience to maintain a social media profile.

Along with the resources and time, it also needs multiple skill sets and disciplines. The social media team has to be organized. They must have good communication skills and an eye for design.

Also, they must be able to analyze and interpret data amongst many other things. They have to be updated with the latest trending topics, moments, shares, news, cultural shifts, digital trends, and social media advancements.

There is a lot to juggle with.

source - Zima Media — **Source –** Zima Media

The long list of skills is one of the main reasons why it takes time to run both paid and organic social ads. This is where a digital marketing company in Kolkata or a social media marketing company in Kolkata can help you.

Right from the full-service digital media management, to the social media consultation, a digital media marketing agency in Kolkata will take care of your social media needs.

You shall need a wide array of creative services, in some cases PR strategies, and website development as well. A digital marketing agency in Kolkata can help you in all these areas.

Remember that both paid and organic social media takes a lot of expertise, time, and plan to make it work effectively for your brand. Thus, if you want to get great results, you have to opt for both paid and organic social media activities.

Related Articles:

15 Social Media Trends for 2021- A Guide to Your Online Social Strategy

Why Is It Important to Integrate Organic & Paid Social Media Marketing Into Your Strategy

August 6, 2021

Top 10 Digital Marketing Agencies in Delhi

There is no denying the fact that digital marketing has evolved to be one of the most powerful business weapons. It is the tool to build strong relationships between a brand and its customers.

Some of the most important brands in India have embraced digital marketing to boost sales and reach their target audience.

Digital marketing helps in promoting your business, products, and services with a single click on different platforms.

Source - talkingbots — **Source –** talkingbots

In this blog, we are going to present to you, the top 10 digital marketing agencies in Delhi. They employ the latest digital marketing tools to ensure their clients get the best results.

What are the Reasons to Choose Digital Marketing Agency in Delhi?

One of the primary reasons to hire a digital marketing agency in Delhi is, your brand shall open up to a wide range of services. Starting from social media marketing, SEO, graphic designing, web development, content marketing and so much more.
A digital marketing firm in Delhi has the necessary experience because of a team of people collaborating from different backgrounds. Thus, they can help you a lot in improving their brand image.

Source - SME Futures — **Source –** SME Futures

A digital marketing agency is great at multi-tasking. This is because they work in different areas including advertising as well. The agency can also track the trends along with the consumer’s preferences and communication styles.
When you hire a digital marketing agency, you have to make a lesser investment in office resources. Thus, with lesser in-house marketers in your team, you can invest in other elements of your business and optimize your time better.
Another reason to hire a digital marketing agency is, the direction, delivery of a project campaign can change when it becomes a reality. This is because of the changing customer preferences or platform variables also. Thus, you have to adjust your marketing practices as well.
When you hire a best digital marketing agency in Delhi with a growing number of qualified staff, this means it has the ability to scale on its own. Thus, if you have a small business that is growing every year, the agencies can offer you more time and staff.
There will be times when a business requires an outside perspective. In case things go wrong, or the message doesn’t reach the audience, you shall need the opinion of experts. This is a crucial reason to hire a digital marketing agency in Delhi.

The Top 10 Digital Marketing Agencies in Delhi

1. Ezrankings

It is undeniable that digital marketing agencies in Delhi has emerged as one of the most powerful business weapons. This is a tool for building strong relationships between brands and their customers. Some of India’s major brands are adopting digital marketing to increase sales and reach their target audience.

Digital Marketing helps you promote your business, products and services on different platforms with just one click.

This blog introduces you to the top 10 digital marketing agencies in Delhi. They use the latest digital marketing tools to ensure that their clients get the best results.

2. Brainwork Technologies

Brainwork Technologies started as a web design and development company in Delhi in 2000. We are also expanding our offices to the United Kingdom, the United States and Canada. As of, they serve in almost 15 countries. They specialize in providing 360 degree digital marketing services to ensure your business is visible.

Their digital marketing services include web design, web development, PPC, SEO, SMM and social media marketing. This has been a renowned digital marketing service in Delhi for many years.

3. Skyram Technologies

Amongst the top 10 digital marketing agencies in Delhi, Skyram Technologies is definitely a prominent one.

Skyram Technologies have got 7+ years of experience and also a team of highly qualified professionals.

They specialize in a wide array of services that include:

Having served more than 400+ clients in both the international & domestic markets Skyram Technologies is an ISO-certified and top-ranked digital marketing agency rated by GoodFirms.

The exclusive benefits of Skyram Technologies include:

Get top-ranked amidst all major search engines
Higher organic traffic for your website
100% effective, proven, and results-driven ethical strategies
Ensuring optimal ROI

If you are in search of the best digital marketing services in Delhi, which covers all aspects of digital marketing, then Skyram Technologies is your go-to company.

4. Digital Markitors

This is another best digital marketing agency in Delhi that also has offices in Noida, Lucknow, and Chandigarh. They have got 10+ years of experience and worked with more than 165 clients globally.

Digital Markitors is also popular for its creative digital marketing ideas, SEO practices, and services. The primary focus is ROI-driven SEO practices and tactics which help brands increase their online presence.

They have a team of 50+ members who are highly skilled in creating marketing strategies. If you want to enhance your brand presence, then you should choose Digital Markitors.

5. Techmagnate

Jaipur, Mumbai, Pune, Ahmedabad, Hyderabad, Chennai, Coimbatore, and Bangalore are among the prominent digital marketing agencies in Delhi.

They provide services in more than 20 countries. They are one of the top five SEO agencies in India, with over 170 specialists.

Aside from SEO, they also provide clients in various regions with 360-degree digital marketing services. Techmagnate is the place to go if you want to build a business using digital marketing. It is one of the prominent digital marketing agencies in Delhi.

6. Digintas Digital

Founded in 2011 by Ivy graduates, this digital marketing agency in Delhi has seen exponential growth in digital marketing and software development.

They have a team of 45+ professionals that are market experts in analysis and services. To date, they have handled more than 1500+ projects across the globe.

They offer an e-commerce solution for increasing sales and leads for a business. In 2016, they were also awarded as the best digital marketing company in Delhi.

7. Red Dash Media

Red Dash Media was established in 2014 in Delhi. The mission of this company is to offer digital marketing services to small-scale and also large-scale businesses.

They have a professional team that comes with unique digital marketing strategies for businesses.

Their digital marketing services include SMO, SEO, PPC, Email Marketing, Web Development, App Development, and also Web Designing.

They can offer unique content for your brand. Thus, it helps in having higher ROI-driven digital marketing tactics for your business.

8. Web Daksh

This is a full-service digital marketing company in Delhi. They also have a proven track record of offering high-quality performance in SEO, PPC, social media marketing, website design, and also development.

They have served more than 50 clients in India. Also, people working in Web Daksh are very much qualified with high knowledge in result-oriented digital marketing services.

Therefore, if you are looking for a digital marketing service company in Delhi, you should check them out.

They are also popular for offering high-quality sales and leads for their clients.

9. Marketing Masala

Marketing Masala is well-known in New Delhi for growth hacking and digital marketing. Three buddies with over eight years of sales and marketing experience founded the company.

They’ve worked with a variety of startups and companies on four continents. They help startups establish great branding with a strong team of professional professionals in result-driven digital marketing.

10. Social Eyes

Social Eyes is a social media marketing agency that was initiated by Ashutosh Sharma in 2012. This full-service digital marketing agency specializes in creating tailored social media marketing strategies for local businesses.

Their mission is to deliver quality service that will help businesses reach their goals and offer a great experience.

They have a professional team of brilliant minds that create the best digital marketing solutions.

Rest assured that they will empower your brand to reach the right audience, build up a community, and deliver the right message.

Their services include SEO, SMO, PPC, B2B Marketing, Social Media, Content Marketing, Google My Business, Graphic Design, Influence Marketing, also Logo Design.

Wrapping Up

A digital marketing agency in Delhi can manage your business from the customer’s perspective. Hiring a digital marketing agency for your company is, without a doubt, the best decision you can make.

This is also true if you want to boost your company’s visibility and branding, as well as your customer base, traffic, and promotions. A digital marketing agency in Delhi’s goal is to improve your brand, website, sales, or any other marketing aspect you choose.