Hyderabad, a metropolis famous for its advancement in technology, is witnessing a significant shift towards a digital landscape. This rapid shift has paved the way for social commerce platforms to boom in Hyderabad. This fusion of social media and e-commerce contains enormous potential within itself.
However, this potential can be unlocked and amplified with the help of a credible digital marketing agency in Hyderabad. Curious about how it can manage to do so? Well, this blog talks just about that- sit tight and witness how technology can reshape social commerce.
Social Commerce: A Walkthrough
Social commerce, as you might have figured, is the blending together of social media platforms with e-commerce. This blend enables you and other users to discover, research, and buy goods directly within social media platforms.
Contrary to the conventional e-commerce platforms, where you need to navigate to external websites/apps, social commerce offers an uninterrupted shopping experience through social media, while fostering a familiar social environment for you.
Why is Hyderabad the Ideal City for Social Commerce?
As mentioned before, Hyderabad is leagues ahead of many metropolitan cities when it comes to technological advancements. This, along with the tech-savvy consumer base, makes it an ideal ecosystem for social commerce platforms to thrive.
Hyderabad’s technological stature is evident from the fact that it has approximately 8,00,000 employees in the IT and ITES sectors, who are working for more than 1500 companies. This city is also home to IT and e-commerce giants such as Microsoft, Amazon, and Google.
Not only that, the regional government has also shown a keen attitude towards promoting this digital growth. Initiatives such as Digital Telangana as well as Hyderabad’s Smart City Mission make support from the government rather obvious.
The Rise of Social Commerce
The Indian social commerce scenario, let alone that of Hyderabad, is skyrocketing. Many analysts have opined that this sector would show immense growth, with the GMV (Gross Merchandise Value) topping over USD 7 billion by the end of 2025, which was previously $2 billion as of 2020.
Additionally, social commerce is also projected to witness a growth that’s thrice the pace of traditional e-commerce, crossing USD 1 trillion globally. India would be a key market for these platforms by then.
The Key Factors Behind the Evident Rise of Social Commerce
You might ask yourself, “What are the factors leading to the rise of social commerce?” Relax- let’s ponder over the key factors responsible for this growth.
Mobile-First Consumers
The widespread use of smartphones among the common masses has made mobile shopping on the rise. With more than 750 million smartphone users onboard, you can now avail the facility of e-shopping right from your phone. Platforms like Instagram and Facebook are optimising their interfaces to provide an uninterrupted experience for you, whether for shopping or browsing.
Affordable Internet
Thanks to the rising tech landscape, internet facilities have been made a lot more affordable than they used to be. This cost reduction, however, paved the way for internet users to rise significantly, thus providing a base audience to the social commerce brands. This is also one of the key reasons behind the literal boom of social commerce.
Influencer Marketing
As you might’ve guessed from the term, local and micro-level influencers are, to an extent, the driving forces of consumer behaviour. Their authentic content and efficient product endorsements help build trust and drive sales among the masses, thus making influencer collaborations a valuable strategy for social commerce brands.
AI-Driven Personalisation
Personalising marketing campaigns through AI can work like a charm. Social commerce brands can enhance the shopping experience you get by providing personalised product recommendations and targeted ads. The utility of AI is reckoned by professionals, for more than 70% of CEOs believe that AI will reshape personalised marketing within merely 3 years.
Community Engagement
Social commerce is largely dependent on community engagement. This means that features such as live shopping events, user reviews, and interactive polls foster a sense of community. This further encourages you and other users to make purchases that are driven by recommendations from your peers.
How to Maximise the Growth of Social Commerce
Although social commerce indeed has tons of potential, not being able to unlock it would render it useless. Let’s ponder how social commerce can dominate the digital commerce sector.
AI: The Technological Game Changer for Social Commerce
At the heart of modern social commerce lies AI. If you own a social commerce brand, then AI can be the game changer for you. Let’s see how.
AI-Driven Digital Marketing
Digital marketing is far from the once-conventional approach it had; it now uses AI. Ranging from personalised product recommendations to predictive customer analytics, AI-driven digital marketing is revolutionising how brands interact with audiences.
Chatbots and Conversational Commerce
Many social media platforms are increasingly adopting virtual stores. Chatbots, now powered by AI, are handling everything,+ ranging from product discovery to customer support. This enhances the convenience of buyers, thus amplifying conversions.
AR Shopping Experiences
No need to visit stores to examine a product, for Augmented Reality (AR) lets you visualize products in real-world settings. Whether it is trying on a pair of glasses or placing a piece of furniture in their living room, you can do all of it right from your phone.
Social Media Optimisation: The Era of Innovation
If you think that Social Media Optimisation is all about posting regularly, then my friend, you are wrong. Let’s have a deeper look at what SMO does and how it helps you uplift your social commerce brand.
Boosts Product Discoverability
Algorithms always look for optimised content to push higher. If you properly implement hashtags, keywords, and geo-tagging (all of which can be done through effective SMO), then your products are more likely to appear in the feed of your target audience.
Supports Retargeting and Paid Campaigns
A strong organic performance from SMO would fetch you the data and audience insights. These data are pivotal, as they would help you prepare the ideal roadmap for your paid ad campaigns. This would further boost the overall ROI of your brand.
Increased Rate of Conversion
SMO ensures that the content for your social commerce brand is personalised and tailored to each stage of the buyer’s journey, along with being optimised. This results in driving higher click-through and conversion rates from social media platforms.
What the Future holds for Social Commerce
Social commerce in Hyderabad, as well as in India, is on the brink of witnessing explosive growth. With the number of mobile users on the rise and the rapid inclusivity in social media platforms, the line between content and commerce will continue to get thinner.
Let’s push aside the estimations shared by experts for a while. Look around you, you will realise that the growth of social commerce is inevitable. It will be led by local businesses and influencers. This calls for help.
The Best Agency to Help Your Social Commerce Brand Grow
If you own a social commerce brand in Hyderabad or any other part of India, then you must have understood the challenges and the solutions to tackle these challenges by now. The real deal is to find the perfect digital marketing agency in Hyderabad that would cater to your goals in social commerce. But wait, there’s more.
That’s where Skyram Technologies surfaces. With an experience of over a decade, we can help you achieve the ideal results for your social commerce ambitions. We, at Skyram, strive to serve our clients in the best way possible. Our team also serves the purpose of a credible social media agency, ensuring that you’re covered in every aspect.
Before We Go
Based on what the statistical data states, it would not be wrong to presume that social commerce is the next big thing, not just in the Indian market, but the entire global scenario as well. Being a credible digital marketing agency in Hyderabad, Skyram Technologies can help you secure your spot in the future by implementing ethical yet effective measures that would shoot your ranks up the chart.
Time to decide the future of your social commerce brand. Climb up the heights with us now!
