Digital Marketing and
Web Development Blogs Skyram Technologies

Digital marketing needs you to manage different channels that include digital direct, search, email, websites, and social media. Media managers of different companies are always looking for multiple tools to improve marketing efficiency. Also, tools reduce manual labor and save time and money. Machine learning is gaining traction as one of the best ways for …

Continue reading “The game-changing impact of machine learning in digital marketing”

With the ongoing COVID19 pandemic, a huge number of business organizations and brands are going through a phase of transition. There are a lot of changes going on in the business operations, and work hours. This is due to reduced manpower and disrupted modes of communication. The well-established e-commerce business organizations or major brands are …

Continue reading “Hacks to increase customer loyalty through digital marketing during a downturn”

Getting people to visit your online store is challenging. To get them to buy from your store is more challenging! For every 100 visitors to your e-commerce store, chances are 2% of the visitors will convert. Thus, to make them repeat customers, it is imperative to offer something that stands out. Now, offering something to …

Continue reading “A few simple conversion hacks to double your e-commerce sales”

Google ads are extremely effective ways to generate leads and sales. With a wide range of features, customization, and targeting options, there are a plethora of reasons to choose Google ads. However, the factors that led to the success of these ads are the very reason why it can hinder your ROI. The default recommendation …

Continue reading “Avoid these six first-time Google ad campaign mistakes – a beginners guide”

People are an ever-evolving source of signals that needs to be mined. Sentiment analysis is also known as opinion mining of people. It is the computational study of the opinion of people, their attitudes, and emotions towards a particular entity. Now, to make things clear, a web page is not ranked because of the sentiment …

Continue reading “Sentiment Analysis – Google’s modern approach to web page rankings”

We were already aware of an existing social networking platform by Google, known as, Google+. The search engine giant quietly launched another social networking app, this time, with a focus on content. The app is known as Keen. Keen is an application for machine learning. It actively promotes users to the relevant webpages of interest. …

Continue reading “KEEN – A new and unique source of referral traffic from Google”