Digital Marketing and
Web Development Blogs Skyram Technologies

People are an ever-evolving source of signals that needs to be mined. Sentiment analysis is also known as opinion mining of people. It is the computational study of the opinion of people, their attitudes, and emotions towards a particular entity. Now, to make things clear, a web page is not ranked because of the sentiment …

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It can be said without any doubt that the COVID19 pandemic has led the world into unforeseen health and economic crisis. People are dealing with altering lifestyles and preferences. The habits of consumers are changing as well. People are looking for a more convenient, safe, and hygienic medium of shopping. Here is where the online …

Continue reading “Did India’s e-commerce growth propel due to the COVID19 pandemic?”

We were already aware of an existing social networking platform by Google, known as, Google+. The search engine giant quietly launched another social networking app, this time, with a focus on content. The app is known as Keen. Keen is an application for machine learning. It actively promotes users to the relevant webpages of interest. …

Continue reading “KEEN – A new and unique source of referral traffic from Google”

Storytelling and content marketing are related terms since they complement each other. However, they are not the same. More and more companies are using both brand storytelling and content marketing as the means to reach new customers. Both of these are useful tools to engage with the existing customers as well. Apparently brand storytelling and …

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Every business wants their sales process to run smoothly. To make sure that happens, it is imperative for every business to create an effective marketing funnel. The right marketing funnel will help in converting a visitor into a paying customer. A lot of business owners are drifting away from the “marketing funnel”. It is a …

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When the user experience (UX) improves customer satisfaction, it has a positive impact on the ROI of a company. Good UX investments enhance the customer experience. A satisfied customer is a loyal customer. They trust the product of a company and they come back for more. This is why satisfied customers are imperative for the …

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