In the last 4 months, the COVID-19 pandemic has caused the world to come to a standstill. Almost 4 billion people all over the world were under some kind of lockdown because of this pandemic. Millions of business organizations lost customers and business opportunities, regardless of their industries. At present, we are moving towards the …
Continue reading “Life after lockdown – Will business brands start afresh to win customers?”
Digital marketing needs you to manage different channels that include digital direct, search, email, websites, and social media. Media managers of different companies are always looking for multiple tools to improve marketing efficiency. Also, tools reduce manual labor and save time and money. Machine learning is gaining traction as one of the best ways for …
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With the ongoing COVID19 pandemic, a huge number of business organizations and brands are going through a phase of transition. There are a lot of changes going on in the business operations, and work hours. This is due to reduced manpower and disrupted modes of communication. The well-established e-commerce business organizations or major brands are …
Continue reading “Hacks to increase customer loyalty through digital marketing during a downturn”
Getting people to visit your online store is challenging. To get them to buy from your store is more challenging! For every 100 visitors to your e-commerce store, chances are 2% of the visitors will convert. Thus, to make them repeat customers, it is imperative to offer something that stands out. Now, offering something to …
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With the ongoing border dispute between India and China, the government of India has taken up a significant step. It has decided to hit China where it hurts, its economy! Initially, India had created an application called “Remove China Apps”. It was banned from Google Play Store in a day. Now, the Indian government has …
Continue reading “What are the alternatives of the 59 Chinese apps banned in India?”
Google ads are extremely effective ways to generate leads and sales. With a wide range of features, customization, and targeting options, there are a plethora of reasons to choose Google ads. However, the factors that led to the success of these ads are the very reason why it can hinder your ROI. The default recommendation …
Continue reading “Avoid these six first-time Google ad campaign mistakes – a beginners guide”