Digital marketing has become a very important term in the world of business these days. With the growing popularity of digital marketing, more and more people are shifting towards it during the recent decade and this trend continues to go on.
However, there are still many people who do not yet realize the importance of digital marketing and how digital marketing company Kolkata can help them grow their business.
There are many myths about digital marketing which most people believe in. The top 11 myths about digital marketing are:
- My website is already constructed, thus there is no need to update it.
This never happens. Your website may easily get lost and forgotten in the vastness of the internet due to the regular updating of search engines and new methods for content creation. Google enjoys reading fresh material and is constantly searching for new updates.
Without digital marketing, your website is likely to perform poorly on search engine results pages (SERPs). Your website will receive the organic traffic it deserves if you update it frequently and use effective SEO to optimize your pages. Digital marketing company Kolkata can assist you in maintaining regular updates that will help your website endure the test of time.
- Why should I use digital marketing if my rivals aren’t?
It doesn’t necessarily mean that digital marketing is worthless because your rivals aren’t using it. If your company is the first in its industry to implement digital marketing, you will have an advantage over competitors.
Because more people have been exposed to your brand thanks to digital marketing, you will find that brand awareness improves. However, you will also be able to broaden your audience, attract new clients, or even find a fresh approach to develop and build your company if you adopt the right marketing practices into your business by hiring the best digital marketing companies in Kolkata.
- Negative feedback on social media is never a good thing.
Receiving unfavorable comments on social media carries a lot of stigmas, but if and when it does, you should seize the chance. Even though the engagement is not what you were looking for, you can still make the situation great by just responding in a thoughtful and informed manner. Include a phone number or email address where they can contact you instead. It’s amazing how a person can change when chatting to a genuine person.
You want to let your audience know that your business is your pride and delight. When users are recognized, they tend to react more favorably. This will demonstrate the openness and effectiveness of your company and, ultimately, assist develop brand loyalty. Remember that as long as you handle social media engagement well, it is all excellent engagement.
- SEO has died.
The exact opposite! The field of SEO is very much active and developing. In 2019, 93 percent of online activities began with a search engine, 70 to 80 percent of people disregard sponsored advertisements, and 70 percent of all clicks come from organic links.
The success of your website depends critically on how strong your SEO strategy is. You will see the advantages SEO may offer for your internet presence if you put in the necessary time and effort. Set up your company on Google My Business to get started (GMB)
The digital marketing company Kolkata are among the best in the field when it comes to search engine optimization. Skyram Technologies is a leading company in the industry known for its excellent SEO services.
- Without using digital marketing, I can achieve faster results.
It is simple to imagine why you would achieve results faster without digital marketing given the variety of options available (Social Media, PPC, GoogleAds, SEO, etc.) and the labor required for each.
You can quickly set up services like Google Ads, Google Shopping, PCC campaigns, and more that could provide you with a reliable source of income. This money can then be used to fund long-term strategies like social media marketing campaigns and SEO optimization. Digital marketing company Kolkata can assist you in setting those up as effectively as feasible. To generate results online, whether through social media, email marketing, or other channels, paid internet advertisements can also be a quick and efficient option.
Although it does take time for digital marketing to produce results, it is important to stay up to date on the most recent digital marketing statistics so you can determine what will be most effective. Skyram Technologies, one of the best digital marketing companies in Kolkata has a vast knowledge of digital marketing and its trends that can help in keeping your business on top. The final outcomes will be to your and your company’s great advantage. With more people online than ever before, a search engine account is important to promote your company in the correct areas.
- Mobile does not convert customers
You can make it possible for customers to convert via mobile, through the help of digital marketing company Kolkata. It can occasionally be difficult to generate a mobile conversion in this fast-paced era where mobile devices are the quickest and easiest way to find information because they use smaller screens and shorter processes. However, there are workarounds for this, such as hiring the best digital marketing companies in Kolkata for developing a more straightforward mobile form or implementing a sign-up system that enables cross-device ‘add to basket’ integration and clear locations for users to enter their crucial information.
- Content is not important
Content has been the main emphasis of digital marketing company Kolkata. Saying that content is not important and disregarding it can hurt your business more than help it because the content is essential to ranking well in the search results, improving visibility, and building a website that your users will find valuable. Also, content isn’t limited to blogs. It also includes websites, social media posts, and videos. Your rankings will suffer if you ignore content, which will have an impact on your sales and inquiries.
This also holds true for PPC in addition to SEO. After all, if the landing page for your advertisement fails to provide readers with pertinent information about the good or service, your ad rank will suffer and so will your conversion rate. It is often recommended to hire the best digital marketing companies in Kolkata to aid you in creating good content for your website. Additionally, having relevant, helpful, and eye-catching content is important for all facets of digital marketing because it will help ensure that your click-through rate (CTR) is high.
- I only need to produce content, nothing else.
Digital marketing is more than just content. You must consider your website’s technical features, such as page loads and Core Web Vitals performance when performing SEO.
Additionally, high-quality material that provides users with the information they need must be created when it comes to content development. This implies that the material you create should be well-thought-out, meticulously planned, and well-executed.
You can hire Skyram Technologies, one of the leading digital marketing company Kolkata to assist you in handling the technical features of your website.
- Physical sales do not depend on digital marketing.
Physical sales do result from digital marketing. In fact, 75% of local searches result in in-store visits, proving how important it is for any company, including local businesses, to have a strong online presence. Skyram Technologies, one of the best digital marketing companies in Kolkata can help your business optimize locally and increase your sales. Additionally, a lot of SEOs focus on optimizing local businesses’ websites, citations, and profiles for local searches, a process known as local SEO.
- Email advertising has died.
A wonderful approach to keep an audience informed of new material, goods, or sales is through email marketing. This audience has previously shown interest in your company, products, or services so chances are they will still like your products.
When done properly with the help of digital marketing company Kolkata, email marketing may keep clients loyal and remind them of your products when they might be considering making a purchase. There is no reason not to continue running email marketing campaigns if your email copy is resonating with your consumers because it can boost sales and generate leads from people who you know are already interested in purchasing from your company.
- More users equal more revenue.
Not always because digital marketing is not just about obtaining more traffic; it is also about getting the appropriate kind of visitors. It is considerably more crucial to have a smaller volume of high-quality traffic that converts than it is to have a large volume of visitors that rapidly departs your website. Skyram Technologies, the best digital marketing company Kolkata can increase your sales to great extent by helping your website attract high-quality traffic. It is crucial that the traffic results in sales or leads, thus choosing the correct keywords and creating relevant content is crucial. This means that to attract the kind of traffic that would boost your sales, you must target your SEO and advertising campaigns. Skyram Technologies, one of the best digital marketing companies in Kolkata have years of experience in SEO and advertising campaigns.
