If you are aware of the digital world, you might already know about micro-videos. This is a new concept, which is growing like a wildfire in the marketing world.
In fact, in 2017, more than 50% of the internet traffic on Google came through videos. Videos contents are not only engaging but also it saves time over long blogs. Because to be honest, in today’s lifestyle people hardly get time to read.
What are micro video contents?
Micro videos are short around 10-15 seconds video clips, often created through micro-video social media platforms like TikTok, Vine, Instagram, Helo and so on.
These videos are used by individuals, social influencers & even companies nowadays for that matter.
Why micro-videos are becoming so popular?
Videos, whether it’s short or an hour-long one grabs more attention from the viewers. But the attention span of the audience is very less nowadays. You need their attention within the first few seconds or they might lose interest & hop on to the next one.
This is the reason why micro-videos are capturing this much attention.
Micro videos combine the two elements of a successful marketing campaign- getting attention with entertainment & providing information.
If you are doubtful even now, let’s clear your doubts with some statistics.
TikTok is the fastest growing social media platform in the world, with over 500 million active users worldwide. TikTok has especially been enthusiastically welcomed by many Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam.
Also, it is one of the most downloaded apps in recent years has surpassed both the one billion and 1.5 billion downloads mark on the App Store and Google Play in a single year in 2019.
Now, why do you think it is so, so widely popular among our generation?
It is because of the way it functions. It is not merely a video making platform; it has become a lifestyle platform with celebrities like Deepika Padukon joining the bandwagon!
What are the most popular types of micro-videos online?
Lip-Sync Videos
This is perhaps the most popular kind & rightfully so as it is easier to make.
You can lip-sync a dialog or a song. Sometimes people even add twists or sing a duet.
Dancing Videos
Another very popular type of micro-video. Iconic dance numbers or even funny movements can become viral within minutes.
Scare videos
Stunts or doing expected things often comes as a shock. And shock sells well.
Pranks/ funny videos
Compilations or fail videos are extremely trendy in sits like Helo or TikTok.
Especially those videos which are made on local languages.
Now, the question comes, what actually works? And how can one get “trending” in these apps?
How to create successful micro-video content?
Well, there is no right answer, to be honest.
But to create a successful brand content through micro-videos, there are some ways you can follow that can help you get the right amount of audience.
Determine your goals
You need to understand what your brand will be about. Otherwise, it will get very confusing for your audiences. Without a definite goal, it is almost impossible to create an effective and engaging video. A goal could be anything from building brand awareness, improving engagement, lead nurturing, lead generation, customer retention, and sales. So be clear in that area.
Select a video format
There are thousands of ways you can choose to reach your goals. There are many styles of videos. You can go for GIF, vine, animated videos or a lot more styles to convey your message to your targeted users in an easy, quick, and effective manner. Start with something you already have a grasp on & then you can move towards experimentation.
Choose your platform
This will depend on your target audience. If you want to go for a multi-lingual audience, it is best to choose a platform like TikTok which has audiences from every nook & corner of the country.
Other than that you can choose the mainstream platforms like Instagram, Facebook or Twitter. All you need to do is to do a complete analysis of the traffic coming through different platforms in order to choose the right one for promoting your brand.
The future of micro-videos
The future of content is slightly shifting to video. It encompasses more than half of the internet. People want videos on the go, which means micro-videos are on the rise. It is time saving, entertaining & cheap. It is perfect for product promotion, a brand build-up with its catchy content & it caters to almost all types of demography.
As of Q1 2019, TikTok is the most downloaded app on the Apple App Store, with 33 million downloads. Among which, 41 % of the users of these app is between 16 to 24 years of age.
Gen Z is the future of micro-videos. So to create your own audience as a creator you need to cater to this specific age group.
Have you tried micro-videos for your brand yet? If you want to incorporate this style of new-age marketing, Contact Us at Skyram Technologies.
We will provide you with unique content for your videos suited for your business goals. And for more such blogs on marketing, read here!
