Blog

Did you know that 46% of the brands don’t have a proper digital marketing strategy in place? 16% of the online brands do have a strategy in place, but they haven’t integrated it into their marketing strategy.

If you don’t have a strategy, you cannot expect to grow, innovate, and derive meaningful results. A digital marketing plan comprises details of your digital marketing campaigns and actions.

Apart from that, you must not forget the following while creating a digital marketing strategy.

• The short, medium and long-term business goals
• The strategies to achieve all the goals at a digital level
• The mediums to use
• Action and development ideas
• Budgets and investment plans
• Time constraints, ETA’s and a roadmap to fulfill the desired goal

A digital marketing plan of action should have an organization’s strategic objectives that will be achieved through specific marketing tactics, considering the time frame and buyer persona.

The digital landscape is constantly evolving. A few years ago, SEO and PPC were considered to be the primary aspect of a digital marketing strategy. The marketing plan of action is definitely important. However, a digital marketing game plan should also include other elements as well.

In this blog today, we are going to discuss the different aspects tha-t a digital marketing agency should cover. When you hire a digital marketing agency, make sure that they offer all these services.

1. Web Design & development

It can be said beyond a shred of doubt that a website is a primary center for any online business these days. Thus, it is imperative to hire a digital marketing agency that offers web design & website development services. The benefits of hiring such an agency include:

• You get a well-optimized website that appeals to your audience
• An easy to navigate site makes things easy for your visitors
• An optimized website works well for mobiles and desktops
• You can set up the site in a way that is easily indexed by the search engines
• Easy to implement content management systems (CMS) to update webpage contents

2. App/software development services

To establish a strong online presence, your business organization needs to have a mobile application. An average adult spends almost 4 hours every day on their mobile devices. With the increasing use of smartphones, the number of global mobile users will become almost 7 billion by 2021.

The annual figure of app downloads will increase by 45% within 2022. This is why you have to choose a digital marketing company that also offers app development services.

Some of the major benefits of utilizing an app for your business include:

• Deliver value to your customers and ensure easy accessibility
• Grow a stronger online presence
• Connect better with your existing and potential customers
• Increase profits

Remember that an app will help you stand out from the competition. You can send out quick updates and notifications on product launches, offers, and do so much more.

3. Search Engine Optimization (SEO)

Any digital marketing plan is incomplete without SEO. A digital marketing firm in India should definitely include SEO into the digital strategy to boost the search engine rankings. Using the proper SEO tactics, you will drive more targeted traffic to your website and landing pages.

Some of the primary advantages of SEO include:

• Targeted high-quality traffic
• More clicks and visitors than any other form of online marketing
• Ensures PR contribution
• Enables you to get ahead of the competition

4. Google Ads or AdWords

Similar to SEO, pay-per-click is also an important part of any digital marketing strategy. Google Ads, aka AdWords, is the most sought after platform. Getting the PPC advertising services from a digital marketing firm will help you in the following ways.

• Faster results than most of the strategies
• Helps in developing brand awareness
• Gets you connected with visitors to your site
• Easy evaluation of your ad performance

Google Ads can also offer valuable insights that can support your digital marketing efforts. Here are some of the prominent insights that Google AdWords can offer:

• The time spent by visitors on a webpage
• The specific webpages that were visited more
• The bounce rate of a webpage or landing page
• Details of the new and returning visitors

6. Social Media Marketing

At present, almost 2.3 billion people use social media. This is what makes it a valuable online marketing component. Social media allows you to connect with current & prospective customers and develop relations with them.

There are multiple benefits to using social media marketing. These include:

• Social media helps in unlocking the key trends and insights into the customer’s thoughts and opinions regarding your brand, products, services, and competitors.

• You can use this information to create different strategies.

• Social media platforms allow you to run paid ads to reach your ideal customers.

• At present, more than 70% of the people in the world use social media platforms for customer service. Whether it is to ask a question or state their concerns about a product.

Maximize the social media presence by responding to the comments in a timely and organized way. This is what makes your audience feel that they are being valued.

7. Email Marketing

This is another component of successful digital marketing. Since a huge number of people opt-in to receive emails, you know they are interested in the products and services through emails. Email marketing is a great lead-nurturing strategy because it allows in following up with potential customers.

Using segmentation, you will be able to personalize the emails according to the subscribers’ requirements and interests. There are multiple benefits of using email marketing as a part of digital marketing.

You can send out customized and eye-catching emails and then track the results in real-time.

You can automate the email strategy to send notifications to customers when they subscribe or take a specific action.

To boost the search rankings and help potential customers to learn about your business, you have to incorporate content marketing. Quality content is a key component of a digital marketing strategy.

Target keywords that are relevant to your business with a focus on effectively answering search queries. Include a call to action that directs the readers to take the next step.

If you are seeking customized and creative email services, Skyram Technologies can help you get the best of them. Being an all-round digital marketing agency, we have got an experienced team of professionals that also offer web analytics and reporting.

We keep track of your key performance metrics so that you can easily monitor the revenue earned. Our comprehensive digital marketing solutions include a wide array of services customized specifically for your requirements.