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What are audits & assessments?

Audit & analytics enables in identifying both the internal and external segment of the website that are affecting the website and social media platforms. You can opt for alterations in marketing and engagement strategies to fix any issue that is causing a negative impact. The best practices in audits & analytics include several areas like knowing what to look for, capturing data, evaluating it, and monitoring the changes.
Audits & assessments help in taking up a more data-driven approach. There are multiple tools for web analytics audits and social media analytics assessments. These include Google Analytics, Google Tag Manager, Kissmetrics, Adobe Analytics, Facebook Pixel, Mixpanel to name a few. All these tools offer insights on the effectiveness of the marketing campaigns, audience, audience behaviors, what people are doing, or not when they are landing on your website and social media pages.

At Skyram Technologies, we have got the certified online marketing and analytics assessment professionals that ensure comprehensive audits with an optimal solution for your business.

How does it work? Why is it important for business?

The audits and assessments start after tracking the relevant data from a website and its related social media pages. Once you have collected the data, it is imperative to use the insights and implement changes that drive more customer engagement in the next marketing campaigns. Auditing different channels can be tricky. You need to consider the content, ads, campaigns that are used. This is where the professionals at Skyram Technologies come in.

One of the primary reasons to opt for audits & assessments is, you get to learn how your visitors are finding you. Then you can create strategies on how can you make things easy for them to find you. It is important to know the rough breakdown of how the different channels are contributing to the traffic, which is where audits and assessments come in.

Audits and assessments help in understanding how visitors interact with your website. When you know who your visitors are and where are they coming from, it is important to figure out how they are interacting. This can be done by assessing behaviour patterns.

Audits help in identifying the best performing content. For instance, the number of comments likes and shares on any text, image, or video content tracked through analytics. Analyze the pages to know if you can find any patterns, and then refine the content strategy accordingly.

Audits and analytics help in converting potential customers in an easier way. With analytics, you can evaluate what your target audience wants and improve the conversion rate accordingly.