How To Build Brand Awareness & Trust through UI/UX Design – Case study on Smile Makers by Skyram Technologies

Abstract:

Smile Makers – No.1 Brand For Women’s Sexual Pleasure. Smile Makers is an innovative feminine and feminist brand. They were looking for an UI/UX expert to revamp their exciting website.

Objectives:

1. Improve brand awareness,
2. More storytelling approach,
3. Engaging,
4. Optimize the promotion of content and of the brand
5. Easy access to product pages
6. Innovative campaign desgin
7. Woman UP! To normalize the perception of female sexuality

The Client: Ramblin’ Brands – Smile Makers

Industry: Health & Beauty Products

Offerings: Smile Makers reinvent women’s sexual pleasure. Feminine, friendly and fun, discover our collection of silicone vibrators and vegan lubricants online.

Initial Investment: Non–disclosable information

The Challenges:

1. To Normalize the perception of Female Sexuality
2. OUT IN THE OPEN
3. Make SEXUAL PLEASURE A FANTASTIC EXPERIENCE
4. MAKE SEXUAL PLEASURE A SOCIAL RIGHT

Skyram’ Approach:

We designed and tested every piece of communication, accompanying SM‘s growth and proposing concrete solutions to overcome this barrier.

Art Direction

> Typeface

Beautiful and robust typefa was chosen to develop strong and reliable communication.

> Colors

We selected the color palette (Pantone) with product color highlights to communicate responsibility and professionalism.

> Illustration

The plan was to anchor the visuals that could not be visualized through photography.

Website Design

We’ve given Smile Makers and his customers a beautiful site that makes it simple for customers to understand the brand and it’s purpose in the society. Our designers at Skyram have created a site that will transcend the scope of discovering thier beautiful products. We’ve created something that even teens will be able to use and love.

Technology

Adbove illustrator & photoshop

Invision APP

Saas CSS Framework with HTML5

The Results:

Proud to have had brilliant results, we continue working with SM’s as their digital partners.

+1k Daily Active Users

$4.4m funding led by DSG