1. Organic Traffic Growth
- Increase: 559% in 18 months
- From 114 users/month → 752 users/month
Client name
VTI Towels
Industry
Textile Manufacturing & Export (B2B)
Location
Surat, India
Project Duration
July 2024 – December 2025
Goal
To build strong organic visibility, rank for high-intent B2B keywords, and generate qualified export inquiries through SEO in a highly competitive market.
The Challenge
VTI Towels operated in one of the most saturated textile markets in India, competing with industry giants like Trident and Welspun.
Before SEO:
Zero keyword rankings (not in Top 100)
Only 114 monthly organic visitors
Just 23 backlinks
Poor mobile page speed (69/100)
Heavy dependence on costly exhibitions for leads
No presence in AI search platforms (ChatGPT, Perplexity, Google AI Overview)
They had great products, but no digital visibility.
Our Strategy
We implemented a 3-phase SEO growth framework focused on authority, intent, and performance.
Phase 1: Foundation (Months 1–3)
- Technical SEO audit & fixes
- Buyer-intent keyword research
- Website structure & on-page optimization
- Mobile speed improvements
Phase 2: Growth (Months 4–9)
- Industry-focused content strategy
- High-quality backlink acquisition
- Brand listings & authority building
- Mobile-first optimization
Phase 3: Market Leadership (Months 10–18)
- Featured snippet targeting
- AI search visibility optimization
- Conversion optimization
- Keyword dominance in niche towel categories
Key SEO Actions Taken
We implemented a 3-phase SEO growth framework focused on authority, intent, and performance.
1. Technical SEO & Performance
- Mobile page speed improved from 69 → 95
- Core Web Vitals optimization
- Schema markup implementation
- Internal linking & URL structure optimization
2. Content Strategy
- Long-form blogs (1000+ words)
- Buyer-intent keywords like:
-
- Towel manufacturers in India
- Terry towel exporters in India
- Hotel towel manufacturers
-
- Content focused on:
- Manufacturing quality
- Export processes
- Product categories
3. Authority & Link Building
- Industry-relevant backlinks
- Business listings & directories
- Guest posting on manufacturing & export platforms
- Brand mentions across authoritative sources
4. AI Search Optimization
- We achieved brand visibility on:
- ChatGPT
- Perplexity AI
- Google AI Overview
- For queries such as:
- “Top towel manufacturers in India”
- “Best terry towel exporters in india”
Results (With Visual Proof)
We implemented a 3-phase SEO growth framework focused on authority, intent, and performance.
2. Keyword Rankings Achieved
- 14 primary keywords in Top 10
- 2 keywords at #1 position
- 8 keywords in Top 3
Top examples:
-
- #1 – White towel manufacturers in India
- #2 – Towel manufacturers in India
- #2 – Beach towel manufacturers in India
- #3 – Terry towel exporters in India
3. Authority Growth
Backlinks increased from 23 → 33,999
4. Performance Improvement
- Mobile Page Speed: 69 → 95
- Bounce Rate: 46.5% → 30.1%
Better speed = better user experience = better rankings.
Business Impact
SEO became VTI Towels’ strongest digital growth channel:
- Consistent export inquiries from Google
- Reduced dependency on expensive exhibitions
- Increased visibility in international markets
- Positioned as a top towel manufacturer online
- Recognized in AI-powered search platforms
SEO turned their website into a 24/7 lead generation asset.
Client Testimonial
“Now we are getting enquiries from different regions from different people from India as well as Abroad. Thanks to Skyram Team for their quality efforts.”
Venkatesh Bingi
Owner of VTI Towels
Why This Campaign Worked
- Buyer-intent keyword targeting
- Industry-relevant backlinks
- Mobile-first SEO
- Long-term consistent execution
- Focus on quality over shortcuts
- Early adoption of AI search optimization
Final Takeaway
This case study proves that even in a highly competitive manufacturing industry, strategic SEO can outperform big brands when done correctly.
From zero visibility to industry authority in just 18 months. VTI Towels is now a recognized digital leader in its niche.
