1. Top Performing Keywords
Total Clicks
- 5,000
- High-quality targeted traffic
Conversions
- 56.7
- Target: ≥50 ✓ EXCEEDED
Cost per Lead
- €218
- Target: ≤€200 (Optimization opportunity)
Total Ad Spend
- €12.4K
- Efficient budget utilization
Client Name
VDB Luxury Properties
Industry
Real Estate (Luxury Properties)
Location
Barcelona, Spain
Specialization
High-End Rentals & Sales
Goal
To drive qualified rental and sales leads for luxury properties in Barcelona through strategic Google Ads campaigns, establishing VDB as a dominant player in the competitive high-end real estate market.
The Challenge
VDB Luxury Properties operated in one of Europe’s most competitive luxury real estate markets, facing significant obstacles in digital lead generation.
Business Challenges:
Intense competition from OTAs (Online Travel Agencies) and national property portals
Cost per lead trending upward during peak tourist season
Need for consistent qualified lead volume to sustain growth targets
Generate minimum 50 high-end leads monthly
Maintain cost per lead at or below €200
Achieve impression share of 50% or higher in target markets
Establish premium positioning in Barcelona luxury property searches.
Our Strategy
We implemented a comprehensive PPC strategy combining Search and Performance Max campaigns with advanced keyword optimization.
Phase 1: Search Campaigns
High-Intent Targeting
- Luxury rent Barcelona
- Rent villa Barcelona
- Speech & hearing degree
- Luxury villas to rent/li>
- Rent luxury apartment Barcelona
Phase 2: Performance Max
Multi-Channel Presence
Leveraged Google’s AI-driven Performance Max campaigns to maximize reach across:
- Search Network
- Display Network
- YouTube
- Gmail
- Discover Feed
Phase 3: Keyword Optimization
Continuous Refinement
- Keyword expansion based on search term reports
- Negative keyword list management
- Match type optimization
- Bid adjustments by device and location
Key SEO Actions Taken
We implemented a 3-phase SEO growth framework focused on authority, intent, and performance.
1. Technical SEO & Performance
- Mobile page speed improved from 69 → 95
- Core Web Vitals optimization
- Schema markup implementation
- Internal linking & URL structure optimization
2. Content Strategy
- Long-form blogs (1000+ words)
- Buyer-intent keywords like:
-
- Towel manufacturers in India
- Terry towel exporters in India
- Hotel towel manufacturers
-
- Content focused on:
- Manufacturing quality
- Export processes
- Product categories
3. Authority & Link Building
- Industry-relevant backlinks
- Business listings & directories
- Guest posting on manufacturing & export platforms
- Brand mentions across authoritative sources
4. AI Search Optimization
- We achieved brand visibility on:
- ChatGPT
- Perplexity AI
- Google AI Overview
- For queries such as:
- “Top towel manufacturers in India”
- “Best terry towel exporters in india”
Results (With Visual Proof)
Strategic Insight with 56% impression share and 82% top-of-page rate, VDB dominates premium positioning with zero competitor overlap in target search queries.
Business Impact
PPC became VDB Luxury Properties' primary channel for qualified lead generation:
- Exceeded lead generation target with 56.7 leads vs. 50 target — 13.4% above goal
- Achieved 56.1% impression share, exceeding the 50% target and establishing market leadership
- Secured 82.2% top-of-page rate, ensuring premium visibility for high-value searches
- Generated zero competitor overlap, indicating unique market positioning in luxury segment
- Cost per lead at €218, slightly above €200 target — ongoing optimization opportunity identified
- Successfully balanced lead generation for both luxury rentals and property sales
VDB Luxury Properties successfully established strong market presence in Barcelona’s highly competitive luxury real estate sector.
Client Testimonial
“Skyram Technologies transformed our digital presence in Barcelona’s luxury property market. The 56 high-quality leads we received exceeded our expectations, and the 82% top-of-page positioning has made VDB the first name buyers and renters see. Their strategic approach to keyword targeting and continuous optimization delivered measurable results.”
VDB Properties Team
Marketing Director
Why This Campaign Worked
- Laser-focused targeting on luxury-specific keywords
- Data-driven bid optimization for high-value searches
- Strategic combination of Search and Performance Max campaigns
- Continuous keyword expansion based on performance
- Comprehensive negative keyword management
- Focus on quality over quantity in lead generation
Final Takeaway
This case study proves that even in highly competitive luxury markets with established players, strategic PPC management can deliver dominant market positioning and consistent, qualified lead flow.
From competing with OTAs and national portals to achieving zero competitor overlap and 56% impression share. VDB Luxury Properties now owns premium positioning in Barcelona’s luxury property searches.
