With a huge flow of new aspects in terms of digital marketing, marketers are trying hard to build a brand identity through fans & customers. Fans & customers are one of the major foundations of a brand. But people often get confused, as per where exactly the difference lies. Knowing your audience is one of …
If you are familiar with digital marketing, you must already know about influencer marketing. Instagram is a major platform for social media influencers. People are earning loads of money & building their brand with the help of Instagram. And with the rise of micro-influencers, the world of branding has opened a lot of windows for …
The beauty industry is a huge rage now! It earns billions every year with hundreds of new beauty products emerging every quarter. The marketing strategies of the beauty industry have been in the news for long. It has its fair share of controversy, cut-throat competition & corruption. But whether you are a marketer or not, …
Sports is one of the prime sources of entertainment for viewers. But what’s more surprising is the fact that how sports can create a huge market for branding & promotions! Did you know that in 2019, IPL or Indian Premier League have spent over Rs. 577 crores just on advertising?! Insane right? Now just imagine …
Soft drinks are a daily part of our lives. India being a tropical country has a huge demand for refreshing drinks. The competition is pretty stiff. I mean just look at some of the advertising campaigns of these drinks! From signing massive stars to using witty taglines- the marketers can do crazy to make a …
Continue reading “Battle Of The Brands – Sprite Vs Mountain Dew”
The rise in rapid digitalization in the world smartphones have literally turned into pocket wallets! From as basic as electricity bill, grocery bills to as fancy as shopping bills, restaurant bills everything can be done with an online payment app. Nowadays, you don’t even need to carry your credit/ debit cards to pay your bills. …