How to Double Your Leads in 2018? (Part 2 of 5)

2018 Web Marketing strategies

Email Marketing:-

Email marketing is a boon to the small-scale and e-commerce industries by enabling the use electronic media to promote respective products and services. However, the concept of personalized emails is not restricted to conveying necessary information. With the passing time and enhancing demands, entrepreneurs seek to build a healthy relationship with the clients, which form the strongest foundation for a sound database.

How can you fetch advantage from this splendid technology? Let us have a look at the same:

  • A regular email newsletter– Once you convince the clients to opt for your newsletter subscription, you can easily promote your services and products through it.
  • An email auto responder to educate new leads- If you want to gain the most from your emails without having to spend an extra time, email auto responder can prove to be extremely beneficial.
  • A sales or appointment focused call to action email- Once you have sent email to the clients, a confirmation call from a representative can seamlessly drive the purpose of the same in a positive direction. This will ensure your endeavor receives worth attention.

Search Engine Optimization:-

It is the most optimum process of promoting your website on the internet. Utilization of short and long tail keywords help design your brand in a strategized way, which will ensure enhanced visibility. The inclusion of Meta description, as well as Meta tag help in hiking the rank of your website in the search engines.

  • SEO-focused content on your ‘money pages’- Once you build your website as per the norms of Search Engine Optimization (SEO), it ensures intensified conversion along with seamless tracking of the traffic, driving your business in a positive direction.
  • A list of keyword phrases that people are searching for People seeks simple language and easy to understand English. Create keywords and phrases that are preferred by the people. This is a smart way of attracting traffic that will also gradually contribute to the enhanced ranking.
  • A plan to increase Domain Authority by earning backlinks, guest blogging, influencer outreach and PR- Backlink, guest blogging, influencer outreach, as well as PR have proved to be extremely beneficial to develop a healthy relationship between the clients and authority along with the content promotion.

There are various strategies related to web marketing that easily grabs the attention of a maximum portion of public. This not only helps build a responsive web page but also influences the content marketing in a positive manner.

– This series continues


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