Getting people to visit your online store is challenging. To get them to buy from your store is more challenging! For every 100 visitors to your e-commerce store, chances are 2% of the visitors will convert. Thus, to make them repeat customers, it is imperative to offer something that stands out.
Now, offering something to your visitors doesn’t necessarily mean providing them with certain discounts or anything related to materialistic value. Yes, monetary discounts and offers are important but the more important thing is to provide clarity.
The primary reason why Amazon is one of the best and most-preferred e-commerce stores is because they were able to create repeat customers. The sort of transparency Amazon has been able to create on their landing pages, is unmatched.
Running Google Ads, social media marketing, digital marketing campaigns, and other tricks will get you a good amount of daily traffic. What matters is the number of people who actually convert. So, how to convert your visitors into customers?
In this blog today, we are going to share a few simple conversion hacks that will help you in doubling your e-commerce sales.
1. Keep your focus on the product pages
By tweaking the product pages, you can increase revenue and bring a major change in the conversion rates. How? Let us break down a good product page.
- The first step is to get HD shots of your product. A crystal clear image provides a clear impression on what a visitor is going to get. No blurry images!
- Provide contact information or redirect the visitors to the home page from the logo.
- Include clear product descriptions, customer reviews, pricing, CTA, and brand guarantee.
- Optimize the product pages and homepages with titles and meta descriptions. The meta descriptions help in increasing conversion.
The contact information (especially the phone number) and the brand guarantee are extremely important. You can add badges like “no contact delivery” can boost the conversion rates. Create meta descriptions and titles for pages in such a way that they are appealing and invokes curiosity.
The descriptions, bet it the product description or a meta description, should be clear. The visitors should know what they will get. This is an important way to boost conversion and increase sales. If you want to analyze your website optimization, then you can use free tools.
The tools like Ubersuggest can offer you a detailed report on your website SEO and meta tags.
2. Create multiple product shots from different angles
This is another great way to increase conversions. When we buy stuff, we want to check them out in different ways. The same is applicable to the visitors of your website as well. How does a product look from the front? The back section, zoom in, zoom out, a video of someone actually using the product, image quality, all of these matters.
Humans respond to visuals 6000 times more than they do towards texts. Thus, use visuals as much as possible. Don’t forget to compress the images. This will reduce the size of the image and ensure the page loads faster. Every second in loading time matters in conversion!
Again, use tools to make sure the quality of images stay consistent while compressing them. A lot of tools are there online, you can use any one of them. Articulate your product descriptions. Highlight the story or history behind the products using logic and emotion.
Dissect every aspect of the product and include them in the description cleverly. That is how you increase your sales from the product descriptions. Some of the words that you can use in the description are “effective, instantly, immediate, introducing, etc.”. Here is a list of all of them.
3. Take the CTA buttons seriously – they are important
A lot of us might think that any form of text will work for the call-to-action buttons. But it doesn’t work that way. Here is a statistic on what type of content matters in the CTA buttons
Thus, it is clear that 58% of the visitors would be more likely to click on “Add to cart’ than any other content on the CTA. While creating any content, you would find a wide range of options, but the best way is to stick to the basics.
Do not try to include too many fancy words. Put up something that people are used to.
4. Answer the frequently asked questions (FAQs)
This is another factor that is essential to boost conversion for e-commerce stores. While shopping online, people tend to have more questions. This is supposed to happen because they are not able to see the product in-person.
Thus, if you answer the basic questions in the FAQ section, it will save them a lot of time. It also shows that you have thought about the different use cases of the product. It helps in boosting conversions. This is exactly why you should not forget the FAQ section.
You can also try out the Hello Bar option. This is ideally a service where you offer an exciting visitor with a discount of 5-10% in exchange for the emails from them. This works out well. Coupons work really well these days.
Instead of sending eBooks or links to check out, you can share coupons with them.
5. Don’t ignore the average cart abandonment
Did you know that the average cart abandonment is as high as 69.23%? This is high! People are leaving out a lot of money on the table. It is almost around 260 billion dollars. The average e-commerce site can have another increment of 35.26% in conversions if they have a better checkout design.
A better checkout design helps in the abandoned cart flow. Email sequencing can drive people back to purchasing. The best way to maintain the cart abandonment sequence is to ensure the following:
- Be specific about the product
- Be genuine to the brand
- Use personal touch
- Offer incentive
- Add customer reviews
Sometimes you can also create video formats for customer reviews and testimonials. This helps in getting people back to buy again. Customer reviews are important, but what is more interesting is, people tend to stick to the brand they have once purchased from.
41% of the people are willing to shop from the brand that they are less familiar with. The testimonials and video reviews can change things for them. The more you can add them, the better it will be. 95% of the customers turn to reviews while shopping.
6. Leveraging the scarcity and urgency
This is an additional conversion hack that all the e-commerce platforms can use. This can be done through headlines or call to action buttons. For instance, if you add “hey last few hours to avail this product” or “Only 2 products remaining”, it creates a sense of urgency.
These can drive the visitors to buy the product. But do not deceive them if you have the product in stock. Instead, you can offer them free delivery, next day delivery option, or a discount option. All these factors create urgency and drive them to buy.
In the whole process of increasing conversion and sales, all these above factors matter. Do not focus on only one factor and ignore the rest. It matters as a whole, starting from the landing page to leveraging the scarcity.
A single factor will not change your business, but combining all of them WILL.
That’s it, folks! If you are in search of the best digital marketing organization to boost conversion and sales, get in touch with Skyram Technologies today!
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