1. Regional Performance Breakdown
Total Clicks
- 5,240
- High-quality targeted traffic
Conversions
- 578
- Exceeded 500 target by 15.6%
Total Ad Spend
- ₹138K
- Efficient budget utilization
Cost per Lead
- ₹239
- Below ₹250 target (4.4% better)
Client Name
Shravana Institute of Speech & Hearing, Bengaluru
Industry
Education (Healthcare)
Location
Bengaluru, India
Project Duration
June 5 – August 18, 2025 (2.5 months)
Goal
To generate qualified student admission leads for the BASLP (Bachelor in Audiology and Speech-Language Pathology) program across South India, establishing Shravana Institute as a leading destination for speech and hearing education while maintaining cost-effective lead acquisition.
The Challenge
Shravana Institute faced unique challenges in promoting a specialized academic program in a competitive healthcare education landscape.
Business Challenges:
BASLP is a niche academic program requiring extensive awareness-building among students and parents
Intense competition from established medical colleges offering similar programs
Balancing lead acquisition for both academic admissions and clinical consultation services
Generate 500+ qualified admission inquiries for BASLP and related programs
Maintain average cost per lead (CPL) under ₹250 across all regions
Build institute visibility across South India, ensuring student inflow beyond Bengaluru
Establish Shravana Institute as a top choice for speech and hearing education.
Our Strategy
We implemented a comprehensive geo-targeted PPC strategy focused on high-intent keywords and regional market penetration.
Phase 1: Keyword Targeting
High-Intent Terms
- BASLP admission 2025
- Audiology courses in Karnataka
- Speech & hearing degree
- Best BASLP college near me
- Speech therapy courses Bangalore
Phase 2: Geo-Specific Campaigns
Regional Focus
- Karnataka: Core hub with highest brand awareness
- Kerala & Tamil Nadu: Secondary markets with growth potential
- Maharashtra: Awareness building and market expansion
Phase 3: Ad Messaging
Key Value Propositions
- Admissions Open for BASLP 2025
- Placement opportunities highlighted
- Institute credibility and accreditation
- Clinical training facilities
- Career prospects in healthcare
Key SEO Actions Taken
We implemented a 3-phase SEO growth framework focused on authority, intent, and performance.
1. Technical SEO & Performance
- Mobile page speed improved from 69 → 95
- Core Web Vitals optimization
- Schema markup implementation
- Internal linking & URL structure optimization
2. Content Strategy
- Long-form blogs (1000+ words)
- Buyer-intent keywords like:
-
- Towel manufacturers in India
- Terry towel exporters in India
- Hotel towel manufacturers
-
- Content focused on:
- Manufacturing quality
- Export processes
- Product categories
3. Authority & Link Building
- Industry-relevant backlinks
- Business listings & directories
- Guest posting on manufacturing & export platforms
- Brand mentions across authoritative sources
4. AI Search Optimization
- We achieved brand visibility on:
- ChatGPT
- Perplexity AI
- Google AI Overview
- For queries such as:
- “Top towel manufacturers in India”
- “Best terry towel exporters in india”
Results (With Visual Proof)
Campaign Duration: June 5 – August 18, 2025 (2.5 months)
Business Impact
PPC became Shravana Institute's primary channel for BASLP admission lead generation:
- Generated 578 high-quality BASLP admission inquiries within 2.5 months — exceeding 500 target by 15.6%
- Maintained a cost-effective CPL of ₹239 — 4.4% below the ₹250 target
- Established Shravana Institute as a leading destination for BASLP education across South India
- Expanded geographic reach across Karnataka, Kerala, Tamil Nadu, and Maharashtra
- Built brand awareness in markets beyond Bengaluru, reducing regional dependency
- Created a scalable lead generation system for future admission cycles
Campaign Success Rate 11% conversion rate from clicks to qualified admission inquiries.The campaign reinforced both brand credibility and student interest in the BASLP program, positioning Shravana Institute for sustained growth.
Client Testimonial
“Skyram Technologies helped us reach aspiring BASLP students across South India with precision and efficiency. The 578 qualified leads we received in just 2.5 months exceeded our expectations. Their geo-targeted approach and continuous optimization kept our cost per lead below target while maximizing reach. We now have a reliable admission pipeline.”
Shravana Institute Team
Admissions Director
Why This Campaign Worked
- Laser-focused targeting on high-intent BASLP and audiology keywords
- Continuous campaign optimization based on regional performance
- Strategic geo-targeting across four South Indian states
- Understanding of niche education market dynamics
- Data-driven budget reallocation to top-performing regions
- Focus on quality over quantity in lead generation
Final Takeaway
This case study demonstrates that even in niche educational markets, strategic PPC management with geo-targeting and continuous optimization can deliver exceptional results.
From limited regional awareness to pan-South India recognition in just 2.5 months. Shravana Institute now has a proven, scalable lead generation system for future BASLP admission cycles.
