1. Revenue & ROAS Performance
Gross Sales
- €109,413
- Target: ≥€100,000 ✓ EXCEEDED
Return on Ad Spend
- 5.0×
- Target: ≥4.0× ✓ EXCEEDED
Avg. Monthly Sales
- €21,883
- Target: ≥€20,000 ✓ EXCEEDED
Client
PersonalSurprise.nl — leading Dutch personalized-gifts e-commerce site
Agency
Skyram Technologies — digital solutions partner
Engagement
November 2024 – Ongoing
Campaign Period
November 2024 – March 2025 (5 months)
Goal
To establish PersonalSurprise.nl as a leading Dutch personalized gifts e-commerce platform by driving consistent monthly revenue of €20K+, achieving strong ROAS, and optimizing conversion rates through strategic Google Ads management and WooCommerce optimization.
The Challenge
PersonalSurprise.nl faced significant obstacles in the competitive personalized gifts market that threatened their growth and profitability.
Business Challenges
Seasonal volatility with heavy Q4 holiday peaks followed by off-season drop-offs
Rising advertising costs pushing cost per conversion above target levels
High cart abandonment rate (~70%) typical of e-commerce, impacting revenue
Stabilize monthly revenue at ≥€20K gross
Reduce cost per conversion to ≤€12
Increase on-site conversion rate by 15%
Our Strategy
We implemented a comprehensive 3-phase growth framework focused on optimization, performance, and scaling.
Phase 1: Foundation & Audit (Months 1-2)
- WooCommerce store performance audit
- Google Ads account structure review
- Keyword research and audience targeting
- Mobile experience optimization
- Conversion tracking setup
Phase 2: Optimization & Growth (Months 2-4)
- <liGoogle Search Ads campaign launch
- Performance Max campaign implementation
- A/B testing of ad creatives and copy
- Checkout flow optimization
- Cart abandonment reduction tactics
Phase 3: Scaling & Refinement (Months 4-5)
- Budget scaling based on ROAS performance
- Advanced audience segmentation
- Seasonal campaign adjustments
- Bid strategy optimization
- Continuous conversion rate improvements
Key Actions Taken
We executed a multi-faceted approach combining PPC management, technical optimization, and conversion enhancement.
1. Google Ads Management
- Search Ads targeting high-intent keywords
- Performance Max campaigns for product discovery
- Shopping feed optimization
- Smart bidding strategies implementation
- Negative keyword refinement
2. WooCommerce Optimization
- Product page SEO and UX improvements
- Checkout process streamlining
- Mobile responsiveness enhancement
- Page load speed optimization
- Trust signals and social proof integration
3. Conversion Rate Enhancement
- Cart abandonment email sequences
- Exit-intent popups with offers
- Simplified navigation and filtering
- Clear call-to-action buttons
- Product recommendation engine
4. Performance Tracking
- Enhanced conversion tracking setup
- Google Analytics 4 implementation
- Custom dashboard creation
- Weekly performance reporting
- ROI and ROAS monitoring
Results (With Visual Proof)
Over the 5-month campaign period (November 2024 – March 2025), PersonalSurprise.nl achieved exceptional results.
2. Key Performance Metrics
- 14 primary keywords in Top 10
- 2 keywords at #1 position
- 8 keywords in Top 3
Top examples:
-
- #1 – White towel manufacturers in India
- #2 – Towel manufacturers in India
- #2 – Beach towel manufacturers in India
- #3 – Terry towel exporters in India
4. Performance Improvement
- Mobile Page Speed: 69 → 95
- Bounce Rate: 46.5% → 30.1%
Better speed = better user experience = better rankings.
Business Impact
PPC became PersonalSurprise.nl's strongest digital growth channel:
- Generated €109,413 in gross sales over 5 months — exceeding €100K target by 9%
- Achieved 5.0× ROAS — strong return on advertising investment, 25% above target
- Delivered 972 conversions from Google Ads campaigns — 8% above target
- Stabilized monthly revenue at €21,883 average — consistent growth beyond seasonal peaks
- Reduced dependency on organic traffic alone by building a scalable paid acquisition channel
- Positioned PersonalSurprise.nl as a competitive player in the Dutch personalized gifts market
PPC turned their website into a 24/7 revenue generation asset..
Client Testimonial
“Working with Skyram Technologies transformed our digital marketing approach. We went from inconsistent sales to steady €20K+ monthly revenue. The team’s strategic PPC management and WooCommerce optimization delivered results beyond our expectations. The 5.0× ROAS speaks for itself.”
PersonalSurprise.nl Team
E-commerce Director
Why This Campaign Worked
- ✓ Strategic keyword targeting focused on buyer-intent queries
- ✓ Data-driven budget allocation and bid optimization
- ✓ Continuous A/B testing of ad copy and creatives
- ✓ Comprehensive WooCommerce store optimization
- ✓ Mobile-first approach for better user experience
- ✓ Integration of Performance Max for product discovery
- ✓ Proactive conversion rate optimization tactics
- ✓ Regular performance monitoring and quick adjustments
Final Takeaway
This case study demonstrates that even in a competitive e-commerce market with seasonal volatility, strategic PPC management combined with technical optimization can deliver consistent, profitable growth.
From seasonal uncertainty to stable monthly revenue in just 5 months. PersonalSurprise.nl is now positioned for sustainable growth with a proven paid acquisition strategy.
