UBI Works
Canada’s advocate for Universal Basic Income
www.ubiworks.ca
Industry
Non-Profit / Policy Advocacy
Target Market
Canadian citizens, policymakers, and advocacy groups
About the client
UBI Works is a Canadian non-profit organization advocating for unconditional guaranteed basic income to end poverty. With over 100,000 supporters across Canada, the organization conducts research, publishes educational content, and facilitates activism to support policies like Bill S-206 for a national basic income framework.
Quick Facts
100,000+ supporters nationwide
Non-partisan movement
Supporting Bill S-206
Multi-platform social presence
Key Features & Solutions
Research Hub
Comprehensive library of white papers, studies, and policy resources
Activism Tools
Resources and guides for grassroots advocacy campaigns
Social Integration
70K+ Facebook, 20K+ Twitter, multi-platform reach
Podcast Series
Regular audio content featuring experts and policy discussions
Educational Content
Blog posts, webinars, and explainer materials
Newsletter System
Regular updates and calls-to-action for supporters
Value Delivered
100K+
Supporters
70K+
Facebook Followers
6+
Social Platforms
Key Differentiators
- Non-partisan positioning: ‘Not left or right — it’s forward’
- Research-backed advocacy with credible academic partnerships
- Multi-channel engagement strategy across all major platforms
Technical Implementation
Platform & Stack
- Webflow for main website
- Integrated blog/CMS
- Newsletter integration
- Social media embeds
Project Highlights
- Clear mission communication
- Strong call-to-action design
- Resource-rich content library
- Mobile-optimized for activism
Summary
UBI Works demonstrates how Webflow can effectively serve advocacy organizations. The site balances educational content with clear calls-to-action, creating a professional platform that builds credibility while mobilizing supporters for policy change across Canada.
